MxMIndia

Tag: Carat India

  • Sujata has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

    Carat appoints Sujata Dwibedy as EVP, Mondelez

    By A Correspondent

     

    Carat India has roped in Sujata Dwibedy as executive vice president. A media veteran with more than 17 years of experience, Sujata has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Sujata was head – business development at Omnicom Media Group.

     

    As per her new mandate, Sujata will lead the Mondelez business at Carat in India and ensure that the best possible solutions are provided across all media platforms. Meanwhile, she will also work closely with the Carat APAC team on the business.

     

    Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Sujata brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”

     

    Sujata added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”

     

  • The Ministry of Tourism, one of the largest advertisers from India on Global media, invests between 90-100 MM US$ in three years

    Carat wins tourism min mandate

    By A Correspondent

     

    Kartik Iyer

    Following a fiercely fought multi-agency pitch over the last few months, Carat India has won the media mandate of Ministry of Tourism. This win comes on the back of Carat’s continuing streak of business acquisition including Mondelez, Pfizer, Columbia Asia in the recent past.

     

    Commenting on the win, Kartik Iyer, MD Carat India said, “We are absolutely delighted that the Ministry of Tourism found value in our offering and appointed us to partner them in their endeavour to promote India across the world. We look forward to working with the Ministry together with our Global network”

     

    Ritesh Dutt, Vice President, Carat India added,“We are elated to be associated with Ministry of Tourism and this is an opportunity for us to leverage our strengths in consumer insights through our proprietary tool used across all markets. As we move forward, our goal is to create unique benchmarks for our client.”

     

    The Ministry of Tourism, one of the largest advertisers from India on Global media, invests between 90-100 MM US$ in three years with a majority of the investment is in US, Europe market followed with other markets like Asia, Australia. Carat will manage the media planning for all the mediums including TV, Print and Digital for all the investment outside India. This business will be handled out of Carat’s Gurgaon office.

     

  • Carat starts the relationship through a pan- India launch of Gelusil sachet campaign with Javed Jafri as brand ambassador

    Carat bags Pfizer Magnum’s media biz

    By A Correspondent

     

    Carat India has bagged the media mandate of Pfizer India’s Magnum business division following a multi-agency pitch. The key parameters that are said to have helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

     

    Carat starts the relationship through a pan- India launch of Gelusil sachet campaign with Javed Jafri as brand ambassador. Commenting on the win, Kartik Iyer, MD Carat India said, “It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

     

  • Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office

    Columbia Asia Hospitals appoints Carat India to handle their media mandate

    By A Correspondent

     

    Columbia Asia Hospitals, an international healthcare group operating a chain of modern hospitals across Asia, has roped in Carat India as their media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office.

     

    Vinay Kaul

    Commenting on the partnership, Vinay Kaul, VP Sales and Marketing – Columbia Asia Hospitals said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We wish Carat all the best as we embark on an exciting journey together.”

     

     

    Kartik Iyer

    Kartik Iyer, MD Carat India, added   “As we move forward, our goal is to create unique industry benchmarks for our clients. We are very happy to be associated with Columbia Asia Hospitals and look forward to a long-lasting and fruitful partnership with them. We also look forward to bring in our past experience in Healthcare communications to bear on this premium relationship we are getting into.

     

    Joydeep Raha, executive VP Carat South said, “The brief that the client has given us is very challenging. This is because while there are huge opportunities within the healthcare industry, a set of very unique challenges also stand to plague this unique category. Here, our task at hand therefore, is to fight those challenges and position Columbia Asia as a leading healthcare destination with the mission to deliver the best clinical outcomes in the most effective, efficient and caring environment.”

     

    For the record, Columbia Asia is one of the first healthcare companies to enter India through 100% foreign direct investment (FDI) route.

     

  • The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it a big catch for Carat India

    Kuch Meetha Ho Jai for Carat India as Mondelez comes calling

    In what appears to be a big blow to Madison World, the entire Mondelez media account is moving to Carat India with effect from January 2016.

     

    The India business has moved to Carat, which is a part of the Dentsu Aegis Network. The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it Carat India’s biggest account.

     

    “It’s a gamechanger for Carat,” a media observer told MxMIndia, on conditions for anonymity.  For Madison India, it’s unfortunate given that the pitch was global, and it could really not have any say in the matter except for aligning with one of the international networks, which it is reported to have attempted.

     

    On the realignment with Carat (and a part with Starcom), Bonin Bough, chief media and ecommerce officer at Mondelez, is quoted to have said: “We’re excited about this next phase in our media transformation. Centralising our media buying with Aegis and SMG offers us a significant opportunity to drive enterprise-level efficiencies that can be re-invested in our long-term growth.”

     

  • BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job

    British Airways appoints Carat as its media agency

    By a correspondent

     

    As part of a global pitch, British Airways has chosen Carat as its media agency on record. Priti Khurana, Marketing Lead for British Airways in India and S Asia said that the brand is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job.

     

    “British Airways is the preferred carrier for a large part of the discerning traveler audience from India and we are keen to take the appeal much further. To this end, British Airways has already made sizeable investments on the technology and infrastructure front and now we’d want the message to be driven home, with maximum impact”

     

    A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans.

     

    Vidhu Sagar, Executive VP, Carat Media said, “British Airways is a prestigious brand and has always been the preferred choice of the discerning traveler. However, with the recent expansion of the franchise to include more mainstream audiences, our media approach is now going to be similarly aligned to connect the brand message with the chosen prospects most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation, as appropriate”

     

    Kartik Iyer, MD of Carat India said, “We are absolutely delighted that British Airways has chosen Carat to partner them in this growth phase of their business. British Airways had always led the market in creating iconic brand communication campaigns and we look forward to partnering them in their endeavor to engage with the vast traveling population of India”

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