MxMIndia

Tag: Famous Innovations

  • The new campaign defies constricting barriers of Pay Gap, Gender Inequality and Sexism that are prevalent in present day society

    Haier attempts to shatter gender bias faced by women

    By A Correspondent

     

    Haier announced the launch of its new campaign that challenges the gender biases and issues associated with women in the real world. The Women’s Day campaign features India’s leading sportswoman Dipa Karmakar as a symbol of power to fight against the constricting barriers of pay gap, sexism, patriarchy, misogyny, body shaming etc. that holds back dynamic women to realize their dreams.

     

    Commenting on the new Women’s Day campaign, NS Satish, Senior Vice President, Sales & Marketing at Haier Appliances India said: “At Haier, we are constantly working towards touching upon subjects that hold a matter of relevance in our society. This Women’s Day, we wanted to highlight some of the major stereotypes that are deeply entrenched in society and act as a barrier for women in realizing their dreams. Our new campaign is a testament to our philosophy of ‘Inspired Living’ where we are trying to defy these norms through the courage and passion of India’s inspiring women athlete, Dipa Karmakar.”

     

    The video series has been conceptualized and created in collaboration with Famous Innovations. Added Raj Kamble, Founder and CCO, Famous Innovations: “We are proud to work on a project that is defying the gender biases in today’s world. Through this video series, we have not only tried to highlight the prevalent barriers that women face in the present day society but also showcased a powerful way to defy these with strong grit and passion.”

     

     

  • The new range stands out as India’s ‘true air conditioners’ designed specifically for Indian customers

    Haier promotes PuriCool range of ACs in latest ad film

    By A Correspondent

     

    Haier has unveiled its new TVC featuring the PuriCool range of air-conditioners.

     

    The film has been created and conceived in collaboration with Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air-conditioner market that will surely set a benchmark in the next generation of air-conditioners.”

     

     

  • The TVC is conceptualized around the theme ‘It doesn’t just cool, it cleans’

    Haier India unveils ad film for its PuriCool range of ACs

    By A Correspondent

     

    Haier has unveiled its new ad campaign featuring the PuriCool range of air conditioners. Conceptualised around the theme of ‘It doesn’t just cool, it cleans”, the TVC has been created and conceived by Famous Innovations.

     

    Said Satish NS, Senior Vice President, Marketing and Sales: “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners.”

     

     

  • The campaign has been launched across TV, Print and Digital for 60 days

    Van Heusen releases a 60-city media campaign ‘Carry Your World’

    By A Correspondent

     

    Van Heusen has launched a comprehensive `Carry your World’ campaign featuring Bollywood star Jacqueline Fernandez across 60 cities for two months.

     

    Speaking on the campaign Abhay Bahugune, COO, Van Heusen said: “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

     

    Commenting on the video launch Raj Kamble, Founder & CCO, Famous Innovations added: “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

     

     

  • The new brand campaign draws attention to the cutting edge technology of LivGuard’s inverters and inverter batteries

    LivGuard unveils integrated ad campaign for its inverter range

    By A Correspondent

     

    LivGuard has unveiled its new ad campaign to promote its current range of inverters and inverter batteries.

     

    Said Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited: “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

     

    Speaking on the campaign, Raj Kamble, Founder & CCO, Famous Innovations remarked: “Our brief was to bring alive LivGuard’s unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities – Einstein and Bruce Lee – and portrayed the same in a visually interesting way. The concept also played on the brand’s ambassador, Akshay Kumar’s strength as he’s a truly versatile performer and was ideal to pull off the same.”

     

     

  • The new brand campaign draws attention to the cutting edge technology of LivGuard’s inverters and inverter batteries

    LivGuard unveils integrated ad campaign for its inverter range

    By A Correspondent

     

    LivGuard has unveiled its new ad campaign to promote its current range of inverters and inverter batteries.

     

    Said Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited said “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

     

    Speaking on conceptualising the campaign, Raj Kamble, Founder & CCO, Famous Innovations added: “Our brief was to bring alive LivGuard’s unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities – Einstein and Bruce Lee – and portrayed the same in a visually interesting way. The concept also played on the brand’s ambassador, Akshay Kumar’s strength as he’s a truly versatile performer and was ideal to pull off the same.”

     

     

  • MS Dhoni announced as the brand ambassador with the launch of this product line

    LivFast launches 360-degree campaign with Dhoni

    By A Correspondent

     

    LivFast, a power backup provider, has signed up cricketer M S Dhoni for its new campaign ‘Faster Hai to Hai’. Conceptualised by Famous Innovations, the campaign seeks to establish Livfast as the fastest inverter in the market.

     

    Commenting on the association with Dhoni and company’s marketing campaign, Gurpreet Singh Bhatia, CEO, LivFast Batteries said: “It’s a proud moment for LivFast to associate with legendary cricketer MS Dhoni and we are equally excited to launch the campaign, Faster hai toh hai. LivFast is a brand that outperforms competition & performs no matter what condition. Just like LivFast, Dhoni is known to be a finisher, someone who stays cool and performs, no matter what situation. This association is like a perfect handshake as we believe in a common ideology. We have carefully understood the needs of the consumer in this category and the absence of innovation for a long time from the competition. Our new product offerings are unique, with faster-charging inverters that can also charge on lower voltages & batteries which will provide extra back up. This very fact is well resonated in this 360-degree marketing campaign that will help attract the consumer’s attention since these are based on their pain points. We wish to solidify our position in this category with an aim to gain a strong market share.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “Having two great performers at the helm – LivFast and MS Dhoni, the ideology of being faster than the rest resonated strongly. We kept in mind the positioning of the brand in calibration with Dhoni and the fast performers. The result is three intriguing creatives depicting a powerful case for ‘Faster Hai to Hai’ tagline and demonstrating the core USPs of the new product offerings.”

     

     

  • Livpure reached out to around 50 cafes and restaurants for the same

    Livpure campaign helps Shimla resolve water crisis

    By  A Correspondent

     

    Livpure has unveiled its new digital film titled ‘CuttingPaani 2.0’, an extension to their #CuttingPaani 1.0 campaign. #CuttingPaani asks citizens that if the quench is of half a glass then one should only take half a glass of water.

     

    Commenting on the campaign, Sushil Matey, Director-Marketing, Livpure said, “Our dipstick showed that Indians in general are very casual about wasting water. And, as we all know, it is a very scarce resource and possibly future wars would be fought for water! Our #CuttingPaani campaign launched in March this year highlighted the significance of drinking water judiciously and received rave response from citizens and consumers alike. We were able to get 7.8 million views and 18 million reach. However, we further wanted to highlight the importance of this campaign and taking Shimla as the pilot city, we educated the citizens on ‘Paani Bachao, Cutting Mangao’.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “#CuttingPaani is not an ad campaign, it is an act – a movement with the power to spark real change. ‘Cutting chai’ is such a common concept in India – why can’t the same be applied to water? We launched this idea last year in India’s top cities, but found that Shimla was in a unique and critical situation, and therefore needed action the most. We’re heartened about the enthusiastic participation by the people of Shimla and even pleasantly surprised to find the practice adopted by restaurants all over Pune, Bangalore, Nagpur, Lonavala and other small towns! #CuttingPaani is a simple change of habit that we hope will go a long way,”

     

     

  • The multi-platform digital campaign addresses the issue of gender inequality through the dialect of fashion

    Aditya Birla Fashion and People unveil digital brand campaign

    By A Correspondent

     

    People, the youth fashion brand from Aditya Birla Fashion and Retail unveiled its #LetsBePeopleFirst campaign as a part of the larger theme #WhyNot.

     

    Said Sooraj Bhat, CEO-Fast Fashion, Aditya Birla Fashion and Retail: “At People, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of ‘Why Not?’ because that’s a question on every young consumer’s mind in terms of following stereotypical rules.”

     

    Added GV Krishnan of Famous Innovations: “People has a very distinctive merchandise for the youth. With the idea ‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. This year we take gender stereotypes head on with the Campaign ‘Let’s be People First’ urging everyone to put an end to gender biases that plague us today.”

     

     

  • The new TVC reiterates the brand's philosophy of ‘Customer-Inspired Innovation’

    Haier promotes new LED TV offering in latest ad campaign

    By A Correspondent

     

    Haier has launched its latest TVC based on the launch of Easy Connect LED televisions (B92OOWB series) in India. The new TVC primarily focuses on the user benefits of possessing the LED TV.

     

    The TVC, conceptualized and created in collaboration with Famous Innovations premieres across leading TV channels including prominent GEC, Movies, News and Sports channels. For a wider reach, the TVC will be aired on key regional channels in languages like Bengali, Kannada, Malayalam, Punjabi, Tamil, and Telugu.

     

    Commenting on the commercial, Eric Braganza, President, Haier India said: “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Easy Connect LED TV series is an innovative solution designed for customers who don’t want any technology hassles with internet connectivity when it comes to entertainment. The TVC is created to shape a stronger connect with the users and also build a strong brand recall at the same time. Further, with the festivities around the corner, we want to be a part of our consumers’ celebrations and double their festivities with our exciting offers and a new product line up.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “We were working with a very simple, innovative product – an LED TV that can live stream from a smartphone without the need for WiFi or Bluetooth – and wanted to bring this feature to life in an interesting way. Given how strong the feature was, we decided that instead of doing an ad, we should create an entertaining product demo. The film revolves around an endearing precocious little girl as she truly represents today’s kids who love technology, are always a few steps ahead of the rest of us and never hold back from making that known. We hope the film will bring a smile to people’s faces even as the product makes their lives easier.”

     

     

  • Author Meghna Pant (@meghnapant) has tweeted anonymous accounts of two women

    Whyness surprised with allegations against Ravi Deshpande. “Will look into and verify”

    By A Correspondent

     

    Yet another #MeToo revelation shook the advertising fraternity industry on Thursday with a tweet from awardwinning author Meghna Pant (@meghnapant) carrying anonymous accounts of two women on the sexual acts of veteran adperson Ravi Deshpande.

     

    Other than helming agencies like Contract in the past, Deshpande has now set up his own agency called Whyness, and also runs a design school at Ecole Intuit.lab.

     

    When we asked Deshpande and Whyness to respond to the allegations, this is what we receive via email: “We are surprised to learn about the allegations made against Ravi. We will look into and verify this.”

     

    There have been several allegations against advertising professionals ever since the #MeToo revelations rocked the country earlier this month. The co-founders of Happy Creative Services, now a part of the Dentsu Aegis Network, and a few other senior professionals have already faced the axe from their respective employment.

     

    There have also been allegations against the founders of Creativeland Asia and Famous Innovations. According to sources, some leading advertisers who have retained big to small-named agencies are also conducting their own investigations and may terminate mandates if the acts of agency professionals are found to be in dissonance with their own values and ethics, and if the agencies do not act against the ‘erring’ professionals.

     

     

  • The commercial draws from the value add and benefits of using a Bottom Mounted Refrigerator as against the traditional refrigerators

    Haier celebrates its unique BMR offering in latest film

    By A Correspondent​

     

    Haier has launched a new film featuring Haier’s revolutionary range of BMRs. Conceptualized around the theme of ‘India, Ab Seedhe Ki Aadat Daal Lo’, the TVC brings alive the differentiated proposition of Haier’s Bottom Mounted Refrigerator (BMR) technology in a creative way with a vision to resonate with the masses.

     

    Said Eric Braganza, President, Haier India on the TVC: “Haier has been a pioneer of the BMR technology in India and around the world. We introduced the technology in India in 2007 with the ‘Ulte ko Seedha’ campaign and since then there have been several product design and technology changes in line with our efforts to create the perfect solution meant for today’s modern contemporary families. With the latest TVC campaign around ‘India Ab Seedhe Ki Aadat Daal Lo’, we reiterate the benefits and value proposition of the newly launched Haier 8-in-1 BMR range as opposed to traditional refrigerators in a more engaging and thought-provoking manner with our prospective target audience.”

     

    Added Raj Kamble, Founder and CCO, Famous Innovations: “The competition is aggressively marketing features in this category. Having done that with Haier BMR already last year, we now wanted to take things to the next level. These little upside down things that we Indians do are wrong but also quite endearing, because it’s just so us! It’s a light take on our ‘ulti aadats’ that, one of which i.e. bending down to get things from the fridge, is being corrected by Haier. Hence, the idea – India, Ab Seedhe ki aadat daal lo!”