MxMIndia

Tag: DDB Mudra West

  • To lead the newly opened Mumbai office

    Cheil X hires Anurag Tandon as CGO

    Anurag Tandon
    Anurag Tandon

    Cheil X hires Anurag Tandon as Chief Growth Officer (CGO). He will lead the newly opened Mumbai office in addition to the growth charter.

    Tandon has worked in the past with DDB Mudra West, and WT, Mumbai where he was responsible for managing the P&L, key Client relationships and topline growth. His other stints include Ogilvy and Leo Burnett.  Cheil X is an independent full-service agency under the Cheil SWA group to manage the fast growing new client mandates in India.

    Added Sanjeev Jasani, COO, Cheil SWA: “We are thrilled to welcome Anurag as he takes over the reins of our Mumbai office. Anurag is a well-known name in the industry with a reputation for delivering benchmark worthy work for clients across a wide range of industries. He is a valuable asset to the organization and we look forward to working with him.”

  • With the strapline ‘We Are In The Making’ to highlight the power of self-exploration

    DDB Mudra partners Instagram on brand campaign

    By Our Staff

     

    Instagram has announced a new consumer marketing campaign aimed at encouraging young people to express and explore their personal stories, on the platform. The campaign, ‘We Are In the Making’, is Instagram’s first brand campaign in India, and will air on TV during the IPL and the upcoming T20 cricket World Cup, in addition to other broadcasters. the campaign has been visualised in partnership with DDB Mudra.

     

    Said Avinash Pant, Director – Marketing, Facebook India: “With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity, we wanted to highlight the power of self-discovery for them through relatable and inspirational stories. We hope the campaign encourages young Indians to express and shape themselves on Instagram.”

     

    Added Pallavi Chakravarti, Creative Head – DDB Mudra West: “Experimentation is the name of the game. Or at least it was, an hour ago. That’s how quickly the world is changing in the Instaverse. A platform where a storm of creation is constantly brewing, self-expression is being permanently redefined and identities are being shaped and reshaped with every passing day. Nothing is set in stone here, it is culture-in-progress. To bring this reality to life through a campaign, we decided to keep it real. Hence the articulation: We Are In The Making.”

     

  • The film is in collaboration with DDB Mudra

    Meesho film encourages women entrepreneurship

    By A Correspondent

     

    Reseller platform Meesho has in collaboration with DDB Mudra launched its first TVC to communicate the brand’s mission to help women achieve financial independence.

     

    Speaking about the campaign, Vidit Aatrey, Founder & CEO, Meesho said: “Over the past few years of running Meesho we have realised that there is no dearth of aspiration amongst women in India and through our platform we have been able to help millions of aspirational Indian women to come online, start their business and establish their own identity – and that’s exactly what we wanted to show case in this TVC. We wanted to celebrate the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses online.”

     

    Added Anurag Tandon, Managing Director, DDB Mudra West: “Entrepreneurship in India is largely an urban and male dominated phenomenon. But this has to change; not just for the empowerment of women but the country as a whole. Through this film, the one thing that we wanted to do was inspire women to feel confident to start their journey of financial independence. It is a step towards creating communication that’s gender inclusive and empowering.”

     

     

  • DDB Mudra bagged the account following a multi-agency pitch

    DDB Mudra wins creative duties for Protinex

    By A Correspondent

     

    Protinex, the leading nutritional supplement brand from Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch.

     

    Said Himanshu Bakshi, Managing Director, Danone India: “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating & drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein.”

     

    Added Anurag Tandon, Managing Partner, DDB Mudra West: “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective in how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

     

     

  • A reward for all journeys of life

    InterMiles rolls out ad campaign

    By A Correspondent

     

    InterMiles (eka Jet Privilege) has launched an integrated marketing campaign around the theme – A reward for all journeys of life.

     

    Zameer Kochar

    Speaking on the campaign and mobile app launch, Zameer Kochar, VP – Marketing & Member Engagement, InterMiles said: “InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more and then use their InterMiles for a reward of their choice. Our always-on customer-centric approach inspired us to have a Mobile-first approach, where customers can now plan and book for their travel while on the go using our mobile app further strengthening customer engagement as well as elevating the overall experience with the InterMiles brand.”

     

    Added Anurag Tandon, Managing Partner DDB Mudra West: “When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.”

     

     

  • This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors

    FBB gets Diljit Dosanjh for new collection

    By A Correspondent

     

    Clothing brand FBB appointed singing star Diljit Dosanj has its brand ambassador. This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors. FBB has created an interesting musical campaign called, ‘Style Se Dil Jeet’ to introduce Dosanjh.

     

    Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. Speaking about the campaign, Prachi Mohapatra, CMO, FBB said: “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”

     

    Commenting on the campaign Ashish Phatak, Executive Creative Director – DDB Mudra West added:‘’Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’

     

     

  • The campaign has been conceptualized and executed by the DDB Mudra Group

    With #ShaadiKaGhar, Big Bazaar highlights its wedding-ready range of products

    By A Correspondent

     

    Big Bazaar and the DDB Mudra Group have conceptualised a multimedia campaign #ShaadiKaGhar to showcase its wedding range. With this, the brand intends to position itself as a favorable destination for all wedding-related shopping in alignment to their ongoing agenda of becoming the one-stop shopping destination for Indian festivals.

     

    The campaign has been directed by Harsha Prabhakar Rao and showcases various preparatory aspects of an Indian wedding. Said Jishnu Sen, Chief Marketing Officer, Future Retail Limited: “The level and scale of shopping during weddings is huge and as India’s largest retailer, we simply had to put our stamp on it and be an intrinsic part of every wedding home. #ShaadiKaGhar is the first step towards being the preferred destination for wedding shopping for both pantry loading and gifting.”

     

    Speaking on the campaign, Sanjay Panday, Executive Vice President& Jt. Managing Partner, DDB Mudra West said: “#ShaadiKaGhar is based on the insight that any wedding’s to-do list largely consists of shopping tasks. Mostly, the ones on the receiving end are the parents who need to complete the shopping, keep everyone’s requirements in mind and the budgets in check. We have attempted at positioning Big Bazaar as a one stop solution that soothes out this experience for the wedding shoppers.”

     

     

  • The NRI service by SBI include instant fund transfer, loan credit against fixed deposits, home and car loan application, among many others

    SBI exhibits benefits of its NRI banking services in latest campaign

    By A Correspondent

     

    Given the Indian diaspora being the largest in the world with over 15 million Indians living abroad, according to a United Nations survey in 2017, State Bank of India and its agency DDB Mudra have unveiled a new campaign.

     

    Said Dinesh Menon, CMO, SBI: “Communication of NRI services have mostly been centered around a bank’s international network / presence and the range of services a bank provides. So, it’s largely been at a very rational level.

     

    Added Shagun Seda, Group Creative Director, DDB Mudra West: “Everybody knows what SBI does, but what people don’t know is the subtle ways in which it touches our life and makes it easier. This becomes even more evident when you are working and living abroad. So instead of selling the NRI services to customers, we sold them a relatable family, a tricky situation and then everything else just fell into place.

     

     

  • The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style

    DDB Mudra West crafts ‘All Work, All Play’ for fbb’s latest Chinos Collection

    By A Correspondent

     

    Fbb by Future Group has unveiled a new ad campaign for its Chinos range created by DDB Mudra West.

     

    For this campaign, DDB Mudra West opted for a 360-degree approach with concentration on television, digital, print and outdoor medium. Speak on the campaign, Prachi Mohapatra, Marketing Head, Fbb said: “We identified the huge potential that Chinos has and wanted to bring alive the versatility of this product. Hence the name, All Work, All Play for the campaign.

     

    Added Ashish Phatak, Executive Creative Director, DDB Mudra West: “Every campaign for fbb is an attempt to shake-up the existing communication norms in the category. And with the Fbb Chinos campaign, it was no different. To showcase the versatility of the Fbb Chinos range, our proposition of ‘All work. All Play’ just summed up the product offering perfectly and we unraveled the different roles of Varun Dhawan with a unique inward moving visual treatment through the different chinos he is wearing. All this making for a fun narrative that glorifies the all-rounder character of Fbb’s Chinos and Varun Dhawan.

     

     

  • Set to a foot-tapping song sung by kids, the campaign showcases young fashionistas

    ‘Yours cutely’ campaign by fbb features the latest in fashion for little ones

    By A Correspondent

     

    Future Group fashion retail arm – Fbb -  has unveiled ‘yours cutely’, a campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualised by DDB Mudra West the campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion.

     

    Speaking about the campaign and the new range Rajesh Seth, COO, fbb said: “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids & their parents alike.”

     

    Commenting on the creative of the campaign Ashish Phatak, Executive Creative Director at DDB Mudra West said: “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”

     

  • The film is promoted on television, radio, print, social media platforms and across all Big Bazaar and Big Bazaar GenNext stores

    Big Bazaar celebrates unsung relationships in its latest ad film

    By A Correspondent

     

    Big Bazaar has unveiled a heartwarming film for Raksha Bandhan. The film is part of the ongoing campaign called ‘Har Tyohaar Mein Big Bazaar’ which celebrates the fact that the brand is a part of every Indian festival through their wide-range of product offerings. Created by DDB Mudra West, the story pulls a slice from the life of a Big Bazaar shopper stranded in the rain outside the store; all alone with several shopping bags.

     

    Speaking about the campaign, Sadashiv Nayak, CEO, Big Bazaar said: “This film shows how Big Bazaar is integrated in the lives of our customers and how we have been a part of their celebrations for any occasions. As a brand we share a very enriching bond with our customers and will continue to provide safe, affordable and quality products to help the consumers maintain the well-being of themselves and their dear ones.”

     

  • The TVC promotes the fact that health and taste can co- exist with its tagline 'Aap happy, aapki health happy'

    Nutralite set to bring #KhaneMeinTwist with new campaign by DDB Mudra West

    By A Correspondent

     

    Nutralite has been championing the cause of healthy table spreads since its launch in 2006. With the introduction of two new variants, the brand entrusted DDB Mudra West to craft a campaign to create awareness and excitement about the two new variants, amongst the potential consumer base basis the emotional benefits of Nutralite.

     

    Said Tarun Arora, COO & Director, Zydus Wellness: “With addition of two new exciting flavours in the Nutralite range, we wanted to establish that healthy can be tasty too. We want to make Nutralite the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.”

     

    Added Rahul Mathew, Creative Head, DDB Mudra West: “We’re a nation of food lovers. So much so that, food can make or spoil our moods. Which is the dilemma the woman of the house faces, each time she decides to introduce some health into the family diet. Even more so, when it’s the first meal of the day. Our work captures this helplessness of her. With Nutralite being the happy common ground for both the foodie and the health conscious.”