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Tag: Famous Innovations

  • The four-part ad series is conceptualised by Famous Innovations

    Ranbir Kapoor features in new Oppo Reno 12 series

    Oppo India has launched the Reno12 Series featuring advanced AI capabilities. Actor and Oppo India Reno brand ambassador, Ranbir Kapoor, stars in a content series crafted by Famous Innovations.

    Said Karan Dua, Head of Product Marketing, Oppo India: “We are thrilled to launch the Oppo Reno12 Series in India, pushing innovation boundaries through Oppo AI with exquisite design. Famous Innovations’ creative expertise has vividly brought together the Oppo Reno12’s features and Ranbir Kapoor’s presence. Partnering with Kapoor, who is a symbol of versatility and is always giving his best works really well for us as his persona is in line with the Reno Series.”

    Added Sumit Chaurasia, Founding Partner and Creative Head – Delhi, Famous Innovations: “Behind the ad film was our aim to blend Oppo ‘s AI-technology seamlessly with Ranbir Kapoor’s presence. Positioning the OPPO Reno12’s AI as users’ best friend, we created a life-sized CGI Avatar to showcase its intelligence and user friendliness. Through their friendly banter, Ranbir Kapoor and Oppo AI bring alive how Oppo’s AI technology can tackle challenges during outdoor travel photography.”

  • DDB Mudra and Famous Innovations have also sent in entries

    Abby Awards 2024: Lowe Lintas, McCann in, Ogilvy continues to stay away

    Ajay Kakar
    Ajay Kakar

    The Advertising Club has always said that its flagship Abby Awards is ‘’for the industry, by the industry and of the industry”. And this is what Ajay Kakar,  Ajay Kakar, Chairperson of  Awards Governing Council Abby Awards 2024 powered by One Show and Managing Committee Member The Advertising Club, told MxMIndia in a virtual chat with MxMindia on Thursday evening.

     

    Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year.

     

    The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.

     

    There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).

     

    So what’s new this year? Well, Lowe Lintas and McCann have entered in a bigger way, we are told. DDB Mudra and Famous Innovations are also there. Ogilvy continues to  stay away.

     

    A ‘Best Use of AI’ sub-category has been introduced as also Copywriting for web and digital craft has been added in still digital and digital verticals. A new vertical called Health has been added with sub-categories such as OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award that has been introduced is Health Specialist of the Year for the best performance by a company in this vertical.

  • Vivo, Mobikwik, and Max Estates

    Famous Innovations Delhi wins 3 new accounts

    By Our Staff

     

    Famous Innovations creative agency has secured three prestigious new business accounts – Vivo, Mobikwik, and Max Estates.

     

    This win reinforces Famous Innovations’ position as a creative powerhouse in the industry and showcases its ability to offer unmatched creative and strategic services to its clients.

     

  • 'Green Crusader of the Year' award was presented to P N  Mohan

    Famous Innovations is ‘Green Agency Of The Year’ at Olive Crown

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 13th edition of its annual property, the Olive Crown Awards 2023, in Mumbai. The awards recognised individuals and corporates who drove the message of sustainability or ‘green advertising’. Famous Innovations bagged 10 awards across categories including the ‘Green Agency Of The Year’. The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to P N Mohan for: his vision and commitment to restore lakes, dedication in mobilizing people and funds for this cause, for his single-minded focus that led to seven lakes (near Chennai) coming back to life and for being an inspiration to others and giving them the courage to aim high.:

     

    Said Avinash Pandey President IAA (India Chapter): “The Olive Crown Awards are a symbol of the intention our Association has to use communication as a force for good. The planet belongs to us all, and we owe it to future generations to leave it in a good shape for them. The winning work has been outstanding and should work as an inspiration to content creators and advertisers to carry this torch further and leave a significant imprint on the sands of time.”

     

    Added Janak Sarda, Chairman of the Olive Crown Committee Janak Sarda, “The Olive Crown awards presentation event is always something special. We not only have the who’s who of the marketing, advertising and media fraternity with us, but they are all focussed on doing good. The supporters and the attendees are all actually symbolic of the intent of our industry to add to the efforts that will keep Planet Earth Green and Clean.”

     

    The jury comprised Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Ltd & Hypercollective; Garima Khandelwal, Chief Creative Officer, Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB and Carlton D’Silva, Co-Founder, House of Awe.

     

  • Lahiri has held senior positions at various agencies and brands, including Samsung, Motorola, McCann, Ogilvy, Havas Worldwide, and more

    Manas Lahiri is COO of Famous Innovations

    By Our Staff

     

    Manas Lahiri
    Manas Lahiri

    Famous Innovations, the Mumbai-based independent creative agency, has announced that Manas Lahiri has joined the agency as COO effective from today (April 4).

     

    Lahiri has held senior positions at various agencies and brands, including Samsung, Motorola, McCann, Ogilvy, Havas Worldwide, and more.

     

    Speaking about his new role, Lahiri said: “I’m excited to be joining Famous Innovations and its young, vibrant team. The agency’s focus on culture, design, and innovation aligns perfectly with my passion for activating omnichannel growth for companies. I’m looking forward to working with the team to drive the agency’s growth and success.”

     

    Added Raj Kamble, Founder and CCO of Famous Innovations: “I couldn’t be more excited to welcome Manas Lahiri to the Famous Innovations family. When we met, it was clear that his passion for creativity and innovation was a perfect fit for our agency. His track record of developing businesses and building happy teams is impressive, and we are fortunate to have him lead as our new COO. We believe that the human factor is crucial in an industry that is constantly evolving with new technologies. With Manas’ strategic vision and deep understanding of brands, I am confident that he will help us further elevate our work and deliver exceptional results for our clients. This is a new chapter for Famous Innovations, and we are thrilled to have Manas onboard for this exciting journey.”

     

  • To spread the message of allyship and inclusivity

    Famous Innovations & Absolut Glassware roll out activation campaign

    By Our Staff

     

    Famous Innovations creative agency has partnered with Absolut Glassware and Laqshya Media Group to launch an on-ground activation that aims to create an inclusive world. The campaign encourages allyship and aims to foster a safe space for members of the queer community.

     

    Melvin Jacob, Creative Head, Famous Innovations, Bangalore, said: “The idea was inspired by the shared vision of Famous Innovations and Absolut Glassware that creativity has the power to change the world. When we conceptualized this idea, we wanted to create a safe space for members of the LGBTQIA+ community, where they can explore their own identity and be themselves. The key was to promote allyship everywhere – and encourage support for the members of the community. Small yet brave steps that anyone can take to aid this crucial movement of inclusivity.”

     

    Added Florian Sallabery, Group Head, International Brands, Pernod Ricard India: “If this campaign helps at least one person feel more supported and comfortable with who he/she/they are, then we meet our objective.”

     

  • As Business Head – Bengaluru

    Ex- McCann Sharon Varghese joins Famous Innovations

    By Our Staff

     

    Famous Innovations has announced the appointment of Sharon Varghese as the Head of Business, Bengaluru. Varghese joins the company holding 18 years of experience in the fields of advertising and public relations. Prior to this, Varghese worked at McCann Worldgroup for 5 years as Group Business Director, handling clients like Britannia, Flipkart, Qualcomm, and several others.

     

    Mithila Saraf, CEO, Famous Innovations said: “Sharon’s diverse and unique background means that she brings a very unique perspective and balance of business, brand and creative thinking. While her fundamentals of marketing are strong, she’s also ahead of our constantly changing industry and is keenly interested in driving that change, for our agency and our brands. We’re excited about this next chapter for Famous Bangalore.”

     

  • Famous Innovations agency helped bring alive the campaign

    Platinum Evara collaborates with 3 young women influencers

    By Our Staff

     

    Platinum Evara jewellery collaborates with three young women influencers to roll out its new campaign. It has also partnered with lifestyle magazine Grazia.  The first piece of content features Yohani, the Sri Lankan singer and songwriter, the second stars South Indian actress Mrinalini Ravi, the third video in the series features actor and model Aisha Ahmed.

     

    Speaking on this campaign, Sujala Martis, Consumer Marketing Director, PGI- India said: “Platinum EVARA has always stood for a celebration of womanhood. Through this campaign, we wanted to strike a chord with today’s younger women who value authenticity & being true to who they are as individuals. They desire the freedom to live from the heart & revel in their independence. For them, self-acceptance, self-growth & self-love are all critical aspects of embracing who they are unabashedly. Jewellery to them is an emotion, it represents their style and individuality.”

     

    Tenzin Wangdi, Creative Director, Famous Innovations who helped shape this campaign added: “The joy of being a woman is something that’s meant to be celebrated. And that’s what the campaign is all about. #FromMyPOV marks the desire and free will of young women today who know that their biggest victory is in being themselves, unapologetically. In this campaign, we get up close and personal with the three influencers and hear what they have to say, in their own fabulously feminine style.”

     

  • Strengthens its leadership

    Famous Innovations elevates Mithila Saraf as CEO

    By Our Staff

     

    Famous Innovations creative agency elevates Mithila Saraf as the CEO. In her last 10 years at Famous, she has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo, Unilever, etc. as well as for Famous as a brand itself.

     

    Raj Kamble, founder and CCO, of Famous Innovations said: “Mithila takes this role on the same day that she completed 10 years with this entrepreneur-driven company, and trust me it’s not easy working with an entrepreneur. She has been my partner since day 1, today she just gets the title. She joined the company with no salary as an intern and it’s incredible to see her journey today, leading 3 offices and our aggressive growth plans. In the last 10 years, I saw many Mithilas, but her signature is that she is always balanced, empathetic and very fair to everyone. Her work is her personal life and she makes people her family. While on the one side she’s been winning Young Business Leader of the Year, on the other she has represented India at Cannes as a Copywriter for 3 years in a row. This tells us about her sensitivity, insight and balance of the logical and the emotional. Everyone looks at Famous and thinks it’s all me, but that’s not true. Mithila and a few other people will now take this agency further than anyone imagined, we’re opening offices in Dubai and Malaysia soon and one day we will be in New York. My mandate for her is to make not just the most profitable agency, but the happiest agency. With this move, I get to focus more on doing what I am good at – the creative work – and I think the next decade is going to belong to us.”

     

  • The digital film is conceptualised by Famous Innovations

    Mia Jewellery by Tanishq launches campaign for festive season

    By Our Staff

     

    Mia, the jewellery brand from Tanishq, has launched a new campaign for the festive season. Mia’s festive film, ‘This is Me’, is conceptualised by Famous Innovations.

     

    Notes a communique: “The brand symbolises the modern Indian woman achiever, who is fiercely independent, liberated, is confident about her choices, a go-getter and whose aura lights up everyone’s lives. Mia by Tanishq believes that expressing oneself is a journey and it deserves to be celebrated and with every piece of fine jewellery Mia Woman buys, wears or gifts, she celebrates being herself. Mia woman has a unique sense of style, which is not just powerful but is also a true reflection of their indomitable spirit.  Mia stands for living freely as your true self, celebrating those who already do, and inspiring millions more.”

     

  • 'Sway with Me' concept filmed by Famous Innovations

    Mia by Tanishq goes festive

    By Our Staff

     

    With the festive season kicking in, Mia by Tanishq has launched the #SwayWithMia campaign with an aim to create awareness about the brand’s latest ethno-contemporary festive collection, ‘Sway With Me’.

     

    Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said: “Dance is one of the most primitive forms of self expression- hard coded in our brains. Even little babies move to the rhythm, such is the instinct. We dance because it is a great way to express an emotion when words seems inadequate. Dance is simply a medium by which we show the world and ourselves who we truly are and who we want to be. Deep down in our hearts we believe we are unique and when we sway to the music in our hearts we are reveling in our most authentic version of ourselves. Our latest Brand film celebrates the products inspired by the rhythmic sway of dance forms and the campaign is a tribute to a woman’s self-expression.”

     

    Added Mithila Saraf, Business Head, Famous Innovations said: “We started with an inspiring collection in “Sway with Me” with fluid designs that symbolise freedom, dynamism and joy – traits that are signature of Mia women too. We brought this alive with the insight that today’s young women bring life and rhythm to any situation they’re in, and nothing can stop them from celebrating themselves. The film is a simple illustration of that spirit.”

     

  • The jewellery brand launches campaign for IPL season

    Famous Innovations films for Mia

    By Our Staff

     

    Mia by Tanishq has launched a series of short films as part of its latest campaign, ‘#GiftSmartGiftMia’ for the IPL season, created by Famous Innovations.

     

    Speaking about the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said:  “The Mia gifting campaign is an outcome of intense data analysis and social post listening. Jewellery is one of the most gifted categories and an in sighting exercise confirmed that men who believe their partners are modern, independent and expressive veer towards Mia by Tanishq as it is a choice that can never go wrong!”

     

    Added Melvin Jacob, Executive Creative Director, Famous Innovations Bangalore: “IPL is when India’s huge viewership gets into celebration mode. We wanted to use this opportunity to capture fun millennial dating goof-ups and the gifting choices people make. The films pick on the thought that gifting isn’t about spending money, rather it’s about gifting smart and being tasteful. The spots are lighthearted, insightful and fun – and definitely a fresh take in the jewellery space.”