MxMIndia

Tag: Gozoop

  • The agency will take charge of the mainline, digital and content creation duties for the brand

    Gozoop retains Mumbai City FC’s integrated marketing duties

    By A Correspondent

     

    Gozoop has retained the integrated marketing mandate for the Indian Super League (ISL) franchise Mumbai City FC for the third time. As part of the mandate, the agency will take charge of the mainline, digital and content creation duties for the brand.

     

    Commenting on the win, Ahmed Aftab Naqvi, Gozoop CEO & Co-founder said: “We have been helping top sports brands reach, engage and delight their fans across the world for a decade now with our best-in-class digital and creative capabilities. Throughout our association with Mumbai City FC, our focus has always been on pushing the boundaries and exceeding expectations to create a multi-dimensional plan for marketing the brand across new-age channels. We are looking forward to give our best to the team once again. Mumbai City FC is very special for us especially since we are based out of Mumbai. We have a team which specialises in sports and will be giving in their best to make this season a successful one in every way possible.”

     

    Added Indranil Das Blah, CEO of Mumbai City FC: “Gozoop’s understanding of our Team, category, passion for sports coupled with their understanding of the sports fans from Mumbai, made them the perfect partner for us. This is the third year of our association and we believe that our work will be able to better our relationship with fans even further across all touch points.”

     

     

  • As a part of the mandate, it has taken charge of their marketing and communication duties for Pro Kabaddi League Season VI

    Gozoop retains integrated marketing duties for Dabang Delhi KC

    By A Correspondent

     

    Gozoop has retained the integrated marketing duties for Dabang Delhi Kabaddi Club (DBDKC), the Delhi-based franchise of the Pro Kabaddi League for the second consecutive year. As a part of the mandate, it has taken charge of their marketing and communication duties for Pro Kabaddi League Season VI.

     

    Commenting on the association, Saumya Khaitan, CEO of DO IT Sports, said:“We are thrilled to partner with Gozoop once again. Dabang Delhi is the first Kabaddi franchise to reach a million fans on social media, and we are confident Gozoop will help us achieve new milestones and reach out to more fans in the upcoming season.”

     

    Speaking about the partnership, Ahmed Naqvi, CEO and Co-founder, Gozoop added:“We have worked with teams from almost all the sports leagues in India. When it comes to Kabaddi, we have a larger purpose, which is to popularise the game. In Dabang Delhi, we have a fantastic partner who gives us full creative liberty, which coupled with our cutting-edge innovation helps us deliver the best for the club and sports at large.”

     

     

  • Gozoop is entrusted with the task to establish a scalable platform agnostic Customer Experience Team (CET) for Acko

    Gozoop bags Acko’s digital CRM mandate

    By A Correspondent

     

    Gozoop has won the digital CRM mandate for Acko, a digital-first insurance provider, following a multi-agency pitch.

     

    Said Acko’s Janani Viswanathan: “As a brand, it is important for Acko to connect with our audience. Listening to customers and responding to them in a timely manner will help in building a brand that people trust and can rely on. Digital platforms play a key role in this and with Gozoop we intend to engage with our customers more effectively.”

     

    Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop added: “In today’s time, a brand’s ability to build lasting relationships with its customers depends on how it services them across platforms with a quick, effective and personalised solution to meet their needs. Gozoop has the best-in-class tools and processes along with an experienced team to deliver the same. We are confident of creating some ‘WOW’ moments for Acko in this journey to continuously improve the customer experience.”

     

     

  • Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social media platforms including Facebook, Twitter and LinkedIn

    Gozoop retains digital duties for Mahindra Lifespaces

    By A Correspondent

     

    Mahindra Lifespaces has retained Gozoop as its digital partner. As a part of the mandate, the leading integrated marketing agency would be handling MLDL’s social media management, social media – media spends and online reputation management.

     

    Said Sunil Kumar Sharma, Vice President – Marketing & CRM, Mahindra: “In the course of our association, Gozoop has played a significant role in helping build our brand in the online space. The team has consistently demonstrated adequate capabilities and worked towards staying a step ahead in terms of driving our performance and establishing customer relationships with their market understanding. We are happy to have them on board again as our digital partners in the social media space.”

     

    Added Rohan Bhansali, Director & Co-Founder, Gozoop: “We have been helping Mahindra Lifespaces build their brand since 2015. With a body of solid award winning work for the brand, we are naturally happy to further the relationship into 2019. We will continue to help Mahindra Lifespaces deliver its brand promise of Joyful Homecomings. Together, we have the opportunity to transform, optimize and scale the real estate brand’s digital marketing initiatives.”

     

     

  • Gozoop will be in charge of both the creative – digital as well as mainline duties along with media activities

    Gozoop wins integrated marketing mandate for GNC India

     

     

    Digital-led integrated communications agency Gozoop has won the GNC India account following a multi-agency pitch.Commenting on the partnership, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said: ”In this new world it is important to have an integrated approach towards marketing. Your audiences today are digital first but not digital only. We are delighted to have partnered with a brand like GNC who appreciates the value that such an integrated approach can unlock for the brand. We look forward to leveraging our capabilities to deliver compelling experiences across mediums that will help accelerate the brand in India.”

     

    Added Shadab Khan, CEO, GNC India: “GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to-day basis through its offerings. Through awareness and education through digital mediums, Indian consumers can seek guidance to manage their lifestyle and related issues such as fatigue, stress, vitamin deficiencies, and cholesterol. GNC recommends it four building blocks of nutrition, which are Multivitamins, Omega-3s, Proteins and Probiotics to start their journeys towards Living Well. These building blocks will help through a focused preventive approach to enhance and improve overall health.

     

     

  • The account was won following a multi-agency pitch

    Gozoop wins digital mandate for The Bandra Project by Pizza Express

     

     

    Communications agency Gozoop has won the mandate for The Bandra Project by Pizza Express in Mumbai. This partnership will see the agency involved in digital media strategy, planning along with content creation and influencer marketing across all social media platforms. The account was won following a multi-agency pitch..

     

    On winning the mandate, Ahmed Aftab Naqvi, CEO & Co-Founder says, “The Pizza Express team in India has always pushed for innovation and am delighted that we have the partners that appreciate our game-changing ideas. We look forward to leveraging our rich experience in F&B industry of connecting with digital first audiences  to help build the ‘The Project’ brand in India.”

     

    Added Deepinder Batth, COO, Gourmet Investments:“We’re excited to have Gozoop on board as our digital partners.  We are impressed with Gozoop’s understanding of the market we operate in and their ability to include all the various aspects of digital effectively under one roof. Needless to say the ideas, enthusiasm and creativity on display for “The Bandra Project” were excellent and we expect to create some great campaigns for “The Project “together in the coming days.

  • One of the key agenda will also be to drive awareness about the stories behind the brand's collections

    Gozoop wins digital mandate for HRX by Hrithik Roshan

    By A Correspondent

     

    Integrated communication agency, Gozoop has won the digital mandate for HRX by Hrithik Roshan. As part of the mandate, Gozoop will manage the HRX digital assets such as Facebook, Twitter, and Instagram to strengthen consumer loyalty and acquire new relationships with the brand. One of the key agenda will also be to drive awareness about the stories behind the brand’s collections.

     

    Commenting on the appointment, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “We are delighted to partner with a brand that values a digital first approach to connect with its audiences in today’s times. We look forward to leveraging our experiences and insights to help brand HRX win in this new world.”

     

    The mandate includes social media strategy, content marketing and creative strategy across digital platforms. With this partnership, Gozoop has bagged another strong fashion and retail brand player in its portfolio.

  • An initiative spearheaded by digital ad firm Gozoop, it is an endeavour to create a community of environment-conscious citizens

    Mahindra Lifespaces #IAmGreenArmy campaign on social media

    By A Correspondent

     

    Mahindra Lifespace Developers Limited (“MLDL”), the real estate and infrastructure development arm of the Mahindra Group, has launched a new social media campaign – #IAmGreenArmy.  Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Facebook and Twitter to enhance awareness of sustainable living habits and choices. Currently in its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents of the future and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

     

    Commenting on the campaign, Sunil Sharma, VP – Marketing & CRM, MLDL, said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, #IAmGreenArmy aims to inspire and engage both netizens and the general public to think and act responsibly.  With social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas and thoughts, we hope the campaign will bring together all our stakeholders to ensure a sustainable and healthy future for our planet.”

     

    Added Ahmed Naqvi, Co-founder & CEO, Gozoop: “Mahindra’s Lifespaces #IAmGreenArmy encourages citizens to make better choices that have a lasting impact on our society. I am confident that this initiative will connect with today’s digital first audience, and contribute towards creating a better tomorrow”.

     

  • Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms

    Gozoop bags creative digital duties for Regal Shoes

    By A Correspondent

     

    Gozoop has bagged the media duties, including digital and creative for Regal Shoes, India’s premier footwear destination. As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms.

     

    “Rebranding of an iconic brand such as Regal Shoes exactly represents the kind of opportunity that excites us most. The challenge for my team is to preserve the legacy of Regal Shoes while extending its brand appeal in this age of new media. We are honoured to be a partner on board”, said Rohan Bhansali; Co-founding Director Gozoop.

     

    Added Nazim Virji, MD Regal Shoes:  “At Regal we believe that footwear is more than a functional necessity. It is a badge of style, a reflection of personality, a boost of confidence, and that makes us the facilitators of fashion. Our new stores are designed to cater to the modern Indian, bringing an array of brands together under one super-stylish roof. The creative team at Gozoop not only share our vision but have devised a cutting-edge approach to launch it on the digital platform. We are happy to work with a partner who challenges us to push the limits”.

     

  • Enchanted Valley Carnival (EVC) is a music festival property which was introduced to Indian audiences in 2013

    Gozoop wins digital marketing mandate for Enchanted Valley Carnival

    By A Correspondent

     

    Digital agency Gozoop has bagged the digital marketing mandate for Enchanted Valley Carnival (EVC), the multi-genre music and camping festival, a venture by Twisted Entertainment and Universal Music India.

     

    Said Shoven Shah, founder, EVC: “We are really pleased with the service we have received from Gozoop. The team is very responsive, professional, enthusiastic and organised. They have an indepth knowledge of digital marketing.”

     

    Ahmed Naqvi

    Added Ahmed Naqvi, CEO and Cofounder, Gozoop: “It is exciting to partner with a forward-thinking brand like EVC that believes as much in our digital first approach to reach & engage audiences with right message, at the right place and at the right time, every-time. With our deep understanding of today’s digital first audiences, we look forward to breaking new ground through our creative strategies & media innovations for EVC this December.”

     

  • Gozoop has bagged the full range of media duties, including digital and social, for stem cell banking company Cordlife India

    Gozoop wins digital duties for Cordlife India

    By A Correspondent

     

    Independent creative digital agency Gozoop has bagged the full range of media duties, including digital and social, for stem cell banking company Cordlife India.

     

    Commenting on the win, Ahmed Naqvi, CEO and Co-founder Gozoop, said: “Building on our global healthcare experience, we’re delighted to have been selected by Cordlife. We look forward to working with them on the evolution of their brand communications, and the growth of their business.”

     

    Added Upamannyue Roy Choudhury, CEO Cordlife India:  “Today digital technology has the potential to touch every facet of business and personal life, empowering them to make better choices and allowing people to spend more time on things that are more valued. We were looking for an agency that understands our sector and how effectively they can bring a digital transformation, Gozoop was a clear winner. Their team, values, innovative and strategic thinking, technology and most by Advertise” href=”#48929763″> importantly their dedication for the job makes Gozoop the suitable partner for us, and we look forward for a long and rewarding partnership.”

     

  • The New York operations are geared to tap into the growing potential of the digital market

    Gozoop sets up third international office in New York

    By A Correspondent

     

    Leon and Mike in Gozoop's NY office

    Gozoop, a digital services and products company head quartered in Mumbai has launched its operations in New York. After expanding its presence to the UAE in 2011 & Singapore in 2013, Gozoop opens its third international office in the USA. The New York operations are geared to tap into the growing potential of the digital market as well as cater to the agency’s global roster of clients which includes brands such as Dell, Lipton Ice Tea, Mashreq Bank, Xpress Money, Ferrari, Cold Stone Creamery & Kate Spade NY.

     

    At the helm of operations in New York are Chief of Operations, Leon Rose and Chief of Strategic Development, Mike Moskovits. Both Rose and Moskovits come from successful entrepreneurial backgrounds with immense experience in the online industry.

     

    While a string of Indian digital marketing agencies are being acquired by big multinational advertising agencies, Gozoop has stayed independent and focused on enhancing its global footprint. The agency also acquired social media agency Red Digital in 2013 and tech start up iThink Infotech in 2014.

     

    “The New York expansion is in line with our mission of creating a world class digital presence for worldwide brands. The sheer size of the American market brings immense opportunities for not only our digital services but also our suite of products. In Leon & Mike we have found entrepreneurs who are a perfect fit for Gozoop and its values,” stated Rohan Bhansali, Founding Director, Gozoop.

     

    On the ambitions of this expansion, Head of US operations Leon Rose says, “Although the digital arena in New York is already crowded and competition is fierce, what Gozoop brings to the table is disruptive products like Zozolo Social ROI and a unique approach to servicing. We are excited to carry over the company’s success overseas to the North American market.”