MxMIndia

Tag: Dainik Bhaskar Group

  • Captains of print media and advertising Industry and marketers get together under the Audit Bureau of Circulations to evangelise print

    Print still rules in India, despite TV & Digital

     

    By A Correspondent

     

    In a show of strength, captains of the print media and members of the advertising and marketing sectors have got together to evangelise the print media.

     

    Their view: Yes, television exists and digital is growing rapidly, but print is growing fast too.

    Gathered in a central Mumbai hotel, under the aegis of the Audiot Bureau of Circulations, a near-70-year-old organisation that certifies circulation figures of member publications twice a year. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital, notes the ABC.

     

    As on date, ABC certifies 910 Daily and Weekly Newspapers, 57 Magazines and Annuals. Other members of the ABC include media and ad agencies, print media advertisers, government organisations and the DAVP. The total number of ABC members is 967.

     

    Few reasons why print publications are growing in circulation:-

    :: Impact of education – Growth in literacy and education have created substantial 
headroom for growth of newspapers.

    :: Advantage of India’s Economic growth – It is believed that the growth of newspapers in India is directly related to urbanisation leading to higher aspirations, heightened interest in buying assets etc.

    :: Reading newspaper a part of daily routine combines well with ease of reading at your own time.

    :: Easily accessible and available at home – newspapers are home delivered in India, unlike in the West

    :: Competitive pricing – newspapers are the cheapest source of news.

    ::Customised sections and pull outs cater to various segments of readers together 
with localized content.

    :: Power of the written word – Newspapers have continued their strong traditions over the years to provide accurate and reliable news to their readers.

     

    As compared to the world print market, India is one of the brightest spots in the print media: India one of the few countries where print advertising revenue is growing,India’s paid-for daily circulation is growing whilst most other countries are declining, Number of paid-for titles in India highest in the world and growing while number of titles in other countries declining

     

    Print is growing at an incredible 4.87% increase in CAGR over a 10-year period. As many as 2.37 crore copies were added in the last 10 years accompanied by an increase of 251 publishing centres. Largely regional language newspapers have contributed to the growth, we were informed.

     

    Leading the presentation made by ABC was Shashi Sinha, CEO, IPG Mediabrands, India. While highlighting the above along with Girish Agarwal, Director, Dainik Bhaskar group, he quoted KPMG India figures to show that in terms of advertising revenues, print is thriving (see table above).

     

    Print is Growing Presentation

  • DBCL is the only Indian company to feature in the Top 25 Winners Gallery

    Dainik Bhaskar bags 2 platinums for ‘Zidd Karo, Duniya Badlo’

    By A Correspondent

     

    DB Corp has bagged two platinum awards from the League of American Communications Professionals (LACP) for its campaign ‘ZiddKaro, DuniyaBadlo’.

     

    The awards were conferred for Dainik Bhaskar Group’s Annual Report FY 16 and for the Corporate Calendar 2017 at LACP Spotlight Awards 2016/17 organised by LACP. The Annual Report and calendar themed ‘Zidd’ were ranked at 4th and 5th positions respectively in the overall top 25 global list. The DainikBhaskar Group is the only Indian company to feature in the Top 25 Winners Gallery.

     

    Commenting on the win, Kaacon Sethi, Chief Corporate Marketing Officer, Dainik Bhaskar Group said: “We are honoured to receive the LACP recognition. We have imbibed the ‘ZiddKaroDuniyaBadlo’ philosophy that drives us to go that extra mile to transform intent and determination into action. We sincerely appreciate this recognition as it provides us with further impetus to do more.”

     

     

  • Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated

    My FM begins operations in Bikaner and Akola

    By A Correspondent

     

    My FM, the radio division of Dainik Bhaskar group went on air in Bikaner and Akola last week. Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated.

     

    Harrish M Bhatia

    Commenting on the launch, Harrish Bhatia, CEO, MY FM said: “By adding Bikaner, we have expanded our network further in Rajasthan, we were already the largest network and continue to enjoy the same. With Akola we complete our station launches acquired in the first batch of Phase III. With all the launches done, we are now the largest network of Chandigarh, Punjab and Haryana, Madhya Pradesh, Chattisgarh, Rajasthan, Real Maharashtra, we have also strengthened our network in Gujarat with three stations in total now.” By ‘Real Maharashtra’, Bhaita we guess figures to the state except for Mumbai.

     

    Speaking further, Bhatia added, “Being a strong customer-centric organisation, we are committed to providing unique and engaging content to our listeners across these cities.”

     

     

  • The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20

    Ajay Chandwani on Montreux Switzerland Festival 2017 jury

    By A Correspondent

     

    Senior adperson Ajay Chandwani will be on the jury for the 28th edition of Golden Award of the Montreux Advertising Festival. The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20. Montreux Festival is said to be a precursor to Cannes Lions and every year many Cannes aspirants test their work at Montreux .Montreux winners often go on to win at Cannes.

     

    Carolyn Davis Creative Director of BBDO New York is heading the Film Jury while Luis Silva Dias Chief Creative Officer ,FCB International is heading the Print Jury.Adam Kerj CCO of JWT New York is heading Digital Jury while Frank Bodin of Havas Worldwide is President of Media Jury. Other judges in this year’s Montreux jury are Davide Boscacci

     

    Group CD, Leo Burnett Turin, Olivier Teepe Founder and Creative Director Cloudfactory of Netherland , Mark Chalmers ECD,Virtue Conor Brady CCO Critical Mass, Jérôme Gonfond CD Les Gaulois, Philippe Pinel CD Romance Agency Paris Jim Hilson Creative Partner AMV BBDO London.

     

    Last year, BBDO New York was once again the most successful agency at the  Montreux Festival for their work on Mars Chocolates, GE, Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK.

     

    Indian work sparkled with two Golds for Hindustan Unilever and Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for its Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category. There were seven finalists from India. Montreux does not have a tradition of Silver or Bronze so a finalist works like a metal.

     

    In the preceding years Indian entries have won golds for Unilever ‘Kan Khajura Tashan’, Ramesh Deo Productions Nike Film, Leo Burnett India for Coke Studio and Gandhi.

     

    Entries close on March 17, 2017. Details at: goldenwardmontreux.com.

     

  • The launch campaign 'Abharkaankhush' has been rolled out in the cities through print ads, outdoor, human banner

    My FM goes live in Solapur

    By A Correspondent

     

    Dainik Bhaskar Group’s radio division My FM has launched a new station in Solapur taking the count of its stations in Maharashtra to eight. It will soon be launching in Akola and Dhule as well.

     

    Of the 13 frequencies secured during phase III, nine were from Maharashtra, as My FM wanted to consolidate is presence in the state.

     

    Speaking at the launch, Harrish Bhatia, CEO, My FM said: “Solapur is another key market in our plan to consolidate our presence in Maharashtra, it is where the Real Maharashtra lies. Being a customer-centric organisation the team has invested a lot in getting to know the listener preferences through the campaigns, which will show in the results.”  My FM planned a high decibel pre-launch campaign as build up. The two-month campaign “AapkiMarzi” seeked public opinion of the city on how their own radio station should be in terms of music, humour, RJ Talk etc.

     

  • Aurangabad, Sangli, Nanded and Ahmednagar are the new destinations for the Dainik Bhaskar group FM radio network

    My FM launches four stations in Maharashtra

     

     

    Dainik Bhaskar Group’s radio division, My FM launched four new stations in Maharashtra – Aurangabad, Sangli, Nanded and Ahmednagar, taking the count of live stations to five. MY FM already had Nagpur as a live radio station. In another month, five more stations are lined up for launch – at Nashik, Jalgaon, Solapur, Akola and Dhule.

     

    Speaking at the launch, Harrish Bhatia, CEO, My FM said, “In Maharashtra, we picked up the maximum no of station during the Phase III bidding as we wanted to consolidate our presence here. We are already the largest network in Rajasthan, Punjab & Haryana, Madhya Pradesh, Chattisgarh and now with launches in Maharashtra, we are excited to become a strong radio network in Real Maharashtra as well. Committed to our brands ideology, we will provide the best localised content in these regions.”

     

    Being a strong customer-centric organisation and committed to providing with unique and engaging content as per choice of the people, My FM designed a high decibel pre-launch campaign as build up to the launch. The two-month campaign “Aapki Marzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc. More than 20,000 people from Aurangabad city participated and shared their opinion.

     

    A high-decibel launch campaign titled ‘Abhar kaan khush’ (now every ear is happy) has been rolled out in the cities through print ads, outdoor and human banners.

     

  • Sanjeev Kotnala has a vast experience of over 28 years in brand marketing, management and advertising

    MRSS associates with Sanjeev Kotnala as Media Mentor

    By A Correspondent

     

    Sanjeev Kotnala

    MRSS India, an independent market research agency, has announced its association with Sanjeev Kotnala as Media Mentor.

     

    Kotnala has a vast experience of over 28 years in brand marketing, management and advertising. He was previously associated with companies such as, Dainik Bhaskar Group, Mudra, HTA, and Lintas.  He is also the Founder of Intradia World, a brand and marketing advisory, training and facilitation unit.  He also writes a weekly column for MxMIndia.

     

    In his association, Kotnala will be mentoring MRSS on its media initiatives. He will continue to focus on his work at Intradia.

     

    Commenting on the association, Raj Sharma, Chairman – MRSS India said: “We strongly believe that media is a key arena for Market Research and Sanjeev with his knowledge and experience will be instrumental in MRSS joining hands with Media Houses and Brands in Print, Radio, Television and Digital. We hope to soon announce interesting properties in conjunction with established players.”

     

    Commented Kotnala: “This is interesting opportunity and experiment. I share the optimism, enthusiasm and passion of the MRSS India team. Collectively, we see possibilities for specific audience-related properties and association with media brands. I appreciate the open approach of MRSS and its willingness to experiment. I do think that we will have something really good coming out of this association.”

     

     

  • Monica Tata, COO – BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer

    Neeraj Roy elected President of IAA India

    By A Correspondent

     

    Neeraj Roy

    The India Chapter of International Advertising Association has elected Neeraj Roy, Managing Director and CEO, Hungama Digital Media as its President. Monica Tata, COO – BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer.

     

    In addition, Ashok Venkatramani, CEO, MCCS India (ABP News), Janak Sarda, Director, Daily Deshdoot, Abhishek Karnani, Director, Indian National Press, Shreyams Kumar, Director, Mathrubhumi and Anand Sankeshwar, Managing Director, VRL Media Ltd have been elected as members of the Managing Committee.

     

    Speaking about the development Neeraj Roy said, “International Advertising Association in India over the past few years has played a key role in bringing the Media, Marketing and Advertising community together and I am delighted to have been given the opportunity to serve as President. On behalf of our new team and management committee we would like to thank Srinivasan K Swamy for his stellar leadership over the past few years and we look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

     

    The first Managing Committee meeting conducted immediately after the AGM, coopted additional members as per IAA Constitution. They were: I Venkat, CEO – Eenadu, Ashish Bhasin, Chairman India & CEO – South East Asia, Director – Posterscope, Aegis Media Group.

     

    In addition, the following senior professionals were invited to be part of the Committee: Srinivasan K Swamy, Immediate Past President, IAA and Chairman RK Swamy BBDO, Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Ltd, Pradeep Guha, Managing Director – 9XMedia Pvt Ltd, Sam Balsara, Chairman & Managing Director – Madison Communications Pvt Ltd, Ramesh Narayan, Founder, Canco Advertising Pvt Ltd and Raj Nayak, Chief Executive Officer – Viacom 18 Media Pvt Ltd. More members are likely to be inducted in a few weeks.

     

    And here’s what some of the officebearers had to say:

    Monica Tata: “I am humbled and honoured to have been given this opportunity and I am looking forward to be part of the next phase of IAA under the new leadership.”

     

    Pradeep Dwivedi:  “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

     

    Kaushik Roy: “In the last four years under the able leadership of Mr Srinivasan Swamy, IAA India Chapter has witnessed tremendous energy and dynamism.  With Mr Neeraj Roy, a luminary in the digital world, as the new President, India is on a good wicket to grow stronger in the coming years. One can also expect great momentum and healthy growth in the advertising industry across the Asia Pacific region. With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity. I wish the newly elected India Chapter Management Committee a very successful term. It will be my endeavour to forge strong ties in the region and across the world.”

     

  • The debate is scheduled for Friday, August 5, 2016 at ITC Grand Central, Parel, Mumbai, 6pm onwards

    IAA Debates to debate on quality of print advertising

    By A Correspondent

     

    The next IAA Debates, presented by the Dainik Bhaskar group will be on “The quality of creativity in print advertising today is adversely impacting the efficacy of Print Medium.”

     

    The debate is scheduled for Friday, August 5, 2016 at ITC Grand Central, Parel, Mumbai, 6pm onwards.

     

    Srinivasan K Swamy

    Srinivasan K Swamy, President IAA India Chapter and Senior Vice President IAA Global said, “IAA Debates is an important property of IAA. Many industry leaders have taken the stand and debated on subjects that the industry always felt uncomfortable with. It has therefore become a must-attend event from all section of the advertising, media and marketing fraternity. I look forward to an intelligent fight between seasoned professionals”.

     

    Speaking for the motion are, Mitrajit Bhattacharya, President & Publisher- Chitralekha Group, President – AIM and Sandip Tarkas, CEO, (Sports, Media & Special Projects) Future Group; and speaking against the motion are Rana Barua, CEO – Contract India and  Joy Chakraborthy, President, TV18 -Revenue & CEO Forbes. Nandini Dias, CEO – Lodestar UM – will moderate the debate.

     

  • In a ceremony in Mumbai, Shilpa Shetty, the eminent Bollywood actor felicitated the winners

    DainikBhaskar.com felicitates winners at 4th Women Pride Awards

    By A Correspondent

     

    dainikbhaskar.com has announced the winners of Women Pride Award, the annual award by digital division of Dainik Bhaskar group where it celebrates the indomitable spirit of womanhood. In a ceremony in Mumbai, Shilpa Shetty, the eminent Bollywood actor felicitated the winners.

     

    The occasion of International Women’s Day embarked the beginning of the award this year, where it extended the opportunity to nominate the women of extraordinary deeds; who are a true inspiration to many. A massive online campaign was driven through the group sites of dainikbhaskar.com, divyabhaskar.com and dailybhaskar.com, leveraging the other group platforms including print. The selection process involved Dainik Bhaskar Editorial Board, drawing a list of nominees, which is then authorised by a highly distinguished jury comprising of famous Bollywood personalities, philanthropists, entrepreneurs, and social activists. This year, Shobha De, activist and columnist; Laxmi, acid attack activist and prominent Bollywood personality Shilpa Shetty were part of the jury.

     

    Talking about this initiative, Gyan Gupta, CEO, DB Digital, said, “This unique endeavour by DB Digital is like a token of appreciation for these women, for their undying spirit against all odds and sacrifices that often goes unacknowledged. We are privileged to bring them to the fore as an inspiration to others and honour them with these awards. We saw overwhelming responses as entries poured in from all across the country; leading to an increased traffic and stickiness to our group sites.”

     

  • The Golden Award is the first international advertising, multimedia, event and corporate film competition in Europe awarding creative excellence

    Dainik Bhaskar’s ‘Zidd Karo…’ wins Gold at Montreux Swiss Festival

    By A Correspondent

     

    Dainik Bhaskar Group won the Gold Award for ‘Zidd Karo, Duniya Badlo’ on girl child literacy under the category ‘Corporate Film’ at the Golden Award of Montreux, 2016.

     

    The Golden Award is the first international advertising, multimedia, event and corporate film competition in Europe awarding creative excellence.

     

    The jury 2016 consisted of personalities from 19 countries, among them CEOs of advertising agencies, Creative Directors, Global Marketing and Communication Managers of international clients, Media Designers, Professors of Communications & Directors.

     

    The ad campaign had a high decibel launch recently across TV, print, social, digital and outdoor (in unmetro markets). The campaign handle #achchi zidd has been trending on Twitter while the film has registered more than 3 million video views on Facebook in 6 days.

     

    Congratulating the team, Girish Agarwaal, Promoter Director, DB Corp Limited said, “This is a significant acknowledgement for the Group and I congratulate the team, our partners for all their efforts. Zidd or determination is in our DNA, it represents our resilient and determined spirit. The theme also resonates with our own story – Dainik Bhaskar’ was launched in Bhopal, Madhya Pradesh in 1958. Today, the Group extends over 14 states with 62 editions and reaches 49 per cent of the urban population constituting a little over half the Indian consumer market. From its humble beginnings, Dainik Bhaskar is today also the world’s 4th largest newspaper, the only Indian publication amongst the Top 5 brands in the world and India’s largest circulated newspaper.”

     

    Commenting on the win, Kaacon Sethi, Chief Corporate Marketing Officer, Dainik Bhaskar Group said, “We are delighted with the win. The response to the film has been tremendous being based on girl child literacy. We also congratulate Ogilvy who has been a great creative partner. As India’s largest newspaper Group Dainik Bhaskar has been at the forefront of creating landmark and noteworthy endeavours across all areas of its businesses including generating high impact marketing initiatives. All initiatives undertaken by the Group continue to reflect its commitment to its vision of being ‘The largest media brand enabling socio-economic change’. This has been the core essence captured and conveyed most powerfully through this film that calls every individual to push beyond limitations and boundaries and make a determined move towards transformation – a philosophy and attitude we most require. We live this belief every day that with the power of #achchizidd we can bring about positive change in our life, community, country and world.”

     

  • The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group

    India bags 2 Golds & 7 Finalists @ Montreux Switzerland Festival

    By A Correspondent

     

    The Montreux Advertising Festival is billed as a precursor to the Cannes Lions and every year many Cannes aspirants test their work at the fest held on the  on the picturesque Lake Geneva in the pretty resort town of Montreux, famous for it’s jazz festival and once home of icons like Freddy Mercury, Charlie Chaplin and Vladimir Nobokov. Veteran advertising professional Ajay Chandwani has been on the jury of the awards for some years.

     

    After India’s impressive haul at D&AD, One Show and Montreux, all eyes will now be on Cannes for an encore.The 27th edition of the Golden Award of Montreux Advertising saw Indian entries winning two Golds and seven Finalist positions.

     

    The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for it’s Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category.

     

    There were 7 Finalists from India, which is being considered creditable since Montreux does not have a tradition of Silver or Bronze so a Finalist works like a metal here. Indian Finalists included SAP for their Direct Marketing project on Discover, 2 Finalists of Jagran Prakashan for “A newspaper initiates a quest “ and “ Creating a newspaper for the future”, PHD’s Vande Matram” for Hindustan Unilever, ITSA People’s Print work on HCL “Relationship beyond the Contract”, and two Finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card.

     

    BBDO New York was once again the most successful agency at the Montreux Festival for their work on Mars Chocolates, GE,Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK. The films category was dominated by the BBDO TV films Crisper and Marilyn on Mars Chocolate.Leo Burnett’s “One Second” film on Dunlop and two Diageo films by AMVBBDO UK.

     

    BETC Paris dominated the Print and Direct category with two Golds in Print for Petit Bateau and Evian and a Direct Response Gold for Canal +. Creative agencies enter the Global Festival from across over the world with a higher share of American and European participation. Indian interest and performance in Montreux has grown over the years.