MxMIndia

Tag: FCB India

  • The 2021 edition of Cannes Lions saw India getting three moral metals than 2019

    Dentsu Webchutney & FCB star at Cannes

     

    By Our Staff

     

    In 2019, the Indian marketing services contingent put on a very sorry figure at Cannes Lions, the annual festival of creativity in advertising. Entrants from India brought back 19 metals, just one more than what they earned the previous year. But this year, the number has grown by three, and Indian entrants bagged a total of 22 metals – in various hues – Gold, Silver and Bronze.

     

    Dentsu Webchutney bagged 50 points if one includes shortlists followed by FCB Interace with 48 points. But as a group FCB that includes FCB Ulka and FCB Interface bagged 8 metals including one Gold, three Silver and four Bronze, followed by Digital Agency Dentsu Webchutney with seven metals.

    In 2021, Webchutney beat their previous record with 20 shortlists and 7 Lions.

     

    Said Sidharth Rao, CEO, Dentsumcgarrybowen (dentsuMB) India and founder of Webchutney: “2019 showed us Webchutney was capable of creative excellence at the highest level. 2021 showed it was about doing it consistently – the wins this year have firmly planted the ‘new normal’ of what Webchutney’s north star as an agency is. The agency is home to some incredible talent and is a shining example of what the dentsuMB group of agencies and dentsu India itself wants to stand for.”

     

    Added PG Aditiya, NCD, Dentsu Webchutney added: “This year’s Cannes Lions is probably our most meaningful one yet. A huge round of applause for our teams across the country, both past and present, & gratitude to our clients who’ve shape-shifted the status-quo of Indian creativity at a global level, with us. And congratulations to the teams behind all the winning work from India.”

     

    For FCB, the metals came in for The Punishing Signal for the Mumbai Police and Times Out & Proud for The Times of India.

     

    Speaking on the win, Rohit Ohri, Chairman & CEO, FCB Group India, said: “Our pride of Lions bears testimony our commitment to putting creative excellence at the center of everything we do. Over the last three years we’ve been the best performing Indian agency at Cannes. Like they say… once is a chance, twice is a co-incidence and three times is a habit. I’m really proud of how far we’ve come on our creative transformation journey.”

     

    Added Robby Mathew, Vice Chairman & CCO, FCB Interface: “I am absolutely delighted with our performance at Cannes this year. Looking forward to many more bountiful years for my agency.”

     

    Said Swati Bhattacharya, Vice Chairman & CCO, FCB India: “When I have grandchildren I think I will skip telling them about Cinderella. I will tell them about the FCB Group India story. It’s a fairy tale without evil stepsisters. Just perfect!

     

     

    The following Special Awards were also presented: 

    Holding Company of the Festival 2020/21

    1. WPP

    2. Omnicom

    3. Interpublic Group

     

    Network of the Festival 2020/21

    1. FCB

    2. Ogilvy

    3. BBDO Worldwide

     

    Agency of the Festival 2020/21

    1. AMV BBDO, London, UK

    2. Publicis Italy, Milan, Italy

    3. FCB Chicago, USA

     

    Independent Agency of the Festival 2020/21

    1. Wieden+Kennedy, Portland, USA

    2. The Bloc, New York, USA

    3. Rethink, Toronto, Canada

     

    Palme D’Or 2020/21

    1. Chelsea Pictures, USA

    2. Pulse Films, USA

    3. Division, France

    4. Smuggler, USA

    5. Prettybird, USA

     

    Creative brand of the Festival 2020/21

    1. Burger King

    2. Bodyform/Libresse

    3. Dove

     

    Agency of the Festival by track 2020/21 – Communication

    Publicis Italy, Milan, Italy

     

    Agency of the Festival by track 2020/21 – Craft

    AMV BBDO, London, UK

     

    Agency of the Festival by track 2020/21 – Entertainment

    72andSunny, Los Angeles, USA

     

    Agency of the Festival by track 2020/21 – Experience

    McCANN, New York, USA

     

    Agency of the Festival by track 2020/21 – Good

    VMLY&R Brazil, São Paulo, Brazil

     

    Agency of the Festival by track 2020/21 – Reach

    FCB Chicago, USA

     

    Independent Agency of the Festival by track 2020/21 – Communication

    Wieden+Kennedy, Portland, USA

     

    Independent Agency of the Festival by track 2020/21 – Craft

    Work & Co, New York, USA

     

    Independent Agency of the Festival by track 2020/21 – Entertainment

    =1. Edelman, London, UK

    =1. GUT, São Paulo, Brazil

     

    Independent Agency of the Festival by track 2020/21 – Experience

    Uncommon, London, UK

     

    Independent Agency of the Festival by track 2020/21 – Good

    FARM, Stockholm, Sweden

     

    Independent Agency of the Festival by track 2020/21 – Reach

    GUT, Miami, USA

  • A special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy, has been uveiled

    FCB Ulka celebrates 60 years in India

    By Our Staff

     

    FCB Ulka Group is celebrating its 60th anniversary.  It may be recalled that Ulka Advertising was established in 1961 by Bal Mundkur with just seven people and a clear vision of building an agency that put creativity at the centre of everything it did. The agency has now metamorphosed into the FCB Ulka Group, which ranks among the Top 5 networks in the country with over 750 employees, spread across six offices, partnering 120+ clients. The group is marking the 60-year milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy.

     

    Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India said, “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organizational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years,” adding: “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be ‘Never Finished’…”

  • The account was won following a multi-agency pitch

    FCB wins integrated mandate for Lakme & Elle 18

    By Our Staff

     

    FCB India has announced that it has been awarded the integrated communication mandate of Hindustan Unilever’s cosmetic brands Lakme & Elle 18 following a multi-agency pitch.

     

    Said Rohit Ohri, Group Chairman & CEO, FCB India: “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”

     

    Added Swati Bhattacharya, CCO of FCB: “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”

     

     

  • Through this collaboration FCB India and Networkbay will work with brands and retailers to quickly adapt to this new scenario

    FCB & Networkbay to offer brands contactless retail exp

    By A Correspondent

     

    FCB India in collaboration with Networkbay announced the launch of ‘Retail: Day 1’ a special initiative to work with brands and retailers to manage, redefine and transform their retail experiences in the post-Covid era.

     

    Through this collaboration, FCB India and Networkbay will work with brands and retailers to quickly adapt to this new scenario. By leveraging digital tools and spatial design innovation, ‘Retail: Day 1’ is aimed at creating enhanced new retail virtual experiences which are engaging and at the same time fulfilling business requirements of conversion and sales for brands.

     

    Speaking on current challenges, Rohit Ohri, Group Chairman and CEO, FCB India said: “This lockdown period will change our world forever. When we emerge on the other side of this crisis, retail experiences will be redefined. Our research shows that shopper behaviour will dramatically change. Even though retail stores may be open, customers who shop there will not engage with the stores as they used to. Retail needs to urgently reinvent itself for the post-Covid world. We’re hoping that our Retail Day 1 initiative, we are able to help our clients rapidly build back their business.”

     

    Added Hozefa Attari, Co-Founder, Networkbay: “Our platform combines the strengths of some of the leading retail design, technology and service brands to develop every retailer’s Store of the Future. Project ‘Retail: Day 1’ will allow us to work closely with FCB, taking advantage of their deep expertise in brand and customer behaviour, to develop radical customer journeys, be it contactless automotive dealerships, virtual stores or even connected packaging and Augmented Reality.”

     

     

  • A collaboration between XP&D + MULTI TV + FCB

    XP&D Be.Live launched in India

    By A Correspondent

     

    On the heels of the India lockdown, XP&D and FCB have announces the launch of XP&D Be.Live. XP&D Be.Live is a live action to virtual experience platform for brands, that is a collaboration between XP&D, Multi TV and FCB India.

     

    Speaking on the current challenge, Rohit Ohri, Group Chairman and CEO, FCB India said: “This lockdown period will change our world forever. When we emerge on the other side of this crisis, virtual experiences will be the new normal. FCB and XP&D Be.Live are looking leverage technology and data to help brands connect with their customers in this new world.”

     

    Added Chanda Singh, co-founder of XP&D: “We are the future of experiential – we bring together the energy and exhilaration of an event, the interactivity of many to many conversations on social and the unimaginable possibilities of the virtual world”. Her partner and co-founder Nupur Jain added “O2O2O – is our DNA – seamlessly blending offline to online to offline to the power of infinity.”

     

    Said Abhinav Jain, CIO of Be.live: “We integrate  the passion of live, multiplied by the possibilities of artificial intelligence powered by 100,000 server computer cores across continents. Welcome to a future beyond touch, beyond boundaries and measurable return on experience!”

     

     

  • FCB India (Mumbai), Canara Robeco’s creative agency onboard, has conceptualised this campaign

    Canara Robeco’s new campaign decodes mutual funds in a fun way

    By A Correspondent

     

    Canara Robeco Mutual Fund, along with its newly appointed creative agency FCB India (Mumbai), has released a new campaign as part of its investor education and awareness initiative.

     

    Speaking on the occasion, Mohit Bhatia, Head – Sales & Marketing at Canara Robeco Mutual Fund said: “The task we were set out to do was to ensure that we reach Indian masses not to propagate a fund or an AMC, but to make investor education a more delightful and memorable experience for viewers. This was done by enriching their knowledge about the simple nuances of investing in Mutual Funds by stating their functional aspects in a simple & interesting manner that investors will find easy to relate with. This is part of our overall broad Investor Education campaign for Mutual Funds called smarTomorrows, which endeavors to highlight fundamentals around investing and various opportunities of investment that Mutual Funds provide. Our agency FCB India, has created an admirable investor education campaign that aims to demystify mutual fund investing for Indian investors through some very informative, simple yet memorable creatives.”

     

    Added a spokesperson from FCB: “Mutual Funds as a category is very challenging, as the communication has to target two key things – changing people’s perception that the category of financial products is complicated, and at the same time, increasing  memorability of a concept-oriented message. With Canara Robeco’s clear approach, we were able to do something extremely unique, bold and different. The visual tool used, and the mood of the films will ensure that the viewers are left saying ‘Kya Baat Hai’, every time they watch them. We are sure that this campaign will make people notice how mutual funds are one of the best options when it comes to investing your money.”

     

     

  • The Alexa Cup is a global hackathon across 11 countries

    FCB India and Boltd declared winners at the Amazon Alexa Cup

    By A Correspondent

     

    FCB India along with their development partners Boltd have been recognised as the 2019 Amazon Alexa India Champions for their winning idea towards building a scalable voice experience, strategy and complete pitch with a proof of concept and demo.  As they have completed the India round, they will move on to the next leg, which is the APAC round of the Alexa Cup.

     

    The FCB India team comprised Giamaria Fernandes, Nikhil Fernandes and Vinesh Nandikol. Boltd was represented by Vishal Golia and Chetan Bothra. As a part of the challenge, the team had to convey the customer experience, target audience and value, originality, technology and APIs, feasibility and usability and a multi-channel go to market strategy in an eight-minute presentation.

     

    On the team winning, Joemon Thaliath, CEO of FCB Interface said: “We are really proud of FCB India’s Digital team’s achievement wherein they had to present a complete go to market plan covering strategy, proof of concept and a demo. They emerged winners among agencies and other tech partners, and this shows how far they have come in their thinking and their ideas through constant learning. We are also thankful to Boltd, our development partners who helped us bring the winning idea to life and Amazon Alexa India for this great initiative.”

     

     

  • The communication shows ads being made from wasted food, urging for ideas to put an end to food wastage

    Did your agency waste food this year? Adfest Young Lotus Contest call for ideas…

    By A Correspondent

     

    FCB Interface has conceptualised the theme for Adfest 2019 Young Lotus contest, inviting ideas to end food wastage. The thought was to take up issues within the industry and further narrowing it down, to issues within our own agency. The communication shows ads being made from wasted food, urging for ideas to put an end to food wastage.

     

    The ads have been completely made by the food wasted in leading advertising agencies where there is a huge kitchen space. FCB Interface collected all the food waste and then designed posters on a life size canvas. The production house McTolan Films collaborated with FCB to execute these posters.

     

    Lending perspective, Robby Mathew, CCO, FCB Interface said: “The idea was simple – make a ‘food-wastage’ poster using the food wasted by advertising people, every day. The difficult part was rummaging through the waste bins of all the leading advertising agencies, carting away the food in mini trucks, then creating the 14 feet by 19 feet layouts with putrefying food, hanging from a crane to shoot the artwork, all the while shooing away the crows and dogs that were hell bent on eating the poster!”

     

    Speaking about the campaign, Rohit Ohri, Group Chairman & CEO, FCB India and Chairman, Young Lotus Selection Team at AAAI added: “This piece of work was not just a call for entries it was a call for behaviour change. The ‘personalisation’ of our communication helped shatter the ‘we don’t waste food’ illusion. Making the need to address this issue urgent and immediate.”

     

     

  • The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor

    Vistara’s new campaign inspires flyers to opt for the best

    By A Correspondent

     

    Vistara has announced its new multimedia brand campaign called ‘Fly Higher’. Conceptualised by FCB India, the creative concept of the brand campaign is based on wide-ranging customer insights suggesting that discerning customers today are not willing to settle for less than the best, notes a communique.

     

    Commenting on the new brand campaign, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara said: “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.  We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why not Fly Higher?”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.

     

    Said Paritosh Wali, COO, ITC Foods- Confections: “At ITC, our endeavour has always been to provide innovative, delightful and superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Commenting on the campaign, Nitin Karkare, Chief Executive Officer, FCB India added: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • The mandate was awarded following a multi-agency pitch

    Vistara to fly high with FCB India

    By A Correspondent

     

    Vistara, the full-service carrier and a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India, following a multi- agency pitch.

     

    Speaking on the occasion, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, said: “We were impressed with FCB’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”

     

    Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skiesWith the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”

     

     

  • The campaign will also be screened at Cannes 2018

    Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

    By A Correspondent

     

    Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

     

    The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

     

    Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

     

    Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

     

    Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”