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Tag: dentsu X

  • Meanwhile, Carat and Dentsu X clients will continue to access digital performance services through the Dentsu Media Scaled Services

    Dentsu merges iProspect and Vizeum

    By Our Staff

     

    Amanda Morrissey

    Dentsu has announced its intent to integrate iProspect and Vizeum to create a new media agency under the iProspect banner. Meanwhile, Carat and Dentsu X clients will continue to access digital performance services through the Dentsu Media Scaled Services.

     

    The new iProspect entity will be led by Global President Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets.

     

    Said Amanda Morrissey: “iProspect is designed for clients at the intersection of brand and performance. We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients. By focusing on how consumers behave in their digital world and applying that to real world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.”

     

    The new agency will now be launched through a phased market plan over a three-month period with a target completion date of March 31, 2021.

     

    And how will things be impacted in India? Well, for that we’ll have to watch and wait.

     

     

  • The agency won the account following a multi-agency pitch

    Dentsu X retains AMFI’s media mandate

    By A Correspondent

     

    Nilesh Shah

    Dentsu X India, the integrated media specialist from Dentsu International, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. Dentsu X was also the incumbent, having handled the brand since 2016.

     

    Speaking on the assignment, Nilesh Shah, Chairman, AMFI said: “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. Dentsu X, in effect, has been an integral partner and not just an agency.”

     

    N S Venkatesh
    Divya Karani

    Added N S Venkatesh, Chief Executive, AMFI:  “Delighted that we are continuing our partnership with Dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

     

    Commenting on the win Divya Karani, CEO, Dentsu X India: “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, Dentsu X and AMFI.”

     

     

  • The erstwhile agency was Wavemaker

    Benetton India awards digital mandate to Dentsu X-cubic

    By A Correspondent

     

    DX–cubic, the Dentsu X agency, has won the digital business of the Benetton Group, effective January 2020. The erstwhile agency was Wavemaker.

     

    Speaking on this occasion, Sundeep Chugh, MD & CEO, Benetton India said: “Benetton’s strength lies in its millennial consumer base who show a deep connection and love for the brand. Adapting with the changing times, Benetton wants to be innovative and upbeat with digital communications and campaigns. We are excited to get Dentsu X on-board. The team shows excellent knowledge and dedication and we are hopeful of doing some very successful work together.”

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer, Dentsu X: “Yes, we are super-excited to win and work on Benetton. Partnering a strong brand, built upon innovation, with such a strong connect with the mercurial millennials is exhilarating. Given our ethos of delivering experiences beyond just mere exposures, this is right up our street! We look forward to a productive and enduring partnership.”

     

     

  • RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X

    RB India awards its media business to Dentsu X

    By A Correspondent

    RB India (eka Reckitt Benckiser India) has awarded its media mandate to Dentsu X. This was won after a pitch which had the incumbent IPG Mediabrands, Starcom, Madison and Havas. The business will shift effective January 1, 2020.

    Confirming this development, Divya Karani, Chief Executive Officer, Dentsu X, said: “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”

    Dentsu X India comprises three agencies; dX-matrix, dX-cubic and dX-palette.

  • The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio

    Dentsu X, Amnet launch programmatic audio campaign for AMFI

    By A Correspondent

     

    Dentsu X has joined hands with the group’s programmatic expert Amnet to launch the In-Read Audio campaign for the Association of Mutual Funds in India (AMFI). The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India.

     

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further,” comments Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

     

    Commenting on the campaign, Divya Karani, CEO, Dentsu X said: Dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

     

    Added Salil Shanker, Chief Operating Officer, Amnet India: “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalising brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

     

     

  • APIS India offers a range of quality food products in India

    APIS India awards media mandate to Dentsu X

    By A Correspondent

     

    Pankaj Mishra

    Food product company Apis India has awarded its media mandate to Dentsu X India. Speaking on the association, Pankaj Mishra, CEO, APIS India said: “The Dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with Dentsu X.”

     

     

    Divya Karani

    Commenting on the appointment, Divya Karani, CEO, Dentsu X said: “This is a testimony to the value Dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards and accolades from the industry, this is the cherry on the cake.”

     

     

  • The report evaluated nine media agencies and assessed them across 26 criteria

    Dentsu X scores high on Forrester report

    By A Correspondent

     

    Forrester has recognised Dentsu X as one of the most significant media agencies in The Forrester Wave: Full-Service Media Agencies, Q1 2019. The report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy and market presence.

     

    Divya Karani

    Said Divya Karani, CEO, Dentsu X: “This is an acknowledgment of our client-centric, data-driven solutions, carefully crafted as brand immersive experiences.”

     

     

  • Dairy Day Ice Cream is headquartered in Bengaluru

    Dentsu X bags media mandate for Dairy Day Ice-cream

    By A Correspondent

     

    Dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch. Dairy Day Ice Cream is headquartered in Bengaluru and is with a fair marketshare in South India.

     

    M N Jaganath

    Commenting on assigning the business to Dentsu X, M N Jaganath, Co-founder of Dairy Day, said: “I trust Dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found Dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”

     

     

    Divya Karani

    Added Divya Karani, Chief Executive Officer – Dentsu X: “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector.”

     

     

  • All three partnerships have been in effect from August 1

    Suzuki Motorcycle assigns duties to Happy mcgarrybowen, dentsu X & MSL

    By A Correspondent

     

    Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced new partners for the various communication purposes of the company.

     

    Happy mcgarrybowen, has been roped in as the new creative agency, while dentsu X, would be the media-partners for Suzuki two-wheelers henceforth. Both are a part of Dentsu Aegis Network. MSL India, Publicis Group’s strategic communications and engagement network, also comes on board as the public relation partner.

     

    “These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufactures in India, but also on cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,” said Sajeev Rajasekharan, EVP, Sales and Marketing at Suzuki Motorcycle India Private Limited.

     

    All three partnerships have been in effect from August 1.

     

  • In India, the new avatar will be headed by Divya Karani as CEO

    Dentsu Media is now dentsu X, in India and elsewhere. Divya Karani to stay as India CEO

    By A Correspondent

     

    Dentsu Aegis Network today announces the launch of dentsuX which will be, as a communique notes, an “integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights, following the rebrand of the Group’s media specialist – Dentsu Media”.

     

    The new proposition, “Experience Beyond Exposure”, relays the brand’s strong belief in the power of experience over exposure, the communique adds.

     

    Takaki Hibino

    Takaki Hibino, Global Brand President of dentsuX,will continue to lead the agency globally. He said:  “When Dentsu Media was first launched in 1999, the use of the word ‘media’ had a very limited meaning. For close to two decades, Dentsu Media alongside its creative agencypartners has expanded to offer much more to our clients than that original definition could describe. This is why we evolved its identity to reflect the potential of our brand and selected ‘X’ to represent the importance of delivering unique experiences. By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”

     

    Nick Waters

    Added Nick Waters, CEO of Dentsu Aegis Network Asia Pacific: “Dentsu Media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables.”

     

    “This change of branding serves to better reflect the agency’s capabilities and further enhance its position as a global agency network,” Waters added.

     

    Divya Karani

    In India, dentsu X will be headed by Divya Karani as CEO. Said Karani: “Dentsu Media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. dentsu X delivers to this.”

     

    The rebrand of Dentsu Media to dentsu X is effective today.

     

    Editor’s Note: As a policy we do not honour the capitalising or various ways in which brands call themselves. Unless of course it’s a change of spelling. For instance, the communique from Dentsu spells Dentsu Media with a lowercased ‘m’ –Dentsu media and not Dentsu Media. But we don’t write it as that. Since it’s a launch press release, we’ve let it be a lowercased dentsu in the name but from now on, it will be: Dentsu X J