MxMIndia

Tag: Coca-Cola India

  • Supports inclusion, diversity in sports

    Thums Up salutes Paralympic Athletes

    By Our Staff

     

    After its #PalatDe campaign at the Tokyo Olympics 2020, homegrown cola brand Thums Up has now partnered the Tokyo 2020 Paralympic Games. Through this partnership, Thums Up aims to encourage inclusion and salute the real heroes of Tokyo 2020 which started yesterday (August 24) and is on till September 5.

     

    Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and South West Asia said: “We are extremely proud of this strategic partnership with Tokyo 2020 Paralympic Games and the Paralympic Committee of India, it is our way of standing in solidarity and saluting the sheer grit and determination of these athletes who have come from different walks of life but showcase the same heroism against all odds and challenges. As an extension of the Olympic Association, we treat the Paralympians at parity with any other athlete fighting their naysayers and representing India at this global sporting event.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “#TaanePalatDe is our ode to the heroes of Team India who have overcome all odds to represent India at the Tokyo 2020 Paralympic Games in Japan. With this campaign we are saluting their courage to #PalatDe all the naysayers who had only one thing to give them, Taanas.”

     

  • It features Taapsee Pannu and Ayushmann Khurrana

    Sprite’s takes virtual route to shoot films in new normal

    By A Correspondent

     

    Coca-Cola India has launched a new brand campaign for its sparkling beverage – Sprite. The campaign features actors Taapsee Pannu and Ayushmann Khurrana in four films – each depicting the funny and annoying sides of the relaxing-at-home experience.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The launch of this new campaign, underscores our consumer centric approach. Our brands have always sought to add value to various consumption occasions and given the evolving reality, we are now ready to connect with our consumers in new situations and bring forth some more relatable moments in the ‘new normal’ of their lives. As Sprite is known to do, we wanted to offer a tongue-in-cheek, bold and contemporary take on life at home with your favourite screen.”

     

     

  • The campaign salutes positivity, togetherness and generosity of the human spirit, notes a communique

    Coca-Cola unveils ‘Ummeedo Wali Dhoop’ film written by Prasoon Joshi

    By A Correspondent

     

    Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’. The campaign features stories of everyday heroes who have gone above and beyond the call of duty to help the community amidst the COVID-19 pandemic.

     

    Said Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia: “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit. In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”

     

    The anthem has been written by Prasoon Joshi, CEO of McCann World group India and Chairman (Asia Pacific). The now-released stories are an extension of the campaign which features ‘heroes’ from across the country and various walks of life.

     

     

  • Andhra Pradesh and Orissa first to get a burst of energy this summer

    Taproot Dentsu unveils campaign for Aquarius Glucocharge

    By A Correspondent

     

    Share Energy, the new campaign by Coca-Cola India’s enhanced hydration beverage- Aquarius Glucocharge, has been conceptualised by Taproot Dentsu Gurgaon.

     

    The campaign has been launched in the heartland of Andhra Pradesh and Orissa and comprises film, print, and Out of Home (OOH).

     

    Speaking about the new campaign, Anoop Manohar, Director- Emerging Categories, Coca-Cola India, said: “Aquarius Glucocharge is an innovative offering from Coca-Cola India, packed with glucose, essential minerals like potassium, sodium and calcium, and fruit juice. It is loved by consumers for its benefits of ‘Rehydrate, Replenish and Recharge’ at an affordable price. Our aim with this campaign is to help consumers understand the value of a collective and realize that we are all gifted with the power to re-energise and support one another in order to emerge as stronger individuals. It is through empathy and kindness and actively supporting each other that we emerge as stronger individuals – together.”

     

    Added Titus Upputuru, Creative Head, Taproot Dentsu: “In an age, where we are constantly occupied with recharging the dying batteries of our phones, this film is a reminder that the battery of our bodies needs recharging too. And it is wonderful that we don’t have to look too far to recharge ourselves – we are all gifted with the power to recharge and reenergise ourselves. Just like Aquarius Glucocharge which gives us instant recharge.”

     

     

  • New campaign claims Coca-Cola helps in upliftment & positive energy; showcases Ranbir Kapoor in a new avatar

    Coca-Cola campaign on need for +ve energy

    By A Correspondent

     

    We all know of the health hazards of cola beverages, but many of us continue to consume them. Coca-Cola has unveiled a new campaign takes claims how dull, lethargic moments are transformed into uplifting ones when one reaches out for the beverage. The new TV commercial stars brand ambassador and the no-longer-superstar actor Ranbir Kapoor.

     

    Commenting on the campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The campaign is our attempt at encouraging people to reimagine what they could do to their daily dull moments with a Coke. We’ve been inspired by how teens think about their daily lives and, often with a Coke, how they effortlessly transform even dull moments into epic ones.

     

    While the age-old norm has been to take a pause during idle time, today’s teens are different. They’re not looking to contemplate, they’re looking to participate. They don’t want downtime, they want uptime. And rather than taking breaks once or twice a day, they are fluid, constantly on the move and shifting gears. All this of course needs a lot of positive energy… something a Coke can provide like no other!”

     

    We would recommend consuming the cola with care. And would say a fresh juice or a butter milk are uplifting and healthy.

     

     

  • The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in summer

    Sprite campaign encourages youth to act against social stereotypes

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign ‘Garmi mein doubt hatao, Sprite uthao’ for its beverage, Sprite.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

     

    Added Amarinder Bhutalia, Managing Partner, Ogilvy: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

     

     

  • Celebrity brand ambassadors talk about smartwater’s unique manufacturing process in ‘Made Differently’ campaign

    Smartwater and Taproot Dentsu unveil latest ad campaign

    By A Correspondent

     

    Coca Cola’s Smartwater has unveiled two new films for its ‘Made Differently’ campaign, featuring celebrity brand ambassadors Rana Daggubati and Radhika Apte.

     

    The theme of the campaign ‘Made Differently’ depicts smart thinkers who break through the conventions with simplicity and style. The campaign featuring brand ambassadors Rana Dagubbatti and Radhika Apte is conceptualised by Taproot Dentsu.

     

    Anoop Manohar

    Speaking about the campaign, Anoop Manohar, Director – Emerging Categories, Coca-Cola India said: “The brief given to the agency was to showcase the unique process story of Smartwater. Our aim with this campaign is to help consumers relate to the bright idea that Smartwater is. As a premium water brand, Smartwater is more than just a product, it is a lifestyle choice, a frame of mind and an attitude of seeking the best;  all rolled into one.”

     

    Titus Upputuru

    Added Titus Upputuru, Creative Head, Taproot Dentsu: “Typically, brand campaigns are about what brands do for consumers. This brief was challenging. We were asked to talk about the manufacturing process. Now that could have gotten really boring. But we saw a parallel between the actors Rana Daggubatti, Radhika Apte and the product Smartwater. We found that they were all made differently. The choices that these actors have made in terms of the films and the characters is a testimony to this. The way Smartwater is made is inspired from the clouds. We found this very fascinating. So, we didn’t want to just relegate it to the product window. We wanted to romance it. The installation execution seemed appropriate for a premium brand like Smartwater. It was great to work with Rana Daggubatti and Radhika Apte.”

     

     

  • The mandate comes after an intense multi-agency pitch involving leading agencies

    Lowe Lintas bags creative mandate for Thums Up

    By A Correspondent

     

    Leading cola brand Thums Up has appointed Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India.

     

    Said Naveen Gaur, Deputy CEO, Lowe Lintas: “We are thrilled to have won Thums Up, the iconic cola brand of the country. Lowe Lintas is known for creating and nurturing leader brands. To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities.”

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West: “For over 40 years running, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief.  We are very excited to continue finding refreshed expressions of this thought, now with our new partner – congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”

     

     

  • The actor will also be associated with a range of consumer activations, digital and social media engagements for the brand

    Limca ropes in Kiara Advani as brand ambassador

    By A Correspondent

     

    Coca-Cola India has roped in Kiara Advani as the new face for Limca. The company will soon roll out a new ad campaign featuring Kiara.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India and South West Asia: “Limca has always been India’s favourite thirst quencher, loved for its unique ‘lemoni’ bite and sharp fizz. At the same time, Kiara has a uniquely refreshing personality and is immensely loved by her fans. This makes her the perfect fit for Limca, and we are so pleased to welcome Kiara to the Limca family.”

     

     

  • 140 songs in five Indian languages make their way on labels of Coca-Cola bottles

    Coca-Cola takes its ‘Share a Coke’ proposition further with Ranbir Kapoor

    By A Correspondent

     

    Coca-Cola India has taken the ‘Share a Coke’ campaign further with #SayItWithCoke. The cola has signed Bollywood star Ranbir Kapoor as the new brand ambassador for the campaign.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West Asia at The Coca-Cola Company: “Coca-Cola always seeks to uplift everyday moments and make them special. In India, songs have always had a way of expressing emotions in a special, memorable way. This is what inspired us to bring to consumers our latest campaign #SayItWithCoke, which invites them to share a Coca-Cola with someone to express their heartfelt emotions through the words of their favorite songs. Whether they do this physically or digitally, we are sure they will make many moments sparkle. What’s more, our brand ambassador Ranbir Kapoor joins us in extending this invitation in a way only he can, and together we hope to bring a smile to fans everywhere.”

     

    Highlighting the thought behind the ad, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India added: “This campaign is our unique take on relationships with charming storyline and innovative use of songs and lyrics which am positive will strike a chord not only with younger audience but with people at large.”

     

     

  • The new TV commercial features a fresh track composed by music maestro AR Rahman

    Maaza TVC music composed by Rahman

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for Maaza. The new campaign positions Maaza as the indulgent mango drink during one’s me-time amidst the daily grind of life.

    To connect with its core consumers, Maaza has roped in Aditi Rao Hydari, Diana Penty and Rakul Preet Singh as brand ambassadors. The new TV commercial features a fresh track composed by music maestro AR Rahman.

    Commenting on the launch of the new campaign, Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said: “Maaza brings the most authentic Alphonso mango experience and our new campaign aims to extend this experience further to modern young women, who get consumed in the daily humdrum of life and have these moments of indulgence during their daily ‘Me Time’. We want them to celebrate their ‘Me Time’ with the Smooth, Thick Mango experience of Maaza. As the next milestone in the Maaza’s journey, we have brought on board three young celebrities as our brand ambassadors who reflect a perfect blend of fun and flair enabling us to further deepen our connect with our consumers. Further, we partnered with the music maestro A.R. Rahman to create an anthem which ties together the moments of indulgence and enjoyment, with the experience of drinking Maaza.”

    Added Arjuna Gaur, Executive Creative Director, Leo Burnett: “Maaza has always been about Mango Indulgence and the new Campaign is about the little moments that today’s woman steals for herself – in the middle of a busy day at work, between household chores, while rushing between classes. With the thick, smooth and sweet deliciousness of Maaza, they are transformed into moments of pure indulgence. And in these moments, the world ceases to exist. All that’s left is her and her Maaza.”

  • The ad features actor Ayushmann Khurrana and actress Anupriya Goenka

    Coca-Cola’s Diwali ad on connecting cultures

    By A Correspondent

     

    With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actors Ayushmann Khurrana and Anupriya Goenka.

     

    Said Shrenik Dasani, Vice President- Sparkling Category, Coca-Cola India, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider ‘our own’ people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among ‘our own’ people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special, so that they are among ‘their own’ people no matter where they happen to be!”

     

    Added Prasoon Joshi, Chairman – Asia Pacific and CEO and CCO India, McCann Worldgroup: “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and celebrate them together for a more united and connected world.”