MxMIndia

Tag: Dainik Bhaskar

  • It will help the daily wage workers combat the economic hardship

    Dainik Bhaskar Group launches ‘Seva Parmo Dharma’ donation drive

    By A Correspondent

     

    Dainik Bhaskar Group joins the fight against the Covid-19 pandemic by starting a major donation drive ‘Seva Parmo Dharma’, to help the daily wage workers combat the economic hardship arising due to the declaration of 21-days lockdown across India.

     

    Notes a communique: “Dainik Bhaskar Group has pledged to distribute one week worth of food supplies to 1 lakh families in 40 cities across 12 states in India and has also partnered with local NGOs in each of the cities to ensure responsible distribution. To kickstart this initiative, the Bhaskar Group and its family of employees are donating Rs 1 crore and targeting to collect Rs 7 crore from others. It has also appealed to the common public for their whole-hearted contributions to this just cause.”

     

     

  • He was until recently with Hike Messenger as the Vice President, Products and also led M&A functions

    Dainik Bhaskar appoints Pathik Shah as CEO, DB Digital

    By A Correspondent

     

    Pathik Shah

    DB Corp Limited has announced the appointment of Pathik Shah as Chief Executive Officer for DB Digital, its digital products business.

    Prior to joining Dainik Bhaskar Group, Pathik was associated with Hike Messenger for seven years. He was designated as the Vice President, Products and also led M&A functions.

    Commenting on the appointment, Pawan Agarwal, Deputy Managing Director, DB Corp Limited said: “We are pleased to welcome Pathik on-board. We are confident that his proven ability to drive strategic growth especially in digital consumer products through product innovation, and his leadership skills will contribute to the Group’s ambition of further strengthening the brand. Dainik Bhaskar Group is at an exciting stage of growth and we look forward to achieving several milestones on the journey ahead and reinforcing our position as one of India’s largest and dynamic media conglomerates.”

    Added Shah: “I am delighted to be a part of the DB Digital team of India’s largest print media company, Dainik Bhaska Group. Having a leadership position in the print medium, we’re now aiming to become the dominant player in digital news and content products built for India, targeting the enormous pool of ~500 million users who are either existing or soon-to-become users of internet directly via mobile phones, in the next couple of years. We have the opportunity of a lifetime to build a rich, mobile-first news product for this market and innovate on key aspects like engaging content formats and a seamless product experience optimized for India while continuing to deliver what we’re already known for – high quality, trusted content. It will be my sincere endeavour to contribute meaningfully towards achieving success in this ambitious mission.”

  • Presenting Week 2, Day 5 of of Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another question and another answer

    Das ka Dum with Dr Bhaskar Das: Can one trust audience measurement data?

    It’s going viral. Each Q&A we hear is firing up the Whatsapp and mail circuit. People have been laughing, screaming out incorrigible reading a response… but there’s no denying that each question-and-answer is profound and funny. Presenting Das ka Dum with Dr Bhaskar Das. And do come back next week for another round of questions and answers.

     

    Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

     

    Q. Can one trust audience measurement data?

     

    A. I am a strong advocate of data-based insights to complement decision-making processes. So any measurement data can at best be indicative and should be leveraged for directional purposes. Doubting the credibility of measurement data isn’t a constructive route to move towards an augmented intelligence.

     

  • It’s going viral. Each Q&A we hear is firing up the Whatsapp and mail circuit. People have been laughing, screaming out incorrigible reading a response… hut there’s no denying that each question-and-answer is profound and funny. Presenting Day 6 of of Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another question and another answer

    Das ka Dum with Dr Bhaskar Das: Why is it that none of the big Indian news media conglomerates have produced a product like InShorts or Dailyhunt?

    Bhaskar Das

    It’s going viral. Each Q&A we hear is firing up the Whatsapp and Gmail circuits. People have been laughing, screaming out incorrigible as they read a response… hut there’s no denying that each question-and-answer is profound and funny. Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

    To those who don’t know who Dr Bhaskar Das is: well, he’s the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who has this unique combination of being a deeply spiritual being and also a very persuasive salesperson. His unique turn of phrase can make you chuckle, but almost always sets you pondering. Read on and see how every googly bowled at him is hit back in style. And often far out of the park.

    Das ka Dum features on MxM – Monday through Friday, except on our ‘no edition days’. Presenting Week Two, Day 4:

     

    Q. Why is it that none of the big Indian news media conglomerates have been able to produce a product like InShorts or Dailyhunt?

     

    A. Going by the behavioural trend of India Inc, with the onset of VUCA as the new normal, a meta-realisation has dawned on me viz non-attachment to a successful business model and inability to inculcate a class of losers within a successful business… these are not easy traits to practise live. This axiom is industry- and organisation-neutral. I am sure there are exceptions but they are few and far between. That’s why disruptors are born and even when disruptors mature in their business, they get disrupted. In business and life there are very few holy cows.

  • The response to this new series of Q&As has been amazing. It of course all boils down to BD’s immense wisdom and popularity. Read on for Day 5 of Das ka Dum with Dr Bhaskar Das.

    Das ka Dum with Dr Bhaskar Das: Which is a tougher question to answer – in any context: Why or How? And why?

    Bhaskar Das
    Bhaskar Das

    We hope you are enjoying the Q&As in Das ka Dum by Dr Bhaskar Das… just. The response to this new series of Q&As has been amazing. It of course all boils down to BD’s immense wisdom and popularity. Presenting Day 5 of of Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another question, and another answer

    The link to yesterday’s column is: https://www.mxmindia.com/2019/09/das-ka-dum-with-dr-bhaskar-das-if-you-could-relive-your-career-is-there-anything-that-you-would-like-to-redo-now-please-dont-give-a-politically-correct-answer/ And the links to the ones before that are in the last Q&A.

    To those who don’t know who Dr Bhaskar Das is: well, he’s the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who has this unique combination of being a deeply spiritual being and also a very persuasive salesperson. His unique turn of phrase can make you chuckle, but almost always sets you pondering. At MxMIndia, we enjoy our conversations with him. And for every googly we bowl at him, he hits back like no one has ever before.

    Das ka Dum features on MxM – Monday through Friday, except on our ‘no edition days’. Presenting Day 5:

     

    Q. Which is a tougher question to answer – in any context: Why or How? And why?

     

    A. The quest for categorisation for a deterministic answer is quintessential. The world can’t anymore be ‘either-or’. We have to move from orness to andness. So sequentiality of why, how, what can be done depending on the context but they are fundamentally inter-connected queries for exploring answers to all unexplored areas.

  • Those who’ve had a chat with BD are familiar with his repartees and spiritual responses to down-to-earth issues and problems… Welcome to Das ka Dum with Dr Bhaskar Das… a Q&A like never before, Monday through Friday

    Das ka Dum with Dr Bhaskar Das: If you could relive your career, is there anything that you would like to redo? ? Now please don’t give a politically correct answer

    Bhaskar Das

    We hope you are enjoying the Q&As in Das ka Dum by Dr Bhaskar Das… just. There are of course many who say that the column was a no-brainer. Those who’ve had a chat with BD are familiar with his repartees and spiritual responses to down-to-earth issues and problems.

     

    To those who’ve come in late, the link to yesterday’s column is: https://www.mxmindia.com/2019/09/das-ka-dum-with-dr-bhaskar-das-with-so-many-people-losing-jobs-in-the-media-would-you-say-its-a-safe-place-for-people-to-take-up-as-a-career/

    And the link to the ones before that are in the last column.

     

    The questions will be answered by Dr Bhaskar Das, the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who has this unique combination of being a deeply spiritual being and a very persuasive salesperson. His unique turn of phrase can make you chuckle, but almost always sets you pondering. At MxMIndia, we enjoy our conversations with him. And for every googly we bowl at him, he hits back like no one has ever before.

     

    Das ka Dum will feature Monday through Friday, except on our ‘no edition days’. Enjoy Day 4.

     

    Q. If you had the opportunity to relive your professional career, is there one thing – or may be two or three – that you would like to redo? Now please don’t give a politically correct answer

            

    A. Why should I relive my professional career when I am so grateful that I could do my best what I was assigned to by God through earthly intermediaries. It may not be the best by material standards or by the expectations of a role model. But I didn’t aspire for them either. When one is in a trance of equanimity,  there is neither anything to seek, nor anything to achieve.

     

    This is not a politically correct answer. I don’t want to indulge in any etymological dissection of the word political but I feel it’s an oxymoron as when one is political , one can’t be correct.

     

     

    Editor: As we mentioned before, some of the words and phrases our dear BD uses could go over your head. So, purely in reader interest, we will link such words to the dictionary meaning. Now we don’t think etymological is a tough word, but perhaps equanimity might well be for some.

  • Day 2 of our all-new daily Q&A with Dr Bhaskar Das, the M&E industry’s much-loved and much-revered big boss

    Das ka Dum… today’s question to Dr Bhaskar Das: Are you really spiritual or is it a façade?

    We launched this feature yesterday, and judging by the number of views it  generated, we can say it’s a super-duper hit.

    For those who’ve come in late: here’s a link to yesterday’s Das Ka Dum: https://www.mxmindia.com/2019/09/introducing-das-ka-dum-where-dr-bhaskar-das-responds-to-our-questions-like-only-he-can/

     

    The questions will be answered by Dr Bhaskar Das, the former big boss of the Times of India group and Zee Media and Dainik Bhaskar and now Republic TV. For those who’ve known him or have heard him, Dr Das belongs to the rare species of advertising sales professionals who is a true gyaani… and may we add, likes to share his gyaan. His unique turn of phrase can make you chuckle, but is sure to set you pondering. At MxMIndia, we enjoy our conversations with him. And for every googly we bowl at him, he hits back like no one has ever before.

    Das ka Dum will feature Monday through Friday, except on our ‘no edition days’. Enjoy Day 2.

     

     Sir, are you really spiritual or is it a façade? After all, a hard-core ‘sale-oo’ like you can’t always be so philosophical in outlook… right?

     

    It’s a very legit query in a world where facade can be attributed to anything. That we are all all spiritual beings is a default reality. In our perception of duality, spiritualism is perceived as a facade. It has no connection with marketing/sales. Absence of customary evidence of one’s spiritualism is no evidence of its absence. But I empathise with the mendacity of such doubts.

     

    Editor: we appreciate that some of the words and phrases our dear and delightful BD uses can go over your head. So, purely in reader interest, we will link such words to the dictionary meaning. Like we’ve done in the case of ‘mendacity’ today. If you still can’t figure what he really means, sorry, we can’t help you. Curse yourself for not having had the opportunity of interacting with him (BD, who else?!)

  • Overtime there has been a definite shift in the role of women from merely celebrating the purchase of a car by the family to being an important ‘Partner’ in the decision-making, notes the study

    Women key influencers in auto purchase: Dainik Bhaskar-Lumiere research

    By A Correspondent

     

    A study conducted by research firm Lumiere Business Solutions and commissioned by the Dainik Bhaskar grouphas explored the role of women as a key influencer on the decision making process of the family’s purchase of an automobile.The key objectives of the research were to understand the role of women in the purchase of a 4-wheeler, identify what are the internal and external deciding factors around the purchase, and also study the media consumption and habits of consumers that lead to the purchase.

     

    Key findings:

    :: The role of women has evolved over years — from earlier, not being regarded as a partcipant in the purchase decision for an automobile, to now becoming a key influencer in the decision making process.

    :: Overtime there has been a definite shift in the role of women from merely celebrating the purchase of a car by the family, to being an important ‘Partner’ in the decision-making.

    :: This evolving role of women, can be considered a key communications input to advertisers to design the advertising communications around purchase of an automobile by the family, keeping women at the centre of the communication.

    :: The research reveals the different stages through which the woman of the house, guides the purchase decision: when the woman becomes the Enabler, Validator and Partner in the core decision making of the purchase of a 4-wheeler.

    :: While the men are the ‘financiers’ and may have more technical knowledge about automobiles, the women play an important participative role as a ‘sounding board’ across several parameters and actively leverages the internet to help in informed decision-making.

    :: The research revealed that women keep themselves updated through internet which is the most used medium to seek information; and read various newspapers for main local news, updates about family, food and fashion; and key trends, mainly scanning through headlines due to paucity of time.

    :: Women were also found to be the primary decision maker on household purchases upto Rs. 5000 including children’s education, grocery and domestic expenditures. However, they are playing a ‘participative’ and ‘supportive’ role in high value purchases like consumer durables, house, jewellery and 4-wheelers.

     

    Said Satyajit Sengupta, Chief Corporate Sales and Marketing Officer, Dainik Bhaskar Group:“The research has revealed some important nuances of how the role of women continues to evolve as a key influencer in the decision making process of high value purchases made by a family including an automobile. Gone are the times when women would not even be considered to express their opinions in important family or domestic decisions, and rather today, they are being seen to be playing a strong supportive role in every choice being made withinthe family. This is a key take-away to be used in creating targetted communications for automobile and other high-value purchases which were earlier thought to be made by men. The women are the influencers who are backing final purchase decisions and hence cannot be ignored in any communication by corporates”.

     

    Added Deepa Soman, Managing Director, Lumière Business Solutions: “An interesting observation of the research has been the changing mindset of women and their eagerness and enthusiasm in undertaking research in the form of information and deals around car purchase through the internet and other media, to support the husband’s decision towards final purchase. Women – whether housewives or professionals, are being seen to be proactively taking on more responsibility influencing the “right choice” aligned to the entire family’s needs. I believe, in a way, this signifies a certain ‘soft power’ that the family may not fully acknowledge but is definitely indespensible in the ultimate car purchase decision. For advertisers, this changing role and mindset can be a mine of information to be used and explored further.”

     

    The research was conducted in Ahmedabad and Jaipur, through focus groups as well as interviewing couples. All respondents were taken from the segments NCCS A+, A1, A2 & B1, within the age groups of 25-35 years & 36-45 years, comprising women with careers as well as housewives. Respondents were a mix of intenders and buyers of 4 wheelers who read a newspaper at least four times a week.

     

     

  • The brand is offering vouchers worth Rs 700 to consumers for downloading it

    Dainik Bhaskar+ launches new app for HSM audience

    By A Correspondent

     

    Dainik Bhaskar has announced the launch of its latest app called Dainik Bhaskar+. Speaking on the launch, Rajneesh Singh, Head of Business, Mobile Applications, Dainik Bhaskar, said: “The app has been designed keeping in mind the needs of the modern-day consumer who hails from the Hindi Speaking belt, and has same aspirations as that of any consumer in the urban markets. The app will change the experience of news consumption in the country in a big way and is all set to be the leader in the space.”

     

    The brand has launched a nationwide campaign in several states to promote the app and reach out to their consumers. It is offering vouchers worth Rs 700 as a token on gratification for users downloading the app. The communication theme was designed and conceptualised by Orcomm Advertising.

     

    Added Kavita Sharma, CEO, Orcomm Advertising: “This is one of the biggest launches in the Hindi Speaking Market. Dainik Bhaskar has disrupted the market forever with this launch. The new consumer centric app has been designed keeping into account the user preferences and his lifestyle.”

     

     

  • Dainik Bhaskar unveils a Hansa Research study which pegs it as the #2 Hindi daily in Bihar

    It’s Bihar Calling for Bhaskar!

     

    By A Correspondent

     

    The print media has had strong patrons over the years. But in more recent times, where digital has taken rapid strides globally and in India too, while the number of people propagating the benefits of the media hasn’t diminished, if there’s one person who not only aggressively champions the cause of print but also asks the trade media to promote it, it’s Girish Agarwaal, promoter and director of the Dainik Bhaskar group.

     

    Agarwaal spoke of the rapid growth of print despite naysayers, quoting his own newspaper’s example which he says is indeed a “very big deal”.

     

    The rise in newsprint prices which saw at least one newspaper group declaring that it’s going to cut its print run to cut costs is not something that Agarwaal too bothered about. “It’s cyclical, and will come down in a few quarters,” he told mediapersons.

     

    On Tuesday, Agarwaal and team had convened a presser to announce the rapid strides his paper had seen in Bihar in just a year of launch. It commissioned Hansa Research, the agency which would undertake the IRS research until it was upstaged by Nielsen a few years back, to map the length and breadth of Bihar to conduct the study.

     

    A sample of over 2000 people conducted the study, and the results show that Dainik Bhaskar is a close #2 in the state, ahead of Dainik Jagran and Prabhat Khabar. As per the study, DB is at #2 with an AIR of 9.11 lakh and Hindustan continues to lead at 9.98 lakh. But in Patna city, DB is #1 with AIR of 5.07 lakh

     

    Interestingly, DB has attracted the highest number of women readers amongst its peers. Its number is 47 per cent, as against 44 per cent being the next best.

     

    Readership Survey Report Bihar 2018

  • Teentalk’s in-house team includes full-time personal counsellors and experts on teen issues

    Dainik Bhaskar launches CSR initiative ‘Teentalk India’

    By A Correspondent

     

    D B Corp Limited (DBCL) has announced a new CSR initiative ‘Teentalkindia.com,’ an emotional well-being platform for teenagers in India.

     

    Commenting on the same, a DB Group spokesperson said: “Today’s teenagers deal with a great deal of pressure from peers, high parental expectations, societal mores as well as academic pressures which, in some cases lead to severe depression amongst teenagers. This is compounded by the fact that there are limited support services available for emotional well-being. It continues to be a huge growing concern, more often either not discussed, ignored or un-recognised in most parts of our country.”

     

    Teentalk’s in-house team includes full-time personal counsellors and experts on teen issues. It has also partnered with support services like Fortis Helpline, Vandrewala Foundation and other organisations.

     

     

  • Dainik Bhaskar has also been ranked World’s fourth largest circulated daily by WANIFRA in its World Press Trends 2016 report

    Dainik Bhaskar becomes India’s largest circulated multi-edition daily

    By A Correspondent

     

    There is a sense of jubilation at the offices of Dainik Bhaskar now with the government acknowledging that it is the nation’s largest circulated multi-edition daily. I&B Minister SmritiI rani released the Press in India Report 2016-17 prepared by Registrar of Newspapers of India earlier this month. It names Daink Bhaskar as the country’s largest circulated multi-edition daily.

     

    Said Girish Agarwal, Director, Dainik Bhaskar Group: “Being crowned the undisputed leader by nation’s apex body is a verdict that could not be more unanimous. This will give impetus to our efforts of delivering cutting edge content for our readers. We value the sheer trust of our readers who wake up every morning to our independent newspaper.”

     

    Dainik Bhaskar has also been ranked World’s fourth largest circulated daily by WANIFRA in its World Press Trends 2016 report.

     

    Added Vinay Maheshwari, SVP-Sales and Market Development & Brand Marketing, Dainik Bhaskar Group: “This achievement is a resultant of our reader centric approach followed consistently every day. This is also fuelled by the right mix of content and promotion in adherence with stringent quality management systems”.