MxMIndia

Tag: FCB India

  • The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones

    Tata AIA reveals what it takes to ‘Love Unconditionally’

    By A Correspondent

     

    Tata AIA Life Insurance has launched its new brand campaign ‘Love Unconditionally’. The campaign portrays term product as an act of selfless love since the purchaser of the product will never get any benefit for his or her own self. The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones.

     

    The digital only campaign has been created by FCB India and conceptualised by Tata AIA. Said Rishi Srivastava, Senior VP – Proprietary Channels and Marketing Tata AIA Life Insurance: “When you love someone unconditionally, you want to protect them for ever. That is the primary intent captured in our ad campaign.  We want consumers to align with the idea of protection as a selfless act, and how it can potentially keep them safe under any circumstance. This campaign reinforces our commitment to being the pre-eminent protection provider. This is in line with our business strategy as we want to bring as many people as possible under protection cover. We partnered with FCB India for this campaign, who have beautifully captured and portrayed the right sentiment via the campaign.”

     

    Added Keegan Pinto, Creative Head (West) and National Creative Director – Branded Content, FCB India: “Working closely with Tata AIA, we challenged the norms of the category and created a campaign that doesn’t simply talk about protection but goes deeper, by talking about why we protect our family… Because we love them unconditionally. The idea is that because we ‘Love Unconditionally’, we want to make sure that our loved ones are protected even when we aren’t around. We decided to create film that strays from the conventional expressions of care and protection that are so strongly associated with the category and create a thrilling film about a man who is willing to take a beating so his wife can protect herself even when he isn’t around. The whole build-up of the film has a tone of action and suspense with the actors in it carrying out real stunts, using real self-defence techniques. A jingle based on the idea of ‘Love Unconditionally’ was also created specifically for the campaign. It is what causes the change in tonality in the film, from a thriller to a romance. From what seems like a story of a woman being attacked to one about a woman being trained because she is loved,”.

     

     

  • Instead of a regular retainer model, the services are offered in a menu format, with each service having a card rate

    Pick and choose service as FCB Ulka sets up Bushfire for startups

    By A Correspondent

     

    Team Bushfire- (L-R) Pradeep Saini, Garima Chandelkar, Disha Bhattacharya, Romit Nair, Noor Mohd. Sana, Surjo Dutt and Rohit Ohri.

    Leading agency network FCB Ulkahas announced the launch of a highly-hybridized service Bushfire, billed as a one-stop shop for start-ups.

     

    The premise: With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit.

     

    So instead of a regular retainer fee model, the services are offered in a menu format, with each service having a card rate. The Bushfire team includes a mix of profesionals from across departments ranging from art, crafting, planning, film making and execution without the conventional shackles of three vendor quotes or the likes akin the ‘Shapeshifters’.

     

    Commenting on the launch, Rohit Ohri, Group Chairman and CEO of FCB India, said: “Startups are looking for ways to prove traction to investors and are generally operating on borrowed capital with a short runway – time is always of the essence and results are imperative for their survival. They are looking for an agency with a different mindset.”

     

    Surjo Dutt, NCD, FCB Ulka, doubles up as the NCD for Bushfire and will be closely working with Romit Nair, Creative Head, Bushfire. In his role, Nair will report to Dutt.Bushfire’s CRM division will be managed by Satish Ramachandran.

     

    Commenting on the launch, Surjo Dutt, National Creative Director, FCB Ulka and Bushfire says, “While the re-energised and rebooted FCB ULKA charges forward with its agenda for clutter breaking, market moving work on its massive brands, the need for another offering with a different set of objectives and offerings has become more and more apparent. Which is why Bushfire. A small, agile, multi-skilled and deeply hybridized team of creative strategists, put together to partner startups primarily and clients looking for mould breaking solutions as projects, secondarily.”

     

    Operations for Bushfire have commenced.

     

  • Never Finished Story is a theory that suggests brands should by no way be static and unchanging

    FCB India’s Rohit Ohri to speak at Adfest

    By A Correspondent

     

    Rohit Ohri

    Rohit Ohri, Group Chairman & CEO, FCB India will be speaking at Adfest 2017 on ‘Never Finished Ideas’.  This year’s edition of Adfest will be held from March 22 to 25.

     

    Never Finished Story is a theory that suggests brands should by no way be static and unchanging. It implies an innate ability to change, evolve and grow with the times – a fundamental shift from ‘building’ a brand story that is large, monolithic and static to ‘dissolving’ a brand’s story so that it is fluid enough to be told in different contexts, in different ways. Ohri will explore FCB’s approach to telling stories that never end. His session is scheduled for 3.15pm on Thursday, March 23

     

     

  • Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata

    Vidyadhar Wabgaonkar appointed President of FCB Cogito

    By A Correspondent

     

    Vidyadhar Wabgaonkar

    Rohit Ohri, Chairman and CEO, FCB India has announced the appointment of Vidyadhar Wabgaonkar, fondly known as Wabs, to the position of President – FCB Cogito, the Brand Consulting division of the FCB India.

     

    Wabs has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.

     

    In a career spanning two decades, he has handled assignments in marketing, sales, advertising and consulting with companies like P&G, Marico, Roche and Leo Burnett India before joining the FCB Ulka Group.

     

    Apart from writing a number of articles, Wabs is also a certified practitioner of clinical hypnosis. His keen interest lies in learning the laws that govern the human mind from other disciplines like NLP (Neuro Linguistic Programming) and applying them to business situations.

     

    Commenting on the appointment, Ohri said: “FCB Cogito provides a cutting edge to FCB India with the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth from this unique part of our Group.”

     

    Speaking on his new role, Wabs said, “I’m very excited about consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to living up our history and reputation and to growing our practice further in size and stature.”

     

  • Debarpita will also head the soon to be launched branded content division of FCB India

    FCB Ulka appoints Debarpita Banerjee as President – North & East

     

     

    After infusing fresh energy into key creative and strategy roles, FCB Ulka has brought on board Debarpita Banerjee to grow and manage its business across North and East India. Debarpita will also head the soon to be launched branded content division of FCB India.

     

    Debarpita comes with 19 years of experience in Advertising and Content Marketing. Prior to joining FCB Ulka she was heading Marketing & Communication for the portfolio of channels at National Geographic and Fox International India. At NGC and Fox, she led many award winning integrated marketing initiatives and creative campaigns across mainline and digital. Before stepping into the business of content and broadcasting, she spent a decade and a half working across some of the largest clients and multiple categories at JWT, Leo Burnett and R. K. Swamy/BBDO.

     

    Rohit Ohri, Group Chairman and CEO, FCB India said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multifaceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business.  Her mandate is also to open up markets beyond NCR and in the East which will be an integral part of our growth strategy at FCB Ulka”

     

    Nitin Karkare, CEO, FCB Ulka, said, “I see huge potential in Delhi and it is going to be a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across categories and I am delighted to have her driving this market for us.”

     

    Speaking about her new mandate, Debarpita Banerjee said. “I am excited to join the FCB Ulka Group and Rohit’s team.  For me this will always be the organization that created memorable advertising, which clearly stood out in its category. Whether it was the Whirlpool mom or the catchy Doodh Doodh campaign, it’s easy to start remembering the solid body of work.  Am looking forward to being and growing Brand FCB Ulka, through creating work that makes a difference in the marketplace”.