MxMIndia

Tag: DDB Mudra Group

  • The multimedia campaign earmarks the launch of Volkswagen’s special Cup Edition carlines

    Volkswagen supports Team India with its latest campaign, #GermanyCheersForIndia

    By A Correspondent

     

    Volkswagen India has launched a special Cup Edition for its carlines – Polo, Ameo and Vento.

     

    Conceptualised and executed by the DDB Mudra Group, supported by PHD India and MSL India, the multimedia campaign, notes a communique, has brought Germany and India together over the sport of cricket by bringing in German support for Team India.

     

    Speaking about the campaign, Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars said: “World over, Volkswagen has a great commitment towards sports. It plays an integral part of our business as it unites performance, passion, inspiration, excitement and lastly emotion. As a German brand, it is great to witness the support that this campaign has received from Germany so far, with more and more people joining in the cheer. With Thomas Muller catalysing the #GermanyCheersForIndia movement, we aim to celebrate and bring together sportsman spirit all over.”

     

    Added Rahul Mathew, National Creative Director, DDB Mudra Group: “At a time when every brand would be doing their bit to support the Indian team, we needed to do something that would not only stand out but also had a strong Volkswagen connect. And what better way to do that than to use its German origins.  #GermanyCheersForIndia does the unthinkable – Thomas Mueller in a blue jersey pledging his support for India. The campaign has garnered unprecedented conversation for the brand. And has gotten cricket stars and fans applauding both Mueller and Volkswagen, for this gesture.”

     

  • Veteran musician Louiz Banks awarded Master of Creativity

    Old favourites star ar Kyoorius Awards

     

    By A Correspondent

     

    It was a night when some old favourites came off with flying colours. Ogilvy, which has been winning top honours at the Kyoorius Creative Awards, won 15 Blue Elephants, while Dentsu Webchutney bagged 14 Blue and one Black Elephant. Wunderman Thompson (eka JWT) went home with 11 Blue and one Black Elephant. DDB Mudra bagged 12 Blue Elephants and Famous Innovations won 11 Blue Elephants. The Black Elephant is awarded to work that’s truly exemplary across all disciplines.

     

    Overall 2600 entries were received for the 29 categories. A total of Two Black Elephants, and 302 In-Book Winners were awarded. DDB Mudra Group took home 12 blue elephants. Wunderman Thompson India won 11 blue elephants, and Famous Innovations took home 11 blue elephants. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.

     

    The Kyoorius Creative Awards are organised in association with The One Club of Creativity, organisers of the One Show, the aim of creating a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.

     

    Commenting on the awards, Rajesh Kejriwal, Founder & CEO, Kyoorius said: “We are proud to present the Kyoorius Creative Awards to such talented professionals who have managed to change the way society thinks through their unconventional, out of the box concepts that redefine standards for the advertising industry. We have always positioned ourselves as an organization that rewards and recognises impeccable work that steers public perception. We congratulate all our award recipients and thank the jury for accomplishing the insurmountable task of selecting winners from an exceptional pool of talent.”

     

  • The initiative has been conceptualized and executed by the DDB Mudra Group

    McDonald’s urges the youth to vote and make a difference

    By A Correspondent

     

    To encourage young voters to go out and make their choice in the ongoing elections, McDonald’s has executed an interesting social activation. As a part of the activation, customers who didn’t vote in the ongoing elections were served something other than what they had ordered. When the baffled customers complained about the wrong order, the crew pointed out that since they did not cast their vote, they have lost their right to choose what they want.

     

    The activation was  conceptualised and executed by the DDB Mudra Group.

     

    Sharing his views on this campaign, Arvind R.P., Director – Marketing and Communications, Hardcastle Restaurants Pvt. Ltd., said: “At McDonald’s, we believe in standing up for good and with this social initiative we are making a small yet significant effort to sensitize the youth about the power of their vote and urge them exercise their right to choose their elected representative. The message is simple – if you don’t vote, you lose the right to choose.  We feel it is our duty as a responsible corporate citizen to drive the change that we want to see in the mindset of the Indian youth. In a few cases, we actually had customers who came back to our restaurants after voting and that is a testimony of the how small efforts can make a big difference.”

     

     

  • The campaign has been conceptualized and created by the DDB Mudra Group

    Hotstar Premium celebrates spoilers for GoT Final Season

    By A Correspondent

     

    In the last GOT campaign, Hotstar Premium took the fight directly to torrents and this year the brand takes on the Spoilers. But instead of loathing spoilers, the campaign celebrates them through a film campaign by handing the power of spoilers in the hands of Hotstar Premium subscribers. The campaign is further amplified through out-of-home.

     

    Quoting on the campaign, Rahul Mathew, National Creative Director, DDB Mudra Group said: “For a manically followed show like Game of Thrones, spoilers as an idea is both insightful and creatively fertile. Then it was just a matter of bringing the idea to life in the most entertaining manner.”

     

    Quoting on the campaign, Sunder Balasubramanian, Head – Marketing, Hotstar Pay said: “The single-minded proposition to communicate was that this year the GOT fans in India could watch it live with the U.S. on Hotstar Premium. The creative idea of ‘the first to the throne owns the spoilers’ captured this thought simply, and stayed true to the language and milieu of the show.”

     

     

  • The ad campaign, conceptualized and executed by the DDB Mudra Group, shows Hotstar coming to the rescue of a motley crew of Indian superheroes helping them watch IPL 2019 together

    Hotstar says #KoiYaarNahiFar for IPL 2019 ad campaign

    By A Correspondent

     

    Hotstar has unveiled another TVC for its IPL 2019 campaign. Conceptualised and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, inviting his other superhero friends to watch the game with him.

     

    The TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.

     

    Notes a communique: “This edition of the VIVO IPL has started off with a bang, with Hotstar garnering 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.”

     

     

  • The brand will be managed by 22feet Tribal Worldwide

    DDB Mudra is digital marketing partner for Spotify India

    By A Correspondent

     

    Gaurav Magotra

    Following a multi-agency pitch, the DDB Mudra Group has bagged the digital marketing mandate of Spotify India. The brand will be managed by the group’s digital solutions arm- 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.  As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

     

    Said Magotra: “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”

     

     

  • The ad film captures the attributes of Passat in an endearing manner

    Volkswagen unveils new ad film for Passat

    By A Correspondent

     

    Volkswagen has launched its latest TVC for the all-new Passat. Created and conceptualised by DDB Mudra group, the campaign is shot in the Himalayan region and captures the attributes of Passat in an endearing manner.

     

    Speaking on the launch, Steffen Knapp, Director, Volkswagen Passenger Cars said: “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.”

     

    Added Shagun Seda, Executive Creative Director, DDB Mudra Group: “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting. We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.”

     

     

  • Rolls out 360- degree communication across TV, digital, print and outdoor

    7Up entices consumers with its ‘turn to gold’ proposition

    By A Correspondent

     

    7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.

     

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

     

    Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

  • The campaign has been conceptualized and created by 22feet Tribal Worldwide

    Tanishq launches campaign titled #HeeronMeinHeera

    By A Correspondent

     

    Jewellery brand Tanishq has launched a campaign on how today’s customer should keep a set of pointers in mind when investing to buy diamonds. The film encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes care in order to give their customers nothing less than a perfect Solitaire- a true #HeeronMeinHeera.

     

    Created by 22feet Tribal Worldwide, the film #TanishqPromises shows a Tanishq jeweller at Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to.

     

    Said Deepika Tewari, AVP- Marketing, Tanishq, on the film: “Diamonds and solitaires are an expression of celebration and exclusivity. However, the quality of solitaires is very difficult to ascertain and there isn’t a lot of information in the marketplace for customers to rely on. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate. Everyone deserves to live their perfect diamond dream and we at Tanishq offer them #HeeronMeinHeera, it is a #TanishqPromise.”

     

    Speaking on the film, Vineet Gupta, Group CEO, DDB Mudra Group said: “Tanishq is undoubtedly India’s largest, most trusted and fastest growing jewelry brand. This has been possible because this brand has always stayed true to its promise of purity and superior creations. Our intent with this film was to bring out this very fact, while educating the consumers about Tanishq’s strict, multi- step selection process for their solitaires.”

     

     

  • The agency has appointed Vanaja Pillai to head its Bengaluru business

    22feet Tribal Worldwide strengthens top deck

    By A Correspondent

     

    22feet Tribal Worldwide has made some key appointments on the people front. The agency has appointed Vanaja Pillai to head its Bengaluru business.

     

    And in the North, Vishal Mehra has been appointed to spearhead the building of the agency’s digital planning practice. In addition to this, he will also be responsible for growing the team and the business for 22feet Tribal Worldwide’s North unit. In the West, Rohan Talati has been elevated to head the business operations for the agency’s Mumbai team.

     

    Meanwhile, to strengthen the agency’s digital strategy function, Ramraaj Raghunathan has been elevated to the position of Head- Strategy, 22feet Tribal Worldwide. And lastly, Azharuddin A, erstwhile new business lead with the agency, will lead a focused mandate on User Experience & Branded Products.

     

    Speaking on these appointments, Deepak Nair, CEO- 22feet Tribal Worldwide and Chief Growth Officer- DDB Mudra Group said: “We couldn’t be in a better position than we are in today. Over the years, we have nurtured the best talent in the industry and have continued to attract the best in class. Our young leadership team is a testimony to that. I am confident that this team will see us become stronger than ever.”

     

     

  • The campaign has been conceptualised and executed by the DDB Mudra Group

    Virat Kohli & Puma wants Indians to #ComeOutandPlay

    By A Correspondent

     

    #ComeOutandPlay is Puma|One8’s first promotional content since its launch event in November 2017. The campaign has been crafted on the basis of insights derived from a pan-India research study by Kantar IMRB, commissioned by the brand’s co-promoters Virat Kohli and Puma India, on physical activity and sports adoption in India.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma India said: “Sports has been replaced by digital entertainment and games, especially amongst the millennial. We have also seen a decline in people playing sports as they grow older. Puma and Virat have come together to encourage people to play sport, not only to stay fit or to pursue it professionally but just for the love of it. Through this campaign, we are looking at bringing back the joy of playing sport and making India a more active nation.”

     

    Said Vishnu Srivastav, Creative Head, DDB Mudra South: “The brief was straightforward – make India play more. The campaign was created to specifically tackle that. We wanted to use Virat in a new light, where he provokes the audience to start looking at sports and play with far greater interest. The reason we didn’t go with conventional media, and opted to do contextual videos was to interrupt the virtual lives our audiences are so caught up in, and tell them that there is a world outside that is exciting and fun.”

     

     

  • As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand

    DDB Mudra appointed creative partner for Moonbow water purifiers

    By A Correspondent

     

    Following a multi- agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand.

     

    The brand would be managed from the group’s Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, ‎DDB Mudra North.

     

    Rakesh Kaul

    Speaking on the association, Rakesh Kaul, President Consumer Products Division, Hindware said: “DDB Mudra has been our agency partner for Hindware Kitchen Appliances and Water Heaters. We have grown in these categories faster than the industry to capture good market share within 3 years & DDB Mudra has played its part in helping us achieve this growth. We expect DDB Mudra team to work in the same manner for our Moonbow brand and be a part of the brand’s growth journey.”

     

    Rajiv Sabnis

    Added Rajiv Sabnis, Executive Director, DDB Mudra Group: “Water purification is a highly competitive category in India today. With the pressure on ground water supply increasing in every large city/ town and the over reliance on the monsoons every year, the need for purification is clearly felt in every home. Newer entrants in this category need to redefine the health benefits that more advanced water purification systems can deliver. Moonbow is uniquely placed to raise the stakes on their water purification offering and its proven benefits. We have an interesting challenge, to establish a differentiated and relevant health benefit amongst Indian homemakers.”