MxMIndia

Tag: Cheil India

  • The essence is affordability

    Cheil rolls out blitz for Samsung Galaxy Phones

    By Our Staff

     

    Cheil India has unveiled a new campaign for Samsung Galaxy Smartphones

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India.”

     

    Added Vikash Chemjong, CCO, Cheil India: “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones.”

     

  • Highlights cutting out the ambient noise around you

    Cheil releases new campaign for Samsung Galaxy A14 5G

    By Our Staff

     

    Cheil India has released a campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.’

     

    Added Vikash Chemjong, CCO, Cheil India: “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

     

  • To augment the need for EV adoption 

    Cheil launches new campaign for MG Motor

    By Our Staff

     

    MG Motor India along with Cheil launched a new campaign ‘EVing is Living’ comprising a series of seven films that are set to roll out across television and digital.

     

    Talking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India said: “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”

     

    Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”

     

  • Offers complete package of the latest Galaxy innovations

    Cheil showcases Galaxy A14 5G in campaign

    By Our Staff

     

    Cheil India released an all-new campaign that demonstrates the awesome new Galaxy A14 5G and the affordability quotient. The latest addition to the popular Galaxy A series is aimed at offering a complete package of the latest Galaxy innovations.

     

    The new campaign for Galaxy A14 5G embodies the message that ‘Awesome is for everyone’. Conceptualised by Cheil India, the campaign builds on the insight that in times when even simple joys can pinch the pocket, Galaxy A14 5G comes with awesome features and that too, at just INR 44 a day.

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “At Samsung, we believe in making meaningful innovations accessible to a larger audience. As India embarks on the 5G revolution, Galaxy A14 5G has been designed to be at the forefront of this revolution by offering a holistic 5G experience. Galaxy A14 5G is the most widely distributed 5G models. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone.”

     

    Talking about the campaign, Vikash Chemjong, CCO, Cheil India said: “Most people know about the awesome features of our Galaxy A Series. All we had to do was remind them that they could now get Galaxy A14 5G for just INR 44!”

     

  • On-boards Tarvinderjit Singh as Senior Executive Creative Director

    Cheil India expands creative talent

    By Our Staff

     

    Cheil India media company hires Tarvinderjit Singh as Senior Executive Creative Director. His remit includes overseeing and shaping the creative output of Cheil’s work for Samsung India. He is going to be based out of Cheil India’s Gurgaon office.

     

    Vikash Chemjong, Chief Creative Officer at Cheil India said: “It’s good news for any agency when good people want to be a part of the gig. And over the last six months or so, we are proud to say that some of the best talent in the city [across different levels] have joined us. And now with Tarvinder too joining us, our creative quotient has just got another huge boost! If what he managed to do in his last stint here is anything to go by, we have exciting days ahead of us. Both for us and our client Samsung.”

     

    Sanjeev Jasani, Chief Operating Officer, Cheil India added, “I had the privilege of working with Tarvinderjit in the past and thrilled to be working with him again.  His appointment continues our strong momentum to ramp up talent at the agency as we strive to build Cheil into a creative power house”.

     

    Srijib Mallik, Head of Samsung Business at Cheil India said, “Tarvinderjit has a formidable reputation as a creative having created iconic campaigns for marquee brands (including Samsung). His addition to Cheil family will help us deliver cutting edge work for Samsung that creates new benchmarks in the industry.”

     

  • To lead the creative output on the new businesses of the agency

    Cheil India appoints Amit Nandwani as NCD

    By Our Staff

     

    Cheil India appoints Amit Nandwani as National Creative Director. In his current role, Nandwani will lead the creative output on the new businesses of the agency. He will report to Vikash Chemjong, CCO, Cheil India and will closely work with Neeraj Bassi, Chief Growth Officer.

     

    Said Chemjong: “Amit is a creative powerhouse – a strategic thinker, an ideas guy, a great writer (of course) and also a very good film director! We’re really, really glad to have him here at Cheil and am sure that very soon, our clients will feel the same way we do.”

     

    Speaking on the appointment, Sanjeev Jasani, COO, Cheil India, said: “At Cheil, our ambition seeks to create the perfect blend of technology and creativity. Amit’s appointment marks a momentous juncture where Cheil stands today. With Amit’s help, we will focus on and drive creativity in all our work.”

     

  • Will help in delivering transformational work for the agency

    Cheil India appoints Neeraj Bassi as Chief Growth Officer

    By Our Staff

     

    Neeraj Bassi
    Neeraj Bassi

    Cheil India communication solutions agency appoints Neeraj Bassi as Chief Growth Officer. He will lead Cheil India’s business growth by adding to the roster of new clients and help in delivering transformational work that builds on Cheil India’s capabilities in Creative, Media, Data, Activation, and Retail.  In his current role, Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

     

    Talking about his appointment, Sanjeev Jasani, COO, Cheil India said: “We are all geared up for the next chapter in Cheil India’s growth story.  We are uniquely positioned as a Business Connected Agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client.”

     

  • …. with the theme of 'It's a Human Thing'

    Cheil launches campaign for MG Hector

    By Our Staff

     

    Cheil India has a new campaign for MG Motor India.

     

    Said Udit Malhotra, Head of Marketing, MG Motor India: “At MG, we always believe in driving ahead of the curve by bringing exciting experiences to our customers every time. When we first launched the Hector, we aimed to transform the relationship between the driver and the vehicle by introducing India’s First Internet Car. Now, the Next-Gen Hector takes another leap in this direction. Raising the game with a bold new look, infotainment experiences, technological advances that includes ADAS Level 2 capabilities that make driving even more pleasurable and indulgent, thereby more ‘pampering’.”

     

    Added Sean Joseph Colaco, Executive Creative Director at Cheil India: “The Next-Gen MG Hector is now more ‘Human’ than ever! With a new look and brand new technology that indulges, pampers and spoils you. Through the playful antics of our two characters, a butler and his young employer, we demonstrate exactly how much the Next-Gen Hector caters to your every whim and fancy. Shot in and around London, this slice of British aristocratic life, seemed like the perfect setting to demonstrate the ‘royal treatment’ the Next-Gen Hector gives you.”

     

  • To bolster its creative capabilities

    Kaushik Datta joins Cheil as ECD

    By Our Staff

     

    Cheil India has appointed Kaushik Datta as Executive Creative Director (ECD). Datta’s last stint was at Leo Burnett. He was helming their New Delhi office while also managing the pan-India duties of Art & Design. In his current role, he will report to Cheil India’s CCO-Vikash Chemjong.

     

    Said Vikash Chemjong, CCO, Cheil India: “It’s exciting times for us at Cheil. Not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting. And now with Kaushik coming in with his talent and experience and rigour and enthusiasm, it’s another shot in the arm for us!”

     

    Added Sanjeev Jasani, COO, Cheil India: “We are pleased to welcome Kaushik Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”

     

  • To promote brandnew Split ACs with WindFree technology

    Cheil & Platinum execute campaign for Samsung AC

    By Our Staff

     

    Samsung has unveiled a new campaign for its Split ACs. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

     

    Said Ankur Kapoor, Product Marketing Head, AC business, Samsung, said: “Our latest range of premium WindFree air-conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

     

    Added Durba Mandal, Head – OOH Business, Cheil India: “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

     

  • For its digital agency Experience Commerce

    Cheil India appoints Umesh Bopche as CEO

    By Our Staff

     

    Cheil India has appointed Umesh Bopche as CEO for its digital agency – Experience Commerce.

     

    On this new addition to the Cheil India, Sanjeev Jasani, Chief Operating Officer, Cheil India said: “I am delighted to welcome Umesh into the family. Umesh is an astute & result-oriented business leader with good vision, exactly what Experience Commerce needs at the moment to continue its exponential growth in India. More importantly he is a good human being who is empathetic towards his people and can bring them together to rally towards a common goal.  In my mind, Umesh is a perfect fit for the role. I am sure Umesh will play a crucial part in Cheil India’s growth trajectory in the years to come and make Experience Commerce one of the top digital agencies in India and the APAC Region. I wish Umesh the very best for this role as the CEO of Experience Commerce.”

     

  • Create 60-second videos using a smartphone and post them on Instagram; every week

    Samsung launches campaign empowering young millennials

    By A Correspondent

     

    Consumer electronics brand Samsung has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.

     

    Added Emmanuel Upputuru, Chief Creative Officer, Cheil India: “For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful.”