MxMIndia

Tag: Dentsu Aegis Network

  • With Ikea set to launch in India next year, it had undertaken an elaborate, three-month pitch process with many agencies participating

    Dentsu Impact bags Ikea’s India creative mandate

    By A Correspondent

     

    Dentsu Impact, the recently rechristened creative agency of the Dentsu Aegis Network, has bagged the creative mandate for Ikea.

     

    With Ikea set to launch in India next year, it had undertaken an elaborate, three-month pitch process with many agencies participating.

     

    Ulf Smedberg
    Amit Wadhwa

    Commenting on the association, Ulf Smedberg, Country Marketing Manager, Ikea said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch IKEA in the most successful way. “

     

    Having bagged the mandate, Amit Wadhwa, President, Dentsu Impact said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand Ikea and can’t wait to get started on this….Time to get down to producing some amazing work.”

     

  • WATConsult, which is currently in its 10th year, and now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore

    WATConsult launches a new research division – Recogn

    By A Correspondent

     

    WATConsult, which is now part of the Dentsu Aegis Network, has launched a new research division – Recogn.

     

    Recogn is a speciality research unit which provides research based consulting solutions in areas of marketing, brand, product and consumer strategy. All these services are provided in-house using primary research tools (qualitative and quantitative) along with secondary desk research and social media analytics.

     

    WATConsult now enters the space of Market Research with Recogn. The launch of this division directly is in accordance with their understanding of the digital audience, providing marketers with deeper insights into the minds of digital consumers and helping them create more focussed digital strategies.

     

    The agency has already bagged their first assignment under Recogn wherein they have partnered with National Restaurant Association of India (NRAI) to contribute a chapter on ‘Digital Marketing Practices’ among the food services sector for NRAI India Food Services Report 2016 (NRAI IFSR 2016).

     

    Commenting on the launch of Recogn, Rajiv Dingra, Founder and CEO, WATConsult said, “Recogn will serve as a starting point to build stronger creative and media strategies for brands keeping consumer behaviour at the core. With the base of Internet users in India increasing 50% Year over Year (YOY), digital has become the preferred screen in terms of time spent and information sought. This presents brands and marketers with a pressing need to understand the new age digital consumer and align the digital media strategy according to consumer behaviour and prevalent trends. With Recogn we look forward to provide the same to them.”

     

    WATConsult, which is currently in its 10th year, and now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore.

     

  • Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged

    Dentsu Aegis announces rebranding of creative agencies. Taproot & Webchutney unchanged

    By A Correspondent

     

    Transformation appears to be in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. In a move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

     

    Consequently, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

     

    Commenting further, Bhasin said, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

     

    However, while some names may change, but leadership or teams at the individual units stay unchanged. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive and Strategy Officer of Dentsu Branded Agencies, India.

     

  • Ashish Bhasin, Chairman & CEO South Asia CEO – South Asia, Dentsu Aegis Network (Aegis Media India Pvt Ltd), was elected Vice-President of the Association

    Nakul Chopra elected President of AAAI

    By A Correspondent

     

    Nakul Chopra

    Nakul Chopra, CEO – South Asia, Publicis Communications India Pvt Ltd, was elected President of Advertising Agencies Association of India (AAAI) for the year 2016-2017 at its Annual General Body Meeting held recently.

     

    Ashish Bhasin, Chairman & CEO South Asia CEO – South Asia, Dentsu Aegis Network (Aegis Media India Pvt Ltd), was elected Vice-President of the Association.

     

    Other members of the Executive Committee include CVL Srinivas from Group M Media India Pvt Ltd, Ganesh Baliga from Fifth Estate Communications Pvt Ltd, Kunal Lalani from Crayons Advertising Ltd, Pranav Premnarayen from Prem Associates Advertising & Marketing, Rana Barua from Contract Advertising, Srinivasan K Swamy from R K SWAMY BBDO, T Gangadhar from Mediaedge:Cia India and Vivek Srivastava from Innocean Worldwide Communication Pvt Ltd.

     

    Immediate Past President, Dr M G Parameswaran will be the ex-officio member of the new AAAI Executive Committee.

     

  • Ruth Stubbs, CEO of iProspect Asia Pacific, will be running the initiative with an extended leadership team

    Dentsu Aegis teams up with Dentsu Ventures and iProspect to mentor and fund start-ups set up by women

    By A Correspondent

     

    As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network has formalised an initiative to mentor, develop and help fund female start-ups in South and Southeast Asia. Partnering with other female led diversity initiatives such as Female Founders, Women Unlimited and She Means Business, Dentsu Aegis Network will run a three-part program launching in August 2016.

     

    Ruth Stubbs, CEO of iProspect Asia Pacific, will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties. A blueprint has been developed to recruit, mentor and fund female founded start-ups that display `innovation, diversity, social sustainability and tech leadership’ at their core.

     

    In partnership with some of the leading institutions, foundations and associations focused on the empowerment and promotion of female leadership in both start-ups and across the industry, the programme will culminate with an opportunity for successful candidates to pitch their business for secondary funding, often the hardest to land, through Dentsu Ventures.

     

    “We believe this initiative will allow Dentsu Aegis Network to lead the industry towards a more socially conscious approach to the onset of the digital economy, especially highlighting the role women and emerging markets are set to play. Digital convergence and an emerging generation of female entrepreneurs are changing the shape of traditional business as we know it. Understanding these women, their motivations and how we can help them is critical to the success of us all,” said Ruth Stubbs CEO iProspect Asia Pacific.

     

    “This initiative will facilitate a working partnership with our clients, the investment community and our industry at large. It will support female founders of start-ups by providing access to tools and connections, skills to develop commercial infrastructure, training to scale platforms and mentorship to hone softer skills – allowing them to thrive as businesses and continue innovate,” Nick Waters CEO Dentsu Aegis Network Asia Pacific added.

     

  • PALM Sound & Light Awards2016, recognises and honours outstanding service in the field of stage, sound and light

    Fountainhead Mktg wins top honours at Palm Sound & Light Awards

    By A Correspondent

     

    Leading experiential marketing agencies, Fountainhead MKTG has been conferred with the ‘Outstanding Agency of the Year’ award at the 6th edition of PALM Sound and Light Awards 2016, recently held in Mumbai.

     

    PALM Sound & Light Awards, as part of the PALM Expo 2016, recognises and honours outstanding service in the field of stage, sound and light. With over 22 technical categories manifested this year, the awards ceremony honoured individuals and organizations for their unparalleled contribution to the industry by rendering remarkable services in the live events arena in the Indian market.

     

    Fountainhead MKTG, a 21-year old experiential marketing agency which is now a part of Dentsu Aegis Network, has over 250 employees with the offices in Mumbai, Delhi and Bengaluru. Due to industry innovations and significant client wins, the agency has witnessed a rapid growth driven by strong financial performance.

     

    The agency recently conceptualized and managed some of the prestigious events such as Royal visit to India of the Duke and Duchess of Cambridge, the global programme ‘Shakespeare Lives’ featuring Sir Ian Mckellen’s Masterclass with Aamir Khan, Mint Luxury Conference, Hello Hall of Fame Awards and many others.

     

    In addition to the Agency of the Year award, the agency has also bagged 4 Golds at the Indian Brand Convention’s BAM awards for the projects – Mahindra Imperio campaign, Piku and Kayam Churan association, Microsoft Knockout Café and Philips – Lakme Fashion Week.

     

    Commenting on the achievement, Neale Murray, Co-Founder & Group COO of Fountainhead MKTG, said, “It’s been a dream run for us this year with a stream of accolades that recognize our effectiveness in experiential marketing. This award reaffirms our philosophy of building brands by creating memorable experiences using state of the art technology and out of the box creative inputs. I thank the PALM officials for the trust they showed in our work and also our clients who’ve partnered us in making this achievement possible.”

     

    Brian Tellis, Co-Founder and Group CEO of Fountainhead MKTG, said, “Being a creatively-driven agency, we always believe in building brands through cutting-edge experiences and setting benchmarks in delivery. This achievement is indeed a testament to our strengths in producing innovative experiences at the events. I congratulate each and every member of the team for all their hard work and commitment.”

     

  • In India, an estimated 1,500 Dentsu Aegis Network employees across offices in Mumbai, New Delhi, Kolkata Bangalore, Chennai and Kochi contributed their time towards a social cause

    Dentsu Aegis Network reaches out to 2500 children on ‘One Day For Change’

    By A Correspondent

     

    Dentsu Aegis Network organised the third edition of its corporate social responsibility programme, ‘One Day For Change’, on June 3, 2016.

     

    With children playing the central role in the programme this year, the India chapter of this global initiative successfully reached out to as many as 2500 children across the country.  An estimated 1,500 Dentsu Aegis Network employees across offices in Mumbai, New Delhi, Bangalore, Kolkata, Chennai and Kochi were engaged to execute the project, “Champions For Children”.

     

    In India, the key focus of the ‘One Day For Change’ (ODFC) programme was held across four categories – digital, education, health and entertainment.

     

    As part of the digital push, the network’s Delhi office visited Kushi Rainbow Girls Home to donate   laptops and conduct sessions on excel & IT skills. Meanwhile, the employees also visited the Earth Saviours Foundation and interacted with more than 300 mentally challenged children.

     

    In Mumbai, Dentsu Aegis Network touched the lives of 1100 kids across nine child welfare organisations. It is pertinent to note here that the Dentsu Aegis Network employees also created a Fun Fair for more than 200 children suffering from various forms of cancer to entertain them all through the day. The event was attended by none other than Bollywood actor Sanjay Dutt, the chief guest for the day at the Tata Memorial Hospital, Parel.

     

    The company also arranged an educational excursion for 100 underprivileged children, supported by Umang Foundation, to Nehru Science Centre, Worli. Additionally, the group set-up a dental health check-up camp at Madras Wadi, a slum area near Worli, where 300 children turned up for the event.

     

    The network was sub-divided into teams of 20-50 in Kolkata, Chennai, Bangalore and Kochi. Each team visited a particular child welfare shelter to execute a variety of creative workshops.

     

    Delhi, Bangalore and Mumbai also tied up with various hospitals and NGOs to organise a blood donation drive for kids with Thalassemia and Cancer. Over 250 bottles of blood were donated by Dentsu Aegis Network staff across all regions.

     

    Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said, “One Day For Change is extremely important to us at Dentsu Aegis Network. It gives all our employees an opportunity to give back to the society, as a team. More important than what we volunteer in kind and cash is the time we all volunteer together. We hope to continue many of these activities throughout the year. It really feels good, as a team, to be able to do our bit.”

     

    One Day For Change is an annual social commitment by the Dentsu Aegis Network, where employees from each of the countries are encouraged to go out and volunteer on the same day.

     

    Last year, over 800 employees volunteered in India contributing 2,200 staff hours. While the final numbers are still trickling in, it is estimated that in 2016 in India 1,500 employees volunteered over

     

  • The mandate is for a full-service digital business of Panasonic

    Panasonic India hands over digital mandate to Isobar India

    By A Correspondent

     

    Panasonic India has appointed Isobar, the digital agency from Dentsu Aegis Network, as their digital agency. The mandate is for a full-service digital business of Panasonic.

     

    Sharing his thoughts on the association, Sarthak Seth, Head – Brand & Marketing Communications at Panasonic India, said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

     

    Shamsuddin Jasani, Managing Director, Isobar India said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients.”

     

  • Karwal has earlier worked with Zenith Optimedia, Initiative Media, DDB Mudra Max as well as Samsung and Reckitt Benckeiser

    Vizeum appoints Amita Karwal as COO, North & South

    By A Correspondent

     

    Vizeum, the media agency from the Dentsu Aegis Network, has roped in Amita Karwal as Chief Operating Officer, North and South. Karwal has worked with Zenith Optimedia, Initiative Media as well as Samsung and Reckit Benckiser. Prior to this, Karwal was executive vice president, North and East at DDB Mudra Max.

     

    Karwal will be responsible for heading all businesses in the North and South and will report to Shripad Kulkarni, Managing Director, Vizeum.

     

    Speaking on the appointment, Kulkarni said, “Currently, we are on an extremely strong growth trajectory, especially in Delhi, and Amita’s joining will bring in fresh momentum to this pace. Amita’s experience in leading the media marketing discipline for blue chip global brands Samsung and Reckitt Benckiser will add tremendous value to our clients business.”

     

    Karwal added, “Today Vizeum is ranked as the fastest growing media network in the world and I am extremely proud to be joining this network. Backed by the Dentsu Aegis network, I look forward to offering clients new-gen integrated solutions that will not only be futuristic but also clutter breaking.”

     

  • As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients

    Dentsu promotes Tanvi Jain to senior SVP – Delhi

    By A Correspondent

     

    Tanvi Jain

    Dentsu Webchutney has announced the promotion of Tanvi Jain to senior vice president and branch head – Delhi. Prior to this, Tanvi was vice president at Dentsu Digital.

     

    As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to Sidharth Rao, chief executive officer and co-founder, Dentsu Webchutney.

     

    Sidharth Rao

    Speaking on the promotion, Rao says, “Tanvi is one of the finest talents that we currently have on board. I have previously worked with Tanvi in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Tanvi’s leadership.”

     

    Tanvi adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

     

    Tanvi began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

     

  • The agency will handle the entire gamut of digital advertising services for the brand

    Dentsu Webchutney wins digital mandate of Red Bull

    By A Correspondent

     

    DentsuWebchutney has been awarded the digital mandate for Red Bull. The agency’s Mumbai office will be leading the account services. The agency won the account following a multi-agency pitch.

     

    Sidharth Rao

    Commenting on the win, Sidharth Rao, Chief Executive Officer and Co-founder, DentsuWebchutney, says, “We are delighted to partner with Red Bull. The brand as well as the category are pretty dynamic – something that will certainly help us push the envelope and come up withsome refreshing work!”

     

    DentsuWebchutney is the digital agency from the Dentsu Aegis Network with offices in New Delhi, Mumbai and Bengaluru. Its clientele includes Flipkart, Airtel, Unilever, MasterCard, and Coca Cola.

     

  • Chaired by Rajni Menon, Executive Vice President, Carat India, the Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    Dentsu Aegis Network launches DAN Women’s Council

    By A Correspondent

     

    In an attempt to encourage women to continue and reach top positions inside corporate India and also to create an environment where theycan grow and flourish, Dentsu Aegis Network (DAN)has established the DAN Women’s Council.

     

    Rajni Menon

    Chaired by Rajni Menon, Executive Vice President, Carat India, the advisory committee will have Nipun Kapur, COO, WATConsult, Divya Karani, CEO, Dentsu Media, Sunita Prakash,Senior Vice President, Dentsu Marcom, Neha Mayekar, Vice President, Finance, Dentsu Aegis Network, Dimple Maheshwari, Director – HR, Dentsu Media, Harsha Joshi, Executive Vice President – Group Trading, Dentsu Aegis Network, Komal Verma, Associate Vice President-Human Resources & Administration at Fountainhead-MKTG and Simi Sabhaney, CEO, Dentsu Communications as its key members.

     

    Ashish Bhasin

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and makeDAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network and Chairman Posterscope & MKTG – Asia Pacific.

     

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” Menon added.

     

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path formore women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.