MxMIndia

Tag: FCB India

  • To boost brand

    KFC appoints FCB India as its creative AoR

    KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India.

    Said Aparna Bhawal, Chief Marketing Officer, KFC India and partner countries: “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners”

    Added Dheeraj Sinha, Group CEO – FCB Group India & South Asia: “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”

  • To collaborate with leaders across agencies

    FCB India appoints Mayuresh Dubhashi as CCO

    Mayuresh Dubhashi
    Mayuresh Dubhashi

    FCB India, part of the FCB Group agencies, has appointed Mayuresh Dubhashi as the new Chief Creative Officer (CCO).

    Mayuresh brings a wealth of experience to his new role as Chief Creative Officer, with over twenty years in the advertising industry working on some of the biggest brands in the country from The Times of India, Airtel, Pepsi Co, P&G, Oreo, Flipkart, Amazon etc. He’s been at the forefront of combining new-age technologies with classic storytelling in his work which includes designing the Indian Cricket Team’s jersey for MPL using data as well as turning an Oreo cookie into an A.I tool to express oneself.

    As the new Chief Creative Officer, Mayuresh will be at the forefront of FCB India’s creative efforts, partnering closely with FCB India’s CEO Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

  • To drive business growth

    FCB India appoints Ashima Mehra as CEO

    Ashima Mehra
    Ashima Mehra

    FCB India, part of the FCB Group has appointed Ashima Mehra, as the new Chief Executive Officer (CEO). She was last with Leo Burnett India where she served as an Executive Director.

    Notes a communique: “As FCB India’s new CEO, Ashima will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.”

  • Swati Bhattacharya will stay with the agency till March-end

    New creative leadership for FCB India Delhi

    FCB India, part of the FCB Group agencies in India, has announces a new creative leadership for its Delhi office. Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to National Creative Directors. Saha will also take on the additional role of Head of Design at the agency.

    As is known, Swati Bhattacharya has stepped down from her role as Creative Chairperson for FCB India to take some personal time. Swati will stay with the agency until the end of March.

    Commenting on the announcement, Dheeraj Sinha, Group CEO of FCB Group India and South Asia, said: “It’s always a pleasure to see our leaders moving up and taking on greater challenges. Udayan and Anusheela are two creative leaders who have amazing talent and energy, and have continually demonstrated a future-thinking approach. With their enthusiasm and passion for creating globally competitive work for our clients, I am convinced they will help write a new future for FCB India and the FCB Group overall,” adding:”We are grateful to Swati, who has played a pivotal role in shaping FCB India’s creative direction and fostering a culture of creativity and excellence. She helped put the agency on the global creative map, and we wish her the very best in her future endeavours.”

  • Dheeraj Sinha will take charge as Group CEO India and South Asia in November

    Change of Guard @ FCB: Enter Dheeraj Sinha. Exit Rohit Ohri

     

     

    By Our Staff

     

    Over the last few days, there have been murmurs that Leo Burnett big boss Dheeraj Sinha is likely to join FCB. There have been rumours in the past as well. For instance, in December 2019, soon after Saurabh Verma’s controversial exit from the Publicis group, we had asked Sinha. He said it wasn’t untrue.

     

    So this time around, we held back. There has also been some talk about FCB’s current Group Chairman and CEO Rohit Ohri looking at a successor. It’s now been announced that he will take up a new global role as FCB Global Partner.

     

    Sinha meanwhile will join as Group CEO India & South Asia, reporting directly to FCB Global CEO Tyler Turnbull. Sinha joins the agency from Publicis Groupe, where he currently serves as CEO of Leo Burnett South Asia and Chairman of BBH India.

     

    Ohri should be exiting on a happy note. After being teased by us as being a ‘fuddy duddy’ agency, the agency has been in the news for all the right reasons. Last week, FCB Group India was Adweek magazine’s International Agency of the Year. Over the last six-odd years, the agency has won 32 Cannes Lions and over 100 creative awards globally, launched several high-profile campaigns that have transformed its creative reputation in India and beyond, won many large Indian and global multinational clients, and grown revenue by high double digits year over year. FCB Group India also acquired a majority stake in FCB Kinnect, the region’s leading digital-first creative agency, and recently launched FCB/SIX, its digital media, CX and performance offering, in the market. The last few words from the Cannes wins onwards are from an FCB communique.

     

    Turnbull has great stuff to talk about Ohri. “Since Rohit joined FCB eight years ago, FCB India has seen tremendous success under his leadership. It was time for his next challenge, and while we can’t thank him enough for all that he has done for the agency, I’m excited to have him join our global team to put his valuable experience to work for some important upcoming projects.” On Sinha: “Together, we have found his successor in Dheeraj – an amazingly talented, creatively focused and driven leader who understands the economic power of creativity.”

     

    Added Ohri: “The last eight years at FCB Group India have been truly amazing. My mandate was to transform the creative reputation of FCB in India. By nurturing culture and cultivating talent, we’ve been able to deliver creative excellence consistently since 2018. I’m enormously grateful to my fabulous India team for the creative and business success we have seen. Our partnership with our clients has been our true strength in this creative transformation journey. Further, with the acquisition of Kinnect and the launch of FCB/SIX in India, I believe we are now uniquely poised to power our creative work with data and technology. I’m delighted to now work on the strategic priorities of our global network with Susan and Tyler as FCB Global Partner.”

     

    While at Publicis, he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. Leo Burnett was India’s #1 and Asia’s #2 agency at Cannes Lions 2023. He has also held several other leadership roles throughout his career, including Chief Strategy Officer of South & Southeast Asia at Grey Group, where he fostered a culture of strategy at Grey APAC.

     

    “Dheeraj is a strong advocate for the power of creativity, with a proven track record of transforming businesses. His experience driving revenue for iconic creative brands and agencies is exactly what we needed to help fuel our next chapter of success in India,” adds Turnbull.

     

    “I’m delighted to welcome Dheeraj into the FCB family. He is a dynamic leader brimming with new ideas. I believe he has the right capabilities and mindset to take FCB Group India to newer heights,” said Ohri.

     

    And this is what Sinha has to say: “I am so excited to be leading the next phase of narrative for FCB in India and the region. I believe that with data and technology at its service, creativity is the greatest force of our times. The true power of our industry is in maximizing business opportunities and solving for human problems using creativity. I love the perspective at FCB about creativity as an economic multiplier. The agency has had a great run in the country, with very strong partnerships with the best clients, and has been one of the most respected agency brands. I look forward to working with the global leadership at FCB under Susan and Tyler, to continue to build FCB in India and the region as the most creative company, helping our clients maximize the opportunities and leaving the world a better place at the same time!”

     

    And what happens at Publicis group? The vagaries of the business notwithstanding, there’s never a dull day. When the announcement happens, we’ll have another ‘big story’. Perhaps.

     

  • Before this, he worked with Wunderman Thompson for over five years

    FCB India appoints Udayan Chakravarty as ECD

    By Our Staff

     

    FCB India has appointed Udayan Chakravarty as its new Executive Creative Director. In his role, Chakravarty will be reporting to Surjo Dutt, Chief Creative Officer, FCB India.

     

    Udayan Chakravarty
    Udayan Chakravarty

    Chakravarty started his career with FCB in 2005 as a Trainee Writer. Since then, he has worked with Ogilvy & Mather, Dentsu, JWT and Wieden & Kennedy on brands such as  Pepsi, Lay’s, Doritos, Sting, Mountain Dew, Dunkin’ Donuts, KFC and IndiGo, to name a few. Before this appointment, he worked with Wunderman Thompson for over five years.

     

    Swati Bhattacharya
    Swati Bhattacharya

    Said Swati Bhattacharya, Creative Chairperson, FCB India: “Udayan has a very special gaze, and having him on our team means our work will get shinier.”

     

    Surjo Dutt
    Surjo Dutt

    Added Surjo Dutt, Chief Creative Officer, FCB India: “Udayan’s incandescent talent coupled with years of experience on global and Indian brands makes him an ideal creative leader for us.  I absolutely have no doubt that Udayan will make magic in the market for all his clients at FCB India. We welcome him aboard and wish him all the best.”

     

  • Petcare brand HUFT aims to expand the pet care category

    Heads Up For Tails releases #HUFTFamilyTales ad

    By Our Staff

     

    Petcare brand Heads Up For Tails has launched a brand campaign titled ‘#HUFTFamilyTales’ featuring three short films produced in partnership with FCB India.

     

    Speaking about the campaign, Samriddh Dasgupta, Chief Marketing Officer, Heads Up For Tails said: “At Heads Up For Tails, we are focusing on expanding the category and bringing more people into pet parenthood. It is an amazing journey filled with love, craziness and self-discovery. We reached out to our community for stories that depict this myriad of emotions. It was truly overwhelming to see the kind of impact pets have had on the lives of their parents, and how our brand has had the privilege of playing a small role in this journey. We aspire to raise awareness about the value that a pet brings to your life, but in a fun and deeply creative way. We believe that pets are family, and family deserves only the best.”

     

  • Campaign conceptualised by FCB

    Aamir is brand ambassador for PharmEasy

    By Our Staff

     

    PharmEasy, the online medical platform, has launched its latest campaign starring Aamir Khan as its brand ambassador. Aamir will be seen endorsing the PharmEasy brand via various mediums. The campaign, conceptualised by FCB India, will also be a part of the IPL campaign 2022.

     

    Talking about the collaboration Gaurav Verma, CMO at API Holdings, parent company of PharmEasy, said: “Collaborating with someone as versatile as Aamir Khan fills us with immense joy. We are absolutely thrilled to have him on board as the face of the brand PharmEasy. He truly knows how to engage with the audience. With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”

  • To celebrate ‘The Steel Within’ every woman this Durga Puja

    FCB films new campaign for Elegant Steel

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Elegant Steel (@elegantsteelofficial)

    Elegant Steel has marked Durga Puja festivities with the launch of its new film- Narishakti- The Steel Within. The film has been conceptualised by FCB India.

     

    Sharing insights on the creative ideation, Swati Bhattacharya, Creative Chairperson, FCB India, said: “This work is brave because many brands are aware of how social media tries to objectify and classify women… But nobody has spoken about it. Elegant steel asks us to celebrate the steel in us and continue to be the woman we want to be even if it rattles some people.”

     

    Elaborating on the brave message of the film, Swati Agarwal, Chairperson, Elegant Steel, added: “As one of India’s leading steel brand, our values have always stood for quality, strength and resilience and this Durga Puja we wanted to celebrate these exact same values we see in every woman who has gone through the fires of being judged and tested and has emerged stronger.”

     

  • Rolls out #Haath Badhao India #Vaccine Lagao India drive

    FCB films for Domino’s Pizza for Covid vaccination

    By Our Staff

     

    Domino’s Pizza has launched its nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia, which urges everyone to come together and get vaccinated.

     

    This campaign is supported by a 360-degree multimedia approach. The brand has unveiled the TVC, which is conceptualized by FCB India. Penned by lyricist Swanand Kirkire, and directed by Amit Roy of Love Aaj Kal fame, the TVC features a montage of visuals showcasing the solidarity displayed by people across the country during the tough second wave of the pandemic.

     

    Commenting on the campaign, Sandeep Anand, Chief Marketing Officer, Domino’s India, said: “Domino’s brand ethos lies in enjoying the friends, family and fun moments. In line with this thought, we wanted to highlight the importance of vaccination in enabling these moments. With the #Haath Badhao India #Vaccine Lagao India campaign, we are celebrating those who have taken the first step towards a better tomorrow by getting vaccinated, as well as inspiring others to follow suit. Our aim to encourage and enable others to come together and get vaccinated so that we can all move towards a happier and safer moments of togetherness.”

     

  • A hybrid agency for new era of marketing

    FCB India announces restructuring

    By Our Staff

     

    FCB Group in India had recently announced the restructuring of its creative agencies and a new three-agency structure – FCB Ulka, FCB Interface and FCB India. FCB India, the newest agency in the fold, led by Swati Bhattacharya as the Creative Chairperson. It has now announced its newly elevated C-Suite leadership team.

     

    FCB India will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer and John Thangaraj as Chief Strategy Officer. In their previous roles, Banerjee, Dutt and Thangaraj were President – North & East, National Creative Director and National Planning Director, respectively.

     

    Swati Bhattacharya
    Swati Bhattacharya

    Speaking on the occasion, Swati Bhattacharya, Creative Chairperson, FCB India, said: “When Debbie, Surjo, and John enter the room to solve a problem… you know it will be done. Very rarely do you see such chemistry and energy in the boardroom. They can afford to be terribly honest with each other, and that directly makes the idea shiny and the brand shinier!”

     

    Rohit Ohri
    Rohit Ohri

    Added Rohit Ohri, Chairman & CEO, FCB Group India: “Hybrid thinking truly begins with hybrid talent. Debbie, Surjo and John’s diverse experience across content marketing, media strategy and digital storytelling, respectively, uniquely positions them to deliver to the challenges of building and growing brands in today’s complex, ever-changing marketplace”.

     

  • To provide clients with strategic direction and creativity

    FCB Group restructures

    By Our Staff

     

    Creative agency FCB Group India has announced a reorganisation of its creative agencies in India, along with key elevations. The group will undertake restructuring with three full-service agency brands in India – FCB Ulka, FCB Interface, and FCB India. These three agencies will be a part of FCB Group India.

     

    Rohit Ohri
    Rohit Ohri

    Said Rohit Ohri, Chairman & CEO, FCB Group India: “It is imperative for us now, more than ever before, to be able to provide our clients with the strategic direction and creativity they need to navigate the new world we live in today. Our new structure allows for our best people to provide focused and dedicated partnership to our clients; to bring the disruptive creativity, agility, and fluidity that is required today to transform our clients’ businesses and create unmissable brands.”

     

    With the new three creative agency structure, agency seniors Nitin Karkare will be FCB Ulka Vice Chairman, Swati Bhattacharya will be FCB India Creative Chairperson, Robby Mathew will be FCB Interface Vice Chairman & CCO, and Joe Thaliath will be FCB Interface Vice Chairman & CEO.