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Tag: DDB Mudra Group

  • Showcases  ‘MaxX Silence’ IoT-enabled chimneys

    DDB Mudra films for Hindware chimneys

    By Our Staff

     

    Hindware Appliances has launch the first phase of a new multimedia campaign for its IoT, voice, and gesture-enabled range of chimneys. The campaign has been created and conceptualised by the DDB Mudra Group.

     

    Said Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL): “At Hindware Appliances, we are delighted to drive innovation that brings joy to our consumers’ life. With noise being the biggest pain point while operating chimneys in the kitchen, we feel that there is a need to innovate and present solutions that enhances lifestyle alongside the overall cooking experience. And our trademark ‘MaxX Silence’ technology in chimneys offers exactly this by maintaining silent operation as compared to other chimneys. Our IoT range of voice-enabled chimneys empowers the consumers by giving them access to all the controls on their smartphone or simply operate using voice commands or gestures. With this, our consumers can now choose from India’s largest range of technologically superior silent chimneys and empower themselves to do more.”

     

    Added Arjun Suri, Creative Director, DDB Mudra Group: “Since consumers are cooking at home more than ever before, we wanted to show that silence is not only important while cooking but also in life and in our relationships. After all, what allows us to come closer to our loved ones are not the louder or noisier moments but those little moments of love full of comfortable silences.”

     

  • To promote the launch of its brand App (iOS or/and Android device)

    DDB Mudra campaign for McDonald’s – N&E

    By Our Staff

     

    McDonald’s India – North & East has unveiled a new digital campaign titled ‘#TheRealDeal’ to promote the launch of its brand App (iOS or/and Android device). The McDonald’s mobile app provides customers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

     

    Said Rajeev Ranjan, Chief Operating Officer, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “McDonald’s app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful.”

     

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the new McDonald’s app.”

     

  • To steer strategy function for its offices across Mumbai, Bengaluru and Gurugram

    Anand Murty joins DDB Mudra as Strategy Head

    By Our Staff

     

    Anand Murty
    Anand Murty

    DDB Mudra has appointed Anand Murty to steer the strategy function for its offices across Mumbai, Bengaluru and Gurugram. Murty will report into Amit Kekre, National Strategy Head, DDB Mudra Group.

     

    In a career spanning over 18 years, Murty has worked as a marketer with consumer goods giant Reckitt Benckiser before moving to advertising and leading the strategy product for Ogilvy and Taproot Dentsu. He has led brands such as Sprite, Smartwater, Voltas, Honda, Pernod Ricard, GSK and Set Wet among others. His last stint was at Taproot Dentsu, where he led the strategy for the agency’s Gurugram division.

     

    Amit Kekre
    Amit Kekre

    Speaking about his appointment, Kekre said: “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”

     

    Talking further on his new role, Murty added: “I’m stoked to be a part of the DDB Mudra team. It is an absolute privilege to work with the incredible set of planners that DDB has nurtured over the years. I look forward to building and keeping up the momentum – and loving every moment of it.”

     

  • To provide more women and non-binary creatives into advertising

    DDB Mudra Group and ICW collaborate to step up inclusivity

    By Our Staff

     

    In an effort to provide women and non-binary creatives a platform for visibility in the Indian advertising & design industry, DDB Mudra Group in partnership with Indian Creative Women (ICW) is hosting Portfolio Evening 2021 on Friday, July 23.

     

    According to a communique, DDB Mudra Group is committed to filling in five creative positions across its businesses from the initiative. This free, virtual event will provide an exclusive opportunity to meet some of the best names in the industry, and have their portfolios reviewed by a panel of senior creative talent from the industry.

     

    It will provide an exclusive opportunity for applicants to have their portfolios reviewed and be mentored by a panel of senior creative talent from the industry. Jurors include Kainaz Karmakar (CCO, Ogilvy India), Delna Sethna (CCO, WPP Redfuse India), P.G. Aditiya (NCD, Dentsu Webchutney) and Shikha Gupta (Creative Director, Swiggy), among others. The event is open to creatives at an ACD level and below; with an average experience of 0-6 years, including recently graduated students from advertising portfolio schools. Women who have taken a career break are also encouraged to apply.

     

    Said Sakshi Choudhary, Founder – Indian Creative Women said, “The Indian ad industry continues to lose most of its women at the mid-level. While the talk on diversity is slowly gaining momentum, there’s a need for more impactful initiatives at different levels. This portfolio evening will give the industry access to some of the best diverse talent available to hire. In addition, we hope to boost the confidence of women and non-binary creatives through constructive conversation and mentorship.”

     

    Rahul Mathew
    Rahul Mathew

    Added Rahul Mathew, Chief Creative Officer – DDB Mudra Group added, “We’ve been working on many initiatives within the agency to identify and groom more diversity in our creative teams and in our creative leadership. So the Portfolio Evening actually fuels and adds more power to our initiatives.”

     

  • Targeting online consumers from smaller towns and cities.

    DDB Mudra films new TVC for Meesho

    By Our Staff

     

    Social commerce platform Meesho has launched new TVC targeting consumers from small towns and cities who are getting onboard with online shopping.

     

    Conceptualised by DDB Mudra Group, the campaign wants to bring joy of online shopping with varied choices available on the platform.

     

    Commenting on the launch of the new TVC, Vidit Aatrey, Founder & CEO, Meesho said: “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in Tier-2, Tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the ecommerce ecosystem by establishing ourselves as the lowest cost ecommerce destination.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

     

  • Captures fun energy of brand with mascot Fido Dido

    DDB Mudra films new TVC for 7UP

    By Our Staff

    Soft drink 7UP has launched its new TVC reiterating its ‘Think Fresh’ philosophy. The TVC, which features its mascot Fido Dido, celebrates today’s youth and their ingenious spirit to not be bowled over by googlies.

    Said Naseeb Puri, Marketing Director, Flavors (7UP and Mirinda), PepsiCo India: “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about, – inspiring youth to ‘Think Fresh” and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”

    Added Vishnu Srivatsav, Regional Creative Director – Advertising and Digital, DDB Mudra Group: “Brand 7Up has a vibe of its own and it was crucial for us to capture the fun energy and fresh thinking that the brand stands for in the communication we develop. It’s a brand that speaks to youngsters by showcasing their lives, their trials and tribulations and their redemption. Add to that a cool character like Fido and his quirk makes for an even more compelling story telling.”

     

     

  • Unveils new identity with #MadeForMad message

    DDB Mudra creates series of films for Poco

    By Our Staff

    Poco India launches its new brand identity ‘Made of Mad’, in a campaign created by DDB Mudra.

    Said Raghav Chitra, Marketing Lead, Poco India: ‘Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that imbibes a very unique, compelling philosophy behind its products. It is also a representation of our consumers who are driven by the spirit of mad: independent, ambitious, eccentric and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall Poco experience that our users find relevant.”

    Added Vishnu Srivastav, Creative Director, DDB Mudra Group: “The effort was to differentiate Poco clearly in the minds of the youth. Somewhere along the way we heard from consumers that Poco must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

     

     

  • Targets social commerce entrepreneurs

    Meesho unveils new TVC campaign

    By Our Staff

     

    Meesho jas launched a new TVC to create awareness among micro-entrepreneurs with a tagline  #MyStoreMyStory.  It has been conceptualised by  DDB Mudra Group.

    Said Vidit Aatrey, Founder & CEO, Meesho: “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”

     

     

  • Brings #MatchedByYou offerings for customers

    McDonald’s new campaign for North and East

    By Our Staff

     

    McDonald’s North and East India have launched a campaign titled #MatchedByYou. It The campaign includes the choice of adding Coca-Cola or Fries @ Rs. 45 with select McDonald’s menu items.

    Said Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “We know that many of today’s customers are looking for value for money options for the food they crave,” “The #MatchedByYou offer is the latest way we want our customers to enjoy their favourite meal served hot and fresh at an affordable price.”

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “In a first of its kind sales-driven mini-series, McDonald’s is giving the remote to its consumers so they can play match-makers. #MatchedByYou is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love-story. Backed by sales and consumer preference, the story will move forward to reveal what happens next in this love affair.”

    Love affair, yes, but a healthy affair given the cola and fries?

     

     

  • Its latest ad has a lineup of celebs from the world of fitness, sports and entertainment

    Glance unlocks power of lock screen-based content

    By Our Staff

     

    Glance has announced the launch of its multimedia campaign “Ye Glance Hai”. Made by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen.

    Said Visnhu Srivatsav, Creative Director – DDB Mudra: “We wanted to keep it pithy. We wanted to entertain. And most importantly, we wanted to leave the name ‘Glance’ in the mind of consumers. We realised that a product as rich and varied as this (Glance) needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product,” said Visnhu Srivatsav, Creative Director – DDB Mudra Group.

    Added Bikash Chowdhury, Chief of Marketing, Glance: “Just within two years of its launch, Glance has already positioned itself as the leading platform for content delivery with millions of happy users who are following favourite content almost every seconds and minutes. We wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through simple and crisp stories told by their favourable stars, truly living up to “Ye Glance Hai.”

     

     

  • … after the return of its Chicken McGrill

    McDonald’s North & East launches #McGrillisBack campaign

    By A Correspondent

     

    Days after giving in to the popular consumer demand of bringing back Chicken McGrill burger, McDonald’s India North & East has launched the #McGrillisBack campaign.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants: “Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!”

     

     

  • EatQual will be available across all McDonald’s restaurants in West and South India starting mid-December

    McDonald’s India launches new packaging for specially abled

    By A Correspondent

     

    On the occasion of International Day of Person with Disabilities, McDonald’s India West and South, announced that it is launching a new packaging – EatQual, designed for its specially abled customers. With this progressive and inclusive initiative, the company has once again reinforced its brand promise of making delicious feel-good moments easy for everyone. The EatQual pack has been developed over months of collaboration with an NGO that has been working towards the betterment of the specially-abled community for over 50 years.

     

    Speaking about the upcoming launch of this packaging, Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South) said: “It has always been our endeavour to make delicious feel-good moments easy for everyone. The launch of this EatQual packaging is a step to further our commitment towards inclusiveness and social responsibility. We hope that this packaging will make the McDonald’s experience easy and delightful for our specially-abled customers.”

     

    Added Rahul Matthew, National Creative Director, DDB Mudra Group: “Equality and inclusivity isn’t always about the big things. It’s also about being able to do the little everyday things like everyone else can; eating your favourite McDonald’s burger, for instance. And that has been the guiding force behind the EatQual initiative. How can we make the McDonald’s experience just as enjoyable for all.”

     

    Commenting on this upcoming packaging launch by McDonald’s India West & South, Dr Vaishali Kolhe, Associate Professor at Centre for Disability Studies and Action & Tata Institute of Social Sciences, Mumbai,  said: “It is heartening to see an iconic brand like McDonald’s take initiatives to maintain inclusion at their restaurants. Food accessibility is the bare minimum necessity for every individual including the ones with upper arm movement disability. Innovations like these can make eating so much easier for them. Through initiatives like these, we are not doing these individuals a favor but making their experience of eating independent and enjoyable. I look forward to enjoying my favourite McDonald’s burger in the new EatQual pack.”