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Tag: Gozoop

  • The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media

    More ads go digital as ICC World Cup action shifts to sites, apps

    By Vijaya Rathore & Ravi Teja Sharma

     

    The morning and working hour timings of matches in the ongoing cricket World Cup have made millions of sport lovers follow the action on dedicated websites, apps and social media, prompting several big and small brands to latch on to digital advertising like never before.

     

    Brands across industries, including Lufthansa, Accenture, Tissot and Hero are looking to catch the on-the-move consumer on a variety of platforms including official broadcaster Star India’s starsports.com, social media sites, cricket portals and apps such as Hotstar.

     

    “Some of our clients have looked at digital very seriously. Hero, for instance, has bet heavily on digital and it is really doing well for the brand,” said Praseed Prasad, national director for digital trading at media buying firm GroupM India. Another client of his, Pepsi Lays, has chosen to do more on the digital side and only advertise on television during select matches in the World Cup this year.

     

    A spokesperson for Star India says they have seen an exponential growth in consumption online. This World Cup, Star has got around 35-40 advertisers, including Lufthansa, Accenture, CarTrade, Tissot and Hero for its online platforms, with about 20% of those exclusively on the digital medium. “Revenues from digital will be significant this time,” the person said.

     

    Hero is the co-presenting sponsor of the World Cup 2015 digital. “The medium has seen exponential growth in terms of traffic,” a Hero MotoCorp spokesperson said. It is the lead sponsor on the property with branding/inventory in terms of video inventory, logo presence, banner ads, special sections such as replay and match insights, and has also launched a dedicated app, Hero Super Skipper, the spokesperson said. “This association is a strategic move, owing to a perceptible shift in viewership patterns in favour of digital medium.” The India-Pakistan match at the beginning of the tournament, for example, got over 25 million views on Star’s digital platforms, the highest in the world for a single game.

     

    Firms such as DishTV have created fresh campaigns around the World Cup. “Most digital campaigns are either in the form of graphics or extension of TV campaigns but we created one especially for the digital medium and that has helped us reach the young consumers, the millennials,” said Salil Kapoor, COO of DishTV.

     

    He said the interactive nature of the digital space helps consumers to make purchases by routing them to the firm’s call centres if they wish to. Also, a television ad campaign costs at least 3-4 times more than a digital campaign, Kapoor said. DishTV has shot a campaign with brand ambassador Shah Rukh Khan to promote their HD channels during this world cup.

     

    Digital adoption by brands is on the rise with large companies now allocating significant spends to this medium. “From about 2-3% of a large company’s marketing budget, digital is now in double digits,” says Ahmed Naqvi, CEO at digital and social media agency Gozoop.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach

    Gozoop acquires Red Digital, doubles India revenue

    By A Correspondent

     

    Digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has today announced the acquisition of social media agency Red Digital. With this acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand.

     

    The acquisition is in line with Gozoop’s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several brands like Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.

     

    Commenting on the acquisition, Ahmed Naqvi, Managing Director (India) and Co-Founder of Gozoop said, “Red Digital’s world-class brands and  top talent, together with Gozoop’s end-end digital service offerings and social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”

     

    Said Rohan Bhansali, CEO and Co-Founder of Gozoop, “This move is in line with our vision to be amongst the Top 2 digital agencies across all our markets.”

     

    Meanwhile, Bhavit Sheth, Co-Founder of Red Digital will be actively involved during the transition period, to ensure a smooth process.

     

    Commenting on the business acquisition, Bhavit Sheth said, “Our clients will now reap the benefits of getting serviced by a much larger agency with more specializations and our employees will now have the chance to further grow their career trajectory and explore many more fields in the digital domain.”

     

    Harsh Jain, Co-Founder of Red Digital said, “Gozoop’s acquisition of Red Digital is a win-win for all parties involved. Red Digital’s clientele will now enjoy international standard best practices in operations, client servicing and processes, while continuing to work with the team they love.”

     

    Following the deal, Gozoop will increase its presence to Delhi, Bangalore, Chennai and Kolkata in addition to its current presence in Mumbai, Dubai and Singapore.

     

  • The social media agency has hired Valentina Sanna as Managing Director for Singapore operations

    Gozoop sets up SE Asia ops, hires MD for Singapore

    [updated]

    By A Correspondent

     

    Three-year-old cross-functional digital agency Gozoop has announced the geographical expansion of its business in Singapore. After successfully setting up in Dubai, the company has ventured into the lucrative South East Asian market will strengthen its position as a leading digital agency.

     

    The operations in Singapore were established with the objective of tapping the growing potential of the digital market as well as cater to the agency’s clients. Some of them are Pong’s Laksa, Novamobili, Streetdirectory and Food4Blood Group. To lead the operations of the Singapore branch, Gozoop has brought on-board Valentina Sanna, who comes with cross-geographical experience of working with start-ups and digital companies.

    Commenting about the development, Rohan Bhansali, CEO of the agency, said: “Gozoop’s endeavour is to build world class online presence for world-wide brands. International diversification is one of our long term strategies.” He further stated that working with different brands in different geographies has given them a rich cross cultural experience. This leap reinforces the fact that the agency does not rely on a singular market and is looking forward to build a universal footprint.

    Speaking on the expansion, Ahmed Naqvi, Managing Director (India) and Co-Founder, Gozoop said, ‘Expansion of operations in other geographies was a conscious decision as our operations in Dubai took off exceptionally well. The South East Asian market brings immense opportunities and productive scope for business, and hence, it is vital to our international expansion plans. To manage the workforce and clientele in Singapore, we have brought Valentina Sanna in her current role as Managing Director.’

    The digital media agency has rendered its services to brands like Mad Over Donuts, Rajdhani Thali, High Street Phoenix, Hakassan, Tim Hortons, Xpress Money, Cold Stone Creamery GCC, Kate Spade and Commercial Bank of Dubai to name a significant few.

     

  • Mumbai shopping mall High Street Phoenix has appointed Gozoop to enhance their digital presence.

    Gozoop wins digital media mandate for High Street Phoenix

    By A Correspondent

     

    Mumbai shopping mall High Street Phoenix has appointed Gozoop to enhance their digital presence.

     

    Ahmed Naqvi, Managing Director of Gozoop, said, “High Street Phoenix is a brand we love and we are excited to work with such an iconic brand. Our core strength is to run awesome campaigns that deliver value for our clients. With our digital marketing experience & expertise in the retail industry, we aim to sync High Street Phoenix offline and online activities through strategic inputs leading to effective digital communication. This will play a significant role in building happy & lasting relationships between High Street Phoenix and its customers.”