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Q: The winds of change are blowing across creative adland. Smaller agencies are blossoming. Tanmay Bhatt, the former standup comic, is being hailed as the next Piyush Pandey. Your comments
A: Creativity is generally not a function of size of the organisation or the status of an individual. Even the creative geniuses were not in their current position when they started their journey. There is no entitlement in a creative journey. Behind every successful creative genius, there must have been years and hours of hard work and perspiration. Rome was not built in a day, as they say.
Finally, I would like to add that in the prevailing Creator Economy, every consumer is also a prosumer (courtesy Alvin Toffler). As a result of democratisation of creativity, the winds of change have started blowing for quite some time and it was not waiting for arrival of any individual.