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Tag: Dheeraj Sinha

  • The account will be handled out of the Mumbai office

    Nerolac brings Leo Burnett on board

    By A Correspondent

     

    Nerolac Paints has added Leo Burnett to its roster of creative agencies after a multi-agency pitch. The account will be handled out of the Mumbai office.

     

    Speaking about the announcement, Anuj Jain, Executive Director, Kansai Nerolac Paints Limited said: “Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand. As we complete a 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to build a healthy and beautiful future.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together.”

     

     

  • The account was won through a virtual pitch and will be handled by the Bengaluru office

    Vogo vrooms with Orchard for personal mobility

    By A Correspondent

     

    Vogo, the scooter sharing company, has partnered with Leo Burnett Orchard to build the personal mobility market in India over the course of 2020. The agency will develop the long-term brand strategy, brand identity, the relaunch campaign for Vogo. The account was won through a virtual pitch and will be handled by the Bengaluru office.

     

    Said Anand Ayyadurai, Chief Executive Officer, Vogo: “At Vogo, we truly believe that this is the inflection point for personal mobility solutions like ours and are building new products to ensure safe, reliable commute for all consumers – be it office commute, leisure or errands. In a post lockdown world, brand trust and salience are both key competitive advantages. Given the unique and heightened relevance of our service in these times, we looked for a partner that understands how to build new markets. In Leo Burnett Orchard, we found the perfect fit. We are very excited to work with them in the long term on seizing the opportunity in personal mobility. Their deep experience in building some of the most beloved brands in India is a key advantage as we set off to build India’s best and most reliable personal mobility brand.”

     

    Added Dheeraj Sinha, Managing Director – India & Chief Strategy Officer, Leo Burnett South Asia: “At Leo Burnett we are always excited about opportunities where we have to build new markets and change behaviour. The Vogo proposition is extremely exciting and very timely. We are looking at a sharp rise in areas of personal transport in the post-COVID world, and propositions such as that of Vogo sit right there. This is also an exciting win as the entire process, right from the inquiry to the pitch to the closure has happened virtually. We look forward to bringing our strategic thinking, technology-led creative approach and our understating of platforms to help Vogo succeed.”

     

    Said Gaurav Dudheja, EVP & Branch Head, Leo Burnett Orchard: “We are absolutely thrilled with this win. Vogo is perfectly poised to take the Personal mobility category to the next level in the country and we look forward to partnering them in this journey with our new age and data driven thinking approach. At Leo Burnett we have built success for many technology first brands, especially in our Bangalore office and we are confident of carrying on the show with Vogo. Watch out this space for some exciting work to follow.”

     

     

  • The account is handled out of the Mumbai office

    Jeep retains Leo Burnett as its creative agency

    By A Correspondent

     

    FCA India, manufacturer of the SUV brand Jeep, has retained Leo Burnett as its creative agency after a multi-agency pitch. The agency has been the creative partner on the account for the past four years. The account is handled out of the Mumbai office.

     

    Rahul Pansare

    Speaking about the announcement, Rahul Pansare, CMO & Head of PR, FCA India said: “Over the past few years we have had some great work come out in our partnership with Leo Burnett. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years. Jeep is well established as global premium SUV brand and we need a partner who could best optimize our marketing strategy. In the pitch-process team Leo Burnett was best aligned with our vision and came with some very unique and innovative ideas that will help us achieve our goals.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett, “Jeep has been with us for about four years now and over the past few years, we have created some of the most iconic work. We are glad that this relationship continues to grow from strength to strength. We are confident that our new-age creative approach to solving business problems through data and technology will help weave a strong narrative for the brand which will further strengthen its position in India. We look-forward to a creating some more magic together.”

     

     

  • After a successful creative partnership with Leo Burnett India, Cholayil now ropes in Starcom and Digitas as its media & digital partners

    Cholayil gets Starcom and Digitas to manage entire communications mandate

    By A Correspondent

     

    Building on the success of its creative partnership with Leo Burnett India, Cholayil has now extended its entire integrated communications mandate to more Publicis Groupe agencies. It has now brought on-board Starcom India as its media agency while Digitas India has been appointed to manage the digital communications mandate for the entire product portfolio under Cholayil.

     

    As part of the mandate, Starcom will manage strategy and media planning and buying across media platforms while Digitas will be providing a robust suite of digital marketing services for popular Cholayil brands such as Medimix, Cuticura, and Krishna Thulasi.

     

    Said Pradeep Cholayil, Chairman and Managing Director, Cholayil: “Cholayil has strong equity and base in Ayurvedic and natural products and as we contemporise our offering further and reach out to newer segments, we needed a partner that leads in integrated communications play and leverages the power of data for engaging, personalised consumer experiences. Publicis Groupe with its ‘Power of One’ model and offering brings in new perspectives and future-facing capabilities. As we embark on our expansion plans, we look forward to benefiting from their experience and expertise.”

     

    Commenting on the new partnership and the Power of One offering on behalf of the Groupe, Dheeraj Sinha, MD India & CSO, Leo Burnett, South Asia said: “We have had a great relationship with Cholayil over the last year. I am hugely excited that this relationship is now turning into a full Power of One collaboration model with Digitas and Starcom coming on board along with Leo Burnett. We are confident that this will enable us to weave a seamless narrative for the brand across platforms to deliver on the business through a cross functional team. We are looking forward to creating some outstanding work for each of the Cholayil brands.”

     

    On winning the media business, Rathi Gangappa, CEO, Starcom India added: “This is a prestigious win for us. We were able to demonstrate strong media value for Cholayil and with our Human Experience proposition, we look forward to helping them unlock newer, more contemporary consumer connections. Starcom will help them exceed their marketing objectives and remains committed to their growth and success.”

     

    Said Sonia Khurana, COO – Digitas India: “The entire team at Digitas India is thrilled to partner with Cholayil. It’s not everyday that one gets a chance to work with brands that have such a rich heritage. We are looking forward to providing digital solutions that will help Medimix, Cuticura and Krishna Thulasi connect with new age consumers to drive business growth.”

  • The account will be handled by the Leo Burnett New Delhi team

    Leo Burnett India wins SpiceJet creative duties

    By A Correspondent

     

    SpiceJet has appointed Leo Burnett India as its creative agency following a multi-agency pitch. The account will be handled by the Leo Burnett team in Gurugram.

     

    Said Debojo Maharshi, Chief Marketing Officer, SpiceJet, on the appointment of Leo Burnett: “We are thrilled to welcome Leo Burnett onboard as part of our team. In today’s hyper-consumption age, it is critical that we partner with an agency which can not only think with speed and agility but create integrated solutions which will help us connect with our audience at multiple platforms and touchpoints. We are confident that Leo Burnett with its digital first, data led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Leo Burnett, South Asia: “We are absolutely thrilled on our association with SpiceJet. It is one of the leading home-grown aviation brands and is growing at a phenomenal pace. An airline brand gets built at multiple touchpoints right from ticket bookings to check-ins to in-flight experiences. Our digital-first thinking and data driven approach will help the brand connect with the right audience and align with the brands business goals and strengthen the SpiceJet brand further.

     

  • Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President

    Leo Burnett strengthens Mumbai top deck

    By A Correspondent

     

    Leo Burnett India has strengthens its senior account management team with three new appointments in Mumbai – Ashima Mehra joins as Senior Vice President, Maninder Bali joins as Senior Vice President and Sarina Baretto as Vice President.

     

    While Mehra has led brands at Godfrey Phillips India and Reckitt Benckiser where she was spearheading the PO1 team for Dettol in 15 developing markets globally, Bali joins from Publicis Singapore, where he was the Regional Business Director on P&G’s Safeguard global business. This is his second stint with Leo Burnett, previously Bali was Vice President at Leo Burnett, Mumbai where he led the agency’s marquee account McDonald’s nationwide.

     

    Baretto meanwhile has worked on brands like Zee Entertainment Network, Times of India, Femina, L’Oréal, Hotel Leela, Intercontinental, DHL, Polycab, Camlin, HDFC, IndianOil to name a few.

     

    Dheeraj Sinha

    Speaking about the appointments, Dheeraj Sinha Managing Director – India & Chief Strategy Officer – Leo Burnett South Asia: “Leo Burnett has had tremendous growth momentum which is reflected in both our new business wins and our stellar body of work. To keep up this momentum for the agency it is important to have a leadership team which echoes our new-age thinking and creative approach. I am thrilled to welcome Bali, Ashima and Sarina onboard and I am confident that the energy and experience that each of them bring will translate in creating world-class work for our clients.”

     

     

  • Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India

    COO-West Rakesh Hinduja exits Leo Burnett India

    By A Correspondent

     

    Leo Burnett Group India, has announced that Rakesh Hinduja, COO, Leo Burnett, West, will be moving on from the agency in order to pursue other opportunities. Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India.

     

    Said Dheeraj Sinha, MD India & Chief Strategy Officer, Leo Burnett, South Asia: “Rakesh has had a great run with us. He’s been a great business partner and a dear friend. We wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders in our Mumbai office, who continue to run our businesses. We have a great momentum at Leo Burnett in terms of new business wins and our creative work. We continue to be relentlessly focused on creating great work and great growth.”

     

    Added Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia: “Rakesh is a great friend and a brother to me. In his stint at Leo Burnett, he’s also been one of the core people behind creating some legendary work and big business wins. He partnered the agency to lead the third wave. We have some crazy memories which I will cherish. And I wish him nothing but the best for his future.”

     

    Added Hinduja: “I’ve enjoyed every day of my stint at Leo Burnett. Creating world class work which makes real business impact has been truly fulfilling. We have had incredible success at the agency in the last few years with a magical group of people that worked together. In this journey, I have made some fabulous friends at the agency and clients. I’m very excited about the future. The next chapter will be glorious.”

     

     

  • The account was won following a multi-agency pitch

    Reliance Fresh appoints Leo Burnett India and Indigo Consulting to manage creative mandate

    By A Correspondent

     

    Reliance Fresh has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. The business win comes after a multi-agency pitch and Leo Burnett India’s Mumbai office will be leading the account along with the Indigo Consulting team. The appointment will see the agencies responsible for integrated communications work, spanning brand strategy, creative, social and digital services. On its part, Indigo Consulting will help Reliance Fresh with its brand affinity, with the aim of bringing it to consumers’ consideration by leveraging select digital and social platforms.

     

    Speaking post the announcement, Damodar Mall, Chief Executive Officer – Grocery Retail said: “We are happy to have Leo Burnett join us in the journey of Reliance Fresh –  our retail format with the highest mindshare. In its current phase of confident growth and expansion, it was important for us to have the right partner to craft the brand’s creative language and identity. Going forward, with the renowned Leo Burnett team, we are sure Reliance Fresh’s expression will scale new heights.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “Reliance Fresh is one of the fastest growing brands in their category and is well on its way to modernise and transform the way India does its grocery shopping. We are excited to be a part of this journey with the brand and are committed to build a strong narrative that will help embed the brand deeper into the local markets.”

     

    Said Rajesh Ghatge, CEO, Indigo Consulting: “It is safe to say that a vast majority of consumers discover, engage and transact with a retail brand on digital. Digital not only will help in driving the brand narrative but will also empower the consumer by making this narrative hyper contextual and hyper relevant to their need states. The category of fresh, frequent and regular shopping provides us opportunities to leverage data and serve the relevant and targeted communication to the brand’s consumers. We are excited to work on creating a seamless and channel agnostic solutions for Reliance Fresh at scale.”

     

     

  • The account was won following a multi-agency pitch

    Tinder swipes right for Leo Burnett

    By A Correspondent

     

    Tinder has appointed Leo Burnett as its creative agency. The business win happened after a multi-agency pitch, and Leo Burnett’s Mumbai office will head the business.

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett said: “Technology and social trends have transformed the way we meet and connect with people and in that purview Tinder has significantly changed the rules of social discovery for the new generation. This provides us the perfect platform to create the kind of new-age work which we believe will drive interesting and meaningful conversations around the brand and we are looking forward to this opportunity.”

     

    Rakesh Hinduja

    Added Rakesh Hinduja, COO, West, Leo Burnett India: “Consumer Tech is an exciting and challenging space and needs a Humankind driven approach to connect with people behaviour for this category. Wave 3 solutions comes naturally to the young brands and the target audience we are talking to and we look forward to creating some memorable and exciting work for Tinder.”

     

     

  • Leo Burnett will handle the 360-degree communications for the brand

    Leo Burnett wins PharmEasy mandate

    By A Correspondent

     

    Leo Burnett has won the creative mandate for PharmEasy, one of India’s leading healthcare aggregators. Leo Burnett will handle the 360 degree communications for the brand and the account will be headed by the Mumbai team.

     

    Speaking about the appointment Dr Dhaval Shah, Co-founder of PharmEasy, said: “We are delighted to have Leo Burnett on board with us and are happy to announce that they will be handling a 360-degree campaign for us. This includes brand communications and a few other matters, which Leo will take care for PharmEasy. Moving towards the era of digital transformation, we are confident that the Leo Burnett team would help us reach new heights with their strong execution skills and new-age thinking. We look forward to the association”.

     

    Speaking about the win, Dheeraj Sinha, MD India and Chief Strategy Officer, Leo Burnett South Asia added: “PharmEasy has a distinct and clear goal to make healthcare affordable and accessible across the country and we are delighted that they have trusted us to partner them on this journey. This is a brand which truly gives us a platform to create conversations with a HumanKind approach and we are looking forward to working together.”

     

     

  • The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office

    Airtel adds Leo Burnett to its roster of agencies

    By A Correspondent

     

    Airtel has added Leo Burnett to the roaster of agencies. Leo Burnett will handle a host of B2B and B2C services across the businesses, including the BTL work and circle marketing campaigns. The mandate was awarded after a multi-agency pitch and will be handled by the Leo Burnett Delhi office.

     

    Shashwat Sharma

    Said Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, India and South Asia: “Since Airtel’s launch 24 years ago, the brand has evolved to cater to changing consumer needs. As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader. We are confident that Leo Burnett with their new age thinking and strong execution excellence would help us to create a future ready brand.”

     

    Dheeraj Sinha

    Speaking about the win Dheeraj Sinha, Managing Director India & Chief Strategy Officer Leo Burnett, South Asia added: “This is a spectacular win for us and I am thankful to Airtel for the confidence they have reposed in our thinking, creative prowess and ability to deliver at scale. We believe in today’s times a brand needs to have multiple conversations with people across touchpoints. We look forward to building the future narrative for Airtel across the businesses.”

     

    Said Samir Gangahar President-North, Leo Burnett: “This is a milestone win for us and we are beyond thrilled that Airtel has decided to bring us on board. We are looking forward to working with the teams to create some distinctive and memorable work.”

     

     

  • The account was won following a multi-agency pitch

    Lots Wholesale Solutions appoints Leo Burnett India as its creative partner

    By A Correspondent

     

    Lots Wholesale Solutions, a part of the USD 50 billion Charoen Pokphand Group and a wholly-owned subsidiary of Siam Makro Public Company Limited from Thailand has assigned its creative mandate to Leo Burnett India.

     

    Lots is a ‘cash & carry’ operator in wholesale for professional business operators and has already launched its three flagship stores in Delhi NCR. The mandate is to position Lots as the leading complete wholesale solutions brand. The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account.

     

    Tanit Chearavanont

    Said Tanit Chearavanont, Managing Director, LOTS Wholesale Solutions: “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for Lots in India. Leo Burnett’s expertise and passion comes with impressive ideation, understanding of our core business and a creative track record. We look forward to working together & building a strong brand name in India.”

     

    Dheeraj Sinha

    Speaking about the win, Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett added: “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.

     

    Said Samir Gangahar, President North-India, Leo Burnett: “It’s truly exciting to partner with Lots. The wholesale market operates differently which makes it even more challenging to find unique solutions.”