MxMIndia

Tag: Dheeraj Sinha

  • The mandate will be shared by Leo Burnett and Indigo

    Leo Burnett to partner and lead revamp of Nepal’s ‘Khukri’

    By A Correspondent

     

    Leo Burnett has won the mandate for relaunching one of Nepal’s alcohol brand – Khukri Rum. The brand, which has been around for more than six decades, is set to reposition itself for a larger audience as well as create a stronger connect with its existing customer base.

     

    Leo Burnett will be strategic partners to the brand from revamping the brand image to breathing a new life in the consumer base for the brand through innovative communication including a robust digital strategy. The mandate will be shared by Leo Burnett and Indigo.

     

    Dheeraj Sinha

    Speaking about the win Dheeraj Sinha, Managing Director India, Chief Strategy Officer, Leo Burnett South Asia said: “Khukri is an iconic brand with great lineage and we are very excited to get this opportunity to be a part of the brands growth story. It has potential across geographies to truly grow as a global brand and we are looking forward to creating some great work together.”

     

    Speaking about the new partnership Sharad Kr Tibarewala, Managing Director, Nepal Distilleries Pvt Ltd said: “We are looking forward to working with Leo Burnett. For a legacy brand, such as ours, we wanted the best. We have high expectations from team Leo Burnett, in terms of creative and strategic guidance to make Khukri Rum scale great heights and are confident they can do it.”

     

     

  • The agency’s Mumbai office will lead the business

    Leo Burnett creates launch film for Spotify’s India launch

    By A Correspondent

     

    To announce the launch of Spotify in the country, Leo Burnett India has created the announcement film for the brand.

     

    Speaking  on the launch of Spotify India campaign Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett said: “Personally I am myself a big user and fan of Spotify. If music is life for you then there is good news for you, welcome to a better life. We are super excited to be partnering with this legendary brand in India. Spotify is a pioneer in the music streaming space and it is going to revolutionize this experience in India. The auto recommendation is worlds best bar none. The brand always stood for artists and musicians round the world and that shows the brands commitment for music and creators. Like once someone wrote here comes the sun.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “At Leo Burnett, we particularly enjoy the challenge of building new categories and helping our clients become the leader of the category. Spotify is the global pioneer of the music streaming category. The product experience is absolutely awesome and the brand is truly cutting edge. We are very excited to partner Spotify in India in their journey to spread the love for music.”

     

     

  • The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning

    Leo Burnett India bags creative mandate of CarDekho.com

    By A Correspondent

     

    Leo Burnett India has added another account to its client roster – CarDekho.com. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on February 23. The five films focus on a lifestage that leads to car buying – marriage, career success, etc.

     

    On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said: “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

     

    Added Rajdeepak Das, Managing Director India, Chief Creative Officer South Asia, Leo Burnett: “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”

     

    Said Gaurav Mehta, CMO, Girnarsoft: “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well.  Through our proprietary tech and editorial content solutions we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.”

     

     

  • The Mumbai office will handle the account

    Leo Burnett adds creative duties for a part of  Bajaj Auto’s international business

    By A Correspondent

     

    Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business and will have its Mumbai office handle the account.

     

    Speaking about bringing Leo Burnett India on board, Milind Bade, Vice President – International Business, Bajaj Auto said: “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN and South Asia. Bajaj has the leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.”

     

    Added Sanju Menon, Executive Vice President, Leo Burnett India: “A successful relationship between Bajaj Domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”

     

     

  • The account will be managed by the agency’s Bengaluru office

    Ola ropes in Orchard and Indigo to lead marketing mandate

    By A Correspondent

     

    Cabride-hailing aggregator Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand’s marketing services mandate in the country. The mandate includes brand strategy, new launches, content strategy, and digital communications, and was awarded post a competitive multi-agency pitch. The account will be managed by the agency’s Bengaluru office. It was handled earlier by the Bengaluru-based Happy Mcgarrybowen

     

    Said Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett on the win: “Ola is one of the few brands born in India that are defining the fundamentals of how we live. The brand is changing the rules of mobility for India, while enabling respectable livelihoods for over a million driver-partners. As an agency, we are really chuffed about this mandate, as this is an opportunity to take the story of a revolutionary Indian brand into their next stage. We are thrilled to partner with Ola and leverage the strengths of Leo Burnett Orchard and Indigo Consulting teams to build a unified brand platform.”

     

    Added Anand Subramanian, Senior Director, Marketing Communications at Ola: “We look forward to this partnership with Leo Burnett Orchard in our mission to build mobility for a billion people. Over the past eight years, the Ola brand has evolved to become one of the world’s largest mobility platforms, impacting the lives millions of customers and partners alike. We are confident that this new partnership will help resonate the brand’s voice amongst Ola’s 150 million+ users and beyond.”

     

     

  • The account was won following a multi-agency pitch

    Skechers appoints Leo Burnett India as creative partner

    By A Correspondent

     

    American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.

     

    Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”

     

     

  • The account was won following a multi-agency pitch

    Leo Burnett India wins creative mandate for Cholayil brands

    By A Correspondent

     

    Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura and Krishna Thulasi for their entire existing product portfolio and future launches. The new business was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the brands.

     

    Speaking about partnering Leo Burnett India, Pradeep Cholayil, CMD, Cholayil Private Limited, said: “Medimix is a heritage Ayurvedic brand which is turning 50 next year. The brand stands for its Ayurvedic goodness and efficacy and has a good connect with its users. We are very strong in the Western region with good footprints in a few north markets. The consumer today has realised the significance of Ayurveda and is slowly shifting from cosmetic products to natural products. We believe that it is the right time for us to expand our presence in the Northern and Eastern markets by leveraging this trend. Today, Medimix has become a global brand with a presence in close to 30 countries. Given this objective and our aggressive plans for the future, we had called for a pitch and ultimately chose to go with Leo Burnett India. We liked their creative approach, the quick understanding of the category and understanding of the brand’s objective.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Medimix has very strong equity in personal care. India is witnessing a big revival of interest in Ayurveda and its solutions. With the equity of Medimix and the current megatrend in favour of our indigenous solutions, I am sure Medimix will gain further mind and market share. As the partner agency, we will be thinking of the brand narrative in a way that it keeps the brand contemporary and talks to its audience through various media choices available today.”

     

     

  • The account was won following a multi-agency pitch

    Welspun hires Leo Burnett for flooring biz

    By A Correspondent

     

    Leo Burnett India has won the flooring vertical of Welspun Group. Leo Burnett India won the mandate after a multi-agency pitch, and its Mumbai office will look after the business.

     

    Speaking about appointing Leo Burnett India as its creative partner, Meraj Hasan, Chief Marketing Officer, Welspun Flooring said: “To use a clichéd phrase, the idea at Welspun Flooring is to catalyse a ‘paradigm shift’ when it comes to do or change your flooring. We are looking at a behavioural change from the Indian consumer. Flooring can be easy, exciting, colourful and modular. We called for the top agencies to present their ideas. The strategic, as well as the creative solutions that team Leo Burnett presented, are solid and holistically crafted to achieve category leadership in line with our product and service offering. They are based on the proven Humankind approach and are integrated in their essence. And here we are together in this partnership.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “We have a big opportunity here with the Welspun Group in building a power brand that delivers discontinuous business impact for the flooring solutions business. We are excited about the innovations that the group has across its offerings. We need to work on behaviour change and our Humankind philosophy is helping us navigate this. We are extremely excited about this relationship and we look forward to creating long-term business success for Welspun.”

     

     

  • Ankit will head the planning function in the agency’s Gurugram office

    Leo Burnett appoints Ankit Singh as Senior VP, Strategy

    By A Correspondent

     

    Ankit Singh

    Leo Burnett India appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Singh’s last stint was with BBH India as Strategy Director.

     

    Speaking about bringing Singh on board, Dheeraj Sinha said: “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”

     

    Dheeraj Sinha

    Said Singh on his new role: “These are exciting times at Leo Burnett India. The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”

     

     

  • Hinduja h has been leading Mumbai’s –operations as the Executive Director and Branch Head

    Leo Burnett India elevates Rakesh Hinduja to COO, West

    By A Correspondent

     

    Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and Raj Deepak Das, Managing Director, India and Chief Creative Officer, South Asia. Hinduja has been leading Leo Burnett’s head office operations as the Executive Director and Branch Head from February 2017.

     

    Speaking about the elevation, Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

     

    Commenting on the promotion, Das said: “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

     

    And this is what Hinduja said in a statement: “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the brave we have work done and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

     

     

  • The account was won following a multi-agency pitch

    Anchor appoints Initiative & Leo Burnett for media & creative

    By A Correspondent

     

    Electrical goods maker Anchor has appointed Initiative for its media mandate and Leo Burnett India for its creative duties.

     

    Said Vivek Sharma, Managing Director, Anchor Electricals Private Limited, on the creative mandate to LBI: “We were looking for a partner whose innovative ideas and approach are in sync with our brand’s vision. We have partnered with Leo Burnett India as our new creative agency based on their strategic planning and innovative creative thinking. We believe and have complete faith in the team’s passion, commitment and their ability to do justice to our mandate. We look forward to a stronger collaboration and are confident that the partnership with Leo Burnett will help us further strengthen our ability to reach out to our existing and potential consumers with influential and relevant communication.” And this is what he said on the Initiative appointment: “As a company, we are strategically aligning ourselves to substantially improve consumer connect. AEPL would aggressively use mass media in building saliency and creating awareness for its businesses in the months to come. We, at AEPL, are happy to partner with Initiative in this exciting phase of growth”.

     

    Said Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “It’s a great opportunity to re-energise a brand that has tremendous local equity in the name ‘Anchor’, and now has the advantage of global expertise in the name of ‘Panasonic’. Our opportunity is to build a brand and a business in this category like it has never been done before.”

     

    Added Vaishali Verma, CEO, Initiative: “This is one more prestigious addition to our esteemed portfolio of clients. We look forward to working with Anchor and create cutting-edge, strategic media solutions. Working with an ambitious company like Anchor is a great challenge and we look forward to creating impactful business solutions through our proprietary global tools.”

     

     

  • Amazon Prime Video, which has the latest range of entertainment options, provides the viewers to watch what they want, whenever

    Amazon Prime Video talks about ease of accessing content via latest ad film

    By A Correspondent

     

    Video-on-demand brand Amazon Prime Video has launched a new quirky campaign created by Leo Burnett India.

     

    Speaking about the new campaign, Ravi Desai, Amazon India, said: “At Amazon, our focus has always been the customer.  Our new campaign highlights the various benefits linked to Prime Video in India. With a premise of ‘Anytime, Anywhere,’ we have kept customer benefit at the centre of the campaign, which marks the next chapter in the larger story around the popular Prime Video Couple – Rohan and Roshni. We understand the need of consumers to be unshackled from the constraints of their traditional alternatives. With a very wide library of content choice available, Prime Video empowers our consumers to define and dictate what they watch and when they watch it.”

     

    Speaking about the integrated campaign, Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett India, said:“We are building Amazon Prime Video as an alternate and a better choice for consumers when it comes to entertainment. Amazon Prime Video puts the viewer in command. This is reflected in our positioning – ‘India Ka Naya Primetime’. We started this journey last year by talking about the largest and the latest library, and our exclusive content. The current campaign builds on the role of the liberator further. It amplifies how Amazon Prime Video sets you free, letting you decide where to watch and when to watch your entertainment. The campaign draws from a typical banter between a couple about who is the ‘ghulam’. The phrase also works as a reference to not being a host to your entertainment.”