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Tag: Famous Innovations

  • Conceptualised by Famous Innovations, the three films developed portray varied scenarios which are both indoor and outdoor

    Livpure lays importance on the need to save water via #CuttingPaani

    By A Correspondent

     

    Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of Cutting Chai, a unique culture in India, this campaign brings focus on the very fact that if the quench is of half a glass then one should only take half a glass of water.

     

    Conceptualised by Famous Innovations, the three films developed portray varied scenarios which are both indoor and outdoor, namely, an office setting, a caf̩ and inside a home. The production values are high and the setup is natural establishing the concept of #CuttingPaani and amplifying the fact of optimizing usage of water by taking only what is required. The tagline of the campaign is РAgar pyaas cutting ki hui, toh full glass kyun? Bacha huya paani koi aur pee lega! The campaign intends to rope in relevant influencers to support the message of saving water.

     

    Commenting on the campaign, Sushil Matey, Director-Marketing, Livpure said: “According to Asian Development Bank’s forecast, by 2030, India will have a water deficit of 50 percent. Research also shows that 7 out of 10 people don’t finish their glass of water, which then goes to waste. Livpure was keen to draw attention to this hard reality in a simple and effective manner. Although, there have been very powerful campaigns to spread awareness about water conservation, very few gave practical and doable solutions. With #CuttingPaani campaign, we wanted to highlight the significance of drinking water judiciously. Digital, emerging as a favored medium of communication, we intend to go all out and spread the message far and wide.”

     

    Added Siddhartha Singh, CEO, Famous Innovations: “For any movement to galvanize we need a meaningful, actionable symbol that people can adopt in their everyday lives. Asking for #CuttingPaani represents just that. It’s a small step when you’re eating at a restaurant or visiting someone’s office, but it stands for a thoughtful and progressive mindset. We hope that people will feel proud when they consciously ask someone to give them only half a glass of water.”

     

     

  • The TVC revolves around Sachin's concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations

    Livpure RO TVC featuring Sachin Tendulkar goes on air

    By A Correspondent

     

    Water purifier brand Livpure has unveiled a TVC featuring Sachin Tendulkar to endorse its Livpure Smart RO water purifier. The TVC revolves around Sachin’s concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations.

     

    Said Sushil Matey, Director – Marketing, Livpure: “We wanted to educate all by making a larger statement that consumption of impure water leads to chronic illnesses & hence limits the growth potential of India as a nation. Sachin is being used as a protagonist to urge nation to drink purified water.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “More than just creating a good ad, we wanted to create a compelling movement, focusing on a topical societal issue – kids not being able to fulfil their dream because of impure drinking water. The end phrase ‘Come-on India, Livpure’ is a clarion call by Sachin.”

     

  • The account was won post a multi-agency pitch

    Famous Innovations bags creative duties of Livpure

     

     

    Livpure Pvt Ltd. has awarded its creative duties to Famous Innovations. The mandate includes complete communication strategy and creative, and will be managed by the agency’s Mumbai office.

     

    Said Raj Kamble, Founder and Chief Creative Officer, Famous Innovations: “We are delighted to be working with Livpure. This is a challenging category with many legacy brands and little differentiation in the communication. With a superior product and Mr Sachin Tendulkar as our brand ambassador, we have many a interventions in the pipeline that will be simple, honest and effective.”

     

    Added Sushil Matey, Director – Marketing, Livpure: “Water is a very sensitive space, one that is deeply seeped in trust. For any other appliance, consumers may experiment or take a leap of faith, but for a water purifier they will always be extremely cautious. Famous’ approach was very refreshing & innovative which we believe will help us break the category clutter and approach our TG, effectively. We met many agencies, but Famous’ way of building brands resonated with us the most.”

     

  • Prasad comes with over 10 years of experience in Brand Planning & Strategy

    Famous Innovations appoints Namit Prasad to head Planning

     

     

    Famous Innovations has appointed Namit Prasad as Head of Planning. Prasad comes with over 10 years of experience in Brand Planning & Strategy, having lead brands like Vicks, Pepsodent, Closeup, Oral B, Ambuja, Park Avenue, Nerolac, Symphony, HDFC MF, Havmor, Century Ply, Paras Pharma in Agencies like DDBMudra, Lowe Lintas and Publicis.

     

    Said Raj Kamble, Founder and Chief Creative Officer, Famous Innovations: “When I met Namit, I immediately knew that he is a Famous kind of person – humble, genuine, someone who knows how to make a big point in a soft spoken way. His strength is that he is a new age planner who understands design, digital, content and advertising. In an agency that is on the growth highway, we need people who can move sharply and swiftly, and Namit is the right fit for that.”

     

    “I joined Famous because it has a very contemporary vision of innovation, which brands and businesses need more and more everyday,” Prasad added, “It is a great opportunity to lead a talented planning team with diverse backgrounds that brings lot of interesting thinking on the table. Raj is a true entrepreneur and has a way of connecting the dots in interesting ways in both business and creativity, and I look forward to this journey eagerly.”

     

  • The mandate includes complete brand strategy and communication

    Ruosh awards creative biz to Famous Innovations

     

     

    Premium footwear and accessories brand Ruosh has awarded its creative duties to Famous Innovations. The mandate includes complete brand strategy and communication, and will be managed by the agency’s Bengaluru office.

     

    Said Mohini Binepal, Co-Founder and Head-Retail, Ruosh: “With Famous, we have a partner who understands our business and brand vision. Ruosh has grown in volume exponentially, added geographies, new channels and now expands to different categories. We are sure Famous can be the brand communication custodian we have been looking for, who will not only maintain but extend our brand DNA responsibly.

     

    Added Snigdha Singh, Head – Brand Communication: “As a brand, we have truly believed in delivering effective communication. With Famous Innovations on board, we are sure to strengthen that effort and deliver unparalleled creative content which also drives business results.”

     

    Said G V Krishnan, CEO South, Famous Innovations: “I am humbled and gratified by the confidence and faith Mohini and Snigdha have shown in us. Ruosh is uniquely poised in the footwear category with its superior offering of shoes and leather products.”

     

  • The agency will be handling complete creative duties of the brand

    Famous Innovations bags creative duties of CaratLane

    By A Correspondent

     

    Following a multi-agency pitch, Famous Innovations adds CaratLane to its bouquet of clients. The agency will be handling complete creative duties of the brand which was launched in October 2008 with a mission to change the way jewellery is purchased in India and recently Titan Company recently acquired a majority stake in it.

     

    Avinash Shenoy

    Said Avinash Shenoy, Business Head, Famous Innovations: “CaratLane has been listed as one of the “Top 20 hottest e-commerce sites in India” and we are proud to have the brand on board. The jewellery market is really cluttered and with a bunch of players in the market it will be by Advertise” href=”#36875890″> important for us to differentiate the brand while advertising. We are looking forward to work on a clutter breaking campaign which can help CaratLane carve its niche among others.”

     

    Said Atul Sinha, Senior Vice President, Marketing, CaratLane: “At CaratLane, innovation has been a core value, proven by many firsts such as Try @ home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners.”

     

  • Conceptualised by Famous Innovations, Raymond's new film promotes its TechnoSmart fabric, showcasing USPs like UV protection, wrinkle free, breathability and a smooth touch

    Raymond brings innovation and style together in new campaign

    By A Correspondent

     

    Famous Innovations launched a new film for Raymond Techno Series presents TechnoSmart highlighting how the fabric is an appropriate blend of advanced fabric engineering and style. Depicting four protagonists, the film showcases TechnoSmart features in a dynamic and vibrant manner.

     

    Said Madhu S Dutta, Head Marketing, Lifestyle Business: “TechnoSmart is an example of Raymond’s journey to constantly bringing in innovative product line. It’s futuristic and caters to our consumers’ changing lifestyle. Suits are no longer the domain of stiff upper-lipped Boardrooms. They are dynamic, vibrant and more fun. The film reflects that sensibility.”

     

    Raj Kamble, CCO and Founder, Famous Innovations, added: “This is the second film we’ve created for TechnoSmart. While the first film focused only on the product’s proposition, here we balanced the product USPs with the style and sensibilities suitable for a fashion brand. Edgy and graphic, unlike any other film we’ve done for Raymond, the idea was to keep it visually engaging with details that viewers discover each time they view it.”

  • Also introduces the 'AAA' Festive Campaign with exciting offers and schemes for consumers across categories

    Haier unveils campaign celebrating festive season

    By A Correspondent

     

    Haier is kickstarting the festive celebrations with the launch of its new TV campaign for its Bottom Mounted Refrigerators (BMR) range. The new TVC focuses on the user benefits of having a BMR in the in the household to make the house maker’s life easy and convenient. Along with the new TVC, Haier India is also introducing its ‘AAA’ festive campaign with a slew of attractive consumer offers to multiply celebrations. Haier partnered with Famous Innovations as the creative agency for the making of this new TVC.

     

    The commercial is based on the narrative “Ulteko Seedha” which means making the small inconvenient things in life convenient. With Bottom Mounted Refrigerator, consumers get the benefit of having the refrigerator part on top and the freezer placed at the bottom, to reduce the need for users to repeatedly bend while accessing commonly used items from the refrigerator.

     

    Further, with the onset of the festive season and the spurt of excitement amongst the consumers Haier has also announced its festive season offers and strategy. Haier’s festive season strategy for this year revolves around the AAA concept, where the 3 As stand for Assurance, Assistance, Attractive. Assurance denotes a comprehensive warranty for all Haier products, Assistance means offering lucrative consumer finance schemes and Attractive stands for providing luring offers along with the purchase of all Haier products in the form of assured prices and gifts.

     

    Commenting on the same. Eric Braganza, President, Haier India said, “Since 2006, the brand has constantly innovated to pioneer the concept of Bottom Mounted Refrigerators in India to provide an increased convenience to our users. As we enter the most exciting time of the year amidst festivities and happiness, we want to generate top of mind recall with our consumers who are considering to upgrade/purchase a new home appliance that is high on utility. Building a stronger connection with our consumers is essential to Haier’s brand strategy. With our new TVC “Ulteko Seedha”, we aim to re-iterate the benefits of using a Bottom Mounted Refrigerator and be a part of their celebrations.”

     

    Said Shahnawaz Qadeer, Creative Director, Famous Innovations: “Our brief was to highlight the convenience of the new Haier Bottom Mounted Refrigerator. The film revolves around a common everyday struggle between a husband and wife. We have used a slice of life parallel to demonstrate that refrigerators have now got their priorities right, while husbands continue to stay the same.”

     

  • The initiative was conceptualised and facilitated by Famous Innovations

    Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali

    By A Correspondent

     

    Raj Kamble with Anand Mahindra and Chandrasekar Radhakrishnan of Nestle

    Nestlé India has brought about a change in packaging of three of its iconic brands – Maggi, Kit Kat and Nescafé to support girl child education in association with Project Nanhi Kali – an initiative by K C Mahindra Education Trust and the Naandi Foundation.

     

    Said Raj Kamble, Founder and CCO, Famous Innovations: “We were thinking of ways to increase corporate engagement for Project Nanhi Kali and we found ourselves wondering – what can corporate brands contribute with, other than just money? “Taglines” was the simplest, yet the most daring of answers. The one asset that any brands holds dearest to its heart and closest to its name. We salute Nestle India and Project Nanhi Kali for this bold step towards educating girls in India, a cause that we all know needs urgent attention.”

     

    In their new avatar, Maggi has changed its tagline from “2 minute noodles” to “2 minutes for education”, Kit Kat has changed the visual of the finger snap to one without the break with the line “no break from education” and Nescafe comes with the tagline “ It all starts with a Nescafe” to “It all starts with education”. The message is further reinforced with a call to action and the URL nanhikali.org. A hundred million packs in the new avatar will hit the shelves this week, notes a communiqué.

     

    Speaking on the partnership,. Suresh Narayanan, Chairman and Managing Director, Nestlé India said: “Brands are built by earning the love and trust of consumers over time. Every time a consumer picks a pack off the shelf, the visual properties of the brand serve as symbols of the promise the brand has made to the consumers. They are therefore invaluable assets, protected and treasured by organisations. We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. Girls with access to education not only improve their own lives but also bring changes to their families, communities and economies. This is Nestlé India’s humble way of making a small yet deeply felt contribution to a cause that is important and vital to our society.”

     

    The initiative will be further amplified by TV, outdoor, print, digital and on-ground activities, the communiqué adds.

     

  • The list is curated and published annually on a non-profit basis by the network one

    Famous Innovations ranked among top independents in the world

    By A Correspondent

     

    Famous Innovations is among the top 14 independent agencies in the world, as per the World’s Leading Independent Agencies. Interestingly, Famous is the only agency to be invited from India amidst international names like Red Brick Road (UK), The Secret Little Agency (Singapore), The Jupiter Room (South Africa), etc.

     

    This recognition comes right on the heels of Famous Innovations being awarded Campaign South Asia Independent Agency of the Year, and a team from Famous winning Young Cannes Lion – Print, India.

     

    Raj Kamble

    Raj Kamble, Founder and CCO, Famous Innovations said, “Independent agencies across the world are setting new standards in creativity, business solutions and dynamic processes. We are honored to be part of this league. At Famous, we believe in having and nurturing an entrepreneurial spirit, which has proven effective for us in the last 3 years. Of course, this is just the beginning.”

     

    Julian Boulding

    Julian Boulding, President and Founder of thenetworkone commented, “The independent agencies you’ll find in this publication all have something, radical and innovative to say to the world. They are driven by a passion, a commitment, a readiness to improve and to change, and the energy to grow through their own efforts, rather than by primarily by acquisition.”