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Tag: DDB Mudra West

  • As a creative partner to Volkswagen, DDB Mudra West's intent for the campaign was to introduce the Polo GT's brand new avatar – the Polo GT Sport to India

    Volkswagen unveils the new Polo GT with a campaign by DDB Mudra West

    By A Correspondent

     

    Volkswagen recently launched the limited edition of the popular carline Polo GT – The Polo GT Sport. And also a new campaign by creative partner DDB Mudra West. The  intent for the campaign was to introduce the GT Sport to India.

     

    Kamal Basu

    Keeping the ongoing theme of ‘Respect’ intact, DDB Mudra West decided to play on the makeover of the Polo GT Sport.

     

    Said Kamal Basu, Head – Marketing & PR, Volkswagen Passenger Cars: The Polo GT has been an integral part of the Volkswagen portfolio in India and we recently strengthened the proposition with the introduction of the Sport edition. Retaining the legacy of ‘Respect’, the new TVC seamlessly demonstrates the powerful product attributes that conveys a strong and bold message.”

     

    Rahul Mathew

    Added Rahul Mathew, Creative Head, DDB Mudra West: “You don’t even have to go through the specs to see that the Polo GT Sport packs a serious attitude. It’s this attitude we wanted to capture in our communication. And what better way to bring attitude to life than through some good ol’ rivalry.”

     

  • The brand creates unique, live half-autobiographies; inspiring women entrepreneurs to follow and fulfil their dream

    Season 3 of Inorbit Pink Power launched

    By A Correspondent

     

    Inorbit Mall and DDB Mudra West have come together to unveil Inorbit Pink Power, a chance for 15 small women entrepreneurs to launch their start-up with free retail space at Inorbit malls across the country.

     

    The initiative was launched through a web film in which three budding women entrepreneurs were called for what they believed was a TV interview. To their surprise, their stories were transcribed in real time and made into their half-autobiographies. It was a call to them and all the other women entrepreneurs out there to write their next chapters with Inorbit Pink Power.

     

    In addition to retail space, winners will be offered a starter-pack that’s every businesswomen’s dream. Tie-ups with banks for loans at just a 3 per cent interest rate. Mentorship by India’s top retail gurus. And a chance to partner with some of Inorbit’s biggest brands.

     

    According to Puneet Verma, AVP – Marketing & Corporate Communications, Inorbit Malls, “Pink Power Season 3 has arrived! It is time to salute the spirit of womanhood. Every woman has an entrepreneur in her, it is just that she needs a platform for growing her business. Pink Power season 3 has much more to offer in addition to free retail space for the winners.”

     

    Speaking on the initiative, Rahul Mathew, Creative Head, DDB Mudra West said: “It’s no secret that women are the more enterprising gender. And yet, we don’t hear of enough women entrepreneurs. But that’s not because they aren’t out there. There are many women entrepreneurs, running businesses of various kinds. However, they themselves don’t believe that these small businesses hold the potential to be anything bigger. Through Pink Power, we wanted to help them believe that these businesses are just one chapter of their entrepreneurial stories. That they have the potential to add many more chapters to their story. And Inorbit would help them do that, with not just retail space but business acumen as well.”

     

  • The film is conceptualized by DDB Mudra West

    Symphony air coolers combat soaring temperatures in latest campaign

    By A Correspondent

     

    Symphony is a leading air cooler brand and taking the intense competition into consideration, DDB Mudra West aimed to consolidate Symphony’s leadership by equating coolers with Symphony.

     

    Said Rajesh Mishra, Head- Marketing, Symphony Limited: “As pioneers of air cooling in India and as a world leader in the field today, we felt our communication stance needed to be large enough to reflect our vantage point. And nothing gets bigger than the Sun’s unusually high temperature spikes every summer, as a brand fight for Symphony, from which we effortlessly provide the best cooling relief with our range of innovative coolers.”

     

    Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “No one understands cooling or has revolutionised it the way Symphony has. And that’s the main reason why they’re the market leaders. That’s why, in our brand campaign we wanted to capture the difference Symphony makes in the lives of their customers. Which is more than just cooling; but saving them from the wrath of the summer sun. And so, we decided to use the wrath of the sun as the idea itself. By capturing humorous instances that would make the sun lose its non-existential cool and making the earth suffer. With Symphony being the only way to save one’s self from the sun’s scathing anger.”

     

  • As a tradition every year, the agency celebrates Women's Day with fun- filled activities at the group's offices across the country

    DDB Mudra West pays tribute to ladies with ‘Phenomenal Woman’

    By A Correspondent

     

    DDB Mudra Group celebrated Women’s Day with with a film featuring the women of the agency.

     

    The two-minute film features over 60 female employees of DDB Mudra West from various functions. All the ladies have been showcased doing things they are passionate about; be it boxing to just taking selfies. Speaking on the initiative, Rajiv Sabnis, President and Managing Partner, DDB Mudra West, said: “This is our tribute to women power in DDB Mudra. We are an equal opportunities’ employer and this is a great day to specially thank all our female colleagues for their stupendous contribution to our business.”

     

  • This festive season, every loan taken from SBI will be named as a hope loan

    DDB Mudra West creates multimedia campaign to promote SBI Hope Loans

    By A Correspondent

     

    This festive season, every loan taken from State Bank of India will be named as a hope loan because for every loan taken from the bank, the brand will make some donations to the NGOs.

     

    The communication for this has been created by DDB Mudra West aspires to showcase this product proposition in the best light but also help mobilise consumer participation. A film led multimedia campaign has been drafted which showcases what a loan means to a person. With this campaign, the agency intends to reposition SBI loans as loans that activate hope, not only for an individual but for the larger society – making hope and happiness infectious.

     

    The one-minute film takes the viewers through a montage of the progress in areas of education, health, energy, women empowerment that would be possible because of a loan taken from SBI.

     

    Speakinging on the campaign, Rajnish Kumar, Managing Director, SBI said, “SBI Hope Loans is a novel campaign designed by us to appeal to both the heart and mind of prospective customers. This is an effort from SBI to give customers an opportunity to be the hope for people from under privileged sections of the society. For every Home, Auto or Personal loan disbursed, SBI will donate Rs. 100 per loan to NGOs working in areas of education, health, mobility solutions and clean environment.  Early feedback on our advertising campaign has been very encouraging. We hope to spread the festive cheer to as many fellow citizens.”

     

    Added Rahul Mathew, Creative Head, DDB Mudra West, “A loan has great power. It can change your life and everything in it. It gives you the feeling of moving forward, both physically and mentally. So imagine the power of a loan that changes the life of not just the taker but of those around. A loan that can move the lives of the less privileged forward as well. That’s the power we wanted to unleash with the concept of hope loans.”

     

  • This year Big Bazaar and DDB Mudra West have crafted yet another motivating piece of communication

    Big Bazaar brings ‘Paper Patakha’ back with #YehDiwaliSabkiWali

    By A Correspondent

     

    The festival of light is back and so is the time to bring all the ‘paper patakhas’ out. During Diwali 2015, Big Bazaar created conversations about a safe, harmless Diwali celebration with their ‘Paper Patakha’ film. The new ad is an extension to the thought and the ongoing ‘Shubh Shuruvaat’ campaign.

     

    The intent of the film is to make this Diwali celebration inclusive of everyone. During Diwali, while every nook and corner of the country gets brightly lit and people rejoice with delicious food and merriment, there are a few who get left out. With this film, the brand wishes to invoke the deep rooted kindness we often get distracted away from and to promote the thought of including everyone in the celebration, making #YehDiwaliSabkiWali.

     

    Speaking on the campaign, Sadashiv Nayak, CEO, Big Bazaar said, “Big Bazaar’s motto ‘Making India beautiful’ is about creating beautiful memories in our customers’ lives. This year, Big Bazaar’s ‘Shubh Shuruvaat’ campaign carries its previous year’s ‘Paper Patakha’ concept forward, in order to emphasise further on the brand’s value of inclusiveness. The campaign is led by a heart-warming film that celebrates the humane side of Indian festivals. This new television commercial talks about celebrating Diwali with everyone, which we believe is the true essence behind the spirit of Diwali. The ad is touching, entertaining, and yet delivers a very important message to all of us.”

     

    Added, Rahul Mathew, Creative Head, DDB Mudra West, “There’s so much humanity and goodness that the festival of Diwali stands for. But somewhere in the cacophony of consumption brands often forget that. Which is where “Making India Beautiful” is like a guiding light for Big Bazaar. What we started last year with Paper Patakha making Diwali less polluting and more beautiful, we took it forward this year.”

     

  • Tammal joins DDB Mudra from Scarecrow where he was a founding employee and was Executive Creative Director as well as Design Director since 2011

    Kapil Tammal joins DDB Mudra West as ECD

    By A Correspondent

     

    Kapil Tammal

    DDB Mudra West has brought in Kapil Tammal as Executive Creative Director. He will be based in Mumbai and will report to Rahul Mathew, Creative Head, DDB Mudra West.

     

    Kapil Tammal joins DDB Mudra from Scarecrow where he was a founding employee and was Executive Creative Director as well as Design Director since 2011. Before his stint with Scarecrow, he was associated with McCann, Umbrella Design, Triton Communications & Concept Communications.

     

    Talking about his appointment, Tammal said: “While DDB Mudra West has always been a creative powerhouse, globally, what really impressed me was the rapid inroads the agency has made in the Indian market, in recent times. Meeting with Sonal, Rahul and Rajiv further fueled by belief in the agency. They are insanely creative and driven to put DDB Mudra Group on the global map. I have worked with Rahul in the past; and I am eagerly looking forward to team up with him again, for shaping the creative product at DDB Mudra West.”

     

    Sonal Dabral

    Quoting on the appointment, Sonal Dabral, Chairman and CCO, DDB Mudra Group said: “Kapil is not just a hugely talented and experienced creative professional, he is a genuinely nice guy. In today’s day and age of restless creativity, Kapil is one the rare breed of creatives who has complete mastery over his craft. It’s been exciting times for all of us at DDB Mudra Group; with our work being recognised in multiple forums for its effectivity as well as its creativity. And with Kapil joining our family, I’m sure we’re going to see our work reach even greater heights.”

     

     

    Rahul Mathew

    Added Mathew: “Our band of merry men and women grows stronger and stronger. Kapil not only adds more muscle to our craft, but also brings great enthusiasm and excitement to the workplace. He understands the effort and resilience that goes into building an agency; having helped build one. We all look forward to him helping us build DDB Mudra West into the creative force that we know it can become.”

     

  • Kunj will be based out of the agency's office in Mumbai

    DDB Mudra West appoints Kunj Shah as Group Creative Director

    By A Correspondent

     

    DDB Mudra has announced the appointment of Kunj Shah as Group Creative Director, DDB Mudra West. Kunj will be based out of the agency’s office in Mumbai.

     

    A veteran of 17 years in the advertising industry, Kunj joins DDB Mudra West from Ogilvy and Mather where she was a Senior Creative Director for almost 3 years. Kunj brings in a plethora of experience from her earlier stints at McCann Erickson and Grey Advertising.

     

    Kunj has worked on numerous multinational brands in the FMCG, telecom, electronics and automobile sector. Her key client roster includes brands like, Home Centre for MENA region, Abbott Pharma, Coca Cola (Sri Lanka), British Petroleum, STAR Indian Super League, Titan Watches, Allen Solly, Reliance Telecom, TVS Scooty, Pond’s, Levi’s, ITC’s Aashirvaad Atta to name a few.

     

    Quoting on Kunj’s appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, “Bernbach had said “An idea can turn to dust or magic, depending on the talent that rubs against it” And Kunj is the kind of talent that we believe will help us create more magic. She makes our talent roster even more formidable and enviable. And will surely help us script many more success stories in the market place and in award shows.”

     

     

  • He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint

    DDB Mudra West appoints Nilay Moonje as Group Creative Director

    By A Correspondent

     

    DDB Mudra Group has recently announced the appointment of Nilay Moonje as Group Creative Director, DDB Mudra West. Nilay will be based out of the agency’s office in Mumbai.

     

    Nilay joins DDB Mudra West from Ogilvy & Mather where he was a Creative Director. He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint.

     

    In his twelve-year career, Nilay has worked on numerous multinational brands across FMCG, sports, electronics, financial and tourism sector. His key client roster includes brands like Amaron Batteries, Star Sports Pro Kabaddi, Diu Tourism, Comfort Fabric Conditioner, Siemens, Taj Mahal Tea, Johnnie Walker, Bajaj Electricals and Loksatta to name a few.

     

    Quoting on Nilay’s appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, “Nilay embodies all that we stand for at DDB Mudra West. A penchant for big brand work and a hunger for fame. He adds strong winds to our creative sails. I look forward to an exciting journey with him.”

     

  • With an effort to trigger a larger brand appeal, the agency positioned Sainik as 'Hamesha Taiyyar'

    CenturyPly unveils brand campaign for Sainik Plywood

    By A Correspondent

     

    CenturyPly has introduced a new plywood brand – Sainik, for the value segment. The campaign, titled ‘Hamesha Taiyaar’, has been conceptualized by DDB Mudra West.

     

    Plywood is a commoditized but complex category. Consumer involvement is very low, there are multiple products at different price points based on various technical parameters. A consumer does not understand those technicalities but knows his budget. The role of the brand in this category is limited to passive reassurance.

     

    With an effort to trigger a larger brand appeal, the agency positioned Sainik as ‘Hamesha Taiyyar’ to display the toughness of the ply and its readiness for any eventuality or hardship that comes its way, much like a soldier.

     

    The thought behind the brand has been translated into a clutter breaking TVC and OOH implementations. The TVC intends to create a larger-than-life image of the brand in the consumers’ mind space. The storyline follows a platoon of soldiers in a forest, where they are seen engaged in a fierce combat across land and water, under the most trying circumstances. The testing journey of the soldiers is matched by the journey of the plywood box, which eventually turns out to be carrying letters from the homes of these soldiers. The unscathed surface of the box personifies the tested, yet undaunted spirit of the soldiers. In spite of the forces of nature and the troubles caused due to the rough terrain and handling, it stands strong with the strength that only a true soldier embodies.

     

    Amit Gope

    “This is another first attempt from Century Ply, where we are trying to create a sub brand in our journey for creating a commodity into a consumer brand. Sainik Plywood comes lower in the hierarchy of our products but is one of the most exciting products for our consumers. What we want to bring out from this campaign is built on a spirit of the Sainik in terms of integrity, commitment, strength etc. and this is what Century Plywood also stands for. Another offering from CenturyPly in terms of creating good advertisement and delivering good product to the market space”, says Amit Gope, Group Marketing Head – Century Plyboards (India) Ltd.

     

    Rahul Mathew

    Rahul Mathew, Creative Head, DDB Mudra West, said: “The name Sainik in itself holds so many virtues – strong, steadfast, resilient. This summed up what we wanted to say about our plywood as well. From here the story practically wrote itself, which was then beautifully captured by Anupam.”

     

  • Staying true to the tradition, DDB Mudra West has crafted a campaign 'Shuru Kisne Kiya' to announce the Big Bazaar Crazy Weekends offer

    Big Bazaar celebrates ‘Crazy Weekends’ with new campaign by DDB Mudra West

    By A Correspondent

     

    Big Bazaar, the largest hypermarket chain in India keeps its consumers attracted by offering them timely deals and discounts. What further adds value to their exciting offers is the engaging way in which they are communicated to the audience.

     

    Staying true to the tradition, DDB Mudra West has crafted a campaign ‘Shuru Kisne Kiya’ to announce the Big Bazaar Crazy Weekends offer.

     

    Campaign brief

    The brand wanted to capitalize on the entertainment seeking behaviour of consumers during weekends and showcase Big Bazaar as an ultimate weekend shopping destination.

     

    Objective

    The objective was to build anticipation and excitement towards ‘Crazy Weekends’ at Big Bazaar

     

    Idea

    The baseline to the idea was drawn from the offers itself. These ‘too good to be true’ offers are so unbelievable that when described, they sound like a lie. This thought paved way for ‘Shuru Kisne Kiya.’

     

    Execution

    The idea was translated in two ad films with a central storyline of one character talking about the deal he gets at the ‘Big Bazaar Crazy Weekend’. So good is the offer that the other character assumes it to be a fabricated story and retorts with a crazier, imaginary tale. When he first character opposes, the films end with the second character saying- ‘Shuru Kisne Kiya.’

     

    Both the films show bizarre and unbelievable tales like a plane getting stuck in a kite and a cow giving orange juice instead of milk as the response to the friend telling them about the incredible deal he got over the weekend at Big Bazaar.

     

    Client quote:

    Akshay Mehrotra, Chief Marketing Officer, Big Bazaar said, “Owning the weekend is the most important for successful retail operations. Big Bazaar promises to be the most exciting destination to visit over weekend and we are all excited to get more consumers palpitating with exciting offers in our stores every weekend. This campaign is not only built on offers to fire the market but also built around many building blocks which make shopping fun at big bazaar during weekends.”

     

    Agency quote:

    Rahul Mathew, Creative Head, DDB Mudra West said, “The campaign idea was literally our first reaction to the offers that Big Bazaar proposed for Crazy Weekends. After that, we just had to think up of executions that brought the incredulity to life in an engaging manner.”

     

    Agency Credits

    Agency Name: DDB Mudra West

    Chairman & Chief Creative Officer: Sonal Dabral

    President: Rajiv Sabnis

    Creative Team: Rahul Mathew, Manish Darji, Mayuresh Wagle, Pankaj Nihalani, Amol Annaldas, Rahul Gate, Syed Hussain

    Account Management Team: Sanjay Panday, Luv Chaturvedi, Makarand Gholba, Abhay Bhonsle, Amit Arora, Pulin Parekh

    Planning Team: Amit Kekre, Subash Franklin, Neha Kulkarni

    Films Team: Vishal Sane, Riddhi Mehta

     

  • Manoj joins the agency's Mumbai office from Greenapple Design

    DDB Mudra West appoints Manoj Bhagat as GCD

    By A Correspondent

     

    Manoj Bhagat

    DDB Mudra West has recently roped in Manoj Bhagat as Group Creative Director.

     

    Manoj joins the agency’s Mumbai office from Greenapple Design where he was appointed as a Creative Director for close to three years. Over his decade long experience, he has worked with reputed agencies such as Grey Worldwide, L&K Saatchi & Saatchi and Access Leo Burnett, Nairobi. He’s worked with DDB Mudra Group’s Bengaluru and Mumbai office at two different stints during his career.

     

    Rahul Mathew

    Manoj has worked on numerous multinational brands in the telecom, FMCG, automobile, financial and corporate sector. His key client roster includes brands like Orange Telkom, Deutsche Bank, Sony Walkman, Tata Motors, Haig-Diageo, EDW, Big Bazaar, PE Bags, Indus Pride, Cadbury, Corolla, Prada – Toyota, Suzlon Energy Ltd. to name a few.

     

    Rahul Mathew, Creative Head, DDB Mudra West, said, “Our journey over the last year has been one of reinventing ourselves and our creative product. Manoj is another step in this direction. Am sure he will help us see newer and better ways of creating solutions for our clients.”