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Tag: Coca-Cola India

  • Until recently with Nestle, Chandrasekar Radhakrishnan has been appointed to the position of Vice President – Strategy & Insights, Coca-Cola India & South West Asia

    Chandru chala Coca-Cola!

    By A Correspondent

     

    Chandru chala

    Coca-Cola India announced changes to its leadership structure. Chandrasekar Radhakrishnan has been appointed to the position of Vice President – Strategy & Insights, Coca-Cola India & South West Asia. Until recently with Nestle, Chandrasekar (or Chandru as he’s known in the A&M fraternity), will take charge of the strategic initiatives for the company to accelerate the pace of innovation and assess opportunities to offer a much broader and deeper portfolio of beverages for the consumers.

     

    Announcing the change, T Krishnakumar, President, Coca-Cola India & South West Asia said: “We believe there are significant opportunities that lie ahead of us to grow our portfolio and meaningfully penetrate the market. These changes will address developing business needs and pave the way to develop a stronger portfolio for the future. It also reinforces our commitment towards investing in talent development.”

     

    Sundeep Bajoria

    Also, Sundeep Bajoria, a veteran in the Coca-Cola system, has taken over as Vice-President – South West Asia (SWA) Operations from his earlier role of Vice President Strategy and Insights.

     

     

  • As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment

    Sprite shows Indians how to beat the heat with six ad films

    By A Correspondent

     

    Coca-Cola India announced the launch of a new campaign ‘Refreshment Full. Garmi Gul’ for Sprite.

     

    As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment. Commenting on the launch of the new campaign, Abhijit Datta, Director Flavours, Coca-Cola India said: “The idea around this campaign was to communicate Sprite’s promise of being the ultimate refreshment, and doing it in a way that underscores our authenticity and attitude. We wanted to reorient our storytelling style – creatively magnifying the difficult job Sprite has to Refresh us all in the scorching heat of the summer, which is a monumental task!”

     

    Commenting on the idea behind the TVC Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather, Delhi said: “For this summer campaign, we decided to focus on the core refreshment benefit of Sprite. The challenge was to communicate this simple benefit in an engaging and interesting manner and in the typical witty Sprite tone. After many iterations we decided on comparing the uselessness of various strange objects to the usefulness of a bottle of Sprite when it came to refreshing people in the hot Indian summer. The choice of the strange objects was not arbitrary. We chose those that made us giggle the most.”

     

     

  • The newest campaign ‘Chadha Le Taazgi’ features a contemporary version of a popular Bollywood classic

    Limca does a freshness take in new TVC

    By A Correspondent

     

    Coca-Cola India has announced the launch of a new campaign for Limca. The new campaign ‘Chadha Le Taazgi’ is aimed at elevating the brand’s positioning as the ultimate thirst quencher that offers freshness and rejuvenates people.

     

    Commenting on the launch of the new campaign, Abhijit Datta, Director – Flavours, Coca-Cola India said: “With its light-hearted and relatable campaigns across the years, Limca has always touched our hearts. The brand and the product have a deep-rooted connection to India and it is widely acclaimed for its unparalleled ability to extinguish thirst, and leave you feeling fresh. We are continuously evolving our storytelling with consumers and inspiring them to enjoy themselves with our refreshing and great tasting portfolio beverages. The new TVC is being aired both on television and digital platforms”.

     

    Added Amit Nandwani, Executive Creative Director, Leo Burnett on the TVC: “With the new Limca campaign, we’ve tried to bring the playfulness, romance and signature splash back to the brand. Set to a modern rendition of a Bollywood classic, the film seeks to bring alive Limca’s promise of water-like freshness in a fun and engaging manner.”

     

     

  • A refreshing new take on relationships with #ShareACokeIndia campaign

    Coca-Cola focusses on refreshing relationships through latest campaign

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for its recently launched ‘Share A Coke’ initiative. #ShareACokeIndia is the Indian version of Coca-Cola’s global campaign, which has been reinvented to connect with the Indian consumers. With the theme ‘Har Rishta Bola, Mere Naam Ki Coca-Cola’, the narrative draws upon the significance of relationships for Indians and reignites them by creating moments of happiness that comes from sharing a Coke.

     

    Explaining the thought behind the campaign, Ajay Bathija, Director-Colas, Coca-Cola India & South-West Asia said: “Share A Coke campaign has sparked imagination across the globe and received overwhelming love from the consumers. We are delighted to bring this campaign to India and create more ways for people to enjoy their special moments of togetherness with the people they care about. The new TVC captures the essence of unique relationships and celebrates connecting people together in a new way. It is this refreshing take on changed nuances of relationships that is the core of our communication.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & CCO McCann Worldgroup added: “The core of Coca-Cola communication has always been about magical moments in relationships between people. Share A Coke campaign is also about the true meaning of relationships and the charm in how we express those emotions. The brand again plays the enabler of that magic between people and their relationships”.

     

     

  • This is said to be the first home grown brand to be offered in a No Sugar variantCoca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

    Coca-Cola launches campaign for no-sugar variant of Thums Up

    By A Correspondent

     

    Coca-Cola India announced the launch of Thums Up Charged No Sugar, its home-grown beverage to be offered in a no sugar variant

     

    Commenting on the launch, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca Cola India & South West Asia, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. The launch of Thums Up Charged No Sugar not only marks the expansion of our product portfolio but also demonstrates our efforts to innovate products locally that meet changing consumer tastes and preferences. This is a significant milestone for us in our sugar reduction strategy and I am delighted to announce that leading this journey is our very own home grown brand Thums Up.”

     

    Added Vijay Parasuraman, Vice President-Marketing at Coca-Cola India & South West Asia: “Last year, we introduced Thums Up Charged to celebrate the forty thunderous years of the iconic brand Thums Up and were elated to see the love amongst our consumers. We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. Additionally, we are supporting the brand by going beyond the traditional marketing practices and directly engaging with the consumers through interactive platforms and innovative formats.”

     

    Commenting on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said, “Just like the effervescence that rises to the top in a bottle of Thums Up Charged No Sugar, the heroes too rise when it is time to prove themselves. Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Through this TVC, we have tried to achieve this in a visually gripping manner. The film is an association between two huge and exciting brands – Marvel Avengers and Thums Up Charged No Sugar. There is a palpable excitement, energy, action and joy that both bring to their fans.”

     

     

  • The newly launched e-magazine focuses on customised and relevant content for Indian consumers

    Coca-Cola launches new digital journey

    By A Correspondent

     

    Coca-Cola India announced that it has launched the “Journey” digital magazine for local audiences. “We are a consumer-centric company and thus need to have engaging conversations with consumers,” said Ishteyaque Amjad, Vice-President, Public Affairs and Communications, Coca-Cola India and South-West Asia. “We understand that people want to know more about us and we are facilitating that better. The most definitive source of knowing our stories is through us. Coca-Cola India Journey is a sincere attempt to tell our stories in an engaging and fun way. Besides that, there are easily comprehensible infographics, blogposts along with a lot of interesting pictures and videos that make for total infotainment.”

     

    While Coca-Cola India Journey will continue to include corporate content such as corporate news, latest announcements, product information, executive bios, and general information, its look-and-feel will be like that of a digital magazine.

     

    Among other things, there is an interesting section called Rumours which takes on questions like Will a tooth left in Coca-Cola overnight dissolve? Remember those Whatsapp scary posts on Whatsapp?

     

  • The previously-launched ad in the series has managed to garner more than 25 million views on digital channels till now

    Coca-Cola expands its ‘elevator’ experience in Punjabi

    By A Correspondent

     

    Coca-Cola India launched the ‘Elevator’ commercial with DiljitDosanjhin a vibrant Punjabi flavour. The ad is a follow-up to the elevator themed ad with DeepikaPadukone under “Taste the Feeling” campaign which highlights the role of Coke in setting off camaraderie between a celeb and their fan. The previously-launched adin the series has managed to garner more than 25 million views on digital channels till now.

     

    The narrative opens with Diljit being followed by photographers outside a hotel. To escape, Diljit quickly rushes into an elevator and notices a housekeeping attendant with a service trolley inside the elevator. Suddenly there is a glitch and the elevator stops in between the floors. To lighten up the environment, the housekeeper offers a chilled bottle of Coca-Cola to Diljit. Diljit looks pleased with the gesture. He really needed a Coca-Cola right now. This is followed by great camaraderie and cheerful dancing by the two. The popular Punjabi music in the story lifts the feeling and adds to the entertainment quotient. Coke is at the centre of the advertisement which is designed to spread the message of breaking social barriers to foster a strong connect with each other and the carefree spirit within us.

     

    The campaignwill be launched on digital platforms with the exciting teasers featuring DiljitDosanjh, followed by a pilot run of the on-ground consumer engagement activities leveraging augmented reality. The consumers may also get a chance to meet Diljit by participating in many contests and activities that the company is planning to organize.

     

    Explaining the thought behind the campaign, Debabrata Mukherjee, Vice President- Marketing, Coca-Cola India, added,“Diljit is an inspiration to millions of youth in the country and we really value his association with the brand that stands for positivity and youthfulness. The commercial brings out the message of optimism, happiness and making regular moments special with the simple act of sharing a Coke. We hope the commercial will find favour with our audience that loves lively Punjabi music, spirited dancing, and a beautiful story with Coca-Cola in the centre.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer – India, McCann, who supervised the creativesof the campaign said “The new Coca-Cola Elevator campaign captures a tale of togetherness between total strangers. The light-hearted film features DiljitDosanjh as himself, where a fan bumps into his heart-throb in an elevator. Coca-Cola breaks the ice and makes the connection between the celebrity and the awe-struck fan special. The choice of music and dance make the film truly enjoyable.”

     

    Sharing his experience, Diljitsaid, “The ad was so much fun to do. It is a beautiful paradox that two strangers inside an elevator warm up to each other because of Chilled Coke. I had a great time with my elevator buddy while enacting the script. And it goes without saying that Coke is truly refreshing and I love drinking it.”

     

  • There have been rumours that Salman Khan was being re-considered for the endorsement given the need for a younger star like Ranveer Singh

    Salman will not endorse Thums Up any longer

    By A Correspondent

     

    Salman Khan will no longer be endorsing Thums Up. On Wednesday evening, the Coca-Cola India, owners of the Thums Up brand, and Salman Khan issued a joint statement noting: Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio In light of this, both parties have mutually decided not to renew their current contract.

     

    There have been rumours that Salman Khan was being re-considered for the endorsement given the need for a younger star like Ranveer Singh.

     

    The rival brand that the Coca-Cola India statement hints at is Appy Fizz which is one of the key sponsors of Bigg Boss, the nightly reality show on general entertainment channel Colors.

  • Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar

    Deepika plays to the festive tune for Coca Cola’s latest campaign

    By A Correspondent

     

    It’s that time of the year again, when festivities, celebrations and joyful togetherness fill the air. And it’s also that time  of the year when the soft drink giants come up with new advertising campaigns to leapfrog consumption. Coca-Cola has unveiled a new campaign promoting its ‘Taste the Feeling’ credo.

     

    The campaign sees Deepika as a young confident girl who along with her brother end up at a wrong house. Blissfully unaware of this fact, both are welcomed warmly by the hostess, portrayed by Renuka Shahane, however the brother soon realises the mistake. Before they can make a quick exit, the sight of the bubbly Coca-Cola being poured for them captivates Deepika, rendering her unable to take her eyes off the drink.

     

    Talking about the new campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India, said: “Making every moment special is our core belief and this year’s social occasions campaign reiterates how Coca-Cola is the perfect companion for the both friends and strangers alike. It not only helps bring people together but also provides a great uplifting refreshing beverage experience. Standing strong as the preferred choice of beverage for guests, this campaign is a testimonial to how Coca-Cola brings about the feeling of celebrations and makes everyone feel right at home.”

     

    Commenting on the campaign, Prasoon Joshi, Executive Chairperson and Creative Director, President, McCann Asia Pacific added: “We as Indians take pride in guesting or mehmaan-Nawaazi. The new TVC takes a different spin on guesting. We have looked at it purely from a guest’s point of view & accentuated the desirability for Coca-Cola, in a fun way. The ability of Coca-Cola to bring people together and make moments special remains at the centre, like when Deepika says in the ad ‘aise hi chalejaate toh Coke buramaan jaata!’”.

     

  • The concept revolves around leveraging VIO's 'Real Milk. Real Protein.'benefit to enable today's fast-paced, multi-tasking youth to 'Run With It' and lead an active lifestyle

    VIO announces its India foray with an integrated campaign

    By A Correspondent

     

    After a successful pilot launch earlier this year, VIO – the ready to drink, flavored milk offering from Coca-Cola India launched its maiden ad campaign on July 24th which is being aired in Andhra Pradesh and Telangana along with the digital launch in other states. Building on the goodness of milk protein and the energy provided by it, the campaign focuses on the proposition ‘Run With It’. The concept revolves around leveraging VIO’s ‘Real Milk. Real Protein.’ benefit to enable today’s fast-paced, multi-tasking youth to ‘Run With It’ and lead an active lifestyle.

     

    Emphasizing on the power and strength required for leading a multi-tasking lifestyle, the TVC showcases the protagonist in multiple scenarios and his ability to accomplish fast paced, intense activities such as running, cycling etc. with the help of VIO. As the protagonist transitions from one activity to the other, VIO flavored milk gives him the power to navigate through the race of life.

     

    Speaking about the campaign, Abhishek Jugran, Director – Liquid Foods, Coca-Cola India and South West Asia said, “VIO aims to establish new consumption occasions for the consumers, over and above the standard in-home consumption. The product is packed with Milk Power and targeted for on the go consumers. It ensures that we cater to the target consumers’ preference for products that offer functional benefits, and yet are differentiated. We have put in a new dimension to the traditional beverage right from the brand name, VIO – an easy to pronounce, disyllabic word that is contemporary and aspirational, along with a refined and attractive Visual Identity System.  Through the latest ‘Run With It’ campaign, we aim to build higher brand recall and awareness about VIO through TV, print and digital platforms. We expect VIO to set the trend in making out of home, on-the-go milk consumption in vogue for consumers for different age groups across the social strata”.

     

    Conceptualized by Swapan Seth of Equus, the film has been directed by Marlon Rodrigues and produced by the production house – Show and Tell. The 360 degree campaign leverages mass media on larger than life OOH sites in Maharashtra, Goa, Andhra Pradesh and Telangana. The campaign also leverages key social media platforms including:

     

    The new offering further expands Coca-Cola’s existing portfolio of beverages, providing consumers more choices. VIO is now available in over 30 cities across the country.

     

  • Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

    Coca-Cola announces senior leadership changes

    By A Correspondent

     

    Coca-Cola India announced senior leadership changes in keeping with its focus on providing more choice to consumers. Deepak Jolly, currently Vice President, Public Affairs & Communication has been entrusted the responsibility of setting up a new function within the Company which will promote its growing portfolio of niche brands within the franchise bottling territories. Deepak will continue to report to Venkatesh Kini and will take over his new responsibility starting November 1, 2015. The Company already has an established portfolio of premium brands like Schweppes Tonic, Schweppes Gingerale, Schweppes Soda and soon to be launched Fuze Tea.

     

    Deepak is a veteran of the Coca-Cola system who has led the Public Affairs & Communication function within the company for over 10 years.  He joined Coca-Cola India at a time when the Company was facing significant challenges and helped turnaround the business by focusing on reputation management. Over a career spanning more than three decades, he has worked with top corporates like Hindustan Unilever, PepsiCo, Godfrey Philips and Bharti Airtel. In preparation for his new assignment, Deepak will soon attend an executive leadership program at a leading University in USA for a period of six weeks.

     

    Ishteyaque Amjad, who has joined Coca-Cola India, will take over the responsibility of the Public Affairs & Communications function for India and South West Asia. Ishteyaque most recently was Director Corporate Affairs for Cargill, based in Singapore. Ishteyaque joined Cargill in 2008 to establish the Corporate Affairs function for their India business. He launched Cargill’s ‘Nourishing India’ program that aimed to provide solutions for food and nutrition insecurity. In a career spanning more than two decades, he has held senior roles in companies such as HCL Enterprises and Essar Group and also served with the Indian Army. He is a Post Graduate from Symbiosis Institute of Management Studies in Pune and a Bachelor of Economics from Aligarh Muslim University. He is also an alumnus of the Indian Military Academy, Dehradun.

     

    Announcing these changes, Venkatesh Kini, President, Coca-Cola India and South West Asia, said, “Deepak has accepted the responsibility to lead the premium and niche segment in the franchise bottling territories. In many ways, he is returning to where he started his career from – the Operations and Sales role in a large FMCG Company. I wish him the very best as he takes up a very challenging new assignment. I also welcome Ishteyaque Amjad to the Coca-Cola family. He has solid credentials and will make a great addition to our leadership team.”

     

  • In its latest campaign , the brand seeks to add a zing factor to snacking by showing a group of youngsters enjoying a snack together with a bottle of Fanta

    Snack time is play time, says Fanta

    By A Correspondent

     

    Having splashed their bubbly characters across television screens all of last year, beverage drink Fanta is back with a renewed proposition this time too.

    In its latest communication campaign — Snack-time Fanta-time, the brand seeks to add a zing factor to snack time by showing a group of youngsters enjoying a snack together with a bottle of Fanta. What would be new this time around would be the introduction of a new character – the mom – who would be essaying a central role in the campaign.

     

    Speaking on the launch of the campaign, Debabrata Mukherjee, VP – Marketing & Commercial at Coca-Cola India & SWA, said, “Snack times are moments full of play and fun energy that represent brand Fanta. Our global body of work on Fanta ‘Play’ has been appreciated world over and this year, we have taken the core proposition further by building in local consumer insights set in the Indian context.”

     

    The new campaign has been conceptualized by Ogilvy & Mather led by Ajay Gahlot, Executive Creative Director; Shailendar Mahajan, Senior Creative Director and Riazat Khan, Creative Director and produced by Nomad Films. The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. With its upbeat and playful tempo, the jingle has been rendered into seven languages including Tamil, Kannada, Telugu, Punjabi, Hindi, Marathi and Gujarati.

     

    Speaking about the campaign, Ajay Gahlaut – Executive Creative Director, Ogilvy & Mather said, “Fanta is a brand that offers a lot of creative fulfillment. This time around, we got an opportunity to produce a TV commercial with the famous Fanta characters to suit Indian sensibilities.”

     

    The new campaign will reach out to the consumers through an array of touch points including television ads, outdoor, radio, activation and social media.