MxMIndia

Tag: D&Ad

  • A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards

    D&AD-backed Kyoorius Design awards jury session starts in Pune

    By A Correspondent

     

    All roads from Pune lead to the temple town of Pandharpur with the procession of the devout Warkaris. But for the design community in the country, all roads lead to the DSK International Centre off Solapur Road where the judging for the Kyoorius Design Awards is happening. Being held in association with D&AD for the second consecutive year, the jury session of India’s largest design awards starts today. (*See Disclosure)

     

    As many as 468 entries are being judged across nine categories, ranging from Branding & Identity, Design for Communication, Packaging, Space, Books to Writing and Editorial. The tally is up 37% from last year. With this the total creative awards entry count at Kyoorius Awards aggregate 1456 across advertising, digital and design in 2014.
    The Kyoorius Design Awards offer a diverse range of categories that recognize both comprehensive design projects as well as individual components. To this end, the Design Craft jury is dedicated to illustration, typography, graphic design and photography.

     

    A mix of the top international, regional, and Indian creative minds have been invited to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

     

    The Kyoorius Design Awards jury includes three international and three Indian design gurus. These being: Jury Foreman Michael Johnson – Creative Director & Principal, Johnson Banks, Brendan Mccormick – Creative Director, Fitch, Felix Ng – Creative Director, Anonymous among the international members and Alok Nanda – Founder & CEO, Alok Nanda & Company, Anthony Lopez – CEO & Principal, Lopez Design and Ram Sinam – Co-Founder, Trapeze as the Indian members.

     

    All jury members are gathered at the DSK International Campus in Pune which offers professional courses in animation, game design and industrial design. All voting is private, never by a show of hands. The last day of judging – June 25 – will be open to the media and professionals and students. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Design is at the root of creativity. Over the last 5 years we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We’ve seen significant growth in participation both at the awards and at Designyatra not only from designer and studios but from clients themselves.”

     

    Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra 2014, the annual creativity and innovation conference held in Goa from September 11 to 13, 2014. In-book winners, also considered nominees for Blue Elephants, will be announced in August. Alongside winners, nominees will be featured in the Kyoorius Design Awards Annual, an annual publication that is distributed to over 5000 corporates in India.

     

    Funds raised from the Kyoorius Awards are funneled back to stimulate the Indian creative industry through programmes such as FYIdays, noted a communiqué, adding: In conjunction with the jury sessions, Kyoorius will host a FYIday with branding guru Michael Johnson on 24th June in Pune at Sumant Moolgaokar Auditorium, and on 26th June in Mumbai at ISDI Parsons Mumbai.

     

    For more information about the Kyoorius Design Awards, visit awards.kyoorius.com

    To learn more about Kyoorius FYIdays, visit kyoorius.com/fyiday

     

    *Disclosure: MxMIndia is a Media Partner of the Kyoorius Design Awards and Designyatra

     

  • In what could change the landscape of controvery-ridden ad awards, Kyoorius brings in D&AD backed awards for creative advertising

    D&AD enters India with Kyoorius Ad Awards

     

    By A Correspondent

     

    Ridden by charges of plagiarism, scam ads and boycotts, the Creative Abby conducted by the Advertising Club now has another force to contend with: the D&AD-backed Kyoorius Advertising Awards.

     

    The awards gain respectability even as they are announced as they are backed by none other than D&AD. Kyoorius, a not-for-profit initiative by Transasia Fine Papers, has been organizing the Designyatra, a design conclave since 2006. Last year, it revived the design awards with a D&AD-supervised jury process (*See Disclosure).

     

    The alliance between Kyoorius and D&AD continues with the Advertising Awards that are scheduled to be held in late May 2014. The Call for Entry will start on March 20.

     

    “Ethically and with the highest standards – the Kyoorius Advertising Awards recognise, honour and award the most outstanding creative work in the Indian visual communications sphere,” notes a communiqué, adding: “The foremost creative awards for advertising and marketing communication in India have been conceptualized by Kyoorius in Association with D&AD. “Together Kyoorius and D&AD have created a truly principled and neutral platform by setting the highest standard in judging criteria. The Kyoorius Advertising Awards will be unlike any other advertising awards in India – and will have no winning tier structure of golds or silvers – only the best is awarded. The jury too will be a mix of Indian and international icons that have been selected by D&AD and Kyoorius together. And as the only format of its kind in India – all jury members will gather in India for the jury session – to review, discuss and elect the best of the best over three intensive days. All voting is private, never by a show of hands.”

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder-CEO, Kyoorius: “The Blue Elephant aims to be the most aspired trophy to be won nationally and will enhance the winners credentials globally and the Black Elephant will be the epitome of achievement for any creative person. Kyoorius’ mission, vision and most critically – our passion has been to provide a platform for the communicators. Everything we do is fuelled by this passion.”

     

    Tim Lindsay, CEO of D&AD added, “D&AD are proud to be partnering with Kyooriuis in India. We share a lot of aims and values – the main one being to stimulate, enable and award creative excellence in advertising and design and to inspire and support the creative community particular in the area of creative education. D&AD is famous for the integrity and quality of its judging process and its jurors – qualities we will bring the same to the Kyoorius Advertising Awards as we advise and collaborate on categories, jury composition, judging and event management. Both organisations are neutral, and the awards will be decided entirely on merit against the three D&AD criteria; is it a great idea? Is it beautifully executed? Is it relevant to its context?”

     

    Tim Lindsay

    Meanwhile, although a meeting was held with various stakeholders last fortnight, no date has been announced for either the Goafest or the Abby awards at the time of writing this report. There are unconfirmed rumours that some leading creative agencies may stay away if some conditions are not addressed.

     

    *Disclosure: MxMIndia is a Media Partner of Kyoorius

     

     

     

     

    We will go the critic route rather than the popular route: Kejriwal

     

    By Ravi Balakrishnan

     

    R Balakrishnan

    For D&AD, it’s a chance to raise its profile in India. In an interview in December 2012, Tim Lindsay, its CEO was aware that the award had lost traction particularly with the younger lot. Indian entries have been on a decline. And so, this is the first time the D&AD is backing an award in a different country. Given Lindsay’s agenda for revival, it’s not likely to be the last. What nobody intends changing though is the notoriously tough - some would say almost frustrating - standards that the work is measured against. The D&AD is globally reckoned to be among the stingiest award bodies. It’s gunning for a similar exclusivity in India. “We will go the critic route rather than the popular route,” Mr Kejriwal admits. “I’d rather not have an award in a category than reward something that’s not up to scratch.” The awards will be run by the D&AD using its judging formats and backend. For the first time, Indian work will face an 18-member jury with a 60:40 split in favour of international judges. While subject to tweaking, the main categories include print/print craft, outdoor, film/film craft, radio, direct marketing and activation, integrated and art direction.

     

    More importantly for an industry where scam has become the filthiest four letter word in some circles, it will include D&AD’s stringent policies to whet entries. As well as additional ruses to throw off persistent scammers. Kyoorius is toying with the idea of showcasing the shortlisted work in galleries across Mumbai, Delhi or Bengaluru, which could help weed out scams. It’s also considering an online gallery. Elephants are standing in for the pencils, D&AD’s much sought after trophy. The best of show gets a black elephant, the rest of the winners get blue and students stand to bag a red. Such an enterprise doesn’t come cheap. Entries are to be priced between Rs 7,000 and Rs 10,000. As long as all the criteria are fulfilled with approvals in place, anyone from individuals to marketers and agencies can submit work.

     

    Rajesh Kejriwal is certain the entries won’t touch the numbers seen by the Abby, but believes more is not necessarily good. He says, “If quality means a lesser number, so be it. I’d be happy to get around 1,500 to 2,000.” In keeping with the mission of the D&AD which is involved in industry training and coaching sessions in the UK, Mr Kejriwal says money from the awards will be ploughed back into talent development programmes, seminars and workshops.

     

    The Kyoorius advertising awards are timed to grab an industry that’s at least for the moment, severely disillusioned with its longest running show, the Abby, as well as its festival Goafest. Mr Kejriwal believes, “There’s space for a popular award and a critic award. Every country needs a festival and if it has an award, so much the better. But what is the purpose? How do you make it relevant and content rich? How can it go beyond beaches and beer?”

     

    Josy Paul
    Sajan Raj Kurup

    Most creatives we spoke to are optimistic about the Kyoorius advertising awards. Josy Paul, chairman and creative chief BBDO India says, “Whether we will participate in Abby is still up for discussion. But I would like to enter an award from D&AD. They have evolved into a show that’s looking at substantial market changing work.” Adds Sajjan Raj Kurup, founder, Creativeland Asia, “I haven’t taken an anti awards stand but an anti not-so-reputed awards stand. As long as jury members are credible, it doesn’t matter where they are from. It’s better than mandatory judges from every agency even if they are not qualified.”

     

    Mr Balki whose disdain for awards is well known remains contrarian. Asked if he will participate, he says, “I am not enthusiastic about D&AD in London why would I be about it in India? It’s not the name or the institution. What are the judging criteria? If D&AD cracks this, it will be successful. But I’d first want to know what they’ve cracked. It could be the Tibetan advertising festival; if they figure this out first, we’d sign up.”

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

     

     

  • Happy's Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design

    Happy launches Design Cell

    By A Correspondent

     

    Bangalore based boutique agency Happy just announced the launch of its Design Cell. This comes post the announcement of their Mumbai operations in January earlier this year.

     

    “We have been offering design services to many from the day we started. We’ve also been fortunate to win a few awards for our work in Design. We took our time to build a body of work and crystallize on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space” said Kartik Iyer, CEO, Happy.

     

    Happy’s Design Cell shall focus on offering services in the space of identity creation / Branding / Packaging and some amount of retail / environment design. It will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out ofBangalore.

     

    “Having a specialized design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch,” said Praveen Das, CCO, Happy.

     

    “Design is more than just making things look pretty. There is science behind effective design.India is at a stage where her people have begun to develop a strong aesthetic sense and appreciation for design. We believe that this will play a strong ancillary role in shaping the way Indian businesses look at branding and design as a key to drive growth,” added Mr Iyer.

     

    Happy’s work in design has been well noticed and appreciated in the past. The Lee Never wasted Bag went on to win many awards including a Cannes nomination. The Skinny jeans packaging they created for Lee also won a D&Ad nomination. Happy was also behind the new logo of online fashion retailer Myntra.com. The agency also created the logo and worked on the store experience of fashion retailer, Basics Life.

     

    Happy’s inner wear packaging design for fashion brand Basics 029 has also been appreciated and featured on most leading design websites in the world. Happy also recently won 2 bronzes in design at Goafest 2012 – one for direct mail and the other for environmental graphics.