MxMIndia

Tag: Cheil India

  • Launches a digital campaign showcasing Nishchay Luthra – an 18-year old Indian athlete aiming for a medal in Figure Skating at the Winter Games 2018

    #FanTheFireinitiative aims to draw attention to alternate sports

    By A Correspondent

     

    Adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. Conceptualised by Cheil India, the digital film features NishchayLuthra, an Indian figure skater who has won four international medals for India and is a nine-time national gold medalist.

     

    Speaking on the campaign, Sean van Wyk, Senior Marketing Director, adidas India said: “At Adidas, we truly believe that through sport, we have the power to change lives. With #FanTheFire, we seek to shine a spotlight on athletes and sports which are not mainstream, and in turn, inspire the next generation to take up such sports.  The campaign urges fan’s to support Nishchay and we hope that the encouragement of better-known athlete’s will help him gain the necessary patronage to reach his aim of winning a medal at the Winter Games in 2018. This is our commitment to provide the fuel for Nishchay Luthra and many more like him.”

     

    Talking about the campaign, Sanjeev Jasani, Head – Digital, Cheil India said: “We feel proud of giving life to such a thought provoking campaign. We hope it fans the fire among the people of India and Nishchay gets his much deserving fans cheering for him in the coming Winter Games.”

     

  • The campaign film isconceptualised by Cheil India and has been unveiled across 50 television channels supported by print, across cities and digital

    Samsung unveils new customer service campaign with 4-min TVC

    By A Correspondent

     

    Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

     

    The new campaign — conceptualised by Cheil India and unveiled across 50 television channels supported by print, across cities and digital – showcases the journey of a young Samsung engineer, who is on his way to provide the services in a remote village in India. The commercial underlines Samsung’s vision of creating long lasting relationship with itsconsumers through timely service.

     

    “In the last 21 years in India, Samsung has grown to become the largest consumer electronics and mobile phones brand in India. With a wide portfolio of products that are sold across India through more than 150,000 retail outlets, Samsung also has a strong pan India service network. Our new initiative of expanding to rural India, right upto the taluka level, helps us in taking care of our valued customers, wherever they are. The new campaign video gives a glimpse of yet another initiative towards our ‘Make for India’ commitment. We are very happy to receive an overwhelming response from consumers across India, who have given a big thumbs up to the campaign with around 13 million views on YouTube in just 96 hours,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India:  “Samsung is without doubt at the cutting edge of technology. But even the most advanced products need some TLC once in a while. While others might expect you to visit their service centres, Samsung visits you instead. That’s the measure of Samsung’s emotional investment in its customers. I am glad that the film adequately captures this warmth and commitment while balancing the rational demands of the brief.”

     

  • Sethuraman had joined the agency in January 2015 and was entrusted with operations of India and the rest of South West Asia

    Shiv Sethuraman exits Cheil SW Asia

    By A Correspondent

     

    Shiv Sethuraman

    Cheil India has announced that Group President, Cheil South West Asia Shiv Sethuraman has resigned. Sethuraman had joined the agency in January 2015 and was entrusted with operations of India and the rest of South West Asia.

     

    The agency has issued a statement saying: “The board and management of Cheil Worldwide would like to thank (Shiv) Sethuraman for his time and dedication to Cheil India and we wish him well in his future endeavors. We, internally will convene to deliberate on the matter and will expedite the process of finding a suitable replacement at the earliest.”

     

    “It’s been an exhilarating and satisfying couple of years at Cheil,” Sethuraman said in a statement. I would like to wish the company all the very best in the years to come.”

     

    Before joining Cheil, Sethuraman was at TBWA\India as Group CEO and before that for seven years at Ogilvy & Mather’s Paris office.

     

  • Campaign showcases UC News as the right product for the millennials who want to stay connected

    UCWeb unveils campaign for UC Browser and UC News

    By A Correspondent

     

    UCWeb, an Alibaba mobile business group company and makers of UC Browser released their commercial in India for UC News. UCWeb had launched UC News last month in Delhi and the television commercial is part of an integrated campaign launched to promote UC News in India.

     

    Created on the insight of ‘Survival of Latest’, the campaign seeks to position UC News as the right product for the people who want to stay updated with relevant and trending information. The integrated campaign was started on July 26, 2016 with the introduction and teaser of the TVC on social media platforms and made its TV debut on July 30, 2016.

     

    Explaining the rationale behind the campaign, Constantin Wu, Head of Marketing, UCWeb India said, “At UCWeb we take great pride in our products. Our vision is to help bring the benefits of mobile internet to people across the world and with that vision we have created products like UC News. Our brief to the agency therefore was very simple and clear. We wanted the communication to speak to the millennials in a language that they understand and help them connect with UC News. The key insight that this campaign works on is that todays’ generation aspires to stay ahead of their peer group. ‘ UC News’ helps to give them the edge of being in the know of the ‘latest’, which establishes them as a clued-in individual.”

     

    The campaign has been created by Cheil India. Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India and Kundan Joshee, Sr. Vice President Cheil Worldwide commented, “The Mobile browser as a category is evolving at a rapid pace and the task at hand for us was to bring consumer advantage to the fore, while at the same time establish the brands USP of being the fastest and relevant. We picked up the most germane theme and played our story around it. There is a lot to do and we look forward to creating more memorable campaigns with the brand.”

     

  • Vivek joins Maxus from Cheil India, where he managed the media operations for multiple clients

    Maxus appoints Vivek Ballabh as GM-Digital, Maxus

    By A Correspondent

     

    Marketing communications consultancy Maxus announced the appointment of Vivek Ballabh as the General Manager – Maxus Digital for North India.

     

    Vivek joins Maxus from Cheil India, where he managed the media operations for multiple clients. Vivek brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Vivek has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc.

     

    Vivek started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent two years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over five years spent at Digitas & Razorfish, Vivek launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

     

    Commenting on the appointment, Vishal Jacob- National Director, Maxus said, “Vivek brings invaluable experience in digital marketing.  He  brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi  take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones.”

     

    Elaborating on his new role Vivek Ballabh- General Manager – Maxus Digital, North India said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

     

  • The ad targets urban news consumers in the age group of 18-35, who value brevity and time

    Inshorts unveils inaugural brand campaign

    By A Correspondent

     

    In order to boost awareness about its short form content value proposition, news app Inshorts has launched a video commercial of its first ever brand campaign on YouTube. Executed by Cheil India, the ad targets urban news consumers in the age group of 18-35, who value brevity and time.

     

    Carrying the tagline – “Short mein jaano”, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

     

    This being the central theme, the video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take the necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

     

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

     

    Commenting on the launch of the campaign, Azhar Iqubal, CEO & Co-Founder, Inshorts said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

     

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

     

    On the launch of the campaign, Aneesh Jaisinghani, Executive Creative Director, Cheil India said – “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”

     

  • The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch

    Apollo Munich appoints Cheil to handle creative biz

    By A Correspondent

     

    Cheil India has been named as the creative Agency on Record by health insurance giant Apollo Munich. The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch.

     

    Shiv Sethuraman

    Commenting on the development, Shiv Sethuraman, Cheil’s Group President for South-West Asia stated: “I am absolutely delighted to share that we will be partnering Apollo Munich as their communication agency. They are one of the most trusted and respected companies in the financial services industry. Cheil India has been on a hot-streak and we’ve been gathering momentum over the past few months. We look forward to creating some truly inspired and creative work for the brand in the days ahead.”

     

     

    Kundan Joshee

    Added Kundan Joshee, Senior Vice President-Integrated Services at Cheil India:

    “We are extremely excited about working on Apollo Munich. This win allows us, as their creative partners, a lot of scope to create powerful and compelling brand communication. We are also putting together an integrated team structure for Apollo Munich that will enable us to create effective solutions that work across and beyond the conventional boundaries of medium. ”

     

    The agency will be servicing the account from its South-West Asia regional headquarters in Gurgaon. They will be assembling an integrated team with specialists from ATL, Digital, Social along with Strategic Planning to provide the brand with effective solutions.

     

  • The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients

    The Social Street announces launch of retail unit

    By A Correspondent

     

    The Social Street (TSS), headed by Pratap Bose, ex-COO DDB Mudra and ex-CEO O&M, and Mandeep Malhotra, ex-Executive Director DDB Mudra, announced the launch of its Retail practice.

     

    Asheesh Tyagi

    In a brief discussion at TSS’s Mumbai office, Pratap said that the Retail market in India is rapidly evolving but yet at a very nascent stage where retail is more of an art rather than a science, and brands are under increasing pressure to get more out of their investments in retail, and that’s where, we at TSS have understood the need of the hour to eliminate this subjectivity. Pratap said that the newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for clients. To achieve the same, the retail practice team partnering with him has the diversified experience in strategy, project management & brand communications.

     

    Asheesh Tyagi, ex-VP Cheil India – Retail Marketing Operations, will lead the Retail practice based out of Delhi NCR office. He has more than fifteen years of experience in APAC with clients such as ITC, Samsung, HDFC, HSBC, Idea, Discovery, Adani, Reliance Mutual Fund, Star Entertainment etc.

     

    Akshay Gupta

    Joining him is Akshay Gupta will lead client development & project management. He has more than ten years of experience across pharmaceutical, design & retail organizations. He holds bachelors in architecture from SPA, Delhi & Masters in real estate investment & valuation from New York University, USA.

     

     

     

    Amit Singh

    Amit Singh has also joined The Social Street to lead business strategy, planning, analytics, & innovations in the retail space. He has more than ten years of experience, across technology, FMCG, & consulting domains, in implementing technologies and retail solutions to drive quantifiable business output. He holds a B.Tech. from NIT & MBA from IMT Ghaziabad.

     

    TSS Retail practice officially launched on 1st Aug in Mumbai, and will operate out of its three regional head quarters – Mumbai, Delhi & Bangalore. “TSS’s Retail practice is to offer services in the domain of retail infrastructure & design, project management, retail marketing operations, shopper marketing, field force management, and analytics, retail technology and the Internet of things (IOT) space”, as per company sources. Pratap said that the core capability of the retail practice will be to bring in operational, cost and business efficiencies to our clientele. “Our solutions will help in bridging the gap between online, which is e-commerce & m-commerce, and the brick & mortar retail formats”, added Pratap.

     

  • The Munich-based 'Mind Design Laboratory' is a specialist in creating integrated 360º brand experiences

    Cheil India partners MDLab for offering brand experiences

    By A Correspondent

     

    What do you get when one of India’s top 5 agencies decides to associate with one of the most cutting-edge design houses in the world? That’s a question that Cheil India wants brands to consider as it prepares to hit the market with a unique offering.

     

    The Munich-based ‘Mind Design Laboratory’ is a specialist in creating integrated 360º brand experiences. They have put together some of the most awe-inspiring technology-enabled designs and spaces for brands across the world including at CES Las Vegas, MWC Barcelona, Photokina Cologne, IFA Berlin, Olympia Park Sochi, Westfield London and many others. Their project teams comprise of award-winning researchers, architects, artists, designers and engineers.

     

    Cheil India is also one of the largest and most experienced Events & Activations companies in the country that has conceptualised, designed and executed events and activations across India and internationally as well.

     

    This combined offering, which is being rolled out in time for Auto Expo 2015, will incorporate brand-strategy, audience-planning, interactive media, 3D design and world-class production management. It will offer brands the chance to stand out and make an impact at not only the Auto Expo but also at a number of other large events and expos such as the CeBIT, Aero India, etc.

     

    Navdeep Dhindsa

    Navdeep Dhindsa, Cheil India’s Head of Brand Activations & Event Marketing said, “We couldn’t have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams.

     

    We are very confident that brands in India will be able to benefit hugely from our combined capabilities and really capitalise on all the exciting opportunities that exist in this vibrant market.”

     

  • Shiva has joined Leo Burnett from Cheil India where he was the creative director for four years

    Leo Burnett appoints Shiva Kumar as ECD in Delhi

    By A Correspondent

     

    Shiva Kumar

    Leo Burnett India has strengthened its creative team with the appointment of Shiva Kumar as Executive Creative Director. Shiva will be based out of Delhi office and will work closely with Raj Deepak Das. Shiva has joined Leo Burnett from Cheil India where he was the creative director for four years.

     

    Commenting on his appointment, Raj Deepak Das, Chief Creative Officer, Leo Burnett, said, “Shiva will take forward and sustain Leo Burnett’s way of producing disruptive and effective work for brands – based on our HumanKind Philosophy. A firm believer in the power of integration and innovation, Shiva will play a vital role in bringing human insights and technology together to create magic for brands.”

     

    Raj Deepak Das

    Shiva has more than 14 years of experience in advertising. Apart from Cheil India, he has worked with Saatchi & Saatchi, Dentsu Marcom, Everest Brand Solutions, Publicis India and Mudra. Some of the key brands he has worked on include Mitsubishi, Yamaha, Honda, Apollo Tyres, ABN AMRO Bank, Aviva Life Insurance, Electrolux, Nestle, Canon, Sony Ericsson, MTS, Samsung Mobiles and Samsung Consumer Electronics, Delhi Daredevils and Halonix.

     

  • She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council

    Sonal Narain takes charge as CSO at Cheil India

    By A Correspondent

     

    Sonal Narain

    Cheil India has appointed Sonal Narain as Chief Strategy Officer. Sonal Narain will be based in the firm’s Gurgaon office, the regional headquarters for South-West Asia.

     

    Sonal, who currently serves as Head of Planning at Ogilvy Singapore and is also Head of Ogilvy Change (the firm’s Behavioural Sciences practice) is someone who is ‘obsessed by effectiveness in communication’.

     

    At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore.

     

    She has worked on brands such as The Economist, Milo, Kimberly Clarke, SoyJoy, Kotex, Huggies, Economic Development Board of Singapore, and the Singapore Sports Council.

     

    Shiv Sethuraman

    Remarking on the appointment, Shiv Sethuraman, Group President of Cheil South-West Asia said: “Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India’s Planning and Strategy function. We’re aiming to transition into an agency that is ahead of the curve and Sonal will be a big part of that. She understands technology but at the core, it’s her understanding of human behaviour and her focus on effectiveness that set her apart.”

     

  • Creating a position unique amongst communication agencies in the country, Cheil India has appointed Vaarunya Bhalla as Senior Brand Manager

    Cheil India appoints Vaarunya Bhalla as Senior Brand Manager

    By A Correspondent

     

    Creating a position unique amongst communication agencies in the country, Cheil India has appointed Vaarunya Bhalla as Senior Brand Manager. Bhalla comes on board with the specific remit of helping develop and strengthen the agency’s reputation in the market.

     

    He will be working closely with Group President Shiv Sethuraman to effectively and consistently communicate the agency’s vision, values and achievements to key external and internal stakeholders.

     

    Commenting on the appointment, Shiv Sethuraman says “We are delighted to welcome Vaarunya to the agency. Cheil India is at an important point in its story. From here on, we are gearing up for the next level of growth. With his understanding of the dynamic environment in which advertising agencies function as well as his past experience in managing communications for global brands, Vaarunya will help us prepare for this next phase of success.”