Tag: Dainik Bhaskar

  • Dainik Bhaskar Group Launches ‘The Brain Hunt 2012’

    By A Correspondent

     

    Dainik Bhaskar Group,India’s largest newspaper group, believes in offering its readers ‘smart engagement’ that aim to fill the void of originality and innovation. This is exemplified by the activities under Bhaskar Champs Club (BCC); a club that provide a platform for students to enrich their knowledge, practical wisdom, creativity and showcase their talents.

     

    The club has been instituted for school students to develop reading habits in ‘Gen-Next’ and boost future readership. The Bhaskar Champs Club has more than 1 lakh members acrossIndia.

     

    In 2012, BCC intends to showcase another mind- engaging activity, ‘The Brain Hunt 2012’, the fourth initiative in a row. ‘Bhaskar Champs Club’, ‘Brain Hunt 2012- The quest for wonder kidz’. The initiative was started with the successful Scrapbook Activity in 2010, which had 9 winners in 3 classifications – class 1-4, 5-8 and 9-12, who were awarded by Aamir Khan, was followed with Junior Picasso (National Level Painting Competition), which led to creation of a desk top calendar from the winning 24 entries in 2011. The same was released by Ms Ambika Soni atDelhi. The year also saw BCC’s ‘Junior Editor-2011’ being recognized by ‘The India Book of Record’ as the Largest Newspaper-making Competition with more than 68,000 student participants which culminated with an evening for the winners with Army Chief Gen

    VK Singh

     

    Mr. Vinay Maheshwari, Vice-President- Sales & Market Development, Dainik Bhaskar, said: “Brain Hunt-2012 is our initiative to hunt for visionary brains. It is a true roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook available pan-India from January 11. Themes and activities in the workbook will test true strength of a student’s creativity and innovation.”

     

    Mr. Maheshwari concluded: “Brain Hunt 2012 will enable students to ‘Imagine

    a Whole New World’, ‘Experiment with the facts’, ‘Visualize the unseen’ and Think

    Unlike!!!’, around which the whole idea has evolved”. The activity starts in January 2012 and will be completed by March 2012.

     

    Dainik Bhaskar Group isIndia’s Largest Newspaper Group and has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services andMobileapplication.

     

  • Dainik Bhaskar Group Wins 4 awards at ‘Global Awards for Brand Excellence’

    By A Correspondent

     

    The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.

     

    – Newspaper: Brand leadership Award – Dainik Bhaskar
    – Radio : Brand Leadership Award- 94.3 MY FM
    Additionally,
    – Ms Neha Mavani, Manager MarComm at Dainik Bhaskar group, won the Young Achievers of the Year Award.
    – Mr Sanjeev Kotnala, Vice President, Dainik Bhaskar group was also felicitated with an award as one of the 25 Top Marketers.

     

    The Global Awards for Brand Excellence, part of the World Brand Congress Awards, are unique for their global recognition and celebration of leading marketers across Asia, who have shown innovative leadership in their fields and taken strides beyond national and regional boundaries as well as product categories. More than 800 professionals from 75 countries participated in this conclave.

     

    The awards had received encouraging recognition with more than 450 entries from 300+ companies in 40 categories. The brands were analyzed for Star Factor, Market Perception, Business Acumen, Financial Results, Employer of Choice, Impact and Innovation. For the Individual category, it was Leadership Skills, Business Ethics, Work-Life Balance, Contribution and Career Graph.

  • Dainik Bhaskar Indian Pride Awards given

    By A Correspondent

    The third edition of the Dainik Bhaskar India Pride Awards in association with DNA was held at Taj Palace, New Delhi. The Award recognized and felicitated the contribution made by the Public Sector Undertaking and Civil Servant. Presided by Shr. Montek Singh Walia as the Chief Guest the award function ignited a sense of pride for the winners at the awards night.

    In the opening address, Mr Ramesh Chandra Agarwal, Chairman, Dainik Bhaskar Group said that India lives in Tier II & Tier III markets and the PSUs have extended their reach in such areas and Town and it’s great pride for Dainik Bhaskar to honor, the efforts taken by them for the development of the nation.

    Mr Montek Singh Ahluwalia, Deputy Planning Commission, Govt. of India, in his address, appreciated and thanked Dainik Bhaskar for their initiative and said “such acknowledgement of the work done for the economic development of the nation, by the special vehicles called the PSUs is note-worthy”. He further added that Dainik Bhaskar’s recognition of the outstanding work done by the members of the civil society towards the welfare of the nation and a better change for the society at large was a big step.”

    Addition to this, Mr Jairam Ramesh, Union Minister for Rural Development, Govt. of India, the Guest of Honour, said, “Introducing Impact Creator-Civil Servant and Social Change Agent category awards for the individual contribution would serve as a source of inspiration for more and more citizens, specially the youth, who will get encouragement to work for the welfare of the society.”

    Also, Mr V.Narayanasamy, MOS for Parliamentary Affairs, Govt. of India, added “PSUs and civil servants are working hard for the economic development of the country and their contributions should be duly acknowledged. Dainik Bhaskar group is the first in taking up such an initiative at such a grand level.” He termed this as a welcome step.

    The grandeur of the ceremony was the Life Time Achievement Award which was bagged by Mr M D Mallya, Chairman & Managing Director, Bank of Baroda. Speaking on behalf of all the PSUs he mentioned, “Be it the Central or the State PSUs, they are giving their important contribution in the economic development of the nation. This includes development of the rural as well as the corporate sector. Dainik Bhaskar has identified the contributions of the PSUs and appreciated the same on a huge platform. India Pride Awards also instils a sense of healthy competition amongst PSUs.”

    This high powered function commenced with the performance of two time Grammy award winner Robin Hogarth and Indian classical vocalist Padamshree Sumitra Guha. It was a fusion of traditional African and Indian classical music. Adding glitter to the function was, the famous Sufi singer Kailash Kher enthralled the audience with him famous numbers.

    The initiative was supported by SKNL, Title Sponsors, ADANI Group, Principal Associate Sponsor and VIDEOCON, Associate Sponsor.

     

  • Spotting cricket talent in the gullies

    By A Correspondent

    Cricket is one game that forms part of the Indian DNA. Every by lane across the country has its own khiladis with local superstars known for their cricketing prowess. IPL has taken the game a few steps ahead with new heroes lining the landscape. Entertainment is the name of the game.

    However, the fact of the matter is that for every 1,000 excellent cricketers, maybe just one gets the chance to play professionally. Hidden in somewhere within this milieu is another Kapil Dev or Sachin Tendulkar.  This is a platform to spot just this prodigal talent lurking in the shadows.

    Over the past two years, Reasonable Communications has launched this platform in a few cities in India. Today, the Dainik Bhaskar Group and Reasonable Communications have joined hands in an effort to make it bigger.

    Dainik Bhaskar Group, the country’s largest media house with a presence in 13 states and publishing 64 editions, has a firm belief in this latent talent across the country. The Dainik Bhaskar Group believes that it can leverage its extensive presence across the country and unearth the best cricketing talent who can then be groomed as ‘Gen Next’ for India.

    This mega cricketing talent hunt will be the largest both in terms of geographical reach and players involved. The T-10 Gully Cricket initiative reaches 250 districts across 16 states, to touch the lives of hundreds of thousands of aspiring cricketers. Watched by experts with a keen eye for talent, the shortlisted players will first play for state honours and then national honours.

    The stage is now set for Gully Cricket to become a frenzy, because it reaches out to those far-flung and mofussil areas where playing with a leather ball is just a dream. Not any more.

    One unique dimension of the T-10 Gully Cricket is that no cricketer who has played first class cricket or even club cricket can be a part of the selection process or play for any team. This ensures that only new talent gets an opportunity to display their skills.