Tag: Deepika Padukone

  • Deepika gives a master-class in oral care for Orbit

    By A Correspondent

     

    Wrigley’s Orbit has launched its new TV commercial, ‘Eat Drink Chew’ featuring Bollywood A-lister and brand ambassador, Deepika Padukone.

     

    The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits as she breaks up with her favourite food – Sandwich.

     

    Emphasizing on oral-care benefits of the brand, the new TVC is the latest version of Wrigley’s Oral Care message which encourages people to incorporate sugar-free gum into their everyday oral care routine as it helps to keep teeth clean and healthy by neutralizing plaque acids and enhancing remineralisation. Further, chewing sugar free gum helps clean as much as 90 per cent of food debris from the mouth and provides a good oral care solution on the go.

     

    Speaking on the new brand campaign, Deepak Iyer, Managing Director, Wrigley India Pvt. Ltd. said, “The new OrbitÒTVC featuring our brand ambassador, Deepika Padukone, has a great message and is designed to create an instant connect with our consumers. We all know that it is difficult to brush our teeth after every meal and snack,  However, it’s easy to chew OrbitÒ, sugar free gum to get rid of the food that lingers a little too long around the teeth. While it’s fun to watch the conversation between Deepika and the animated food character, the TVC reiterates Wrigley’s Oral Care message of Eat, Drink and Chew and how OrbitÒ provides you with an oral care on the go solution.”

     

    According to Sambit Mohanty, Creative Head, DDB Mudra North, “In the new Orbit TVC, the relationship between the brand ambassador, Deepika Padukone and the animated food character (Sandwich) and their conversation about “breaking up” lends a fresh approach to the brand message of oral health care and makes you smile. The tone is quirky and engaging, keeping in line with the globally successful campaign of Orbit. All of us enjoyed working on the commercial and we sincerely hope that the ‘Eat Drink Chew’ campaign strikes a chord with everyone and takes Oral Care to an even wider audience.”

     

  • Bend the rules, exhorts HP in new campaign

    By A Correspondent

     

    HP India has unveiled its new ‘Bend the Rules’ campaign featuring brand ambassador, Deepika Padukone. The campaign celebrates how millennials in India ‘Bend the Rules’ by taking the unconventional road to success.

     

    Millennials strive for success at an early age using the power of technology. HP is inviting them to share their stories by uploading a video on Facebook, Twitter or YouTube using the hash-tag #BendTheRules, of how they have bent the rules to achieve success. A winning entry from India will get a chance to share their inspiring story with a larger audience through a short film which will be aired on Bindass, a popular youth entertainment TV channel in India.

     

    “India has one of the youngest populations in the world, and through the #BendTheRules campaign, we are highlighting the ideas and philosophies of this generation,” said Lloyd Mathias, Head of Marketing, Printing and Personal Systems, HP India. “Keeping millennials’ needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to go that extra mile.”

     

    Deepika Padukone, brand ambassador for HP India is associated with this campaign. As someone who decided to pursue acting and leave behind a promising badminton career, she is familiar with treading the unconventional path to success.

     

    The campaign is spread across multiple platforms including television, print, digital, social media, out of home, webisodes and Vine videos.

     

  • Now even Times of India partner Huff​Po takes off on “seriously sexist tweet”

     

     

    By Ranjona Banerji

     

    The poor Times of India. In this globalised world, the venerable old newspaper’s sex and trivia-filled website is once more the focus of world attention. And all because of one tweet about a film star’s cleavage that went wrong. As  media watchers will know, the matter escalated after that and was compounded to the nth degree by the editor of Bombay Times writing the worst open letter in the history of open letters – to use the kind of hyperbole so popular with Indian politicians. Even so, it was an appalling piece of writing.

     

    Now the new scrutiny of the TOI website and glamour sections’ blatant sexism coupled with third class writing and then rolled in sleazy bad taste has hit even its international partner, web phenomenon The Huffington Post. This is what Huffington Post UK had to say: “Last week Times of India posted a seriously sexist tweet about Bollywood star Deepika Padukone. Now, as if to add insult to injury, the paper has called the actress a “hypocrite” for saying their behaviour was unacceptable.”

    http://www.huffingtonpost.co.uk/2014/09/24/times-of-india-deepika-padukone-cleavage-tweet_n_5871672.html

     

    The Huffington Post tied up with The Times of India in August this year.

     

    Since TOI’s fight with Padukone got so much social media play, it was not long before people noticed the other rubbish on TOI’s website. Like a story about how many big stars (female) had bad legs. The writer – I use the word loosely – had commented on the legs of many international and Indian stars. This particular story has since been deleted but this is what The Independent had to say about it:

    http://www.independent.co.uk/news/people/times-of-india-hot-babes-with-ugly-legs-article-targeting-angelina-jolie-and-bollywood-stars-sparks-outrage-9753587.html

     

    The website Mumbaiwalla, which tracks and reports on high society happenings in Mumbai and India, wrote this excoriating piece on the Bombay Times letter to Padukone:

    http://mumbaiwalla.com/?p=2040&preview=true

     

    But the best response has undoubtedly come from India’s best-known (or should be best known) a stand up comedians and actors. This video by the group that calls itself All India Bakchod on an edit meeting at TOI is nothing short of brilliant.

    http://www.scoopwhoop.com/news/aib-toi-dig/

     

    For too long has the TOI management brazenly declared that journalists and editors know nothing, therefore legitimising the policy of letting marketing rule by catering to the lowest common denominator, selling news space and lowering the profile of its flagship “brand”. At the same time, the newspaper is what the group gets its legitimacy from. Frankly, this is what happens when you claim that anybody can be an editor and then pick the most unsuitable person for the job. In here is an underlying lesson for all media houses in India. Sometimes the Rupert Murdoch principle brings you straight to News of the World controversy and global discredit.

     

    TOI has been going straight down that path held together only by the journalists who still do their jobs and all credit and commiserations to them. Having worked there for some years (now a decade ago) through some very difficult political times, I have always been careful in tempering my criticism because I have seen the good side! But subsequent events have shown – particularly the advent of Medianet just before I quit – just how low the group can go. And why they deserve nothing but contempt.

     

    One last word of advice: please get rid of all those HR and marketing people pretending to be editors. They’re not doing you any favours and just making you a laughing stock.

     

  • Luxor gets Deepika Padukone to promote new proposition

    By A Correspondent

     

    Luxor has announced the launch of its new TVC for Luxor Marker range. Popular choice for classroom and office stationery products, Luxor offers a wide range of markers including Whiteboard marker, Permanent Marker and CD/OHP Writer.

     

    The 30 seconds ‘Swami’ TVC with Deepika Paduone, personifies the confidence and energy that the brand stands for. Deepika, who represents young, vibrant and versatile youth, is the perfect face for the brand, connecting with consumers across India.

     

    The commercial, developed by Lowe Lintas, lives up to the tagline of ‘it depends which marker you use more importantly the choices you make’. The TVC is aimed at creating a deeper bond with Luxor and also reinforces the quality and sustainability with the consumers.

     

    Pooja Jain, Executive Director, Luxor Group, said, “Brand Luxor has always been a mark of excellence and has endeavored to deliver the best offering to its consumer. This innovative and focused campaign captures the essence of brand while catering to the growing class of consumers who are conscious of the brand they use and wants to make a mark. Over the years, Luxor has build the largest range of Whiteboard markers, where every product lives up to the brand promise and values”

     

    The ad opens up with Swami ji talking about the permanent and temporary factors in a life journey. He writes ‘Happiness’ and ‘Money’ on the whiteboard and asks for someone to volunteer. Deepika Padukone, present amongst the audience, goes up and erases ‘Money’ but couldn’t erase ‘Happiness’. Then she asks for the markers and re-writes the same things and asks Swami ji to erase them. This time Swami ji is unable to erase ‘Money’ but can erase ‘Happiness’, communicating that it is all about the path and ink chosen to mark the important factors in one’s life.

     

  • Axis gets Deepika Padukone to take its brand philosophy ahead

    By A Correspondent

     

    Axis Bank has announced the launch of the third phase of its advertising campaign around its brand philosophy of ‘Badhti ka naam zindagi…’ or ‘Progress On’. With a new cut on the philosophy articulated as ‘Badhne ke kai naam hai…’,the bank, for the first time in its evolution has got associated with a celebrity and has announced Deepika Padukone as its brand ambassador.

     

    The campaign, that has been designed by Lowe Lintas revolves around the thought that progress has many dimensions and talks about the ‘holistic’ nature of progress and highlights Axis Bank’s journey as a customer centric bank. The new campaign has been directed by ad film director Gauri Shinde.

     

    Speaking on the launch of the campaign, Rajiv Anand, President – Retail Banking, Axis Bank said, “The new film takes our brand positioning of Badhti ka naam zindagi… or Progress On… ahead. The campaign is based on the insight that Progress means different things to different people and can also be defined differently for the same individual at different times. This insight is captured in our new communication which brings to life the ubiquitous and multidimensional nature of progress.”

     

    Arun Iyer, National Creative Director, Lowe Lintas and Partners said, “Badhti ka Naam Zindagi’ or ‘Progress on’ is the essence of brand Axis. In our earlier campaigns, we have explored this philosophy from various angles, be it an individual’s progress or the progress of the collective. The objective this year was to explore a new dimension of progress while showcasing the range of products, which brings us to the idea behind the campaign ‘Progress has many meanings’. It is not just material but also emotional and personal. While growing monetarily is important but it is also important to have value-system in place and that’s the whole thinking behind the philosophy of ‘Badhti ka Naam Zindagi’.”

     

    About Axis Bank

    Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.

     

    With its 2,402 domestic branches (including extension counters) and 12,922 ATMs across the country, as on 31st March 2014, the network of Axis Bank spreads across 1,636 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi.

     

    The Bank’s website www.axisbank.com offers comprehensive details about its products and services.

     

    For further information please contact:

    Axis Bank Index PR
    Suresh Warrier | Parminder Panesar

    +91 22 2425 5601 | +91 22 2425 5619

    suresh.warrier@axisbank.com  parminder.panesar@axisbank.com

    Tayyab Imadi | Shruti Muddup

    +91 99672 12492 | +91 98206 51056

    tayyab@indexpr.in | shruti@indexpr.in

     

     

     

  • Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness

    By Deepa Gaholot

     

    Goliyon Ki Rasleela Ram-Leela

    Director: Sanjay Leela Bhansali

    Starring: Ranveer Singh, Deepika Padukone, Krishna Singh Bisht, others

     

    This is a rare film that gets crazily mixed reviews from 1 star by rediff.com to 5 stars by Times of India and every combination in between.

     

    Most critics praised the visual quality and performances, but also panned the excessive ‘over-the-topness’ of everything.

     

    Raja Sen of rediff.com ripped it apart, calling in an over-plotted bloody mess. “Goliyon Ki Rasleela Ram-Leela — an acronym of which unfailingly reminds me of Greater Kailash Residential associations — is a monstrously excessive film with a riot of colours, a girl who looks very pretty indeed and a daft hero, but despite that being the warning on the tin whenever you attempt (foolhardily) to buy into a Bhansali product, this can’t be what you bargained for. GKRR is an overplotted, bloody mess.”

     

    Meena Iyer’s review didn’t match its 5 star rave. “What new can a filmmaker do with William Shakespeare’s classic love story Romeo and Juliet? The answer is, if you are Sanjay Leela Bhansali, who is technically sound and artistically astute as far as art and craft go, you just become impudent, set the story in Gujarat, sign Bollywood’s currently best actress Deepika Padukone (Leela), team her up with `I’ve-got-fire-in-my-loins’ actor Ranveer Singh (Ram) and then let them loose on one another.”

     

    Rajeev Masand of CNN-IBN was mostly rave. “Bhansali brings all his tropes to the table – unabashed melodrama, stunning visuals, elaborately choreographed dance numbers. Yet, it’s the firecracker chemistry between his leads, and the genuine feeling he infuses into the film that separates Ram Leela from previously disappointing outings, particularly Saawariya and Guzaarish, that were weighed down by shameless manipulation and pretentious, heavy-handed filmmaking.”

     

    Shubhra Gupta of Indian Express was mostly rant “Bhansali’s ‘Ram-Leela’ is mounted as pure spectacle, no surprises there, because that is his style. The setting is the Rann, in Gujarat. The warring clans, the Gujju versions of the Montagues and Capulets, are attired in costumes where not one thread is out of place. Each scene is meticulously designed: the desert, the havelis, the swirling ghagras, the spurting of the blood. It gets to the point where you start feeling breathless, and that is exactly what Bhansali intends, for you to get encircled by his universe. And in that he succeeds. I was swept up by the way he builds up the love story, between Ram (Ranveer Singh) and Leela (Deepika Padukone). Where he fails– his old failing– is in the insistence on every little thing being perfectly choreographed: a messy love story requires messy emotions, and Bhansali doesn’t ever let his gorgeous Leela’s tears streak down her cheeks. No leaky nose, no hiccups, just back-lit loveliness, which becomes too perfect to be real.”

     

    Sudhish Kamath of The Hindu wrote, “Bhansali has figured out that he does not need to look far West for inspiration. Okay, it might have loosely borrowed a few things from Shakespeare’s Romeo and Juliet but diegetically, it’s Indian in form.

     

    So yes, the havelis from Hum Dil De Chuke Sanam are back. So are the chandeliers from Devdas and the folksy refrains from the former. In fact, the backdrop is not only picture perfect, the production design is so rich that you can rarely tell where location ends and set design begins. This is home turf and Bhansali knows the world in and out. While he has always had an eye for aesthetics and sensual shot taking, the director had also kept it contained. In Goliyon Ki Raasleela Ram-Leela, he lets it loose. This is certainly his most uninhibited film with raw sexual energy and explosive chemistry between the two of the best looking people in the country.”

     

    Saibal Chatterjee of NDTV.com was scathing. “The film doles out super large helpings of everything under its grandiose narrative canopy – be it the oft-repeated story of star-crossed lovers, the garish sets, the musical score, the choreography, the costumes, the pitch of the acting, the delineation of the principal characters or the saturated colour palette. Even on the rare occasion where he gives minimalism an attempted shot, as when he lets the characters articulate themselves only through physical gestures and facial expressions, SLB does not pipe down one bit. He goes for broke every which way. It all adds up to a somewhat disorienting sensory assault mounted by a filmmaker who believes that excess makes excellent sense. Goliyon ki Raasleela Ram-Leela is composed of such a riot of colours that the hues often bleed into each other, leaving behind blobs and blurs. ”

     

    Finally, seeing it from the point of view of an outsider, unaffected by the hype. David Chute of Variety summed it up well. “”Ram-Leela,” a gorgeous, boisterous, ultimately ineffective new Bollywood adaptation of “Romeo and Juliet,” does accomplish one thing that is quite unusual: it manages to keep you in suspense about the outcome almost to the last frame. Not a bad trick for a re-telling of one of the most familiar narratives in world literature. In fact, this points to a central weakness of writer-director Sanjay Leela Bhansali’s film, which for much of its length is such a brightly-colored song-and-dance entertainment that auds may wonder if it’s working towards a revised, happy Bollywood ending. (Some may even hope as much, as the movie doesn’t seem serious enough to merit a tragic one).”

     

  • HT Media extends ‘Brunch’ equity to ‘Brunch Night’

    By A Correspondent

     

    After the success of Brunch Dialogues 1 & 2 in Mumbai, HT Media launched ‘The Brunch Night’ in New Delhi last week to celebrate the good life.

     

    Held with the stars of Chennai Express – Shah Rukh Khan, Deepika Padukone and UTV Movies boss Siddharth Roy Kapoor, the invitees included the creme de la creme of the Capital’s glitterati. From the likes of Kalyani Saha, Harmeet Bajaj, Ayaan Ali Khan, Amaan Ali Khan, Rina Dhaka, David Abraham and Rakesh Thakore, Anuja Chauhan, Ira Trivedi, Shivani and Amir Pasrich, Sujata Assomull, among others.

     

    Talking about the reason behind building such a property, Rajan Bhalla, Group Marketing Head, HT Media Ltd. said, “Brunch stands for the “Good Life”, and The Brunch Night is a very exclusive platform for brands to connect with their premium audience with stimulating conversations and entertainment. It’s a platform that will find great connect for our consumers and advertisers with quality content, live experience and a strong proposition to build brands, amplified through our strong media offerings. With the overwhelming response to ‘The Brunch Night’, we will be planning more such events in the coming future, both in Delhi and Mumbai.”

     

    The highlight of the evening was a conversation that Vir Sanghvi had with Shah Rukh Khan, Deepika Padukone and Siddharth Roy Kapoor. The evening was hosted by Rajiv Makhni.

     

    Said Poonam Saxena, Editor, HT Brunch on the first Brunch Night: “It’s a great new platform for interacting with Bollywood stars in an informal, enjoyable atmosphere.”

     

  • Tanishq enters into fine fashion jewellery with ‘Iva’

    By A Correspondent

     

    Jewellery chain Tanishq has launched ‘Iva’ – a new fashion jewellery line in 18kt gold. Keeping the jewellery line minimalistic and yet contemporary, Iva also marks Tanishq’s entry into the fashion jewellery space. Tanishq has tied up with Tips Industries, producers of action thriller ‘Race 2’, and actresses Deepika Padukone, Jacqueline Fernandez and Ameesha Patel will be seen wearing the Tanishq Iva collection in the movie.

     

    Saumen Bhaumik, Associate Vice President & Regional Business Head-North, Tanishq, said, “We identified the need of the fashion-seeking Indian woman, someone who creates her own rules. There is currently no product offering for this set of consumers and Tanishq seeks to address this need with the Iva fashion line. The Race franchise is the perfect ally for Iva – scoring high on sophistication, cutting-edge design, the latest trends and wide/ popular appeal.”

     

    Speaking at the launch of the new jewellery line, Beate Stenfield, Head of Product Innovation at Tanishq said, “In her quest to be simplistic yet modern, the Indian woman has come a long way. In times of visual overload she seeks the beauty and serenity of a fresh aesthetic in her adornment. While the contemporary woman dabbles with several roles today, she is able to stand out and expresses herself with elegance and simplicity, wherein her accessory becomes a statement.”

     

    The Iva range is available from Rs 20,000 at Tanishq stores across major cities.

     

  • AdStrat – Nescafe Cold Coffee

    Haresh Nayak, Managing Director, Posterscope Group India

    1. Name of the Campaign

    Nescafe Cold Coffee Campaign

     

    2. The Brief

    The Task was to give Nescafe outdoor a new and fresh look for the summers keeping in mind the existing Cold Coffee TVC on air.

     

    3. The thought process behind the creative

    With Deepika Padukone as brand ambassador of Nescafe the outdoor campaign was an attempt to highlight the COLD aspect of Nescafe. The creative were fresh and bright blue in color connoting Cold. It highlights Deepika Padukone with an appetizing glass of cold coffee with a clear cut message “Enjoy Nescafe Cold Coffee”. The idea was also to link it with our existing Nescafe cold coffee TVC that was on air in which Deepika does a jig and shakes it and makes her cold coffee.

     

    4. Media vehicles chosen

    Outdoor

     

    5. Key issues kept in mind while executing the ad

    The messaging had to be very direct. The whole layout should give a cold effect. It should be on the lines of the existing Nescafe TVC.

     

    6. Does the treatment do justice to the brief?

    Yes, it does

     

    7. What according to you is the differentiating factor about the ad?

    The messaging was very direct so one glance would make the viewer recall the Nescafe TVC and also it would work in isolation if he has not seen it.

     

    8. Market and client feedback

    Nestle was quiet happy with the outdoors as they were eyecatchy and the messaging was very direct.

     

    Compiled by Shubhangi Mehta