MxMIndia

Tag: Gozoop

  • To execute a creative strategy for the brand

    Gozoop gets mandate of Love Depot

    Integrated marketing firm Gozoop has bagged the integrated creative and social media mandate for ‘pleasure’ store Love Depot, a brand owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarters in Mumbai.

    About partnering with Gozoop, Arjun Siva, Head of Digital & eCommerce for TTK Healthcare said: “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”

    Added Amyn Ghadiali, President – Business & Integration, Gozoop Group: “In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” Gozoop Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.”

  • A collaboration on brand and performance marketing solutions

    Gozoop & Puretech launch GZPure

    By Our Staff

     

    Gozoop Group has announced a collaboration with Puretech Digital, a digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

     

    Said Rohan Bhansali, Chairman and Co-founder, Gozoop Group: “Mergers, acquisitions and strategic collaborations have been an integral part of Gozoop’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

     

    Commenting on the collaboration, Prashant Deorah, CEO, Puretech Digital added: “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with Gozoop, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”

     

  • And they are: Valerie Pinto, Ahmed Aftab Naqvi and Ashwini Deshpande

    More jury chairs for Abby 2023 announced

    By Our Staff

     

    More jury chairs for Abby One Show 2023 have been announced. Valerie Pinto, CEO, Weber Shandwick, Ahmed Aftab Naqvi, Global CEO & Co-founder, Gozoop and Ashwini Deshpande, Co-Founder and Director of Elephant Design, join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively.

     

    Said Ashwini Deshande: “It is an absolute privilege to be judging the Design category at Abby One Show Awards. India is a unique playground for brands and consumers. I define Design as a creative way of solving a challenge.  I am hoping to see great work based on real life insights that solve a challenge in a delightful way.”

     

  • Will build communities and recognition through the brand social media

    Gozoop wins mandate for TradeSmart

    By Our Staff

     

    Gozoop has won the creative and social media mandate for TradeSmart, discount broking services. Gozoop will be responsible to build communities and recognition through the brand Social Media with impactful creative assets.

     

    Said Vikas Singhania, CEO, TradeSmart: “We believe that technology can rule the world today and building a community would be seamless with a Digital-First Approach. Gozoop will be a great partner for this slant to add on to our digital communications strategy. We look forward to move towards greater opportunities in the coming year with Gozoop’s expertise. ”

     

    Added Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop: “Gozoop has a proven track-record in building new-age businesses.   With an integrated creative plus digital mandate we are in a unique position to help TradeSmart win in this new world. We look forward to #BreakingTheBox with them.

     

     

  • Will also be heading the Art team & co-leading the Production team

    Gozoop appoints Yash Bendkhale as CD

    By Our Staff

     

    Yash Bendkhale
    Yash Bendkhale

    Leading digital first integrated agency Gozoop has appointed Yash Bendkhale as Creative Director. He will report to Premkumar Iyer, Vice President- National Operations.

     

    Aftab Naqvi
    Ahmed Aftab Naqvi

    Commenting on the appointment Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop, said: “Yash has deep understanding of integrated communication with his mainline and digital experience. We welcome Yash to the team and look forward to championing conversations that leave an impact in the mind of people.”

     

  • Puneet Ikhe joins the list of senior executive appointments

    Gozoop strengthening leadership team

    By Our Staff

     

    Aftab Naqvi
    Ahmed Aftab Naqvi

    Integrated marketing agency Gozoop has announced the appointment of Puneet Ikhe as the Associate Director for Brand Solutions. Ikhe was previously with ByteDance as Global Business Solutions – Monetization. He will report to Ahmed Aftab Naqvi, CEO and co-founder of Gozoop.

     

    Speaking on the appointment, Naqvi said: “We are building a solid leadership team and with Puneet onboard, we are stronger.”

     

    Puneet Ikhe
    Puneet Ikhe

    Added Ikhe: “In Gozoop I found an organisation that matches my core values and passions. Gozoop ardently focuses on forging a long term relationship with clients through deep brand development that leads to business scale. I am thrilled to finally be part of Gozoop’s growth story.”

     

  • Will be responsible for media strategies for leading mandates

    Gozoop appoints Sushil Anantharaman as Media Director

    By Our Staff

     

    Digital-first integrated marketing agency – Gozoop has appointed Sushil Anantharaman as the Media Director. He reports to Ahmed Aftab Naqvi, CEO & Co-Founder, and is responsible for media strategies for leading mandates.

     

    Said Sushil Anantharaman: “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. It also understands my belief in having sufficient human resources to be ready to take on the task of being a force in this field. The Digital-first & integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry.”

     

    Added Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop: “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched forced when coupled with our existing creative capabilities.”

     

  • Appoints Megha Ahuja as Group Director

    Gozoop strengthens leadership

    By Our Staff

    Integrated marketing company, Gozoop has appointed Megha Ahuja as Group Director – Brand Solutions. Based out of Gozoop’s Mumbai HQ, she reports to Premkumar Iyer, Vice President- National Operations, Gozoop. Megha is leading the mandates of Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge.

    Said Ahuja: “In Gozoop, I have found an organisation that deeply resonates with my core values. Gozoop’s digital-first brand approach aligns seamlessly with my vision of building brands across platforms and borders. In this constantly evolving marketing landscape, I hope to produce work and build brands that will be remembered for years to come. Gozoop’s ‘freedom within a framework’ operating system provides me the ideal environment to do so.”

    Added Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop: “In our uncompromising endeavour to build a people-first organization, we are stronger with Megha on our side. With her impeccable Account Management skills and deep and diverse mainline experience in building consumer brands, Megha will play a pivotal role in partnering with and helping our brands win in the new world.”

     

     

  • Gozoop wins digital duties for Zee Zindagi

    By A Correspondent

     

    Gozoop has retained the digital duties for Zee Zindagi. As part of the mandate, Gozoop will manage the brand’s presence across social media and other digital platforms.

     

    Shailja Kejriwal

    Speaking on the partnership, Shailja Kejriwal, Chief Creative Officer — Special Projects, Zee Entertainment: “Zindagi has always been appreciated for its premium content and culturally rich stories. As we now expand our content offering, it is important to have the right partners who will help us strengthen our further growth. The team at Gozoop mirrors our vision and we are confident that their expertise will significantly add to our journey.

     

    Ahmed Aftab Naqvi

    Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “Over the past few months, OTT platforms have witnessed significant growth and usage. With years of proven experience in crafting stories especially for the digital ecosystem, Gozoop is proud to partner with Zee Zindagi to help it accelerate and win in this new world.“

     

     

  • #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times

    Gozoop campaign brings positivity with #HumHongeKamyaab

    By A Correspondent

     

     

     

    On the back of the national lockdown, Gozoop has released a video to showcase a positive spirit that is more than just the sound of a spoon hitting a plate. #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times.

     

    Speaking about this, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said: “This is a time for all of us to stick together in spirit but stay separate at home. We wanted to communicate this message to as many people across the nation, in a way that they understand and act on it. I am glad that our team, while working from home, put in their efforts and used the power of creativity to launch this video. I am thankful to the NITI Aayog for supporting this idea and helping it reach across India. If this helps save even one life, we will consider our job done.  #HumHongeKamyaab.”

     

     

  • The company will be responsible for full funnel marketing solutions for a wide range of iBall products

    Gozoop bags integrated marketing mandate for iBall

    By A Correspondent

     

    Gozoop has bagged the integrated marketing mandate for home-grown tech accessory brand, iBall. As a part of the mandate, the company will be responsible for full funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals.

     

    Ahmed Aftab Naqvi

    Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “When brands take us on board as their trusted advisors with an equal seat on the table and not just another agency, is the space where we do some of our best work. It is also the space that Gozoop is actively chasing as part of our vision. We are honoured that the iBall board and management has chosen us as their one-stop integrated solutions partners for consulting and marketing — both traditional and new-age digital. Over the years we have built 360-degree strategies, creative and media under one roof and ready and committed to delivering the best enroute building iBall as one of the most loved brands not just in India, but in the world.”

     

    Iftekhar Ahmed Siddiqui

    Speaking on the association, Iftekhar Ahmed Siddiqui, Vice President – Marketing, iBall added: “iBall has its eye set on engaging and communication with the new-age generation that is tech savvy and demands best in class features from their gadgets to use them efficiently. Our products deliver just that, therefore to achieve this we are excited to partner with Gozoop for integrated marketing solutions. Glad to see creative minds come together to help us accelerate our business journey.”

     

     

  • HAT Media’s founder Sunchika Pandey will head the Citizen Initiatives & Government Organisation division of GOZOOP

    Gozoop acquires HAT Media

    By A Correspondent

     

    Gozoop has recently acquired the Mumbai-based real-time marketing agency Hat Media. With this business acquisition, Hat Media’s clients will be consolidated within Gozoop and Hat Media’s founder Sunchika Pandey will head the Citizen Initiatives and Government Organisation division of Gozoop as the Group Director.

     

    Said Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop: “A  real-time mindset to leverage opportunities for brands by crafting outstanding content on the fly  is an unfair advantage in today’s increasing cacophonous digital world. We are delighted to have partnered with HAT media to leverage these capabilities across our global clientele.”

     

    Added Rohan Bhansali, Co-Founder of Gozoop: “Sunchika has been executing some seriously good work for government organisations through Hat Media. HAT is well known in the industry for its content capabilities. But what we loved most about Sunchika are her ethics and integrity with which she conducts herself and her business. We are richer in capabilities as well as values by having Sunchika as part of Gozoop’s leadership team.

     

    Commenting on the acquisition, Sunchika Pandey, Group Director, Gozoop added: “I have always been passionate about creating content that connects with people and betters humanity. Being a part of Gozoop will help me facilitate my vision of using the digital space for achieving greater good and give momentum to my cause. I am excited to venture on this journey with Ahmed and Rohan.”