MxMIndia

Tag: D&Ad

  • Getty Images partners with Next Photographer Award for the second year running

    F/Nazca Saatchi & Saatchi design creative campaign for Next Awards

    By A Correspondent

     

    Iconic photographs & film works from Nirvana, Guinness, Honda and Spike Jonze have made it to the 2016 D&AD Next Awards campaign. These works have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.

     

    Pedro Prado, Creative Director F/Nazca Saatch & Saatchi commented: “D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we’ve managed to create a campaign that touches the soul of future great names in the industry.”

     

    Tim Lindsay, D&AD CEO added: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”

     

    The posters will be supported by a social campaign, animations and films, the latter of these will be released in 2016.

     

  • Over four weeks, this course helps professionals develop skills around creating a narrative, communicating a brand by telling stories, engaging an audience and amplifying a message through digital media

    D&AD teams up with content partners to launch storytelling course on digital

    By A Correspondent

     

    On 16 November, design and advertising non-profit D&AD, with the support of Creative Skillset, will launch a free online course for professionals who manage brands across the creative industries and beyond, examining a fundamental challenge of all marketing and communications: how do you engage your audiences through story?

     

    Just as Christmas adverts start to hit our screens, the ‘Brand Storytelling: How to Use Narrative to Sell’ course will explore the power of storytelling in creating brand success. Over four weeks, this course helps professionals develop skills around creating a narrative, communicating a brand by telling stories, engaging an audience and amplifying a message through digital media.

     

    The course, hosted by FutureLearn features input from key creatives behind some of the biggest brand campaigns in the business, such as Peter Souter, Chief Creative Officer at TBWA London, Jon Kallus, Creative Director at Grey London and Al MacCuish, Chief Creative Officer at Sunshine. They share practical advice about how to create compelling stories that sell products, brands and values.

     

    During the course, theory and practical tasks will be supported using examples from D&AD’s extensive archive of award-winning creative work. You’ll also have the opportunity to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.

     

    Paul Drake, Foundation Director at D&AD commented: “A core objective of the D&AD Foundation is to remove obstacles that prevent people flourishing in design and advertising. We know that access to learning is key to achieving this aim. It is therefore really exciting that with the support of Creative SkillSet and a host of industry legends we have been able to produce D&AD’s first free online training course, accessible to all regardless of location or background. We hope that this exploration into storytelling enables us to close the skills gap and helps more people discover and exploit the power of story.”

     

  • MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD

    Kyoorius announces speaker lineup for MELT:2015

    By A Correspondent

     

    Kyoorius has announced the launch of readytomelt.com, a dedicated website for its upcoming festival, MELT: 2015. The site boasts a full lineup of speakers from all over the world, spanning a variety of events throughout the two days.

     

    MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD. Each day offers a variety of formats, including conferences, installations, seminars and workshops, which will take place simultaneously at Nehru Centre and DOME @ NSCI, SVP Stadium in Mumbai.

     

    Day 1 of MELT:2015, will feature HT Osmosis, a creative conference curated for advertising and creative professionals. Speakers include Chris Sanderson – Founder, The Future Laboratory, Dylan Berg – Lead Creative, 72andSunny, Huib van Bockel – Founder, The Social Brand and Daniele Fiandaca – Creative Social.

     

    Zee Mindspace, a day-long conference on 22nd May, has been developed specifically for marketing and media professionals. Speakers include Tom Goodwin – Head of Strategy & Innovation, Havas Media, Adam Ostrow, Chief Strategy Officer, Mashable, Sir Martin Sorrell – CEO, WPP, and Parminder Singh – Managing Director, Twitter SE Asia/India/MENA.

     

    A series of workshops and seminars will be conducted across the two days on topics such as mobile marketing, digital strategy, brand experiences, branded content, prototyping ideas, sonic branding, youth marketing, and photography, by the likes of D&AD, The Partners, FITCH, Getty Images, Mindshare, Metalworks, Kinetic, Happy Finish, and more.

     

    FUTURE Tense is another series of seminars focusing on emerging trends and innovations in technology, media and digital. Topics to be explored will include wearable technology, digital storytelling, augmented reality, big data and social media.

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder CEO of Kyoorius, said, “MELT has been conceptualized to help advertising, media, digital and marketing professionals learn – through lectures, discussions, case studies and workshops – how to marry their inherent skills and talent with emerging technologies.

     

    Tickets have been priced at INR 5,000 for one day and INR 8000 for both days. Online registrations will be open from Friday, May 8, 2015.

     

  • We asked this question to Vicki Maguire and six other international biggies who were in India to judge the Kyoorius Awards

    What international creative gurus think of Indian advertising

     

    When we met her over a drink on Saturday evening, Vicki Maguire, Deputy Executive Creative Director, Grey Advertising, London, seemed ecstatic about what she saw in the four days as Foreman (chairperson) of the Kyoorius Advertising Awards jury. In fact, she said in jest, some of the ideas she saw were very replicate-able internationally. The jury sessions saw Ms Maguire and her team of jurors having a long day at work. Little wonder we could get the responses to our questions only on Friday, the second-last day of the jury meet. The responses were received via mail to questions from Pradyuman Maheshwari

     

     

    How does Indian advertising compare with that abroad? What can we do to improve our awards tally at international fests Cannes Lions and the D&AD? As the jury for the Kyoorius awards concluded their work on Saturday, Dyanne Coelho asked the international jury members gathered for the advertising and digital categories to weign in on the scenario in our country.

     

    Melanie Clancy – Creative Director, BBDO Proximity, Singapore

    There’s been a lot of really interesting work across a lot of different digital touch points. There have been some great social concepts in particular, which I am quite excited to come across. Advertising is such a diverse space, it would be difficult to compare. Based on what I’ve seen, I would advise India to focus more on case study videos, keep the ideas very telescopic, and come up with concepts that you can share in a second. Not ideas that take too long to explain.

     

    Tim Doherty – Chief Creative Officer, Isobar, China

    In China, because of the political situation, there was a long time when there was no advertising. That’s a market that still is catching up. India, on the other hand, has had a long history of advertising. There’s amazing film and print work coming out of the country. China is still sort of coming of age; it’s just the first 15 years of advertising there. It’s my first time looking at so much Indian work, but I think that digital creative isn’t yet as ambitious as traditional creative in terms of craft, production quality, and I think a lot of that has to do with budgets. But the work I’m seeing here is definitely on par with that in China. Great work is always something that connects with your emotions. There’s no faking it. But simplicity takes a lot of effort. You’ve got to push the work and refine it over and over. That’s my advice.

     

    Andy Greenaway – Executive Creative Director, Sapient Nitro APAC

    I think India is very good at storytelling, and that shows. It has found its own voice, and that voice is a part of the things India is known for. That’s the strength of Indian advertising. I think it’s very different. Indian campaigns are bigger and more brand-oriented. Singapore is small, much more retail-focused. Singapore, where I work, is a smaller, but has invested heavily in technology, unlike India. If you look at TV advertising, India is far ahead of Singapore, whereas in digital, Singapore is ahead. D&AD is a very British show, and the Brits are well-known for their innovation and design, animation and graphics. I don’t think India’s known for that. India’s DNA is in words, storytelling and narrative. So it’s just two very different markets. The fact that India has won 19 awards at D&AD is good. But it’s not a numbers game. If you get in, you’re actually doing a good job.

     

    Joji Jacob – Group Executive Creative Director, DDB Group, Singapore

    The process of judging was really refreshing. The organisers at Kyoorius seem determined to set a benchmark with the quality of the work. I think the tie-up with D&AD makes it even better. The awards are big in stature. I was a bit disappointed with the quality of work. I’ve seen a lot of great work come out of India in the last couple of years, but I haven’t seen that this time. The quality of work at Cannes, where also I’ve been a judge, is much better. Here, there is a lot of work that has not been entered, and some work here has been entered just for the sake of entering. A bit of advice would be to provide a proper explanations for your entry. A lot of the entries that were in Hindi, were not properly subtitled. I think it’s important to spend a little more time in preparing the entry.

     

    Juhi Kalia – Executive Creative Director, JWT Singapore

    The work I’ve seen till now is very good, very emotional. Personally, I was happy to see a lot of work that is very positive for women. There was some funny and some well-written work, in Hindi too. I’ve come back to India after a long time, and I enjoyed watching the Hindi pieces. At the same time, like most shows, there were some work that made us say, ‘really, why?’. Indian advertising is at a great level. We’ve done really well internationally, and it’s getting better and better. It’s interesting to see that there is a digital session now as well. India is quite at par with its international counterparts in most categories. As for the D&AD, I think you have bad years and good years. If your work is genuine and authentic, and it comes from a place of honesty, then it will get recognised.

     

    Farrokh Madon – Creative Director, Independent, Singapore

    I started my career in India, but I’ve been out for 22 years. A lot of the advertising in the country has local insights and local backdrops, which is good because there is enough confidence in one’s own culture to do work that’s relevant to the people, and not blindly ape the West. Within that format, it would always be nice to experiment a bit. Things like music, to me, seem very formulaic – like I’ve heard it many times before. So even when one focusses on one’s culture, one cannot lose sight of innovation. One has to try and experiment and do things differently. Also, don’t worry too much about awards; focus on doing work that is fresh and original, and awards will come naturally. Originality should be the Holy Grail, and not the award.

     

    Tim Malbon – Co-founder, Made by Many

    We’ve looked at a number of entries and some of them really stand out. A lot of them are, however, the same. Some of the entries that we didn’t quite like have been talking about what advertising could do for you rather than the original idea and concept. But on the whole, we’ve seen some really strong work. If I had to compare India from a few years ago to the US and UK, I might have said that the US and UK are much farther ahead. But today, I feel that the gap is closing, and there’s no reason it shouldn’t completely disappear over the next few years. One bit of advice is that from what I see, a lot of the entries today seem to be made for the wrong awards. Try and think about entering your ad for the right award, and the right category, so that it gains the right recognition.

     

    Andy Sandoz – Creative Partner, Havas Work Club/ Deputy President of D&AD

    There is an interesting social commentary in Indian advertising, about the role of women in society or how women are perceived or even how men or women should act. Advertising should be a good social product. In digital there isn’t quite the same level of execution in India as it is in the UK. There is some strategic thinking and some good ideas, but not quite the same polish of execution that you might see elsewhere. That simply means they haven’t yet reached their potential. My advice to India from a digital perspective would be to continue to use digital to make the world better. Use digital to create tools of utility and engagement for people to empower themselves, improve their lives and their work. That’s the kind of work that is winning. That’s the kind of future we all want to see. Embrace the craft. Embrace the beautiful ability that digital has, to surprise people.

     

    There’s much anticipation for the second D&AD-Kyoorius Awards. Were there any broad rules – Do’s and Don’ts that you are set out for your jury?

    I’ve just come from judging D&AD in London, I got straight on a plane, so the experience is fresh in my mind. If D&AD and Kyoorius share any rules it’s:  “Good isn’t good enough”

     

    That sentiment holds true here as it does around the world. We’re not just here to celebrate work from the region , we are here to protect standards and champion brave work, talent and clients. To that point there is no room for scam work or for tactical voting. It’s all about the work. the idea. the execution and the relevance.

     

    How familiar are you with advertising in India? Your views on our advertising?

    I’ve worked on global accounts for years so I have a fair idea what’s happening across the world. I’m  also familiar with the Indian  work that has made its way out of advertising and into wider culture. That’s the beauty of the internet and the generosity of the creative community to share ideas that excite them. I’m looking forward to seeing local work that I’m not aware of from the local independent shops.

     

    While India has a rich past of storytelling and our advertising industry has attracted top draw talent, we don’t do very well at the international awards. In fact at the 2015 D&AD Awards, India has bagged only 19 Pencils, down from 25 last year. What would you attribute as the reason for this?

    Yeah, interesting question. I don’t believe it’s down to talent, or the lack of it. My guess  is it isn’t the work, D&AD was tough this year. A lot of work I rated didn’t pick up. I think work that is strong locally has to do itself justice when it’s presented.  If we have no cultural reference it’s hard to judge. So make sure your case studies  do your idea justice and explain  its relevance in your market. I’m seeing work already that I expect to do very well internationally but I’d tweak the case study or take a little more time on the  background set up. I think Tim Lindsey did a talk here last year… could your bronze be a gold. He’s spot on.

     

    I asked this question also to the Foreman last year: what are the values that D&AD brings to an ad award? And what would you say should the winner at the Kyoorius Awards be proud of (given the standards)?

    D&AD and Kyoorius share the same values. they come from the same place. They have the good and the future of the industry at their heart.

     

    A Pencil or Elephant brings a standard and an integrity. Creatives globally strive to reach these standards and  perhaps even more important clients can trust that creativity can be a driving force for their business and not just an agency vanity piece. All my fellow jurors have won at D&AD and want to give picking up an Elephant that same sense of achievement.  But we shouldn’t just see Kyoorius as a D&AD me-too. In many ways it’s faster and more directional than  D&AD. Three out of Eight of my fellow jurors are women. More than any jury I have ever sat on, including Cannes and D&AD.  That says  a lot. If you  win an Elephant, congratulate yourself. They can’t be bought and they are not given lightly.

     

    As the jury foreman of an Indian awards, did you prepare yourself in any way or would you say creativity has no language?

    When you are part of a global network you are used to looking at and interpreting ideas from many countries and many languages. Yes, creativity is universal. The crucial thing is to judge every piece in its context. Our local juries are invaluable. And vocal. Which is good.

     

    One of your jury members is Arun Iyer, who represents Lowe Lintas. The agency doesn’t participate in creative awards. What would be your message to agencies who do not participate in awards like D&AD-Kyoorius?

    A D&AD-Kyoorious award is no vanity piece. They can’t be bought.  The set the standard. They are also recognised by clients locally and globally. Creativity does have a value, great creativity adds value. It can have a dramatic effect on a business’s bottomline.  Of course it’s an agency’s choice, but it’s a no-brainer as far as I’m concerned.

     

    One last question: In India, we don’t have multiple national awards. This is only the second year we are having Kyoorius. Does the existence of multiple awards impact the participation of some agencies because of limited budgets for spends on entries?

    I’d urge any agency to look at quality, not quantity when it comes to carving up their awards budget. I’m a champion of Kyoorius because it is good for the industry. From championing brave work to education. I see a need for another award that does this, but I’ve also found an appetite amongst younger creative and agency folk here. I gave a talk  to some younger members of India’s creative community at Kyoorius, and at the end of the talk I told any member of the audience  they could take my email and keep in touch. I expected a couple to email me in a couple of week’s time. No. I’ve been inundated. How cool is that!

     

  • The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation

    Kyoorius announces Jury Tours and FYIdays for awards

    By A Correspondent

     

    Kyoorius, in association with D&AD, announced that the 2015 Kyoorius Advertising & Digital Awards jury sessions will be open to the public. Kyoorius will offer jury tours from 29th April to 1st May, and creative professionals also have the opportunity to interact and learn from the jury members, through a series of Kyoorius FYIdays which will also be held over the three days.

     

    The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation at Lower Parel in Mumbai. Unlike other awards shows, all jury members gather in Mumbai to review, discuss and recognize the best work entered over an intensive session. Last year, Kyoorius opened its doors to professionals, media and the community at large to observe jury members debate over entries as well as peruse some of the most cutting edge work in advertising and digital produced. This year, they have continued the tradition once again and made the sessions more interactive through the Kyoorius FYIdays.

     

    Jury tours will be offered at 10am, 2.30pm and 5.30pm on 29th April, 30th April and 1st May. Kyoorius FYIdays are led by specialist speakers on a defined subject as a series of seminars, workshops or training sessions. With a limited attendance of 80 people — Kyoorius FYIday becomes a perfect platform to interact more directly with the speaker, industry leaders, and peers.

     

    There will be five FYIday sessions, the schedule is as follows:

     

    29th April Day1

    9 – 945am: Tim Doherty – Chief Creative Officer, Isobar China

    6 – 645pm: Vicki Maguire – Deputy Executive Creative Director, Grey London

     

    30th April Day 2

    6 – 645pm: Andy Sandoz – Creative Partner, Havas Work Club & Deputy President, D&AD

     

    1st May Day 3

    9 – 945am: Andy Greenaway – Executive Creative Director, SapientNitro APAC

    6 – 645pm: Tim Malbon – Co-Founder, Made By Many

     

    Rajesh Kejriwal, Founder CEO of Kyoorius, said, “Kyoorius and D&AD are committed to providing the Indian creative community a completely neutral and transparent platform. These tours allow anyone to observe exactly what happens at the Kyoorius Awards jury sessions and be a part of the action.

     

    At the same time, we strive to create opportunities to inform and stimulate local talent. This year we’ve introduced a series of FYIdays conducted by our Advertising & Digital Awards jury members – a chance to meet and interact with some of the most respected creative minds in the world. These sessions are completely free to attend and I encourage everyone to sign up.”

     

  • Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards

    Now, an Award for Award Shows

    By Amit Jaffna

     

    There are award shows and award shows and award shows. So which one is the best? According to information that’s just come in, there are now award shows for all categories for the advertising business is contemplating two set of awards. One for award shows and the other for best food at award shows. While certain event awards do recognise award shows, this is a special show only for awards, including the film awards.

     

    According to the grapevine, at least two media groups are being approached to conduct the award – one of these is a leading trade media group and the other is a well-known magazine in the world of business.

     

    The best food category will have well-known chefs as jury. It’s likely that the food at the Award of Award shows is going to be prepared and served by Masterchef India participants. That will be part of the drill of the show and celebrity chefs will guide participants to ensure the food is of the highest order.

     

    Meanwhile, for the award of awards, the entry fee will be Rs 50,000 per entry. “This is because an award-winning award show will naturally attract top sponsors. So 50k is peanuts,” said a source. The entry fee for award shows run by charity organisations, community clubs etc is Rs 500 only. “That is our service to society.” As a first, an international audit firm will ensure the judging process is followed. D&AD was approached, but, while they recognise creativity and innovation, this concept was too innovative. “The unique thing about this awards is that only those award entries which have been entered will be judged,” said another source close to the development. “This is a significant step taken towards transparency. We are of course also having a critics’ award where a jury will decide on the award depending on a variety of factors.” Click here to read the rest of this report.

     

  • Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor

    Kyoorius launches Melt, 2-day ad, media & marketing festival

    By A Correspondent

     

    Transmedia Fine Papers-promoted Kyoorius has launched Melt 2015, a festival of creativity for the advertising, media, digital and marketing industry in partnership with Zee Entertainment, media services conglomerate GroupM and London-based creativity body D&AD.

     

    The festival will take place on May 21 and 22 in Mumbai at the National Sports Club of India (NSCI) and neighbouring Nehru Centre, culminating in the Kyoorius Advertising and Digital Awards night on May 22 at the NSCI. “We expect over 5000 people over the two days which will be packed with seminars, exhibitions and workshops,” said Rajesh Kejriwal, Founder and CEO of Kyoorius who has curated the event, adding that the intent is to build the event around four pillars: Learning, Networking, Showcase and Celebration. “Our objective is to see everyone carry a key takeaway from each of these buckets,” said Kejriwal. The Kyoorius Awards will continue to have Colors as the presenting sponsor.

     

    Punit Goenka

    Said Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL): “Zee is proud to partner with Kyoorius at Melt 2015, which promises to be India’s largest celebration of creativity. Zee Melt offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.“ Zee is also hosting the third edition of its Mindspace series at Melt with leading marketing heads from global and Indian corporations in attendance. “We are also looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which Zee will then evaluate,” Goenka said.

     

    Added Tim Lindsay, CEO of D&AD in a statement: “Engaging the wider marketing communications industry in a conversation about excellence – in insight, creativity and execution – can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about.” Like last year, the judging process of the event will continue to be powered by D&AD.

     

    CVL Srinivas

    Talking of GroupM’s association with the event, CVL Srinivas, CEO, GroupM South Asia said that while there is a lot of talk about digital media, technology and data, “ultimately, ours is an ‘ideas’ business. We continue to support many initiatives that act as a rich learning ground for the industry. We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era.” GroupM in partnership with HT Media Group and Kyoorius will conduct a print advertising contest, where entries will be invited from not only the creative community in advertising, but from young professionals who have a great print idea to share on the given brief.

     

    While attempts are made to not compare Melt with Goafest officially, the three-day festival held in April in Goa by the Advertising Agencies Association of India and the Advertising Club, industry persons are looking forward to both events. Srinivas believes it’s incorrect to compare the two and said GroupM is actively associated with both events as also with many such initiatives. Said Goenka: “We are confident of what Melt is going to deliver for the industry, and that’s why Zee has chosen to partner it.” And Goafest? “We’ve been associated with it in the past, and will continue our association with it,” Goenka clarified.

     

    Elaborating on the way he has built the festival, Kejriwal said Melt has no sponsors. “We only have partners. So, Zee is a principal partner, GroupM and D&AD are strategic partners, then there are other partners who are bringing in content in some way or the other.” The IP of each of the events at the fest will be owned by the partners, he added.

     

    Partners include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, Youtube, Google, BARC and many more in the pipeline. Details on Melt can be accessed at readytomelt.com.

     

  • D&AD CEO Tim Lindsay to host two special seminars in Mumbai and Delhi on how to impress global juries

    D&AD and Kyoorius FYI day to unveil secrets on ways to win awards

    By A Correspondent

     

    D&AD has announced two special seminar events in partnership with Kyoorius FYI day, unlocking the secrets to impressing the juries at the world’s biggest awards shows.

     

    Hosted by D&AD Chief Executive Tim Lindsay, the session will help one understand what jurors look for in submitted work, how the dynamics of a large and multinational jury differ from domestic and how juries compare work when arriving at a final decision.

     

    Each seminar lasts two hours and offers invaluable insight into how to tell stories about your entries that global juries can understand, as well as a chance to put questions to the head of one of the industry’s toughest and most prestigious award shows.

     

    Tim Lindsay

    Tim Lindsay, Chief Executive of D&AD commented, “I’m delighted to be travelling over to India once again, this time to take part in a special edition of Kyoorius’ FYIday. Over the past few years through our partnership with Kyoorius I’ve been able to experience first hand some of the fantastic creative work that is being produced by Indian agencies. I’m in no doubt that the quality is high enough to win honours at the world’s biggest shows and these sessions will give you the confidence and insight to go out and do just that.”

     

     

    Rajesh Kejriwal

    Commenting on this, Rajesh Kejriwal, Founder CEO, Kyoorius said, “Story telling is the most critical part about the entries for any awards. It can completely change the outlook of an entry. We’re very happy to have Tim Lindsay on board to share his expertise and guide the industry.”

     

  • Indian creativity will be well represented with six creatives, including one jury foreman

    Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards

    By A Correspondent

     

    D&AD has revealed the global line-up of creatives set to take part in the 53rd edition of its Professional Awards.

     

    In keeping with tradition, the D&AD Awards will be judged by some of the international creative communities’ highest profile members. They include: Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Marketing); Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing); Harriet Devoy, Creative Director at Apple Europe (Branding); PJ Pereira, Chief Creative Officer at Pereira & O’Dell (Digital Marketing); Jonathan Kneebone, Co-Creative Director at The Glue Society (Film Advertising Crafts).

     

    Following a hugely successful 2014, which saw Indian agencies pick up 25 awards, Indian creativity will be well represented with six creatives, including one jury foreman: Jury Foreman: Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising); Meera Sharath Chandra, Founder & Chief Creative Officer at Tigress Tigress (Digital Advertising); Preeti Vyas, CEO at Vyas Giannetti Creative (Crafts for Advertising); Senthil Kumar, Executive Creative Director at JWT Bangalore (Film Advertising); Sonal Dabral, Chief Executive Creative at DDB Mudra Group (Outdoor Advertising); Ektaa Aggarwal, Creative Director at Landor Associates Mumbai (Branding);

     

    For 2015, a new category has been introduced for Branded Film Content & Entertainment. First appearing in 2011 as a sub-category, TV, film, online and documentaries will now be judged by a standalone jury, in addition to a new tactical sub-category.

     

    To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.

     

    TV & Cinema Advertising category has been renamed to Film Advertising and features a new Tactical sub-category for film advertising. There is a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts and, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced within Music Videos: Direction and Production Design.

     

    Tim Lindsay

    Tim Lindsay, Chief Executive at D&AD, commented, “The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence.”

     

  • New Pencil line-up for 2015 designed to bring clarity to award levels

    D&AD to introduce Wood and Graphite additions to the Pencil family

    By A Correspondent

     

    D&AD is set to replace its In Book and Nomination Awards with two newly designed Pencils as part of an Awards-wide refresh, bringing better clarity and coherence to the existing levels.

     

    Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood and Graphite Pencils at the equivalent bronze and silver levels, bringing them into line with the Yellow, White and Black Pencil structure. The new Pencils are designed by Turner Duckworth and will be incorporated across all of D&AD’s Award programmes, including the New Blood Awards and the new Next series of Awards, launched earlier this year.

     

    The new line-up is as follows:

    :: Wood Pencil (formerly In Book): Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
    :: Graphite Pencil (formerly Nomination): Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
    :: Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most outstanding work that achieves true creative excellence.
    :: White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
    :: Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.

     

    In addition to the two existing special Awards:

    :: Most Awarded: Presented to the top advertising agencies, design studios, production companies and clients of the year. This award is calculated using a weighted system with points awarded for each Pencil won.
    :: President’s Award: A golden Pencil awarded for an outstanding contribution to the creative industries, as selected by the D&AD President.

     

    Tim Lindsay, Chief Executive at D&AD, explains the changes: “The D&AD Pencil is a universal icon that resonates across our industry as the pinnacle of creative achievement. D&AD is renowned for being the toughest, most rigorous show around, yet In Book and Nomination, as awards, are often undervalued or simply misunderstood. So we set out to rectify this, but without handing out more awards and without compromising our existing Pencils.

     

    “We wanted to make things clearer, but stubbornly, not by adopting the same system as everyone else, for the very good reason that we’re D&AD. We like to be a bit different. It wouldn’t feel right to revert to convention, with our twin icons, Yellow and Black, already sitting outside of it.

     

    “Admittedly, finding a satisfactory solution hasn’t been easy. But our new Wood and Graphite Pencils strike the perfect balance of being instantly recognisable and achieving that degree of clarity, but with a D&AD twist.”

     

  • Andy Sandoz, Creative Partner at Work Club announced as D&AD Deputy President; Rosie Bardales, Dan Germain & Nils Leonard among newly elected Trustees

    D&AD President Mark Bonner aims for crossover appeal

    By A Correspondent

     

    D&AD President Mark Bonner and CEO Tim Lindsay

    New D&AD President Mark Bonner has pledged to celebrate the new breed of 21st century creatives as he begins his term, intending to commemorate the profession’s heritage, champion its present and safeguard its future.

     

    Mark Bonner is a true D&AD success story, having begun his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. Alongside fellow designers Jason Gregory and Peter Hale, whom he met at the Royal College of Art, Mark co-founded GBH in 1999. With four Yellow Pencils to its name, GBH has since consistently ranked as one of the UK’s top creative design agencies.

     

    Now, Bonner’s career has come full-circle. After being elected as a D&AD trustee in 2011, he follows in the footsteps of design legends such as Michael Johnson, Michael Wolff and Rodney Fitch in taking the reins as President of the global not-for-profit creative association.

     

    Mark Bonner, D&AD President and co-founder of GBH, commented, “As a designer, the Yellow Pencil has always been the ultimate aspiration… but having won some, now it’s winning a Black Pencil that keeps me awake at night. D&AD has been a big inspiration in my career, so to take on the role of President of this great association is a real honour.

     

    “As President, I’m interested in exploring the space beyond the disciplines, the ‘white space’ in-between. Creatives have always instinctively defined themselves by a category or a skill, but we’re in an era where convergence within communications is all encompassing. Our industry is thriving thanks to a generation of creatives and clients that collide the disciplines in order to cut through. Today, the only creative discipline that really matters is excellence.”

     

    Work Club Creative Partner Andy Sandoz has been announced as incoming Deputy President of D&AD. Serving as deputy for the next 12 months, Sandoz will take over as President in September 2015. In addition, there are seven new creatives elected to sit on the D&AD Board of Trustees, which are: Rosie Bardales, Executive Creative Director and Partner, BETC London, Harriet Devoy, Creative Director of Design, Marketing Communications, Apple EMEA, Thomas Fitzmaurice, Junior Designer, Interbrand [New Blood Trustee], Dan Germain, Global Head of Brand and Creative, Innocent, Andrew Lawrence, Creative Director, Elmwood, Nils Leonard, Chief Creative Officer, Grey London and Steve Vranakis, Executive Creative Director, Google Creative Lab

     

  • D&AD introduces 16 new sub-categories for 2015 edition of world-famous Awards

    D&AD opens call for entries for Annual Professional Awards

    Entries for the 53rd D&AD Annual Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape.

     

    New media continues to play a large role in shaping creativity and with such adiversearray of outstanding campaigns continuing to emerge in this space; D&AD has created a new jury and category for Branded Film Content & Entertainment. TV, film, online and documentaries will be recognised at next year’s awards, in addition to a sub-category for Tactical Branded Film Content & Entertainment.

     

    Meanwhile, the White Pencil–Creativity for Good award has proved a good success at the D&AD Professional Awards. Since its launch in partnership with Unilever in 2012, the White Pencil has grown from a single brief to an entire movement, whilst producing two Black Pencil winning campaign sin 2014.

     

    With its popularity increasing with each year, the category has expanded from two to five sub- categories. With the ambition to encourage more entries from big businesses, the jury now distinguishes between work for NGOs and brands across both advertising & marketing communications and design. Service Innovation is also a new addition, introduced to recognise service products that seek to build brands and businesses by doing good.

     

    Innovation was richly represented in 2014, with the three new categories introduced across digital and integrated juries producing two Black Pencil sin ‘NS/Pro Rail’ and ‘The Most Powerful Arm’. To further celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through there vamped Integrated & Innovative Media jury.

     

    Also, the TV & Cinema Advertising category is renamed to Film Advertising and features a new Tactical sub-category for film advertising that features are al-time, rapid reaction to breaking news.There is also a new sub-category Casting for Film Advertising introduced within Film Advertising Crafts.

     

    Also, following its successful re-addition at the 2014 Awards, there are two new sub-categories introduced with in Music Videos. Direction and Production Design for Music Videos take the number of sub-categories available for entrants to seven.

     

    Tim Lindsay, CEO of D&AD commented, “There were two stand out themes at last year’s awards: innovation and creativity for good. Across the board we saw some exceptional demonstrations of the power of creativity to push boundaries through ideas that fundamentally change peoples’ behaviors for the better.”

     

    “In 2014, we saw White Pencil winners also awarded the ultimate accolade of a Black Pencil for the first time, but we don’t want to stop there. We want to see even more inspirational and innovative ideas that raise the bar even higher. Infact, one challenge I’d like to set is to see White Pencil winning work from brands, as well as NGOs and charities. Show us just how influential creativity can be by proving how you can do well by doing good, too.”

     

    All awarded work appears in the D&AD Annual, released annually in September and is available to purchase exclusively through D&AD.

     

    Work entered in to the 2015 D&AD Awards must have been commercially released between 1 January 2014 and 28 February 2015 and been produced in genuine response to a client brief. It must not have been entered in previous years. Submissions should be made in their original language by 18 February 2014. The Awards cost from just £ 85 to enter this year.