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Tag: Awards

  • Also announces Jury Presidents

    Spikes Asia 2024 opens for awards submissions

    By Our Staff

     

    Spikes Asia, the award for creativity and marketing effectiveness in APAC, has announced that submissions are open for 2024, in addition to revealing the Jury President line-up.

     

    New for 2024 are the Gaming Spikes, which will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success.

     

    Inaugural Jury President of the Gaming Spikes, Joey David Tiempo, Founder & CEO, Octopus&Whale, the Philippines, said: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognised – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”

     

    The Spikes Asia 2024 Jury Presidents have been named as the following:

     

    Brand Experience & Activation, Creative Commerce, Glass: The Award for Change, Integrated and Grand Prix for Good Jury President:

    Valerie Madon, Chief Creative Officer, APAC, McCann Worldgroup, APAC

     

    Creative Data and Innovation Jury President:

    Mandy Hou, Chief Digital Officer, EssenceMediacom, Mainland China

     

    Creative Effectiveness and Creative Strategy Jury President:

    Aditya Kanthy, CEO and Managing Director, DDB Mudra Group, India

     

    Design and Industry Craft Jury President:

    Takahiro Hosoda, Chief Creative Officer, TBWA\HAKUHODO, Japan

     

    Digital Craft and Social & Influencer Jury President:

    Jax Jung, Global Creative Director, Cheil Worldwide, Global

     

    Direct and Outdoor Jury President:

    Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan

     

    Entertainment, Gaming and Music Jury President:

    Joey David Tiempo, Founder & CEO, Octopus&Whale, The Philippines

     

    Film Jury President:

    Tony Bradbourne, Founder, Special, New Zealand

     

    Film Craft Jury President:

    Rob Galluzzo, CEO, FINCH, Australia

     

    Healthcare Jury President:

    Lyndon Louis, Executive Creative Director, BrandCare Asia, India

     

    Media Jury President:

    Sapna Nemani, Chief Solutions Officer, Publicis Groupe, APAC

     

    PR Jury President:

    Emily Poon, President, Asia, Ogilvy Public Relations, APAC

     

    Print & Publishing and Radio & Audio Jury President:

    Guan Hin Tay, Creative Chairman, BBDO, Singapore

     

  • Bags 2 Grand Prixs, 3 Golds, 5 Silvers and 5 Bronzes

    DDB Mudra wins ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022

    By Our Staff

     

    DDB Mudra Group announces its win as ‘Asia Pacific Agency of the Year’ title at Spikes Asia 2022. It is the first Indian agency to win this award. With its spectacular performance at Spikes Asia 2022, DDB Mudra Group has been named ‘Spikes Asia Agency of the Year’ along with ‘India’s Agency of the Year’.

     

    The recognition comes on the back of the Group’s ‘Unexpected Works’ positioning, which reflected in its work on McDonald’s ‘EatQual’ (1 Grand Prix, 1 Gold, 3 Silvers, 1 Bronze) Battlegrounds Mobile India’s ‘Machine Gun Mouth’ (1 Gold, 1 Silver, 3 Bronzes), ‘Daughter’s Day’ for Stayfree (1 Silver) and ‘Red Notice Shop’ for Netflix (1 Bronze).

     

    The group shared a Grand Prix and a Gold with its production partner Early Man Film for BGMI’s ‘Machine Gun Mouth’ in the Film Craft category. With this, Early Man Film has also become the first Indian Production House to win the coveted Spikes Palm Award.

     

    Talking about the performance, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “When Aditya (CEO & MD) and I took on our roles, we had a very simple goal – to build a creative company that’s respected in every forum; be it clients, talent, platforms such as Spikes Asia and the industry at large. Over the last four years, we’ve worked towards it by building creativity into our core. To become the first agency from India to win Agency of the Year at Spikes showcases this belief.”

     

  • Judging of both awards will take place simultaneously during Spikes Asia Festival of Creativity

    Tangrams aligns with Spikes Asia

    By A Correspondent

     

    Tangrams, the APAC strategy and effectiveness awards, has announced the alignment of the awards key dates with Spikes Asia awards in 2019. This year, the Tangrams Strategy & Effectiveness awards will open for entries on April 15, on the same day as Spikes Asia awards. The new arrangement allows entrants to submit campaigns into both awards and have them recognised for strategy and effectiveness as well as creative excellence.

     

    Commenting on the alignment, Joe Pullos, Festivals Director, said: “We want to transform Spikes Asia into a holistic festival & awards program that not only serves as a benchmark for creativity excellence, but also for marketing strategy and effectiveness in our industry and brings together brands and agencies alike.”

     

    Judging of both awards will take place simultaneously during Spikes Asia Festival of Creativity. The Tangrams Strategy & Effectiveness awards show will be presented on all three days at the Spikes Asia Festival of Creativity.

     

     

  • Awards Show recognises creative excellence across Asia-Pacific

    Spikes Asia 2018 winners announced

     

    By A Correspondent

     

    The Spikes Asia Festival of Creativity concluded by honouring the best creative work from across Asia-Pacific.

     

    Said Joe Pullos, Festival Director, Spikes Asia: “Spikes Awards are not won easily, so the quality of winners that we saw on stage tonight reflected truly ground-breaking, creative work that is representative of a fast-advancing region. Congratulations to everyone who was honoured – the creative benchmark for the region has now been set.”

     

    A total of 4,056 entries were submitted into this year’s awards. The entries, from 26 countries span 21 award categories, including the new Glass Award, launched earlier this year.

     

    This winners across categories include:

    Brand Experience & Activation
    3 Gold Spikes, 6 Silver Spikes, 17 Bronze Spikes and a Grand Prix went to DDB New Zealand, Auckland for ‘Fight for Territory’ for Steinlager from the 395 entries received.

     

    Creative Effectiveness
    2 Spikes were awarded from 29 entries. The Grand Prix was awarded to CHE Proximity, Melbourne, Australia for ‘The Billion Point Giveaway‘ for Velocity Frequent Flyer.

     

    Design
    From 323 entries 4 Gold Spikes, 14 Silver Spikes and 16 Bronze Spikes were awarded and Host/Havas, Sydney, Australia was awarded the Grand Prix for ‘Palau Pledge’ for Palau Legacy Project.

     

    Digital
    4 Gold Spikes, 8 Silver Spikes and 17 Bronze Spikes were awarded from the 361 Digital Spike entries along with a Grand Prix for ‘SelfieSTIX’, for Mars New Zealand, by Colenso BBDO, Auckland, New Zealand.

     

    Digital Craft
    From 109 entries 2 Gold Spikes, 2 Silver Spikes and 6 Bronze Spikes were awarded. The Grand Prix was presented to Six Inc Tokyo / Spa Hakuhodo.CO. LTD., Bangkok, Japan for their campaign ‘Obsession for Smoothness’ for Double A.

     

    Direct
    Host/Havas, Sydney, Australia received their second Grand Prix for their ‘Palau Pledge’ for Palau Legacy Project. A further 4 Gold Spikes, 6 Silver Spikes and 13 Bronze Spikes were awarded from the 290 entries into the Direct category.

     

    Entertainment
    The Entertainment Grand Prix was presented to GREYnJ UNITED, Bangkok, Thailand for their campaign ‘Friendshit’ for Kasikornbank PCL. 2 Gold Spikes, 3 Silver Spikes and 8 Bronze Spikes were also awarded from the 142 entries.

     

    Film
    ‘Friendshit’ by GREYnjUNITED, Bangkok, Thailand won its second Grand Prix, for Kasikornbank PCL. 361 entries were submitted and 2 Gold Spikes, 6 Silver Spikes and 10 Bronze Spikes were awarded.

     

    Film Craft
    Of the 364 Film Craft entries 6 Gold Spikes, 18 Silver Spikes and 20 Bronze Spikes were awarded. The Grand Prix went to ‘Stop the Horror’ for Go Gentle Australia by Revolver/Will O’Rourke, Sydney / Cummins&Partners, Sydney, Australia.

     

    Glass
    In its first year the Glass Spike received 37 entries and the inaugural Grand Prix was presented to FCBULKA, Gurgaon, India for ‘Sindoor Khela – No Conditions Apply’ for The Times of India . A further three Glass Spikes were awarded

     

    Healthcare
    Y&R ANZ, Melbourne, Australia won the Healthcare Grand Prix for the entry ‘Sip Safe’ for Monash University. 4 Gold Spikes, 6 Silver Spikes and 11 Bronze Spikes were awarded from the 189 entries.

     

    Innovation
    From the 35 entries into the Innovation category the Grand Prix was presented to BWM Dentsu, Sydney, Australia for ‘Project Revoice’ for The ALS Association, with 2 Innovation Spikes also awarded.

     

    Integrated
    ‘Palau Pledge’ received its third Grand Prix for Host/Havas, Sydney, Australia. 3 Silver Spikes and 1 Bronze Spike were also awarded from the 45 entries.

     

    Media
    The Media Grand Prix was presented to Host/Havas, Sydney, Australia for ‘Palau Pledge’, for Palau Legacy Project and the jury also awarded 3 Gold Spikes, 12 Silver Spikes and 12 Bronze Spikes from the 318 entries submitted.

     

    Mobile
    109 entries were submitted to the Mobile category with 3 Gold Spikes, 3 Silver Spikes and 6 Bronze Spikes awarded and a Grand Prix for ‘We Remit’ for Tencent by Tencent, Shenzhen, China.

     

    Music
    ‘#GiveABeat – A Song for Heart Disease Driven by the Percussion of Heartbeats’ for Max Healthcare & Max Group, by Propaganda India, Bangalore was awarded the Music Grand Prix. 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes were awarded out of the 51 entries.

     

    Outdoor
    From 302 entries 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes were awarded with the Grand Prix presented to DDB New Zealand, Auckland for the campaign ‘Fight for Territory’ for Steinlager

     

    PR
    ‘Palau Pledge’ won the PR Grand Prix for Host/Havas, Sydney, Australia and Palau Legacy Project with 4 Gold Spikes, 8 Silver Spikes and 11 Bronze Spikes awarded from the 223 entries.

     

    Print & Outdoor Craft
    From the 156 entries submitted 3 Gold Spikes, 5 Silver Spikes and 4 Bronze Spikes were awarded. No Grand Prix was awarded

     

    Print & Publishing
    No Grand Prix was awarded in the Print & Publishing category. 4 Gold Spikes, 1 Silver Spike and 3 Bronze Spikes were chosen from 116 entries in the Print & Publishing category.

     

    Radio & Audio
    1 Silver Spike and 1 Bronze Spike were awarded from the 101 entries received with no Grand Prix and no Gold Spikes were awarded to Radio & Audio campaigns

    The Grand Prix for Good was presented to ‘Stop the Horror’ for Go Gentle Australia by Revolver/Will O’Rourke, Sydney / Cummins&Partners, Sydney, Australia

    The Advertiser of the Year was presented to McDonald’s, with Nick Rodd, Marketing & Menu Lead, McDonald’s Asia Business Unit, present to accept the Award.

     

    Media Network of the Year

    UM

    Mindshare

    PHD Worldwide

     

    Network of the Year

    BBDO Worldwide

    DDB Worldwide

    Dentsu

     

    Asia Pacific Agency of the Year

    Host/Havas, Sydney, Australia

    DDB New Zealand, Auckland, New Zealand

    Dentsu Inc., Tokyo, Japan

     

    Independent Agency of the Year

    Cummins&Partners, Sydney, Australia

    Prakrit Advertising, Bangkok, Thailand

    Propaganda India, Bengaluru, India

  • 2017 alone saw six different campaigns from three different countries win 10 Spikes Asia Awards

    McDonald’s wins 2018 Spikes Asia Advertiser of the Year title

    By A Correspondent

     

    Spikes Asia has revealed that McDonald’s is this year’s recipient of the Spikes Asia Advertiser of the Year Award.

     

    The year 2017 alone saw six different campaigns from three different countries win 10 Spikes Asia Awards. This included a Creative Effectiveness Spike for #MacItBetter, which showed how the work drove tangible business effects for the Big Mac and the brand in Australia.

     

    Said Joe Pullos, Festival Director, Spikes Asia commenting on the announcement:“The awards at Spikes Asia are all about celebrating and championing Asian creative and McDonald’s has achieved monumental success for their branded communications both here in APAC as well as globally. It’s an instantly recognisable brand that continues to evolve and drive for higher standards in its creativity specifically nuanced for this region. We’re very excited to be able to reward the company’s commitment to innovative communication.”

     

     

  • Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'

    Taproot tops Spikes Asia

     

    By A Correspondent

     

    There was much disappointment when the Adidas Odds campaign did win big at the 2017 Cannes Lions. We expected it to, just as we were certain the Bajaj V would also earn back rich laurels.

     

    But then these things happens at all jury-led events and for Taproot, accolades (and metals) at D&AD, OneShow, Adfest or Cannes on the international arena have meant some satisfaction. And now the Adidas Odds campaign has bagged the biggest award at Spikes Asia – the Integrated Grand Prix. Taproot Dentsu has also named as the Indian Agency of the Year Award on the back of 10 metals.

     

    Says Santosh Padhi, Co-founder and Chief Creative Officer with a smile: “Though I was bit disappointed with Cannes results, as I felt it was under rewarded with just three lions at Cannes, but this has made up for that,” adding: “Spikes Asia is one of the reputed Advertising Award Shows of Asia, We are happy to got two of the greatest honors at Spikes Asia this year in form of a “Integrated grand Prix” and “India Agency Of The Year” awards.

     

    And his comments on topping the country at Spikes? “This is not the first time we have fetched this title of Agency Of The Year on global forum… Last year at Clio we were the India Agency of the Year.  In 2012 we were Adfest Agency of the year, at many occasions at various awards shows we have topped the table for India nothing gives us more high than to represent the nation at such international forums”

     

    The other Grand Prix bagged by an Indian Agency was in the ‘Good’ category. And it was presented to McCann for “The Immunity Charm” for the Ministry Of Public Health, Afghanistan

     

    Meanwhile, the 2017 edition of Spikes Asia closed with the Spikes Asia Awards last weekend where members of the creative industry from across Asia-Pacific gathered to celebrate and honour the best work from the region.

     

    This year, Spikes received 4,301 entries from 23 countries. In addition to the 20 award categories announced at the Spikes Asia Awards, the ceremony also announced the recipients of: Media Agency of the Year, Independent Agency of the Year, Network of the Year, Asia-Pacific Agency of the Year Award the Spikes Palm Award, the Grand Prix for Good and the Country Agency of the Year Award a new award that celebrates agency performance at a national level.

     

    Said Terry Savage, Co-Chairman of Spikes Asia on how this year’s crop of winning work was a shining example of how the Asia-Pacific region was embracing new creative trends: “There’s been a growing movement of brands and their creative partners producing a new kind of work that goes beyond advertising. The ideas being recognised at Spikes this year show brands breaking out of traditional channels, impacting culture and delivering business results.”

     

    This year’s winners were:

    Creative Effectiveness
    2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike
    The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum’ for DB Breweries/Heineken

    Design
    39 Spikes from 350 entries were awarded including 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes.
    CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand

    Digital
    44 Spikes from 407 entries were awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes.
    Clemenger BBDO Melbourne, Australia, won its first Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Digital Craft
    17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes.
    The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google

    Direct
    37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes.
    Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Entertainment
    13 Spikes from 126 entries were awarded including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes.
    The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.

    Film
    37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes.
    Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree

    Film Craft
    43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes.
    There was no Grand Prix awarded

    Healthcare
    25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes
    Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Innovation
    3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota

    Integrated
    6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes.
    The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas

    Media
    37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes.
    McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne

    Mobile
    20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes
    The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF

    Music
    7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes.
    Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand

    Outdoor
    28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes.
    CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand)

    PR
    26 Spikes from 264 entries were awarded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes.
    The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria

    Print & Outdoor Craft
    17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes.
    Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.

    Print & Publishing
    10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes.
    Ogilvy, Bangkok, Thailand, were awarded the Grand Prix for ‘Build the Future 1’ for Dksh (Thailand) Ltd.

    Promo & Activation
    26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes.
    The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand

    Radio
    12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes and 6 Bronze Spikes.
    Bashful, Sydney / Kind Agency, Sydney, Australia were awarded the Grand Prix for ‘Smartwig’ for The Star Sydney

     

    The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan

    Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business accepted the Spikes Asia Advertiser of the Year Award.

    Network of the Year was presented to BBDO with Dentsu coming second and Ogilvy & Mather in third place.

    Dentsu Inc., Tokyo, Japan received the Asia-Pacific Agency of the Year, Clemenger BBDO Melbourne, Australia took second place with Colenso BBDO, Auckland, New Zealand in third.

    The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.

    Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with Dentsu X, Makati, The Philippines in third place.

    Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O’Rourke, Australia came second and Joinery, USA in third.

    The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their respective countries.

    Japan: Dentsu Inc., Tokyo
    Australia: Clemenger BBDO, Melbourne
    Singapore: Ogilvy & Mather, Singapore
    China: Fred & Farid Shanghai
    India: Taproot Dentsu, Mumbai
    Thailand: CJ WORX, Bangkok
    The Philippines: Dentsu Jayme Syfu, Makati City
    South Korea: Cheil Worldwide, Seoul
    Hong Kong: Cheil Worldwide, Hong Kong
    Malaysia: Isobar, Kuala Lumpur
    Indonesia: Hakuhodo Indonesia, Jakarta
    New Zealand: Colenso BBDO, Auckland

  • The Award honours brands that set themselves apart through the quality of their campaigns

    Samsung announced as 2017 Spikes Asia Advertiser of the Year

    By A Correspondent

     

    Spikes Asia has announced that this year’s Advertiser of the Year will be awarded to Samsung Electronics following a hugely successful 2016 Festival where the company were recognised with 21 Spikes awards.

     

    The award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications. Said Terry Savage, Chairman Cannes Lions and Vice-Chairman, Spikes Asia:“Samsung Electronics is one of the world’s leading brands. By experimenting with what is possible through technology they try to make our lives and the world around us better.”

     

    “Working with agencies across the region Samsung provides freedom to push the creative standard and we’re delighted to be able to recognise their commitment to excellence. Their campaigns encompass the full spectrum of cutting-edge technological expertise and creative bravery and we look forward to seeing what the future brings”, he continued.

     

    Winning Samsung campaigns at last year’s Festival ranged from product demonstrations using device detecting technology in ‘Celebrity Tantrum’ to demonstrate the features of the new screen to fearless marketing in launching the Galaxy S7 in the region using CRM and social media to convert attitudes in ‘Right the Wrong’. While the ambition to improve people’s lives through ‘Touchable Ink’, a tactile ink that could be used by printers to make products and packaging more accessible for the visually impaired was lauded and awarded three Grands Prix, one Gold, one Silver and two Bronze Spikes.

     

    Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business will accept the Award onstage at the Spikes Asia Awards Ceremony on Friday, September 29. Speaking on the announcement, Lee said, “I am deeply honoured and humbled to accept the Spikes Asia Advertiser of the Year Award. Our brand work is the first articulation of the evolution to create a new connection with our consumers through a shared value-based approach, rooted firmly in our company’s philosophy ‘that meaningful progress can only happen when you dare to defy barriers. Samsung is a brand focused on creating real human value with its technology and we want to build upon our tech prowess to become a human-focused lifestyle brand.”

     

  • The jury presidents will evaluate the work while the festival takes place over the course of three days with the winners celebrated at the awards ceremony on September 29

    Amit Akali only Indian to be Spikes Asia 2017 jury prez

    By A Correspondent

     

    Amit Akali

    Spikes Asia has announced the Jury Presidents who will lead the 14 juries at this year’s Festival, taking place from September 27 to 29 in Singapore and Amit Akali, Chief Creative Officer, Medulla Communication is the only Indian who figures in this list.

     

    The Festival which received over 5,000 entry submissions from 30 countries last year is billed as APACs biggest celebration of creative communications. The jury presidents will evaluate the work while the festival takes place over the course of three days with the winners celebrated at the awards ceremony on September 29.

     

    “The Jury Presidents are key to ensuring that the juries maintain their vision of the standard they want to set for the industry and the direction they want to take as a collective. We’re honoured and delighted to have such a breadth of creative greats involved this year to lead these discussions on creativity in the region,” said Andrea Hayes, Festival Director, Spikes Asia.

     

    “The Asia Pacific region is a melting pot of innovation, craft and outstanding creativity and we’ve seen how effective this is in generating real results for brands and real engagement from consumers. Spikes Asia is committed to providing a platform to showcase the very best of Asia Pacific’ creativity to the rest of the world and our jury presidents share the same vision,” added Terry Savage, Co-Chairman, Cannes Lions.

     

    The 2017 Jury Presidents are announced as:

    Creative Effectiveness: Jean-Paul Burge, Chairman & CEO, BBDO Asia, APAC

    Design: Johnny Tan, Executive Creative Director, 72andSunny, Asia Pacific

    Digital, Mobile and Digital Craft: Yasuharu Sasaki, Executive Creative Director and Head of Digital Creative, Dentsu Inc., Japan

    Direct and Promo & Activation: Mark Tutssel – Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications, Global

    Entertainment: Jeremy Craigen, Global Chief Creative Officer, INNOCEAN Worldwide, Global

    Film, Print & Publishing, Print & Outdoor Craft and Integrated: Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi, Global

    Healthcare: Amit Akali, Chief Creative Officer, Medulla Communications, India

    Film Craft: Jo de Fina – Executive Producer & Founder, The OTTO Empire, Australia

    Innovation: Bessie Lee, Founder & CEO, Withinlink, China

    Media: Danny Bass, CEO, IPG Mediabrands Australia

    Music: Kazoo Sato, Chief Creative Officer/Executive Creative Director, TBWA\HAKUHODO, Japan

    Outdoor and Radio: Josh Moore, Chief Creative Officer & CEO, Y&R ANZ, Australia and New Zealand

    PR: Debby Cheung, President, Ogilvy Public Relations, China/Hong Kong

     

    Spikes Asia registration and entries are open and further details, including category descriptions, entry rules, key dates and deadlines can be found at www.spikes.asia

     

     

  • No Indian entry featured in the Innovation category shortlist that was released today (Sep 16)

    Record-breaking entries received for Spikes Asia

    By A Correspondent

     

    Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region, has today announced a record 5132 entries from 23 countries. Entries into Healthcare have seen a significant 72 per cent increase, with design (40%) and Direct (34%) also experiencing an upturn. A country-wise break-up of entries wasn’t available at the time of writing.

     

    “Creativity in Asia Pacific continues to excel globally with three of the top 10 most awarded countries at this year’s Cannes Lions coming from the region. The growth in entries is reflective of the fantastic work coming from this creative community and Spikes Asia is a platform for this work to be celebrated”, says Terry Savage, Chairman of Lions Festivals. “This increase demonstrates just how important the region is becoming in the global creative communications sphere”, he added.

     

    Prior to the Festival, which takes place from September 21 to 23 in Singapore, 98 industry experts will convene to judge the work and award the most creative with the Spikes accolade across 20 categories.

     

    Meanwhile, there was no Indian shortlist in the Innovation category that was released today (Sep 16).

  • The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries

    Spikes Asia announces Jury list for several categories

    By A Correspondent

     

    Spikes Asia, the International Festival of Creativity taking place in Singapore from 23-26 September, has announced the jury members that will make up the Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries.

     

    “We feel very privileged to be able to announce these well-known industry names as being part of our juries for Spikes Asia 2014,” shared Philip Thomas, CEO, Lions Festivals. “They help set the standard for this year’s awards and we will watch with interest as they debate and decide the best of creative communications in the region.”

     

    The jury for Creative effectiveness comprises the foll: Matthew Godfrey, President – Asia, Y&R, Asia Pacific - Jury President; Charles Cadell, President, Asia Pacific, McCann Worldgroup, Asia Pacific; Natalie Pidgeon, Chief Strategy Officer, IPG Media brands, Asia Pacific; Nick Garrett, Managing Director, Colenso BBDO, New Zealand; Paul Roebuck, Chief Executive Officer, Singapore/Malaysia, Saatchi & Saatchi, Singapore; Rahul Kansal, Executive President, Bennett Coleman & Co, India; Ross Jackson, Asia Pacific Head Brand, Product, Client Marketing and Cross Border, Visa Worldwide, Asia Pacific; Wong Mei Wai, Head of Marketing, Vietnam Brewery, Vietnam.

     

    The Design Jury comprises Stefan Sagmeister, Designer, Sagmeister & Walsh, Global - Jury President; Dan Ellis, Regional Creative Director, S & SE Asia, Brand Union, Singapore; David Park, Creative Director, Maud, Australia; JJ (Jongjoo) Ha, Executive Creative Director, Cheil Worldwide, South Korea; Jon King, Executive Creative Director, Beacon/Leo Burnett Tokyo, Japan; Lana Roulhac, Design Director, Siegel+Gale, China/UK

     

    Praveen Das, Chief Creative Officer, Happy Creative Services, India;

     

    Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army, Thailand/USA.

     

    The Jury for Film, Print, Outdoor and Radio comprises Ted Royer, Chief Creative Officer, Droga5, Global - Jury President; Ajay Thrivikraman, Chief Creative Officer, Publicis, Singapore; Erick De Souza Rosa, Executive Creative Director, Lowe and Partner, Regional

     

    Gavin Siakimotu, Creative Director, Y&R, New Zealand; Kitti Chaiyaporn, Chief Creative Director, Choojai, Thailand; Morihiko Hasebe, Executive Creative Director, Hakuhodo, Japan; Patrick Baron, Executive Creative Director, McCann Melbourne, Australia; Raoul Panes, Chief Creative Officer, Leo Burnett Manila, The Philippines; Raymond Chin, Creative Director, Wieden & Kennedy, China; Sami Thessman, Executive Creative Director, TBWA\Worldwide, Hong Kong; Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra, India; Zenobia Pithawalla, Executive Creative Director, Ogilvy & Mather, India.

     

    The media Jury consists of Mark Patterson, CEO, Asia Pacific & Chairman, China, Asia Pacific - Jury President; Atiek Sudirman, Managing Director, UM, Indonesia; Jeffrey Seah, Chief Executive Officer, SE Asia, Starcom MediaVest Group, Singapore; Jun-Woo Park, Media Group Director, HSAD, South Korea; Mike Wilson, Chief Executive Officer, Havas Media, Australia; Roid Sin, Chief Executive Officer, OMD, Hong Kong

     

    Yesudas Sankara Pillai, Managing Director, Indian Subcontinent, Vizeum, India; and Yusuke Suzuki, General Manager, Hakuhodo DY Media Partners, Japan.

     

    The PR Jury consists of David Brain, Chief Executive Officer, APAC/MENA, Edelman, Asia Pacific - Jury President; Christina Cheang, Chairman, CMG Group, Singapore; Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations, India; Hock Chuan Ong, Partner, Maverick, Indonesia; John Orme, President APAC, Porter Novelli, China; Kat Thomas, Executive Creative Director, One Green Bean, Australia; Koichiro Shima, Co-Chief Executive Officer, Creative Director, Editor in Chief, Hakuhodo Kettle, Japan; Leah Huang, Managing Director, Ogilvy PR Manila, The Philippines.

     

  • Times Group will sponsor the winning teams with an all expense paid trip to Singapore

    Times Group extends support to youth for Spikes Asia

    The Times of India Group has been supporting young talent in the advertising and media industry by creating opportunities on the Young Lions and Young Spikes stages. A great outcome this year was the Silver bagged by the Young Marketer’s team by HUL at the Cannes Young Lions last month. In keeping with this endeavor, The Times of India has announced the Young Spikes contest for two categories – Integrated & Media.

     

    Times Group will sponsor the winning teams with an all expense paid trip to Singapore to represent India and compete internationally at Spikes Asia 2014, happening on 23rd – 26th September 2014. Entries will be judged by a prelim jury and the chosen finalists will make a physical presentation to the final jury in the first week of August in Mumbai. The entire judging process will be overseen by Ernst & Young, Process Partners for Young Spikes.

     

    This year’s Theme for Young Spikes – Integrated is on “Stop Unnecessary & Incessant Honking on Roads”, while the Theme for Young Spikes – Media is on “Naked Overhead Wires, a Threat to Life”.

     

    The final jury for Young Spikes Integrated has a host of prominent names like Josy Paul, Arun Iyer and Senthil. An equally distinguished jury for Young Spikes Media consists of names like Nandini Dias, Yesudas and Ravi Rao.

     

  • The fest will be held from September 23 to 26 in Singapore

    Spikes Asia will now be a 4-day affair

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, the leading festival and awards held in Singapore every year, has announced the dates for the 2014 edition: September 23-26. It will take place in the week after the F1 Singapore Grand Prix.

     

    Commenting on the changes, Terry Savage, Chairman of Lions Festivals, said: “Moving the Festival back by a week positions it better for growth, allowing us to offer delegates even greater content with four days of relevant and essential industry learning and networking. It’s an exciting time for the region and we look to reflect that in the festival and awards.”

     

    Spikes Asia key dates:

    Delegate Registration Opens: April 17

    Entries Open: May 15

    Entries Deadline: July 25