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Tag: Carat India

  • Strikes a chord with Gen Z by leveraging Arre's innovative format offerings

    Carat joins Arre to campaign for Intel

    By Our Staff

     

    Media agency Carat has joined hands with Arré to launch a campaign for Intel. The campaign aims to position Intel’s 11th Gen Core processor as the key device for enabling ‘creation’ in today’s world. It also allows Personal Computer shoppers to imagine and unleash all the things that they can accomplish with the device.

     

    Said Anita Kotwani, Chief Executive Officer, Carat India: “We are proud to be at the forefront of thinking out of the box for our clients and leveraging audience insights in every aspect of our campaign. We understand that if we want to speak to Gen Z, we must speak their language and also appeal to the creator’s economy by becoming a part of it.”

     

    Added Niyati Merchant, Executive Vice President and Head of Operations, Arre: “Arré has always pushed the envelope when it comes to branded content across formats. Our partnership with Intel was yet another multi-format content initiative across Arré Reads, doodles and short format video that gave way to innovation in messaging and sharp writing. We are excited that this collaboration has won so much praise and deep engagement from our readers and viewers. We look forward to a long-term collaboration with Intel and Carat.”

     

  • The agency will oversee media strategy, planning and buying for the total portfolio

    Carat wins mandate for Sugar Cosmetics

    By Our Staff

     

    Media agency network Carat has won the media mandate for Sugar Cosmetics beauty brands. The account was won following a comprehensive competitive pitch process. As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio.

     

    Anita Kotwani
    Anita Kotwani

    Said Anita Kotwani, CEO, Carat India said: “We are pleased to win the media business for Sugar Cosmetics. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is loved by the women of today!”

     

    Vineeta Singh

    Commenting on the win, Vineeta Singh, CEO and Co-Founder, Sugar Cosmetics added: “Carat came highly recommended to us. Their strategic thinking, experience, and efficiencies stood out. Partnering with them on our media strategy is reassuring, given their data-driven approach in meeting our brand goals. The beauty industry is ever-changing and we at SUGAR Cosmetics always like to stay ahead of the curve. As a brand leader, it is my topmost priority to ensure that we keep evolving our strategies to meet consumer requirements. I hope our new association with Carat will help us in this journey of keeping up with consumer trends and stay relevant in the industry.”

     

  • She will report into Anita Kotwani, CEO, Carat India

    Carat India appoints Dipika Bhasin as Exec VP

    By Our Staff

     

    Carat India has appointed Dipika Bhasin as Executive Vice President. In her new role, Bhasin will lead the agency’s North and East offices and focus on developing and managing Carat’s senior client relationship in addition to helping the agency drive the growth for its North and East markets. She will report into Anita Kotwani, CEO, Carat India.

     

    In her previous stint with PHD Worldwide, Bhasin held the position of Senior Vice President and was responsible for media management. She pivoted the digital media operations and their effectiveness for marketers in the media mix. She has worked on top brands like LG, Vivo, Royal Enfield, HP, SC Johnson, Perfetti, Maruti, Snapdeal, SAP, Adidas, Nissan and also various non-profit organisations. Additionally, she has also worked with Aircel and on brands that include consumer durables, FMCG, e-commerce and auto.

     

    Anita Kotwani
    Anita Kotwani

    Speaking on the appointment, Kotwani said” “As we strengthen and reshape the Carat offering for the Indian market, we needed a leader who is well networked, connected and understands the nuances of the Northern markets. Dipika, with her expansive & stellar work done across brands and categories, was our ideal choice as she brings in an integrated experience of the new-age eco-system. Her strong connections with the brands and marketers will ensure that the growth path crafted for Carat gets delivered in this market.”

     

    Dipika Bhasin
    Dipika Bhasin

    Added Bhasin: “I am excited to be part of Carat India and to be working with an inclusive and diverse team. I would want to focus on expanding our footprint by strengthening seamless planning, digital transformation and innovation in the media space to help our clients grow. The commitment of the Carat team to deliver value for clients and partners are reckoned by the industry. It is a homecoming for me and I really look forward to strengthening the portfolio of our team offerings in collaboration with dentsu international. Looking forward to partner at all levels and deliver growth and value consistently.”

  • As VP – Planning, he will lead the agency’s digital mandate for North and East

    Carat India appoints Ashish Singh

    By Our Staff

    Ashish Singh
    Ashish Singh

    Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as Vice President – Planning. In his new role, Singh will report to Anita Kotwani, CEO, Carat India and will lead the agency’s digital mandate for North and East. He will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.

     

    Anita Kotwani
    Anita Kotwani

    Said Kotwani: “I have had the pleasure of working with many digital professionals and Ashish Singh clearly stands out as one amongst the best. Ashish will add immense value as part of my core team and help shape the Carat Digital offering. He comes in with the mandate to drive the larger North and East offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group and others. With his domain expertise across the changing digital eco-system and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”

    Added Singh: “With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its Integrated communication planning backed by some of the cutting-edge analytical tools in the industry. I am delighted to join Carat – the first specialist agency in the country and the world’s first media agency – to contribute my experience to create a meaningful connection for brands in the digital ecosystem for business outcomes. I look forward to this journey where together we focus on growth, expansion and nurture talent.”

     

     

  • Launch campaign to celebrate the incredible strength that mothers have shown during these trying times…

    Philips Avent & Carat India pay tribute to ‘Mothers’

    By A Correspondent

     

    Philips Avent, in association with Carat, the media agency from the house of Dentsu Aegis Network (DAN) India, has launched its latest digital campaign, #ToughTimesTougherMoms.

     

    Said Gulbahar Taurani, Vice President, Philips Personal Health, Indian Subcontinent: “Mothers make life better for all of us, everyday. We at Philips Avent wanted to celebrate this spirit of motherhood that has shone brighter than even before during the COVID lockdown and so we created this short film as a token of our gratitude. The beauty of this whole campaign is in its authenticity – the film cast are real mothers living everyday moments at their homes. Entirely self-shot, this film is our way of saying thank you to all the mothers who make life better for us, everyday.”

     

    Added Rajni Menon, CEO, Carat India: “The one-of-a-kind film captures unsung heroes of these times – the ‘Moms’. It is a slice-of-life of how mothers have been keeping their families secure and happy in such times. Indeed, moms are the true warriors. Hence, there was no better way to thank them than by capturing real moms in daily life.”

  • The account was won following a multi-agency pitch

    Carat India wins media duties of ACCA

    By A Correspondent

     

    Carat India has bagged the media duties of the Association of Chartered Certified Accountants (ACCA). The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

     

    Rajni Menon

    Commenting on the win, Rajni Menon, CEO, Carat India said: “We are excited to be a partner to ACCA. I am happy that our strategic thinking, best in class proprietary tools and consumer-first approach are a few of the parameters on which ACCA India opted for the agency.”

     

     

    Pooja Seth

    Added Pooja Seth, Head of Marketing, ACCA India: “Carat India has proven to be a great partner for ACCA India. During their presentation, they understood what ACCA’s brand value, mission and ambition stood for and consequently, worked on presenting innovative media solutions to help increase the brand reach and deriving effective ROI.”

     

     

  • Carat intends to strengthen its consumer focus and business solutions for the Kerala market

    Carat elevates Pramod PP to Sr BizDirector @ Kochi

    By A Correspondent

     

    Carat India has promoted Pramod PP to Senior Business Director, Carat – Kochi. With this announcement, Carat intends to strengthen its consumer focus and business solutions for the Kerala market. Pramod PP will report to Rajni Menon, CEO, Carat Media Brands.

     

    Talking about Pramod’s elevation, Menon said: “Pramod will play a critical role in maintaining Carat’s unparalleled expertise in the brand servicing industry.  The need for a strong brand voice is imperative, due to increased competition and rapidly evolving market strategies.”

     

    Added Pramod PP: “I am looking forward to raise the bar further and focus on excellence in customer experience and service. I am also clear that Carat will soon become a single source solution for a vast array of prestigious brands across the South Market.”

     

     

  • Columbus India to handle brand’s digital account…

    Carat bags mandate for Behrouz Biryani

    By A Correspondent

     

    Behrouz Biryani, the digital-thus-far biryani brand, has roped in Carat India as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Mumbai office.

     

    Sagar Kochhar

    Meanwhile, under this new partnership, Columbus India is in-charge of the brand’s digital account. Commenting on the partnership, Sagar Kochhar, Group CMO, Faasos Food Services (FFSPL) said: “Being a digital-only brand, it was important for us to create a campaign highlighting the USP of the brand – i.e the aeons old, authentic Persian recipe, the fine ingredients and a compelling brand story. Meanwhile, when it came to delivering business results, the  objectives were non-negotiable. An infallible media strategy that could connect to our target audience in the most cost effective manner was the need of the hour. Carat’s focused and integrated solutions for our business challenges look seamless to us and we are delighted to have them with us as we embark on this exciting journey ahead.”

     

    Rajni Menon

    Celebrating the win, Rajni Menon, CEO, Carat Media added: “We are extremely delighted to partner with Behrouz Biryani. We are confident in driving strong and positive integrated media strategies to raise brand awareness resulting in positive business results. We are looking forward to this partnership, taking their business to a larger scale.”

     

     

    Anurag Gupta

    Added Anurag Gupta, CEO, Columbus India: “It is very exciting for us to partner with Behrouz Biryani – a leading Cloud Kitchen player. We are looking forward to pushing the envelope on driving digital media efficiencies and delivering unparalleled performance for Behrouz Biryani.”

     

     

  • Carat, Posterscope team up to create buzz around FIFA World Cup 2018

    Adidas wakes up an entire neighbourhood to celebrate football

    By A Correspondent

     

    Carat has partnered with Posterscope to launch a campaign for the ongoing FIFA World Cup 2018.

     

    The core objective of the campaign was to build awareness about TelStar – the official football that is being used in FIFA world cup and to celebrate the pure joy of football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

     

    Said Sean Van Wyk, Senior Marketing Director, Adidas India: “The love for football is growing massively in India with each passing year and we wanted to kickstart the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sport really does have the power to change lives.”

     

    Added Rajni Menon, CEO, Carat India: “This is yet another example of media convergence in planning where a superb activation on outdoors is working in tandem with digital. The objective was to drive innovation at local level with a scaled outreach to a larger online audience. It was a great way to celebrate the growing euphoria around FIFA in a way that brings out the pure joy of football.”

     

     

  • This win comes on the back of Carat’s new business wins such as Franchise India Holdings (FIHL) and Fossils group

    British Council appoints Carat to handle their media mandate

     

     

    It perhaps helps that Dentsu Aegis Network-owned Carat is headquartered in London and understands the Brit ethos better than many other media agencies.The British Council has roped in Carat India to handle its media duties in the country. Commenting on the partnership, Nirupa Fernandes – Director Marketing, British Council India said: “We are very pleased to associate with Carat in India following a close association with Carat in UK. 2018 marks 70 years of the British Council in India and we have been inspired by India every day of the last 70 years.  This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years. We are excited that working with Carat and the extended Dentsu Aegis Network will help us position our brand effectively across all channels.”

     

    Speaking about the win, Rajni Menon, CEO, Carat India added: “It really feels great having British Council on board. British Council has been a part of many Indians’ lives through some form of their services starting from improving English skills, courses for teachers, preparing for IELTS exams, helping students to study abroad, etc. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the young and dynamic audiences across platforms.”

     

     

  • Carat will manage the media planning and buying for all the investments

    Franchise India Holdings appoints Carat India to handle their media mandate

    By A Correspondent

     

    Gaurav Marya

    Franchise India Holdings (FIHL) has roped in Carat India as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office.Commenting on the partnership, Gaurav Marya, Chairman, Franchise India said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wish Carat all the best as we embark on an exciting journey together.”

     

    Rajni Menon

    Speaking about the win, Rajni Menon – CEO, Carat India added: “We look forward to working with Franchise India in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the digital consumers of India.”

     

     

  • The account will be handled out of the agency's Mumbai office

    Carat wins global mandate for Standard Chartered Bank

     

     

    Carat, part of Dentsu Aegis Network, has won the global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore across 60-plus markets including India. The win follows a competitive pitch process.

     

    Said Sean O’Brien, CEO, Carat APAC:“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”

     

    Added KartikIyer, Managing Director, Carat India: “We are delighted to have been appointed the agency on record by Standard Chartered Bank. This is a prestigious account and we look forward to a long and fruitful partnership where Carat and Dentsu Aegis Network will bringstogether all their capabilities to create cutting edge communication solutions that deliver true business value for SCB in India.”

     

    The account will be handled out of the agency’s Mumbai office headed by HimankaDas, Executive Vice President –West. Said Das: “It’s a great way to begin the new year with such a prestigious business win.”