Tag: Das ka Dum

  • Das ka Dum with Dr Bhaskar Das | What’s more important in the news media: earn all-important revenues at any cost or protect core values even at the cost of revenues?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: What should be more important for a person in the business of news media: Earn all-important revenues at any cost even if it dilutes credibility or protect credibility and core values even at the cost of revenues?

    A: Worshipping Laxmi is a noble activity and must be practised. But to ignore Saraswati is a sure recipe for business disaster.

    Going beyond the metaphor, I would emphasise that when it comes to business, it is prudent to balance both. Revenue at any cost can backfire as the relevant stakeholders would decode it. One can’t short-circuit the path to success. I am excited to observe, participate in the Mahayudh – Dance of Democracy – and contribute to the forward march of the country. The A&M industry would also get positively benefited by the buoyancy caused by the overall surge in the optimism.

  • Das ka Dum with Dr Bhaskar Das | Your sentiments as an A&M leader as the dates for the great-grandparent of all elections are set to be announced?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: Your sentiments as an A&M leader as the dates for the great-grandparent of all elections are set to be announced?

    A: General Elections evoke multiple emotions: as a citizen, as a professional and as a consumer. Even if I have mentioned them separately, they are interconnected. What affects me as a citizen could actually affect me as a stakeholder of the others and vice versa.

    General elections, this year or for that matter every time ( since it comes every five years) is of significant importance for the country and every aspect of society, economy and culture get impacted by it. For a huge country like India with a variety of issues, general elections hold huge implications for government policies, economic functioning, and prosperity of the citizens. This year, it is all the more significant as choice-making by the voters have become extremely complex due to conflicting facts, figures thanks to all-pervading social media and deep fakes. One can’t differentiate between fact and fiction. The prevalent political culture is comparable to livestock trading and for a layman it can be very confusing. These pose both challenges and opportunities for the polity in general as voter apathy take a back seat because they (the voters) realise that this is the opportunity to revisit the performance of the present government and contribute to a vibrant democracy as in India.

    I am excited to observe, participate in the Mahayudh – Dance of Democracy – and contribute to the forward march of the country. The A&M industry would also get positively benefited by the buoyancy caused by the overall surge in the optimism.

  • Das ka Dum with Dr Bhaskar Das | What does it speak of a society where you can’t be openly critical or critique someone because you are worried about being damned by the powers that be later?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: What does it speak of a society where you can’t be openly critical or critique someone because you are worried about being damned by the powers that be later?

    A: Needless to say you have perceived the feeling which was articulated in the question. The answer could be both “Yes” and “No” depending on who has what kind of episodic evidence to defend it. Hence I am, in general, against any generalisation. For example, the very fact you have asked me this question, and I am not against it, is a proof of not-so-dystopian state of affairs.

    In fact, there has been evidence of such intolerance, if you may, from antiquity. You must have read Animal Farm by George Orwell in 1945. Even today, you would find similarities, all over the world, of this satirical/ allegorical novella. So, your perception is nothing new. We experienced it during the Emergency in 1975.

    It is a fact that rage, anger, intolerance have gone up in society all over the world, albeit at different degrees. They may be unexpected in a democratic society but the very fact that we can discuss this is a sign of its vibrancy in our country. You may have many evidences to support your observation but, trust me, that in a ubiquitous digital environment that we live in, many alternative opinions are continuously communicated through the social media, which can torment both the perpetrator and the perpetrated. So, no worries.

  • Das ka Dum with Dr Bhaskar Das | Purely from the lens of a marketing and media veteran, how do you view the recently pre-wedding celebrations of Anant Ambani and Radhika Merchant?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: Purely from the lens of a marketing and media veteran, how do you view the recently pre-wedding celebrations of Anant Ambani and Radhika Merchant?

    A: I loved it as the engine of the economy has received a high octane boost for the celebration. Secondly, it’s one’s beloved child’s marriage (actually pre-wedding ceremony). So why not celebrate in a memorable fashion? Thirdly, it’s great content if one goes by reportage of the event across platforms. The buzz has been huge. I think that it would be a great content for a multi-episode series in an OTT platform. In that case, all of us could get a glimpse of one of the most memorable celebrations of an Indian wedding. All in all, it was great event and Jamnagar has got a place in the world map… good for India.

    Now, please don’t give me any lecture on a socialistic philosophy of celebration.

  • Das ka Dum with Dr Bhaskar Das | Your thoughts on International Women’s Day, and how women are depicted in our news, ads and entertainment?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: Your thoughts on International Women’s Day, and how women are depicted in our news, ads and entertainment?

    A: Women’s Day needs to be celebrated every day for the contribution of women to society. And that too when they are not given the opportunity to be in the mainstream fully due to suboptimal implementation of principles of DEI.

    The moot point of my comment is that while a day is specially celebrated for women, it’s good as they deserve it, but it should be done every day of the year.

    The way women are depicted in film, TV and media leaves much to be desired. More often than not, they are depicted through the prism of societal prism of stereotypes. There are some exceptions for sure, but they are few and far between and can’t act as a harbinger of complete transformation of the current attitude.

  • Das ka Dum with Dr Bhaskar Das | Last week, a senior journalist passed away reported due to undue stress in the newsroom. A few years back, there were the me-too charges. Does this speak for the leadership scene in news media offices?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: Last week, a senior journalist passed away reported due to undue stress in the newsroom. The boss gets very toxic, we are told. A few years back, there were the me-too charges being levelled against many media bosses. Now, it’s this one, thought only with one such editor. But does it speak for the leadership scene in news media offices?

    A: A disclaimer : My answer to your question doesn’t purport to a specific empirical case.  It’s a generic answer to a global concern to stress in the workplace.

    Stress is now a sector-neutral ailment that is plaguing organisations across the globe. It emanates from individual (boss or a colleague), from lifestyle of an individual, from the nature of competitiveness in an industry, etc. Toxicity from a boss, as part of an internal culture (established over a period of time through conscious non-cognisance of a widespread corporate culture) is now a given,  though it might differ by sector or specific organisation (not confined to media organisations or to a function only). Sometimes, the ego trip of a boss/ functional head can lead to severance of services or stagnancy in the function. Then there is gender-based exploitation. The dominant culture in such situations is “my way or highway”. No agreement with “my way” could have unpleasant repercussions. Come to think of it, any profession, where recognition of one’s commitment is equated with bestowing personal favour, and making the recipient feel obligated, becomes a fertile ground for sowing the seeds of toxicity in an organisation.

    There is no panacea for this ailment unless the head of the organisation takes specific steps to amplify by meaningful action to discourage any toxicity in the organisation. Of course, one should leave such a workplace to restore mental sanity.

    Some of the possible steps can be:

    * proactive engagement with employees in positive ways that show tangible results

    * create a safe space for healthy discussions with a cross-functional team

    * leaders to lead from front and by example

    * acknowledge contributions of staff members in the organisational functioning

    * tap into the unique strengths of team members

    * a gender-sensitive inclusive culture can ensure amelioration of toxic environment

    * reprimand/ punish the offender to showcase no tolerance to a deviant behaviour that perpetuates toxicity in the workplace.

    To implement the above is easier said than done, as it would involve mindful leadership and ethical governance. Somewhere the beginning has to happen. And that’s where mindful leadership has to play a significant role.

  • Das ka Dum with Dr Bhaskar Das | With the creation of large, monster-sized companies, is there a room for an independent electronic media entity?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: With the creation of large, monster-sized companies, is there a room for an independent electronic media entity?

    A: Exercising independence is generally a matter of choice, especially in a proclaimed democratic set-up. In a democracy, an organisation might experience pressures from various stakeholders for alleged compliance, but unlike under a dictatorship, such pressures would never come in the form of a fiat.

    Secondly, I need to be clear what do you mean by electronic media. To me every media is electronic in some form or the other from ground level up. From this definition, X itself is a content generator where acrobatic exchanges take place in a free-for-all polemical or agendised exchanges. The commentators have their own set of followers. This is also true for other social media platforms. From this POV, why should you look for emancipation through an independent electronic media?!

    If you mean only TV news channels, I think you might get a jaundiced view of independent entity. And even if there is pressure, why can’t they be independent, unless they have compromised their governance/ ethical standards of managing business.

    One might, otherwise, conclude that what you perceived in the current news space (assuming you haven’t meant GECs or movie channels) is how Independence is interpreted these days.

  • Das ka Dum with Dr Bhaskar Das | It’s being said that the Reliance-Disney merger will lead to a seller’s market. Are consolidation and mergers good for consumers/the media?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: It’s being said that the Reliance-Disney merger will lead to a seller’s market, as against it being a spender’s one right now. Is that good for the media? Are consolidation and mergers good for consumers?

    A: While I agree that the Reliance-Disney merger would create a significant competitive advantage for the merged entity, I don’t agree that it would result in a seller’s market. In today’s media environment, performance marketing in every delivery evaluation is a reality. Media shares are continuously getting reconfigured by sector, by company and by business/ media outcomes. Owning real estate (accessibility) might not necessarily result in automatic selection of a media vehicle for a campaign. The proof of delivery is a must. If the merged entity delivers that, it will get rewarded. Inspite of the ‘winner keeps it all’ adage, the fact remains that the right of way could rarely be for a seller, unless it’s a monopoly.

    It may be discerned in the digital world but might not be true for a click-and-mortar world where the merged entity will compete.

  • Das ka Dum with Dr Bhaskar Das | At the ABP Conclave last week, siblings Piyush and Prasoon Pandey and Ila Arun underscored the need for family values shaping them into what they are today. Is this relevant for A&M?

    Bhaskar Dasif you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: At the ABP Conclave last week, siblings Piyush and Prasoon Pandey and Ila Arun underscored the need for family values shaping them into what they are today. How much of this is relevant for A&M professionals?

    A: Sociologically, the debate of heredity vs environment in influencing individual’s behaviour and character is well known. Theoretically, it is true that family values are the glue that bind not only the family, but also impacts the  destiny of individuals. There are enough examples to corroborate both sociological and theoretical positions on the subject.

    But with rising aspirations and democratisation of opportunities, individuals rise with or without “dynastic” inheritance or tangible family support. Here also, there are enough examples of such achievements in the field of cricket, athletics, film and entrepreneurship etc.

    The above is not purported to suggest that family values are inconsequential. In fact, it provides a great tailwind for an individual to accelerate in life.

  • Das ka Dum with Dr Bhaskar Das | While finer details are not yet known, and we must wait for all regulatory clearances, but what is your spontaneous reaction to the Reliance/Viacom-Disney-Star merger?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: While I understand the finer details are not yet known, and we must wait for all regulatory clearances to come in first, but what is your spontaneous reaction to the Reliance/Viacom-Disney-Star merger?

    A: I think no comment is required (not because it’s too early to evaluate) on the subject. Let’s just look at some facts as a consequence of this merger:

    I think the merger of Viacom18 and Star India will have a big impact on the entire M&E ecosystem as the combined entity will command a huge market share. The merger will create a large media house with 108+ channels (Star India has 70+ TV channels in eight languages whereas Viacom has 38 TV channels in eight languages), two large OTT apps (Jio Cinema and Hotstar) and two film studios (one each of Reliance and Disney India). There is a large market opportunity for the merged company, as India’s M&E market for print, TV and digital is at USD18bn in CY22, poised to post a CAGR of 8.2% over CY22-25 (Source: EY FICCI).

    Post the merger, the combined entity will command a TV advertisement/TV subscription (excluding distributors/DTH/MSO revenue)/Total TV market share of 40%/44%/42% (as of FY23) respectively.

    This dominance is expected to create a huge pressure on other linear GEC channels who have to take rear guard action to counter market challenges at both SVOD and AVOD level.

    Will this virtual plutocracy be good or bad for the consumers? One can argue till the cows come home for a definitive answer. Consumers would be happy if they get to exercise their discretionary power on the basis of quality content and affordable price.

    Anyway, it’s too early to predict if the merged entity would follow a consumer-desired policy. After all, the dil always maange more for consumers (Indian consumers are known for it) and business has to take into account its commercial viability.

    Anyway, oligopoly, plutocracy et al are good for the shareholders and perhaps good for the economy, however imperfect the competition might be.

  • Das ka Dum with Dr Bhaskar Das | The winds of change are blowing across creative adland. Smaller agencies are blossoming. Tanmay Bhatt, the former standup comic, is being hailed as the next Piyush Pandey. Your comments

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: The winds of change are blowing across creative adland. Smaller agencies are blossoming. Tanmay Bhatt, the former standup comic, is being hailed as the next Piyush Pandey. Your comments

    A: Creativity is generally not a function of size of the organisation or the status of an individual. Even the creative geniuses were not in their current position when they started their journey. There is no entitlement in a creative journey. Behind every successful creative genius, there must have been years and hours of hard work and perspiration. Rome was not built in a day, as they say.

    Finally, I would like to add that in the  prevailing Creator Economy, every consumer is also a prosumer (courtesy Alvin Toffler). As a result of democratisation of creativity, the winds of change have started blowing for quite some time and it was not waiting for arrival of any individual.

  • Das ka Dum with Dr Bhaskar Das | A lot of people are clueless about the new socio-economic classification system. From SEC to NCCS and now ISEC. Can you explain the concept and need for change?

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: A lot of people are clueless about the new socio-economic classification system. From SEC to NCCS and now ISEC. Can you explain the concept and need for change in simple English?

    A: There is nothing so stable as change, Bob Dylan once opined. The same is applicable in case of socio- economic classification. Within 10 years of introduction of NCCS, the new ISEC has to be introduced , keeping in mind the changing landscape of Indian households. It is also critical for marketeers for sharper focus of their addressable market.

    What is the difference between NCCS and ISEC?  I don’t have the full report in my hand. Hence I won’t be able to highlight exhaustively the specific differences. But broadly, NCCS focused on education of the chief wage earner and presence of certain consumer durables and ownership of vehicles. ISEC has taken into account occupation of the chief wage earner and education of highest educated male adult, and highest educated female adult.

    This makes ISEC more discriminatory and volatile. With the inclusion of the highest education of the female adult, it is evident that a significant aspect of India’s social capital is recognised.

    Finally, I would like to add that such studies should happen at frequent intervals- eg 2/3 years – to reflect the dynamic nature of the socio- economic and household landscape of Indian society.