MxMIndia

Tag: Dainik Bhaskar Group

  • Launched main editions in Muzaffarpur on August 8th and Gaya on August 4th and 7 district editions in Hajipur, Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga

    DB Corp completes multiple edition roll-outs in Bihar

    By A Correspondent

     

    D B Corp (Dainik Bhaskar Group) has successfully completed its roll-out in Bihar. The publication launched the Muzaffarpur edition on August 8th and Gaya edition on August 4th alongside the simultaneous launch of 7 district editions in Hajipur, Purnea, Biharsharif / Nalanda, Arrah, Chhapra, Samastipur and Darbhanga.

     

    In Bihar, Dainik Bhaskar now has presence in Patna, Bhagalpur, Gaya and Muzaffarpur. With these launches, Dainik Bhaskar Group now publishes 6 newspapers with 61 editions in 14 states across India.

     

    A similar launch strategy was adopted for the Muzaffarpur and Gaya as followed in Bhagalpur and Patna. The success of both launches hinged on the intensive pre-launch personal contact campaign implemented to achieve target circulation that also directed the launch marketing strategies to create high-impact brand recall and visibility amongst local readers.

     

    For Muzaffarpur, a total of 165,643 commercial establishments and households in Muzaffarpur were contacted through the personal contact programme which was the first phase. This was critical in setting the momentum of the launch by understanding core insights of readership behavior, preferences, needs, while also highlighting the Dainik Bhaskar brand values and strengths and utilising the opportunity to build strong reader connect.

     

    Key inputs of the personal contact program in Muzaffarpur, have been distilled to create the Muzaffarpur edition of Dainik Bhaskar that addresses actual reader’s needs through issues they have identified as core and significant to the development of the local region and State. Some of these issues span urgent need to stem corruption, bring strict law and order control, better focus on hyper-local news and issues like consistent challenges of water-logging and growing traffic impediments, in addition to better coverage of national news and quality political analysis. The survey also revealed issues preferred by women readers who spend quality time reading the papers in the afternoon and weekends – with demand for better quality supplements covering parenting challenges, international news on education and overall well-being.

     

  • Visit: http://goo.gl/forms/mqFjLIg6dP and send in your brand names

    Help us build the #IndiaBrandMap

    By A Correspondent

     

    It all started with a tweet by Vala Afshar, CMO, Extreme Networks (@ValaAfshar) which was retweeted by former Star India CEO and Group CEO, Balaji Telefilms Sameer Nair with a remark:  “I’d love to see an Indian rendition. Should be surprising”.

     

    From then on there were several participants on the Indian twitterverse with Jiggy C, Srinivasan K Swamy, Raj Nayak, Pradeep Dwivedi, Pawan Jaikhani, Jayaraman, Utsav Chaudhuri, Gitikka Ganju Dhar and Paritosh Joshi contributing ideas. The suggestion made by Mr Jiggy and Mr Dwivedi went a step forward in asking some of the Dainik Bhaskar group’s CEO to suggest brandnames.

     

    “Indian, large, close to iconic, current brand,” was a suggestion made by Mr Swamy on what kind of brands should be tagged on the India map and from then on started a steady flow of suggestions.

     

    Here’s how you can contribute to the list.

    Visit: http://goo.gl/forms/mqFjLIg6dP and send in your brand names. We’ll be back with an India Brand Map soon.

     

    If you’d like some inspiration, here are some useful links:

    http://www.interbrand.com/assets/uploads/Interbrand-Best-Indian-Brands-2014.pdf

    http://www.millwardbrown.com/BrandZ/2014/India/Docs/BrandZ_2014_India_Top50_Chart.pdf

    http://www.sibm.edu/FacultyResearch/pdf/regionalbrands.pdf

    http://articles.economictimes.indiatimes.com/2012-11-07/news/34971079_1_brand-equity-consumers-indore

     

  • Catch will be based out of New Delhi and will be run by former Tehelka grande dame Shoma Chaudhury. Catch's team of astute, experienced journalists and hardcore digital natives are a perfect reflection of its intriguing duality, the announcement says

    Rajasthan Patrika to launch Catch News with Shoma Chaudhury at helm

    By A Correspondent

     

    What’s with the hinterland media groups and their desire to get into the English language. Bhopal-based Dainik Bhaskar group jved with the Zee group to launch news daily DNA in 2005. A few years later – in May 2010, to be precise – the Jagran group acquired Mid-Day, but this was not before launching a hybrid newspaper called ‘iNext’.  And now the third biggie from the region – Rajasthan Patrika – has announced its entry to the big world of English media with ‘Catch News’.

     

    Catch, as per a note put up on a LinkedIn announcement inviting applications for various positions, has been described as an “ambitious new media platform that combines the solidity of traditional journalism with a new-age approach to storytelling”. And it adds: “Catch will have a distinct voice. Informed. Questioning. We believe the time is ripe for an Indian digital news platform that at its core has three beliefs: journalism matters; quality matters; individuality matters.“

     

    A communiqué was reportedly issued, but MxMIndia didn’t receive it. The announcement though is juicy enough to give out some info. “We live in a complex, highly interconnected world where events, people and decisions both within India and elsewhere impact our lives every day. To navigate what it all means, people need not just information, but interpretation, insight and analysis. Our challenge is to provide that insight in a way that is engaging, relevant, entertaining and inventive.”

     

    So, Catch will be based out of New Delhi (note: not new media capital Noida) and will be run by former Tehelka grande dame Shoma Chaudhury.  Catch’s team of astute, experienced journalists and hardcore digital natives are a perfect reflection of its intriguing duality, the announcement says.

     

    Ms Chaudhury is known to be a tough editor, and one doesn’t know whether the Tehelka experience has softened or hardened her. But who we are to add our ‘vishesh tippany’ on anyone?!

     

    The Kotharis (who own the Patrika group) are fine with it, the journos who’ve joined her are cool with it, so we should just await the entry of another exciting publication in the ‘breaking views’ category. In no specific order: Scroll, Quartz, HuffingtonPostIndia, DailyO, FirstPost, Quint… uff, did we miss out on any?

     

    The story goes that the MxMIndia boss was also contemplating a HuffPost-like site four years back, but the lack of a revenue model then took him away to set up MxMIndia. Sigh.

     

    Chalo, chalo. If you are interested in working with Ms Chaudhury, apply to jobs@catchnews.com. You could well be their Prize Catch. If you are not, just wait for it to happen. Catch eeeet!

     

  • Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze metal at the Publisher Abby category of the Creative Awards

    BCCL scores maximum metals at Publisher Abby

    By A Correspondent

     

    The Publishers Abby category of the Creative Awards at Goafest 2015 may have got a lukewarm response from the print players  – some of who have in fact partnered Goafest in the form of sponsorship, but it’s a sound beginning nevertheless and in an industry where there aren’t too many awards for print publishers, this could well see growth in forthcoming years.

     

    There were 62 entries in all from across 10 publishers and 17 metals were awarded. There were four Golds, six Silvers and seven Bronze metals.

     

    Bennett, Coleman and Company Ltd (The Times of India group) bagged three Golds, three Silvers and one Bronze. The Dainik Jagran group followed by one Gold, two Silvers and one Bronze. Lokmat bagged one Silver while HT Media and Chitralekha bagged two Bronze metals each. The Dainik Bhaskar group bagged one Bronze. Among the publisher brands, The Times of India scored the maximum.

     

     

  • Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate

    IAA ready with next debate featuring industry captains

    By A Correspondent

     

    The India Chapter of the International Advertising Association has announced the theme and speakers for its next debate. The topic of the discussion at the second of the new season of IAA Debates, presented by the Dainik Bhaskar group is: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs.

     

    It will be held on Monday, February 16, 2015 at Blue Frog, Lower Parel, Mumbai, 6.30pm onwards, which will followed by cocktails and dinner.

     

    Speaking for the motion (that is Agencies are not reinventing themselves”) are Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico)

    Speaking against the motion (that is “Agencies are reinventing themselves”) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej)

    The debate will be moderated by Anant Rangaswami, ‎Editor (CNBC – Storyboard).

     

    Srinivasan K Swamy

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific: “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this”.

     

    Pradeep Dwivedi, Chief – Marketing & Corporate Sales Officer, D B Corp Ltd. added, “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai.

     

  • Sethi will be responsible for business development and marketing communications of the Group's print media business

    Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer

    By A Correspondent

     

    Dainik Bhaskar has announced the appointment of Kaacon Sethi as Chief Corporate Marketing Officer. Sethi will be responsible for business development and marketing communications of the Group’s print media business comprising B2B corporate branding, marketing of emerging India opportunities in Tier 2&3 markets, viz. UnMetro, and evangelizing the concept to large clients and media agencies.

     

    Bringing with her over 20 years of industry experience in marketing and sales of content powered customer engagements across platforms, Kaacon Sethi has earlier worked in leadership positions in Lintas Media Group, Mediasys Solutions (as Founder & Partner), K Sera Sera Productions, Sony Entertainment Television (MSM), JWT. She has also worked with Indigo Business Services in a consulting role. In her last assignment prior to joining the Dainik Bhaskar Group Ms. Sethi was employed with Smaaash Entertainment as Marketing Consultant.

     

    Welcoming Ms. Sethi to the Group, Pradeep Dwivedi, Group Chief of Corporate Sales & Marketing, DB Corp said, “We are delighted to have Kaacon joining us at Dainik Bhaskar Group. She has an acknowledged and proven track record of successful marketing, sales, innovation and business leadership while also possessing the requisite domain expertise. We welcome her into the team and look forward to her insights, experience and passion to add value to our brand-marketing endeavors as we move forward”.

     

    Commenting on her induction into the Dainik Bhaskar Group, Kaacon Sethi said “I am delighted at the opportunity of being a part of an extremely exciting business and a talented leadership team at India’s largest and dynamic newspaper group.  I look forward to contributing to the Group’s vision of being the most admired brand within the Indian media industry. The Group has already been further expanding its footprints in some of India’s fast- emerging market, being aggressive yet prudent in identifying significant business development opportunities, which will also be a strong focus area for me.”

     

  • All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow

    Times gets gung-ho on Gujarat [Updated]

     

     

    By Shobhana Nair

     

    The cries of ‘Kai Po Chhe’ could be heard across the streets and skies of Ahmedabad yesterday. Kites of all hues – literally – dotted the sky as Amdavadis celebrated Uttarayan. Kites are popular across the world, but no where is it a religion like it’s in Gujarat’s premier city.

     

    But this Uttarayan – that’s yesterday (Tuesday, Jan 14) – there was reason for another form of excitement, at least amongst media circles. Two days later, on January 16 to be precise, the six million-odd populace of Ahmedabad will wake up to a new Gujarati newspaper from the Bennett, Coleman stable. Called ‘NavGujarat Samay’, the paper will complete with existing players like Gujarat Samachar, Divya Bhaskar and Sandesh which have a loyal readership. Says Suresh Balakrishnan, CEO of media agency network BPN: “It is going to be a bit challenging since it is a broadsheet though they have chosen the right market – Ahmedabad. I don’t know how successful it will be since there are intense competitors but it’s indeed good news for advertisers.”

     

    The general belief is that Gujarat is an untapped market and hence the decision of launching a regional newspaper would only mean that the pie will get expanded. In fact, there are some who believe that there’s scope for two more regional newspapers.  Says Bharat Kapadia, Founder of ideas@bharatkapadia.com who spearheaded Divya Bhaskar at the Dainik Bhaskar group and was editor and publisher of Chitralekha: “Henry Ford was once quoted saying that ‘The market never gets saturated for a good product but it can get saturated by a bad product. That means there is a scope when you come up with a good product.”

     

     

    NavGujarat Samay launched in Ahmedabad

     

    As a part of its strategy to aggressively extend footprint in languages, The Times of India Group has launched NavGujarat Samay in Ahmedabad.  This launch comes on the heels of a slew of launches like Ei Samay in Kolkata, seven new editions of Maharashtra Times (Pune, Aurangabad, Nagpur, Nasik, Kolhapur, Jalgaon and Ahmednagar) and one new edition of NavBharat Times (Lucknow) in the last couple of years.

     

    The paper is positioned as a new voice for a new Gujarat and focuses on the new age media, that are especially popular with the ‘under-40’ readers. For instance, it is the only Gujarati daily that launches alongwith a wide array of digital platforms – apps, a WAP site and a website (www.navgujaratsamay.com). Going forward, NavGujarat Samay will continue to engage readers via its print, digital and social media innovations and offerings.

     

    The paper will have a strong industry, business and SME focus with a highlight being two front pages, a “first ever innovation in any daily in Gujarat, that delivers double the value for our Gujarati newspaper readers”.

     

    Said Rahul Kansal, Executive President, The Times Group: “The Times Group is well-acknowledged as a thought leader in the English newspaper space as well as for its language brands – NavBharat Times, Maharashtra Times and Ei Samay. Now we are all geared up to achieve the same milestone in other languages as well.

     

    Added Ranjeet Kate, Director Response, BCCL “NavGujarat Samay will provide the right platform and context for the advertisers to creatively engage the Amdavadis in their own language. With a ‘print plus’ approach and a whole lot of brand activations planned over the whole of 2014, NavGujarat Samay will usher in a new era of newspapers in Ahmedabad, that will delight the readers and advertisers like.”

     

    The news of the launch appears to have made media agencies happy who are forever vying for prime positions for their clients at good rates. “The market size of advertising and promotions in Gujarat is Rs 3,500 crore which includes the total 360 degree activities of the clients. And hence everyone wants a prime position. This newspaper will add to our choice,” said Jalpa M Dave, Principal Consultant, View Finder, a Gujarat-based media buying agency.

     

    Welcoming the buzz in the marketplace, Krunal Amin, CEO, Saini Production, a local media and entertainment agency said: “Publicity may not have started in a big way but people are aware because of the brand.”

     

    There are some though who believe that the Gujarat urban market is becoming increasingly aspirational and the challenge would be to be look at growing despite a large number of readers going in for English. Mr Kapadia though feels Gujarati continues to be the dominant media, and the real challenge is about the product.”Production & distribution are not rocket science but the ultimate test is that of the brand.”

     

    This is of course not the first time Bennett, Coleman and Co getting into the Gujarati newspaper marketing. In 1993, it launched Times of India Gujarati but the paper was shut after a couple of years. In 2006, BCCL picked up a 12 percent stake in Gujarati daily Sandesh. BCCL and the publishers of Sandesh – The Sandesh Ltd had also signed a business cooperation and arrangement agreement for cooperation in advertising sales, marketing and printing. However, sometime around December 2012, the stake was sold.

     

    Gujarat is a value-conscious market, said an industry observer requesting anonymity. While smart subscription offers like the one NavGujarat Samay is offering will work, in the longer run what is desired is overall editorial quality and smart business strategies.  “The Times group is known for its strengths in both areas, and will use every rule in the book to ensure they outwit competition on both fronts.”

     

    The question then is who will suffer the ‘Kai Po Chhe’ first.

     

  • Mosaic 2014 will champion print advertising by publishing top creative work from India

    Dainik Bhaskar starts work on 3rd edition of ‘Mosaic’

    By A Correspondent

     

    The Dainik Bhaskar group has been taking a lead on publishing the top creative work in advertising over the last few years. The third edition of the book called ‘Mosaic 2014′ is set to be published as the group is now commencing entry processes for the volume.

     

    The second edition of Mosaic showcased the best of print ads of 105 brands created by over 31 leading creative agencies in India, while the first edition featured over 70 brands of print campaigns by 25 leading agencies.

     

    Commenting on Mosaic’ third edition, Girish Agarwaal, Director, Dainik Bhaskar Group said: “This endeavor was launched by Dainik Bhaskar with the aim to showcase in a single collection, the great work being done in India in print advertising, while we have mostly referred to global compilations.”

     

    Added Sanjeev Kotnala, Vice President and National Head, Marcom, Dainik Bhaskar who is leading the effort: “It has been a real pleasure to see Mosaic establishing itself and growing to become a reference point for some of India’s best print creatives, and evolve from being more than just a celebration of the best print work. For us at Dainik Bhaskar, it is our significant endeavor to highlight the Indian talent within agencies and inspire them to do even better”.

     

  • The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week

    Dainik Bhaskar hosts India Pride Awards 2013-14

    By A Correspondent

     

    Punjab National Bank CMD K R Kamath felicitated by Union HRD Minister Dr M Mangapati Pallam Raju as Dainik Bhaskar group chairman Ramesh Agarwal (left) looks on

    The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group in 2009 to acknowledge excellence in public sector units (PSUs), was held in Delhi last week (December19).

     

    Dr. M. Mangapati Pallam Raju,  Union Minister for Human Resource Development was the Chief Guest, Dr. Harak Singh Rawat, Minister of Agriculture, Medical Education & Soldier Welfare in Uttarakhand, was the Guest of Honour and Dr. Charan Das Mahant, Minister of State of Agriculture and  Rajeev Shukla, Minister of State Planning and Parliamentary Affairs, were special guests at the event.

     

    The award, which is highly regarded, was judged by meticulous evaluation by jury supported by analysis by ICRA  as Knowledge Partners.

     

    In his address Dr. M. Mangapati Pallam Raju emphasised ,”PSUs play a vital role in the making of the nation. Where everything in the nation is affected by what happens in another part of the world, PSUs have been playing a stabilising role.”

     

    Said Ramesh Chandra Agarwal, Chairman, Dainik Bhaskar Group in his address: “Ours is a large nation- whatever is happening- whatever  changes are happening – are more apparent in the Tier-II and Tier-III towns. PSU have a lot role to play in the stability of these markets as they are the prime employment provider in these markets. These towns and changes therein define the country.”

     

    The highlight of evening was the felicitation of K R Kamath, CMD, Punjab National Bank with the Lifetime achievement award.

     

  • The Dainik Bhaskar group has launched the nationwide Brain Hunt 2 challenge to stimulate and encourage the imagination of young minds

    Dainik Bhaskar returns with second edition of ‘Brain Hunt’

    By A Correspondent

     

    The Dainik Bhaskar group has announced ‘Brain Hunt 2- Challenge your Imagination’ your Imagination as a nationwide initiative to stimulate and encourage the imagination of young minds to a new high of free and constructive thinking.

     

    Said Vinay Maheshwari, Vice-President, Sales and Market Development, Dainik Bhaskar group: “As an organisation, innovation and new thinking continues to be one of the key pillars of our growth. The youth have always been one of our key audiences with we whom we truly enjoy engaging with. What better way to harness and nurture the potential of this huge force and align it with our philosophy of innovation and change!”

     

    “We truly believe that Brain Hunt 2 will be another wonderful experience for students and the school community at large while also being a welcoming stress buster”. In 2010, the DB Group created the Bhaskar Champs Club to provide a creative platform to students to interact with other students on a common ground of exciting activities to foster intellect, acumen and brainpower. The Club now has about 10 lakh student members and 4,500 partner schools across the group’s geographical spread.

     

  • DB Corp announces launch of Akola edition of Dainik Divya Marathi

    Divya Marathi launches 6th edition from Akola

    By A Correspondent

     

    DB Corp Limited announced the launch of its latest edition of Dainik Divya Marathi from Akola in Maharashtra. With this launch, the Marathi daily has expanded its presence into 6 cities in Maharashtra with 6 editions in the region and 65 editions across India for the Dainik Bhaskar group.

     

    Commenting on the launch, Sudhir Agarwal, Managing Director, DB Corp Limited, “Divya Marathi newspaper Akola edition launch has extended our footprint even further across Maharashtra, this being our 6th edition in the state. Akola is a developing city and one of the major cities of Vidarbha region. The city is taking rapid strides in the IT sector and also has a rich cultural heritage. Evidently, Akola brings with it a new proposition and reach to advertisers and we aim to fortify our presence here to emerge as the most preferred media for corporates while also strongly connecting with readers in this region.”

     

    As has been done by the group for the launch of its previous editions and newspapers, a survey was conducted to introduce the Divya Marathi brand to readers for the first time, connect with them, ascertain their individual preferences to ultimately develop news daily that will address their unique issues and highlight aspects that will contribute to Akola’s socio economic development.

     

    A brand campaign supported the launch and announced the progress of the survey at every stage – “Tumchi Marji Janoon Ghyayla Yetoye” (We are coming to know your opinion/wishes!) and “Na Ravanchi, Na Sahebanchi, Aata Chalel Tumchi Marji” (Neither of influential class, nor of politicians, now only public opinion will make a difference!)

     

  • Dainik Bhaskar Group has declared the winners for the 'Crack the Case' competition, which drew competition from across the country and sectors

    EPGP from IIM-B wins Bhaskar’s ‘Crack the Case’

    By A Correspondent

     

    Winners_Suryanarayana Pemmaraju (L) and Vinod Unnikrishnan (R)

    The final round of ‘Crack the Case’ drew competition from across India and sectors with 2 teams from the industry (a team from IMRB & a cross team from Maxus & Cognition Media, India) and 3 teams from top B-Schools (IIMB and XLRI) competing on Dainik Bhaskar Group’s Maharashtra Success story a case study by IIM Bangalore. The 5 teams battled it out to present the best solution to the question, ‘Keeping in mind the fast paced growth and unique market penetration strategy of the Group, which market should Dainik Bhaskar Group enter next?’ The EPGP team from IIM Bangalore – Suryanarayana Pemmaraju and Vinod Unnikrishnan walked away with the Rs. 1,00,000 Prize.

     

    Sharing their views on the experience, the winning team, EPGP, IIM Bangalore said, “The overall experience has been amazing. First it gave us an opportunity to work with a near live case and understand more about the print industry. Had it not been for this contest, we would probably never have known of Dainik Bhaskar Group’s success story and their out of the box approach of looking at a problem. Winning a pan-India contest organized by a leading newspaper such as Dainik Bhaskar is a matter of pride and achievement. It would be interesting to track what the group does in the near future and understand our contribution.”

     

    Suryanarayana Pemmaraju has a rich 8 year experience in software product development and project management with leading IT organizations such as TCS and Dell International & Vinod Unnikrishnan is a veteran engineering manager, boasting of a decade long experience across different industries and companies such as Schneider -Electric & Whirlpool.

     

    The judging panel included Ravi Rao, Leader, South Asia, Mindshare and Seema Gupta, Faculty Marketing, IIM Bangalore – in addition to Dainik Bhaskar Group’s Senior Management.

     

    The judges were looking for a solution backed strong logic and analysis. Commenting on the experience, Ravi Rao, Leader – South Asia, Mindshare said, “The teams went beyond the case, displaying an incredible level of secondary research. This forum provided a different perspective towards looking at the case. Every presentation was unique in its approach irrespective of the market they were recommending. The strategy, analysis by each group had a different flavor to their approach.”

     

    Seema Gupta, Faculty Marketing, IIM Bangalore who is the author of the case study said, “The case contest brought together academia, media and marketing research industry together. I was impressed by the analytical rigour of the teams. The teams combined quantitative analysis with qualitative judgment leading to divergent solutions which made the contest extremely interesting. The diligence displayed by the teams for an extracurricular intellectual exercise is admirable.”

     

    Commenting on the contest, Sanjeev Kotnala, VP, Dainik Bhaskar Group said, “The enthusiasm and dedication shown by the teams was commendable. We were overwhelmed by the quantity and quality of the total number of entries received. Shortlisting them and further bringing out the winner was a tough task for the judges. This was a unique experience for the Brand too since this was the first time that we have invited inputs beyond internal research teams.”