MxMIndia

Tag: DDB Mudra West

  • One winner will see the video of his/her selfie being launched from the ground to space

    HBO announces ‘selfie’ contest for viewers

    By A Correspondent

     

    HBO is premiering the award-wining movie Gravity this December. To make it a grand affair, the channel has announced a ‘selfie’ contest where one lucky winner’s selfie will be sent to space.

     

    To take part, viewers will have to post their selfies on www.facebook.com/HBOindia or www.hbosouthasia.com/selfieinspace and one winner will see the video of his/her selfie being launched from the ground to space.

     

    DDB Mudra West has conceptualised and launched the campaign around the same.

     

  • Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015

    Keegan Pinto joins DDB Mudra West as Group Creative Director

    By A Correspondent

     

    Keegan Pinto

    DDB Mudra West has announced the appointment of Keegan Pinto as Group Creative Director.

     

    With more than a decade of experience, Keegan’s previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand. He has been associated with brands including Tata Tea ‘Jaago Re’, Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj Bikes, DNA newspaper, Airtel, Economic Times, HLL – Dove, Lakme, Pond’s, P&G – Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World to name a few.

     

    Keegan has led some famous award winning campaigns such as ‘Bande Achchhe Hain’ for ICICI Prudential Life Insurance, ‘Power of 49’ campaign for Tata Tea, ‘Heat mein Dheet Hain’ for Onida AC, ‘Inside wala Snaan’ for Tetley Green Tea and ‘For Indian Values’ for Videocon d2h. While at Bates, Keegan was also responsible for the successful ‘MTV Stay Raw’ campaign.

     

    Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015.

     

    Rahul Mathew

    Quoting on Keegan’s appointment, Rahul Mathew, Creative Head, DDB Mudra West said, “We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work.”

     

  • DDB Mudra West’s Mumbai team will lead the account

    DDB Mudra West wins creative mandate for ICICI Lombard General Insurance

    By A Correspondent

     

    DDB Mudra West has won the creative mandate for one of India’s largest private sector general insurance company – ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West’s Mumbai team will lead the account.

     

    ICICI Lombard General Insurance is a joint venture between ICICI Bank Limited and Fairfax Financial Holdings Limited, a Canada based USD 37 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management.

     

    Rajiv Sabnis

    On winning the account, Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West, said, “ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as “Nibhaye Vaade” in its communication. Our challenge was to give sharper meaning to this promise while also contextualizing General Insurance in a new light. Most of General Insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people’s lives. It is an interesting journey and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level.”

     

  • Darji joins DDB Mudra Group, from BBH India

    Manish Darji appointed ECD at DDB Mudra West

    By A Correspondent

     

    Manish Darji
    Rahul Mathew

    DDB Mudra West has appointed Manish Darji as Executive Creative Director. With over 15years of experience, Darji joins DDB Mudra Group, from BBH India. He has worked with agencies such as McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141 and has worked on renowned brands such as Coca Cola, NDTV, Western Union, WWF, Incredible India, Fevicol, Cadbury, Tata Nano, Virgin Mobile, Skoda, CRY, TVS Wego, Marico, Vaseline and Vat 69.

    Rahul Mathew, Creative Head, DDB Mudra West said, “I’ve worked with Manish Darji at various stages of his career, and he has been a different Manish each time. It is this doggedness of his to keep evolving that makes him one of the finest in the country. With his unique and inimitable style, he harnesses the power of design to create solutions for many brands. Little wonder that work has been applauded and celebrated at various forums. And we can’t wait for him to create a lot more magic with us.”

     

    On joining DDB Mudra West, Darji said, “DDB Mudra is undergoing a transformation and it’s always great to be a part of change. The agency has a terrific roster of clients who I’m keen to work with. I’ m also happy to be working with Rahul again and create some spectacular work.”

     

  • The Ezone TVC is built around the central idea that electronics and technology today do many things in our lives, and the biggest being- bringing people closer

    AdStrat: Ezone urges consumers to grow closer with new festive campaign

    Insight:

    Earlier in 2014, DDB Mudra West embarked on a journey to redefine the core of brand Ezone. After a lot of brainstorming and insightful thoughts, the positioning of ‘Together.Forever’ came into being. This positioning was not only elemental but also descriptive to the brand since it epitomizes on Ezone’s commitment to build a relationship with consumers for life.

     

    During their multiple interactions with the consumers, the agency sited that contrary to popular perception; in today’s lives, technology doesn’t alienate. Rather, it has the potential to actually facilitate human interaction.

     

    DDB Mudra West wanted to multiply this insight to an idea and got an opportunity during this festive season. The team utilized this insight to further rejuvenate Ezone’s positioning, thus giving the brand a sharp life dimension.

     

    Objective:

    The team followed a two pronged objective: To drive festive sales and to build brand connect by giving ‘Together.Forever’ a live meaning.

     

    Brand Idea:

    Electronics bring people closer

     

    Execution:

     

    The festive season is that time of the year when loved ones come together and share moments of joy and happiness with each other. The idea was therefore to show a montage of slice of life moments, where technology takes centrestage and is showcased as being instrumental in bringing people closer.

    The montage shots range from people coming together or bonding over technology like taking a selfie or watching something together, surprising loved ones over something that technology has enabled, like cooking a meal to sharing a special moment enabled through technology or like dancing spontaneously when your favorite song comes on. The execution also draws parallels between joys the appliances shown bring in the user’s life with the glow of the festive Diwali season. The film closes with a couple in the Ezone store; further exemplifying how the brand enables these moments of togetherness.

     

    Client comment: Mandheer Singh, CMO Ezone @ Future Retail:

    “Our TVC is built around the central idea that Electronics and Technology today do many things in our lives, and the biggest being- bringing people closer. These are everyday scenarios where the emotion captured is of key focus. We at Ezone believe it is the people; our customer; who is our biggest strength. In today’s ever changing market; with fleeting buyer/seller relationships, we wish to reassure our customers that we are with them forever- not just in their purchase but their purchase lifecycle.” –

     

    Credits:

    Agency: DDB Mudra West

    Executive Director, DDB Mudra Group & President, DDB Mudra West: Rajiv Sabnis

    Creative Head West: Rahul Mathew

    Executive Creative Director: Aman Mannan, Ashish Phatak

    Creative Director: Siddhesh Khatavkar

    Group Head: Sandeep Iyer

    Account Management: Sanjay Panday, Yugandhar Madidi, Raaj Arora, Ruchika Saigal

    Account Planning: Amit Kekre, Mehak Jaini, Neha Damle

     

  • The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience

    DDB Mudra releases new campaign for HBO Premium

    By A Correspondent

     

    DDB Mudra West has released a new campaign for HBO South Asia to promote HBO’s belief – nothing should come in the way of entertainment.The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience.The campaign will highlight the HBO premium channels- HBO Defined and HBO Hits proposition of being 100 per centad-free.The objective of this innovative campaign is to get people to visit the HBOPremium.comwebsite and subscribe to HBO Premium channelsor directly through DTH operator or digital cable operators.

     

    HBO Premium will take a new route in their quirky TVCs with HBO Premium Accessories like HBO Agriculture and HBO Super Clone. To illustrate these TVCs further, HBO Super Cloneis a clone that manages everything in life so that one is not interrupted while watching TV. HBO Agriculture is a set of plants that grow foods like popcorn, burgers, etc., so that hunger doesn’t interrupt one from watching TV. The HBO Ultimate Couch is a couch that has just about the whole house built into it – dumbbell holders so that one doesn’t have to get up to workout, a wash basin so that one doesn’t need to get up to go to the restroom, an in-built kitchen and phone charging station and much more.

     

    Monica Tata

    Announcing the launch of the new multi-media campaign, Monica Tata, Managing Director, South Asia for HBO India Pvt Ltd said,”Both the HBO Premium channels maximize the entertainment experience by airing HBO Original content and blockbuster movies 100% break-free. We have initiated a multimedia campaign developed by DDB Mudra to promote the visibility and popularity of this unique proposition of HBO Defined and HBO Hits across platforms including print, cinema, TV, digital and social media. Our aim is to spoil our viewers with the very best non-stop, high quality programming, thus providing an unparalleled viewing experience.”

     

     

    Rahul Mathew

    Speaking about the creative strategy behind the campaign, Rahul Mathew, Creative Head,DDB Mudra West, said, “It’s not often that a channel can truly boast of a viewing experience and not merely bleat about its content. And we wanted to make sure that the communication reflects the richness and the uniqueness of the channel. HBO premium accessories as an idea does that and allows for many interesting executions in different media.”