MxMIndia

Tag: BBDO India

  • The Piramal-owned skincare brand has unveiled a digital campaign by BBDO India

    BBDO India’s #WFHFace for Lacto Calamine

    By A Correspondent

     

    Piramal’s skincare brand Lacto Calamine has got BBDO India to create a digital campaign around Work From Home skincare hashtagged #WFHFace.

     

    Said a Piramal spokesperson: “Covid-19 has pushed us to look at skin care from a ‘back to basics lens’. Earlier, cosmetics were set to be the market leaders but with work from home becoming the new normal, there is an innate need to groom well but not ‘over do’ it. With our philosophy of “Doing Well and Doing Good” where our aspirations are always backed by purpose, we embarked on our contextual Piramal’s #WFHface Lacto Calamine campaign with our marquee product Lacto calamine for our customers to take better care of their oily skin”.

     

    Added Hemant Shringy, Chief Creative Officer, BBDO India: “The ‘new normal’ has had a great impact on the beauty category. Faces are either behind closed doors or behind masks. But a skin care product like Piramal’s Lacto Calamine is hugely relevant even now. Which is why when Shruthi, (the Senior Creative Director on the brand) shared the idea of ‘WFH Face’ we fell in love with it. It’s so real. And even the execution – every single word of the narrative, the cast, the nuances are refreshingly relatable”

     

     

  •  “Silence Bhi aur Energy Savings Bhi” is what the campaign is called

    Crompton launches new TVC campaign

    By A Correspondent

     

    Crompton Greaves Consumer Electricals has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for the launch of a new range of SilentPro ceiling fans. It is conceptualised by BBDO India.

     

    Speaking about the company’s latest campaign, Rohit Malkani, Vice President, Marketing, Crompton Greaves Consumer Electricals Ltd. said: “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people.“

     

    Said Hemant Shringy, Chief Creative Officer, BBDO Mumbai: “The noise of a fan is something that we are so used to that we don’t realise how we have compromised our lives around it. We speak loudly, we keep the television volume high and often miss out some moments and conversations. Only once we experienced Crompton SilentPro did we realize what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. We really just highlighted the reactions that we all had. Because just like the husband in the film, we too felt, ‘Sab fans awaaz karte hain’ (all fans make noise). And that made room for interesting banter between our couple. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.”

     

     

  • The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown

    BBDO & Idea 4G work on learning in lockdown

    By A Correspondent

     

    Idea 4G has unveiled a new campaign crafted by BBDO India titled Online Seekho #Apnokesaath. It celebrates people who are learning and teaching online with the power of 4G internet.  The online campaign speaks of people who are not only using 4G for education, but to learn new skills, instruments, languages and everything that the world of the internet has opened up, even during a lockdown.

     

    Said Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Limited: “Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others. Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

     

    Added Hemant Shringy – Chief Creative Officer, BBDO India Mumbai: “Brand Idea has always offered a mobile telephony driven possibility or ‘idea’ for the time. And it’s great to know that as we stay home, there is no lockdown on networks, connectivity and most importantly on learning”.

     

     

  • Launches #ShareTheLoad for equal sleep as the 4th edition of the award-winning movement

    Ariel urges men to share the laundry yet again

    By A Correspondent

     

    In the spirit of keeping the conversation going ahead and furthering the cause of equality within households, Ariel has launched the fourth ‘chapter’ of ShareTheLoad.

     

    The new film, launched across social media and digital platforms, seeks to highlight the impact of unequal division of chores on the wife’s well-being, and leverage this with men to drive an urgency to act. Ariel aims to make laundry the face of this movement against inequality within households by urging men to take the first step to #ShareTheLaundry and eventually, #ShareTheLoad for equal sleep.

     

    Commenting on the Movement, Sharat Verma, CMO, P&G India and Head, Fabric Care Indian Subcontinent, said: “This year, ‘#ShareTheLoad for equal sleep’ seeks to give us one more compelling reason to start sharing the load. Uneven division of household chores is getting in the way of women getting adequate sleep and rest, and hence the conversation this year is about bringing this to light to enable conversation. 71% of Indian women are sleeping less than their husbands due to these household chores, as they end up waking up early and/or staying up late in order to get everything done. The film is designed to be a mirror into the daily lives of many women, in order to make this unaccounted time count. And with this, Ariel wants to move us all from intent to action by urging them to #ShareTheLaundry and take the first step towards #ShareTheLoad.”

     

    Added Josy Paul, Chairman and CCO – BBDO India: “How can Ariel as a leading brand truly create change? That was what we wanted to do with this year’s campaign for #ShareTheLoad. And hence, by steering the conversation around the impact on the women’s wellbeing when their partners don’t partake in domestic chores, we want to get men to show solidarity via action. A significant part of the film rests in the early hours or late nights, which is the time that usually goes unaccounted. It is the theatre of the after-hours. It is about making those hours count!”

     

     

  • Developed by BBDO India, the campaign is being promoted through TV, radio and digital media

    ‘Not working? Try networking’ says BBDO’s new campaign for Idea

    By A Correspondent

     

    Vodafone Idea may be in the news for various other reasons and as a company needs some fresh new ideas for survival, but its brand Idea is moving ahead with a high blitz campaign under the ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘Not working? Try Networking!’, the campaign – developed by BBDO India – showcases the myriad opportunities that internet throws open to people from different age groups and socio-economic backgrounds, across India.

     

    Said Suraja Kishore, CEO – BBDO India: “Brand Idea has been consistent in creating a distinct tone of voice in the category by inspiring imaginatively simple solutions to large complex problems, this campaign is topically relevant in amplifying how connectedness can unlock new possibilities for everyone.”

     

     

  • The campaign will be promoted through TV, radio and digital media

    Idea shifts focus to unemployment in latest ad campaign

    By A Correspondent

     

    Telecom brand Idea has launched a new campaign under ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled NOT working?  Try NETworking!’, the campaign showcases the myriad opportunities that internet, through Idea 4G network, throws open to people from different age groups and socio-economic backgrounds, across India.

     

    Said Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited: :Idea was the first telecom brand in India to take a step beyond the transactional plane to showcase how mobile telephony can transform peoples lives in a positive manner. Each Idea campaign, over the years, has focused on social issues prevalent at that time and championed causes which are relevant and appeal to urban and rural audiences alike.”

     

    Developed by BBDO India and directed by Sandeep Yadav, the campaign will be promoted through TV, radio and digital media.

     

     

  • Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh

    Grey rejigs top deck. Merges Grey with Autumn Grey. Anusha Shetty is Chairman & Group CEO. Sandipan Bhattacharyya is MD & CCO

    By A Correspondent

     

    Grey group has announced a new structure and go-to market strategy in India. The creativie agency Grey Group has been merged with Autumn Grey. Anusha Shetty, CEO Autumn Grey, has been appointed Chairman & Group CEO, Grey Group India. Yashaswini Samat – current CEO of GREY India will be relocating to Singapore to take up a Senior integrated role for WPP/GREY. She will continue to report to Singh.

     

    Anusha Shetty

    Prior to this, Shetty has held progressive assignments in agencies like Lowe and Euro RSCG, working on multiple brands including; Intel, Titan, Unilever, Honeywell, to name just a few.

     

    Shetty will work closely with Nirvik Singh to ensure a seamless transition of leadership as they combine the creative strength of Grey with data-driven digital solutions from Autumn Grey, to create a future-facing agency model and framework.

     

    Sandipan Bhattacharyya

    Meanwhile, Sandipan Bhattacharyya, CCO, has been promoted to Managing Director and Chief Creative Officer, Grey group India. Bhattacharyya has over 20 years of experience in advertising, prior to GREY he has worked at BBDO India, Enterprise Nexus and Saatchi & Saatchi.

     

    Said Nirvik Singh, Global COO Grey Group and Chairman & CEO, GREY AMEA: “Anusha is one of those unique talents who possesses a rare combination of digital & social media knowledge along with entrepreneurial flair & business acumen. She is a natural-born leader who along with her team, will bring ideal digital, creative and business solutions to clients across various industries. I think with her wealth of experience she is the right person to take the agency to the next level. This is very much a game-changing moment for Grey India. Sandi (Sandipan Bhattacharyya) is extremely talented and has been instrumental in taking Grey’s creativity to a global level. His creative direction & storytelling expertise is a conversation starter and his campaigns are found in the middle of pop culture. With a dual approach of Creative and Digital working in unison, Grey is in the right place to create more ground-breaking, famously effective work for its clients.”

     

     

  • She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer

    BBDO India appoints Jazryk Gill as Vice President

    By A Correspondent

     

    Suraja Kishore, Jazryk Gill and Nikhil Mahajan

    BBDO India has strengthened its Delhi management team by getting on board Jazryk Gill as Vice President. She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer. With close to 13 years in advertising and marketing, Gill has worked in Dentsu Marcom, Wieden+Kennedy, Cheil and Lowe Lintas.

     

    Commenting on the ‘s appointment, Suraja Kishore, CEO, BBDO India, said: “Jazryk is a welcome addition to our leadership team at Delhi. She brings with herself a great blend of purpose and performance orientation to our business. Her sense of ownership is inspiring and her passion is contagious. I am certain she will be add more value in what we have to offer to our partners and she will be an active agent of change that we are championing at BBDO.”

     

    Added Nikhil Mahajan, General Manager and EVP and Chief Growth Officer – BBDO India: “Jazryk is a new age thinker and a doer. Her effortless understanding and knowledge of ‘Now’ is a great ingredient for shaping the future of our brands and the role we play as brand custodians. She has successfully practiced and demonstrated the power of media agnostic ideas that moves today’s generation and we can’t wait for her to take that to the next level here at BBDO.”

     

     

  • #LearnLiveOnline to resonate with K-12 students across India

    Vedantu’s new film promotes its personalized online learning toolkit

    By A Correspondent

     

    Online learning platform Vedantu has launched a brand campaign titled ‘Samajh aayega toh mazaa aayega’.

     

    Speaking on the campaign, Vamsi Krishna, CEO & Co-Founder, Vedantu said: “We are excited to launch our first brand film to spread the message that learning should be fun and engaging. This film is a culmination of Vedantu’s journey that began in 2014 as the first to bring LIVE classes, to now, in 2019, as a frontrunner in the LIVE and personalized learning space. Technology has played a massive role in this timeline where we have reimagined and evolved the teaching and learning experience. Bringing in a new wave, we hope students will adopt the LIVE and online way to transform learning forever.”

     

    Added Hemant Shringy, Chief Creative Officer of Vedantu’s creative agency BBDO India: “When we heard about Vedantu, we knew it was going to be a positive revolution in education. It is the best of both worlds and a sweet spot between human interaction of LIVE classes and the new-age progressive technology that makes learning accessible and enjoyable. And when we attended a live class, we were amazed! The experience was unmatched. The product is the hero here and our job was to bring that a live in a communication that brings forth the empathy the creators have for the students and the real struggles they go through, in a format that appeals to the students and the parents.”

     

     

  • Mahajan joins BBDO from Lowe Lintas where he was Executive Director, and Dasgupta was last with ADK Fortune as National Creative Director

    BBDO appoints Nikhil Mahajan & Akashneel Dasgupta to lead Delhi ops

    By A Correspondent

     

    BBDO strengthens its India leadership team by appointing Nikhil Mahajan as General Manager for the Delhi office and Akashneel Dasgupta, who as Chief Creative Officer. Mahajan has also been appointed Chief Growth Officer for BBDO in India.

     

    Mahajan joins BBDO from Lowe Lintas where he was Executive Director, and Dasgupta was last with ADK Fortune as National Creative Director.

     

    Commenting on Mahajan and Dasgupta’s appointment, Josy Paul, Chairman and CCO BBDO India, said: “Nikhil and Akashneel are natural born seekers. Nikhil is highly talented, with strong business acumen and an eye for creative storytelling, given his background in music and songwriting. And Akashneel is a creative enthusiast who is deeply rooted in the nuances of mass India. They speak the language of Gen Z and represent where advertising and marketing is going. Along with our young diverse talent at BBDO, we firmly believe they will create greater value for our clients as they push the industry forward.”

     

    Added Suraja Kishore CEO, BBDO India: “At BBDO we believe the future of advertising is ours to shape, and in Nikhil and Akash, we have discovered co-creators for our exciting new chapter. From the first meeting, Nikhil came across as someone who has a compelling drive and responsibility to do what he can to shape the future. Akash on the other hand impressed us with his ability to imagine and execute a future that he envisions. Together, they will help take our business to great new heights, as well as for our clients.”

     

     

  • The 360-degree campaign has been developed by BBDO India

    Brand Idea gets India grooving with #SabKaTimeAaGaya

    By A Correspondent

     

    Brand Idea is launching a 360-degree media campaign to launch the ‘Har Recharge Pe Extra’ promotion. As per the new offer, on every recharge, all Idea prepaid customers will get assured benefits of unlimited calls, cashback and extra data during the offer period. The campaign has been developed by BBDO India.

     

    The campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics – ‘Aagaya Aagaya, Sabka Time Aagaya’.

     

    Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea said: “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”

     

     

  • It also celebrates the spirit of a changing India where UV owners are fuelling discoveries of their inner selves

    Ford’s latest campaign inspires consumers to discover more

    By A Correspondent

     

    Ford India has launched its latest television campaign – Discover the More in You – created by BBDO India.

     

    Said Rahul Gautam, vice president marketing, at Ford India: “Our latest campaign – Discover The More in You – draws from experiences of our customers for whom these situations in their Ford SUV led to self-discovery, making them choose what was right. Not only does it reflect a progressive outlook to societal issues but also a special aspect of human-machine interaction.”