MxMIndia

Tag: DDB Mudra Group

  • The premise: There are prevalent biases against women, senior individuals, differently-abled individuals when it comes to athleticism and the film highlights these biases well

    DDB Mudra creates war cry for MuscleBlaze

    By A Correspondent

     

    Leveraging insights from the lives of fitness and sports enthusiasts, MuscleBlaze is unveiled a new digital campaign – ‘Ziddi Hoon Main’ created by the DDB Mudra Group.

     

    Commenting on the brand, Sameer Maheshwari, CEO & Founder, Muscleblaze, said: “Muscleblaze is committed to connect and communicate meaningfully with fitness enthusiasts. We believe “Zidd” as a concept will strike an instant chord with fitness consumers and strengthen Muscleblaze position as a leading sports nutrition brand in India.”

     

    Speaking on the campaign, Brijesh Jacob, Chief Creative Technologist, DDB Mudra Group, said: “The brand team had just come off a huge hit with Tum Nahin Samjhoge. The benchmark had been set. But more importantly we felt that it was time to lay down a platform that can be ownable and on which we could build the brand. Zidd, is that platform and we believe is easily extendable to both internal as well as external audiences.”

  • The campaign has been conceptualized and executed by the DDB Mudra Group

    With #ShaadiKaGhar, Big Bazaar highlights its wedding-ready range of products

    By A Correspondent

     

    Big Bazaar and the DDB Mudra Group have conceptualised a multimedia campaign #ShaadiKaGhar to showcase its wedding range. With this, the brand intends to position itself as a favorable destination for all wedding-related shopping in alignment to their ongoing agenda of becoming the one-stop shopping destination for Indian festivals.

     

    The campaign has been directed by Harsha Prabhakar Rao and showcases various preparatory aspects of an Indian wedding. Said Jishnu Sen, Chief Marketing Officer, Future Retail Limited: “The level and scale of shopping during weddings is huge and as India’s largest retailer, we simply had to put our stamp on it and be an intrinsic part of every wedding home. #ShaadiKaGhar is the first step towards being the preferred destination for wedding shopping for both pantry loading and gifting.”

     

    Speaking on the campaign, Sanjay Panday, Executive Vice President& Jt. Managing Partner, DDB Mudra West said: “#ShaadiKaGhar is based on the insight that any wedding’s to-do list largely consists of shopping tasks. Mostly, the ones on the receiving end are the parents who need to complete the shopping, keep everyone’s requirements in mind and the budgets in check. We have attempted at positioning Big Bazaar as a one stop solution that soothes out this experience for the wedding shoppers.”

     

     

  • The TVC is produced by Anand Karir, Director, White Script

    Wagh Bakri’s Mili Tea bets on the consumer-retailer relationship in its latest campaign

    By A Correspondent

     

    For their latest campaign ‘Peeoge toh Janoge’, Wagh Bakri and DDB Mudra have shown brand ambassador Sakshi Tanwar in a new avatar. The agency has crafted the ad film with Sakshi playing a local shop owner – one of the biggest influencers in the lives of grocery buyers in India.

     

    Said Parag Desai, Executive Director, Wagh Bakri Tea Group: “Mili is one of the most well-distributed tea brands from our group. Its quality is liked and preferred by North Indian consumers as compared to our national competitors. We are confident that through the new Mili TVC we will be able to reach out to a larger audience”.

     

    Added Rajiv Sabnis, Executive Director, DDB Mudra Group: “We got down to the core benefits of the product and delivered it in the simplest manner possible. The convincing power of the retailer was proven in our market visits, so all we had to do was create an interesting conversation between the retailer and consumer. The product insight – that if you try Mili once, you’ll be convinced of its quality – was effortlessly integrated.”

     

     

  • The campaign has been created and executed by the DDB Mudra Group

    Muscle Blaze launches its protein bars with #HumariBhookhAlagHai

    By A Correspondent

     

    To create awareness about its new products, MuscleBlaze and DDB Mudra Group have launched a digital film titled ‘Humari bhookh alag hai’ (our kind of hunger).

     

    Speaking on the campaign, Amit Tandon, Business Head, Muscleblaze, said: “With the launch of our Protein Bar, we are extremely thrilled to extend the Muscleblaze canvas to active fitness seekers who are looking for on the go protein-rich nutrition. Initial response to the protein bar launch and “Hamari Bhookh Alag Hai” campaign is phenomenal and we are already trending at #1 on all e-commerce portals. We aim to make our protein bars omni-present and quickly gain leadership in this fast growing category.”

     

    Added Preeta Mathur, Senior Creative Director, DDB Mudra North: “MuscleBlaze knows the grind a serious fitness seeker goes through. It knows that they are made different and in a market that is full of candy protein, there is a product that’s different. It is from this insight that we brought our idea to life. They are different and so is their hunger. MuscleBlaze protein bar is that voice in the fitness enthusiast’s mind that proudly declares to the world that ‘humari bhook alag hai’.”

     

     

  • The account will be led by DDB Mudra North

    Paras Dairy appoints DDB Mudra as creative partners

    By A Correspondent

     

    Dairy brand Paras Dairy has entrusted the DDB Mudra Group with its creative duties. As a part of the mandate, the agency will be responsible for the brand’s creative strategy and execution.

     

    At DDB Mudra, Paras will be managed by DDB Mudra North and will be led by its President & Managing Partner Vandana Das.

     

    Commenting on the partnership, Aldrin Joseph, General Manager, Marketing, Paras said:“We are delighted to have DDB Mudra as our new creative partners. They are rated amongst the best and we believe they can produce some outstanding work, while building our brand. At Paras, we are constantly working towards creating greater value for our consumers with our unique and meaningful product offerings and are looking towards an exponential growth of our business over the coming years. We are sure that we will be ably supported in this endeavor by DDB Mudra.”

     

    Added Vandana Das, President & Managing Partner, DDB Mudra North:“We are excited to add Paras Dairy to our growing brand roster. Paras is a legacy brand in its own right and we are confident that our partnership will lead to not just some great, defining work but will also contribute towards Paras’s growth in this highly challenging market.”

     

     

  • At DDB Mudra, MuscleBlaze would be managed by the agency’s Gurugram unit

    Muscle Blaze chooses DDB Mudra as creative partner

    By A Correspondent​

     

    Following a competitive multi-agency pitch, the DDB Mudra Group has won the creative duties for Muscle Blaze, a sports nutrition brand. As a part of the mandate, the agency would be responsible for its digital and brand strategic planning.

     

    At DDB Mudra, Muscle Blaze would be managed by the agency’s Gurugram office led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North on the account management front and by Tushar Handa, Senior Strategist, DDB Mudra North on the strategic front.

     

    Speaking on the partnership, Sameer Maheshwari, Founder and Managing Director, Muscle Blaze said: “As we forge ahead aggressively to change the fitness landscape of India, we needed an agency that thinks strategically and has a superlative creative product. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.”

     

    Added Deepak Nair, Chief Growth Officer, DDB Mudra Group said: “The Indian consumer market is progressively warming up to the consumption of nutrition and dietary supplements. Since its launch, MuscleBlaze’s quality products have helped the brand create a band of loyalists; whose numbers are growing by the hour. We are excited to partner with MuscleBlaze to aid their growth story in India. I am sure that creating conversations for this brand will be an absolute delight.”

     

     

  • It truly is the next big thing in marketing communications and so many other industries

    DDB Mudra partners with Hotify to provide AI-powered solutions

    By A Correspondent

     

    The DDB Mudra Group has announced a partnership with Hotify to launch Artificial Intelligence-led marketing and communication products and services.

     

    Quoting on the partnership, Deepak Nair, Chief Growth Officer, DDB Mudra Group said, “As the digital ecosystem continues to evolve, it is imperative that we look towards creating more meaningful solutions for our clients in all facets of their business. This partnership with Hotify AI, with their incredible wealth of knowledge, expertise, and robust platform, is a bold step in creating value for our clients across the Group.”

     

    Speaking on the partnership, Ankur Dinesh Garg, Chief Executive Officer, Hotify AI Group said: “We are on a mission of enterprise AI adoption and our partnership with the DDB Mudra Group is a great milestone for us. Hotify has an eco-system driven strategy, where we work as AI enablers to our partners, who in turn bring significant domain expertise and existing clients relationships with large enterprises. Our partnership with the DDB Mudra combines our AI capability with the agency’s domain expertise- to deliver AI-led success in consumer marketing segment and increase ROI, efficiency and predictability for the DDB Mudra Group’s clients”.

     

     

  • The film took the first step towards solving the crisis by talking about it on social media

    Sintex partners DDB Mudra to launch #ReviveOurRivers

    By A Correspondent

     

    With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West has created the #ReviveOurRivers campaign to address and create awareness around this issue.

     

    Speaking on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group & Managing Partner, DDB Mudra West, said: “There has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on “World Rivers Day”, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.”

  • The relationship will be run by DDB Mudra's Delhi office

    Royal Enfield hands over upcoming creative project to DDB Mudra

    By A Correspondent

     

    DDB Mudra Group has bagged the creative mandate from Royal Enfield for one of its key forthcoming projects.

     

    Speaking on the decision, Chandan Jha, Head – Brand Strategy, Royal Enfield said: “As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand. The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership.”

     

    The relationship will be run by DDB Mudra’s Delhi office. Added Vandana Das, President and Managing Partner DDB Mudra North: “Royal Enfield Project win for us is a phenomenal win. We are confident of contributing as partners & enjoying the ride as we move along together on this journey.”

     

    Said Sumeer Mathur, Head of Strategic Planning, DDB Mudra North who will lead the communication strategy for the launch: “To partner an iconic Indian brand as it reaches out to global consumers is both exhilarating and challenging, we are thrilled to ride alongside Royal Enfield.”

     

    The creative function will be led by Vishnu Srivatsav, Creative Head, DDB Mudra South.

  • Using humour which is the brands DNA, Karma has conceptualised and created the fun campaign that promotes this mega offer

    Brand Factory ready with ‘The Blockbuster’ offer

    By A Correspondent

     

    Brand Factory has announced its biggest shopping event for 2017. And with it comes a new campaign.

     

    Speaking about the campaign, Roch D’souza, CMO, Brand Factory said: “As a brand our USP is that we offer discounts on best brands 365 days in a year. Keeping festive season in mind we wanted to up our game and hence we came up with this thought of giving our best of best offers under one promotion. This is our biggest promotion this season.”

     

    Commenting on the creative of the campaign Vinayak Nayak, Creative Partner, Karma, a division of DDB Mudra Group, said: “Blockbuster is a simple campaign that educates the consumers about smart shopping at Brand Factory. The language of the film is young, peppy and fun, just like the brand and it drives home the message of smart shopping in a quirky way.” in the country.

     

     

  • In this role, Deepak will be overseeing the Group’s growth agenda with special focus on Technology, Data and Analytics

    DDB Mudra Group appoints its first Chief Growth Officer

    By A Correspondent

     

    Deepak Nair

    The DDB Mudra Group has announced the appointment of Deepak Nair as the group’s first Chief Growth Officer. Along with this position, Nair will also manage the responsibilities of 22feet Tribal Worldwide as its Chief Executive Officer.

     

    In this role, Deepak will be overseeing the Group’s growth agenda with special focus on technology, data and analytics.

     

     

    Vineet Gupta

    Speaking on the appointment, Vineet Gupta, CEO, DDB Mudra Group said, “The world has changed and we acknowledge that. We also realize the importance of growth – not just for the clients we partner with, but also for our people. I am excited to welcome Deepak on board as the Chief Growth Officer. Deepak is an entrepreneur at heart and has been an incredible partner in the 22feet story. I am confident that his passion for building teams, capabilities and collaborations will help us take progressive leaps towards being increasingly relevant in today’s world.”

     

    Said Nair on his appointment:“In an evolving advertising landscape and a digitally mature marketplace, the opportunity to be a part of the DDB Mudra Group’s growth story is incredibly exciting. I look forward to collaborating with Vineet, to create a future-ready partner for our clients across the group while continuing to drive innovative technology solutions & growth for our clients at 22feet Tribal Worldwide.”

     

  • The activation has been conceptualised and executed by DDB Mudra Group

    McDonald’s executes I-Day initiative

     

     

    Reaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message is unique in a sense. This is what McDonald’s did this Independence Day partnering with DDB Mudra Group for an experiential campaign to bring this message alive among a captive audience base.

     

    Speaking on the activation, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability, Hardcastle Restaurants said: “McDonald’s launched Happy Price combos to celebrate variety, affordability and value for money offering. Happy price combos now allowed people to choose what they want without compromising. Thus the #BeDifferentTogether found its leap in terms of messaging and activation among the movie goers, to be able to celebrate their differences and yet be together”.

     

    Added Brijesh Jacob, Chief Creative Technologist, DDB Mudra Group: ”We wanted to go beyond a traditional film or a post for Independence Day. We thought that movie theatres would be the best place to conduct this activity as a theatre inherently houses different people, who are together. And being a patriotic occasion, using the ‘Stand Up’ formula just before the national anthem made perfect sense!”