Cheil India has appointed Sudhir Das as senior Executive Creative Director (ECD). He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.
Das will report to Vikash Chemjong, CCO, Cheil India and will be based out of agency’s Gurugram office.
Said Chemjong: “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.”
Added Sanjeev Jasani, Group COO, Cheil SWA: “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”
Rajit Gupta has been hired as a VP and Creative Head for Cheil X, Mumbai, which is an independent full-service agency under the Cheil SWA group. Gupta will report to Vikash Chemjong, CCO, Cheil India. His appointment comes at the heels of the agency beefing up its Mumbai operations to increase their focus on exploring new expansion opportunities in the region.
Said Vikash Chemjong, CCO Cheil India: “There is a lot that Rajit brings to the table. His understanding of brands. His sense of design. His typography. His experience at some of the best agencies in the country. His tally of metals. Not to mention his eloquence and effortless good looks! But these aren’t the only reason we at the agency were impressed about him. He has this vibe. An edge. A mojo so to say. Or simply put, an X factor! Which probably is what makes him such an excellent fit for Cheil X! We are lucky to have him. And I’m sure our clients will feel the same very soon.”
Cheil India has appointd Mandeep Sharma as the National Head, Cheil India- Samsung Business. Mandeep will report to Sanjeev Jasani, COO, Cheil SWA.
As a part of Sharma’s remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. He will be driving the integrated marketing campaigns for our key client Samsung India, weaving together the capabilities which Cheil offers.
Commenting on the appointment, Carlos Limseob Chung, MD, Cheil SWA, said: “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India.”
Cheil India has launched a campaign for MG Motor India’s celebration of 100 years of the brand’s existence as it commemorates the milestone with a limited edition range of cars in green colour.
Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said: “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”
Said Amit Nandwani, National Creative Director, Cheil India: “The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future.”
Talking about the film, Neeraj Bassi, Chief Growth Officer, Cheil India, said: “We take immense pride in working on a legacy brand like MG Motor. The film is a piece of work that celebrates the Britishness of MG Motor as it completes an iconic milestone of 100 years. We have infused a sense of panache and style into the film that elevates its tone to match the momentous occasion which the film is celebrating”.
Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem.
Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”
Added Amit Nandwani, National Creative Director, Cheil India: “Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow.”
Cheil India has been appointed as the creative agency for Luminous Power Technologies. The mandate us for Integrated Strategy, Creative, and Key Campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.
Said Neelima Burra, Chief Strategy Transformation and Marketing Officer, Luminous Power Technologies: “Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity. With Cheil’s strong creative and marketing capabilities, we are excited to collaborate with them as we embark on the next phase of growth for brand and business.”
Added Neeraj Bassi, Chief Growth Officer, Cheil India. “We are excited to partner with Luminous Power Technologies as they seek to reinvent themselves. It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals. We look forward to doing some exemplary work in this category with them.”
Cheil India has launched a campaign showcasing features of Galaxy A55 5G and A35 5G. The campaign films featuring the duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of Generation Z .
Commenting on the campaign, Aditya Babbar, Vice President, MX Business, Samsung India, said: “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”
Talking about the campaign, Vikash Chemjong, CCO, Cheil India, added: “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”
Cheil India has launched a new campaign for Samsung Galaxy Watch6 series.
Said Aditya Babbar, Vice President, MX Business, Samsung India: “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists.”
Added Vikash Chemjong, Chief Creative Officer at Cheil India: “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick.”
Cheil India has rolled out a new campaign for MG Motor India. Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films that capture the essence of and celebrate customer delight.
Said Udit Malhotra, Head of Marketing, MG Motor India: “Since its launch in 2019, MG Motor India has been known for its unique approach to humanizing technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further. By offering the right features at the right price, we are trying to capitalise on all points of leverage to draw attention to the uniqueness of our brand and increase brand love.”
Added Amit Nandwani, National Creative Director, Cheil India: “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end. And through the endearing banter of the Indian-British duo, we have tried to marry the British heritage and Indian connect of the brand.”
For consumers, AI is serious business, reveals a new survey by Cheil India. Titled AI & I – What Indian consumers feel about, and expect from AI in 2024, the quantitative online survey, administered to 1000+ respondents across different age groups, examines the attitude of people towards AI.
Said Lim Seob Chung, MD, Cheil India on the survey: “Unlike other recent trends that dominated tech headlines, AI has become mainstream and is here to stay. Its appeal cuts across age groups and gender with each coterie having their own views on it.”
Added Sanjeev Jasani, COO, Cheil India: “It is a first-of-a-kind survey by Cheil India that draws attention to what consumers are feeling about AI given its outsized impact on our life. A good heuristic for many things that hasn’t been captured about it so far.”
Hopeful – for a better future with AI:
Six out of 10 people realise the transformative powers of AI and are eager to see and experience its full potential. However, there are key differences across generations & gender.
Millennials feel AI will make their life easier & more fulfilling, by automating menial tasks, and help in fostering connections.
Gen Z wants AI to help them live life the way they want, on their own terms, and prioritizes AI applications that customise and personalise the way they experience the world.
While men are somewhat over-excited by AI, women are taking a more measured approach.
Consumers prioritise life-enhancing experiences over just gimmicks across different facets of life like home security, smart home, personalised recommendation for entertainment, customer service and AI generated content.
Across categories, Personal Security comes out as the biggest opportunity area. This has two key aspects – Health and Home.
“The ongoing conflicts around the world, and the resulting economic uncertainties, coupled with the harrowing experience of Covid-19, have brought personal & financial safety to the forefront,” opines Arnab Datta Chaudhuri, GM, Integrated Planning.
Watchful – about how AI is being deployed
Data privacy has emerged as the biggest bottleneck in AI adoption – 64% of respondents think that if they start using AI, all their data will be exposed to AI companies, while 70% are worried about those companies misusing the data they share.
Apart from privacy, multiple concerns loom large. Gen Z is most apprehensive about the loss of jobs due to AI automation and AI overtaking humans in creative fields like writing and Art.
Millennials, on the other hand, believe that bad actors misusing AI are the real problem. Increased hacking by terrorists, social manipulation through AI algorithms, and AI-powered surveillance, are some of the things they caution against.
Never lose the human touch
The survey highlights the fact that, while we expect AI to improve our experiences, it is imperative that we don’t let go of human interactions across all aspects of life. Sourav Ray adds, “We want AI to give us security, personalization, convenience. However, interference in emotional aspects, particularly human relationships and intimacy, are clearly off the table. This report will give brands an understanding of how open consumers are to adopting different AI technologies, and what could the key talking points be, as & when they keep adopting these new technologies.”
Cheil has bagged the business for Vishal Mega Mart
Said Hanish Batra, Head of Marketing, Vishal Mega Mart: “We look forward to our association with Cheil India and a great partnership in our ambition of making aspirations affordable for our customers.”
Added Neeraj Bassi, Chief Growth Officer, Cheil India: “Vishal Mega Mart is a retail powerhouse enabling consumers to experience high end fashion across India. We are elated to partner with them in their quest to make fashion accessible to masses. We are eager to create benchmark creating work that sets new standard for fashion retail industry. This partnership will mark our foray into managing retail clients, which is a dynamic category in itself.”
Cheil India launches new campaign for Samsung’s Galaxy Z series.
It showcases Varun Dhawan, Kiara Advani and Neeraj Chopra unfold a more flexible and functional smartphone experience with the Galaxy Z Flip5 and the Z Fold5.
Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Our Galaxy Z Flip5 phone has all the makings of a device which resonates with Gen Z and Millennials. It has a future ready design powered with top of the line specifications and software making it a powerhouse in the category. Its state of the art features enable creators and trendsetters to capture their experiences in the best possible manner making this device their numero uno choice. We are happy that leading trendsetters, Varun Dhawan, Kiara Advani and Neeraj Chopra have also shown their love for the foldables and we are elated to welcome this trio in their journey to the world of Galaxy foldables.”
Talking about the campaign, Vikash Chemjong, CCO, Cheil India, added: “The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly and gives them new found freedom and flexibility.”
While men are somewhat over-excited by AI, women are taking a more measured approach.
Apart from privacy, multiple concerns loom large. Gen Z is most apprehensive about the loss of jobs due to AI automation and AI overtaking humans in creative fields like writing and Art.