MxMIndia

Tag: Ashish Mishra

  • At Interbrand India, Deepali will be reporting to Ashish Mishra

    Deepali Shirali appointed CD at Interbrand India

    By A Correspondent

     

    Strengthening the India arm, Deepali Shirali steps into the role of Creative Director at Interbrand India.

     

    Deepali has over 20 years of design experience across various disciplines from packaging design, branding and retail identity. She joins Interbrand after a long stint with Designsutra -the design arm of Contract Advertising India. Prior to that Deepali was associated with Fitch India, dCELL -division of Lowe Lintas India, Channel V, and several other notable names during her long stint.

     

    Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others. She has also handled various projects for South-east Asia & the NAMET region. Over the years she has mastered the perfect balance of design and business.

     

    At Interbrand India, Deepali will be reporting to Ashish Mishra.

     

    Welcoming Deepali aboard Ashish Mishra, Managing Director of Interbrand India said “We are in India to help graduate the Best Indian Brands to the Best Global Brands stature. In a short span of three years we have already identified the most valuable Indian brands through our local league table and built relationships with about half of the top 30 Indian Brands. Majority of our engagements as well as our reputation so far has been in the realm of Brand Strategy and Valuation. We are now keen to emphasise our global capabilities in the design space too. In Deepali, we found a partner who has the right balance of the business acumen and the design experience.”

     

  • Pfizer and the Roche Group claim the #1 and #2 positions for leading the way in redefining their value to HCPs

    Biopharma companies lead way in addressing healthcare concerns

    By A Correspondent

     

    A global study released by Interbrand Health identifies the biopharma companies that are addressing the needs of healthcare professionals (HCPs), payers, and policymakers. A commitment to brand is a promise to address healthcare challenges and meet the needs of these healthcare professionals.

     

    The study examines what value means to HCPs and illustrates the influence the corporate brand has in conveying that value. It reveals how leading companies are beginning to deliver on what matters to HCPs.

     

    Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go ‘beyond the pill’. As a result, leading biopharma companies are adapting their business models, increasing transparency, exploring nontraditional solutions in areas like digital therapies, and ramping up their corporate citizenship activities.

     

    “Biopharma is at a pivotal moment, and the time for change is now,” said Jane Parker, Interbrand Health’s CEO.

     

    Dr. Ronnie Hershman, a cardiologist affiliated with NYU Langone Long Island Cardiac Care and the CEO of Health Effect, LLC, noted, “The biopharma industry has relied on blockbuster drugs for a long time, but healthcare is changing, and what physicians need has changed. Biopharma companies need to shift and think about what else they can offer.”

     

    Ashish Mishra

    Commenting on the Best Pharma Brands report, Ashish Mishra, Managing Director of Interbrand India said, “Best Pharma Brands is an important league table to study in the Indian market. Whether it is our annual Best Global Brands league table or the Best Pharma Brands being shared here, we do not have any Indian brand featuring yet. This is the absence that we would like to address. The key insight from the Best Pharma Brands is to lay stronger emphasis on the master brand and this can surely be leveraged to create clearer strategic pathways for growing Indian pharma brands.”

     

    Best Pharma Brands ranks these leading companies by qualifying the industry’s definition of value through brand, then quantifying the corporate brand’s contribution to business performance. The ranking identifies the 10 most valuable biopharma brands. In total, these 10 brands represent approximately USD $129 billion in brand value. Pfizer and the Roche Group secure the #1 and #2 positions on the ranking.

     

    Best Pharma Brands Ranking

    The ranking and brand value for each organization is outlined below

    • #1 Pfizer (USD $19.985 billion)
    • #2 Roche Group (USD $15.479 billion)
    • #3 Merck & Co., Inc., Kenilworth, N.J., U.S.A. (USD $13.880 billion) [Note: MSD outside of the United States & Canada]
    • #4 Janssen: The Janssen Pharmaceutical Companies of Johnson & Johnson (USD $13.866 billion)
    • #5 Novartis (USD $13.496 billion)
    • #6 Amgen (USD $13.461 billion)
    • #7 Gilead Sciences (USD $13.361 billion)
    • #8 Novo Nordisk (USD $10.206 billion)
    • #9 AstraZeneca (USD $8.123 billion)
    • #10 GSK (USD $6.778 billion)

     

    Best Pharma Brands also sets an important industry benchmark by highlighting the need for biopharma companies to change how they interact with the market and meet the needs of the healthcare community.

     

    Parker commented that “These 10 biopharma brands are embracing a strategy that is somewhat new to the health and life sciences sector: they are effectively leveraging their corporate brands and, in doing so, they are growing their businesses, fueling innovation, and developing meaningful solutions for patients on a global scale.”

     

    Best Pharma Brands is powered by global research data, feedback from HCPs, and data-driven insights. The underlying methodology mirrors Interbrand’s Best Global Brands, which demonstrates that strong brands can withstand market volatility and are more likely to outperform key financial indices like the S&P 500.

     

    To be considered, biopharma brands must have a global presence, generate revenue from the sale of prescription medicines, report the ratio of revenues generated from sales of prescription medicines, possess a strong pipeline of potential future prescription medicines, have awareness among HCPs, and serve as the primary external-facing manufacturer brand.

     

  • The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few

    Interbrand unveils new identity for Cyril Amarchand Mangaldas

    By A Correspondent

     

    Legal services firm, Cyril Amarchand Mangaldas (a successor firm of the erstwhile Amarchand and Mangaldas and Suresh A Shroff and Company) unveiled a fresh brand positioning and identity for the firm, at its first Founder’s Day celebration.

     

    The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few.

     

    Cyril Shroff

    Speaking at the event, Cyril Shroff, Managing Partner, Cyril Amarchand Mangaldas said, “Cyril Amarchand Mangaldas is like a start-up with a hundred year old history. So, while we are unveiling a new identity and fresh thinking today, the values and the principles that we have internalized are over a hundred years old. In many respects therefore, this new identity is like taking those same values into a new dawn.”

     

     

    Ashish Mishra

    The identity has been designed by Interbrand. Ashish Mishra, MD, Interbrand India, said, “As Interbrand India, we are committed to helping the best Indian brands navigate their ambitions to become the best global brands. We are delighted to be entering into a long term partnership with Cyril Amarchand Mangaldas which is the country’s top law firm and has the potential to emerge as a strong global brand too. As a matter of fact, through the project, the new vision for the brand has already been articulated. And it is to emerge as the top law firm from Asia by 2025.”

     

    To express this position, the identity draws from demand drivers that are considered most compelling in client choice – heritage, knowledge, expertise and relationships. The identity builds on these factors symbolically: The ring of gold is a symbol of unity and infinity. Gold as a color embodies tradition, brilliance and success. Wisdom, integrity dignity and ambition are qualities that are represented by the color, violet.  While the orange in “C” stands for warmth and friendship.

     

    The identity makes use of an interesting concept of ligatures, or letters that are joined to form shapes. Thus, C, A and M appear joined to each other within the golden ring, thereby symbolizing the tightly knit relationships both, within the firm and with clients.

     

    Apart from the play of letters and colors, the placement of the dot also reveals an element of surprise – the formation of an elephant within the circle. The elephant symbolizes strength, intelligence and longevity –the qualities of the firm that make it so valuable to clients. “And the fact that it is ‘hidden’ within the symbol implies intelligence and insightfulness – traits crucial for a law firm’s ability to see things that others don’t. That’s a hallmark we would want to build through experiential reinforcements for the brand going forward”, added Mishra.

     

  • He was chosen from over 7,000 entries that were submitted from across the world

    Interbrand’s Pradeep Debnath makes his mark at pan-India design contest

    By A Correspondent

     

    Pradeep Debnath

    Pradeep Debnath, Creative Director, Interbrand India was selected as the finalist in the TDV Mera Agra design contest. He was chosen from over 7,000 entries that were submitted from across the world.

     

    TDV Mera Agra contest was the first design competition launched by “The Design Village” in collaboration with Uttar Pradesh Government, Department of Tourism and the Dutch Embassy. The goal of the competition was to call for thematic designs which not only explain Agra as ‘City of Taj’ but also bring other facets of Agra to their best use for representation.

     

    The Jury comprised of Amrit Abhijat, Director General Secretary, Uttar Pradesh Tourism; Jeroen Van Erp, Co-founder and Creative Director, Fabrique Communications and Design; Pankaj Kumar, I.A.S, District Magistrate, Agra; Raghu Rai, Photo Journalist; Sourabh Gupta, Design Dean, The Design Village Principal architect, Archohm Consults; Subodh Gupta, Sculpture Artist and Willem Woudenberg, CEO and Consultant, Brand Dialogue.

     

    The contest’s mission was to acknowledge and reward the design which had the potential to express the City of Agra in the most magnetic way. The design needed to brush off the bewildered image of Agra which seems to be lost in the transition. It needed to celebrate Agra as a ‘world destination’ which is green, rich with handicrafts, equipped with world heritage sites, great culinary and wonders.

     

    After few rounds of judging and scrutiny, Pradeep’s design was selected as one amongst the best three designs. The slogan of his poster was- ‘Passion with Purpose’. Talking about his approach, he explained, “In creating the identity, I built on the same passion which built Agra to make it more purposeful. ‘MerAgra’ thus stood for finding opportunities to make passion purposeful. The identity, based on a heart created with the letters ‘M’ and ‘A’ not only taps into the passion of the people, but also creates a distinctive graphic language that can spread across the environment, digital and even mobile applications.”

     

    Commenting upon the honour, Ashish Mishra, Managing Director, Interbrand India said “Having established Interbrand’s offering in India on the strategy & analytics side during our first two years, we have now set an agenda for highlighting our equally benchmark design proficiency. Due to our substantial global reputation around Brand Strategy and Valuation, our design credentials sometimes tend to go unnoticed. That’s something we plan to correct in the Indian market this year and Pradeep’s recognition is a good first step.”

     

  • The move is aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020

    Zee engages Interbrand for its Corporate Brand Valuation Study

    By A Correspondent

     

    To take its vision forward, ZEE has associated with Interbrand to further strengthen, study and analyze its corporate brand. Along with the corporate brand, six key channels under the mother brand form a part of this brand study, aimed at chalking a clear path for ZEE to achieve its goals set for the year 2020.

     

    Roland Landers
    Ashish Mishra

    Roland Landers, Head – Corporate Brand, ZEE Entertainment, said, “Corporate Brand ZEE has grown stronger, with its presence in over 169 countries. With our engaging content, which entertains over 800 million viewers worldwide, we envision to be ranked amongst the top brands in India by the end of 2015 and top global brands by the year 2020. Interbrand’s association will certainly add immense value to this journey, in terms of valuating the brand’s contribution to the enterprise value and in navigating the brand to achieve its qualitative goals.”

     

    On the ZEE partnership, Ashish Mishra, MD, Interbrand India said “Our purpose as Interbrand India is to help Best Indian Brands navigate their ambitions to be Best Global Brands. We are delighted to be entering into a long term partnership with ZEE which is a Best Indian Brand contender and has the potential to emerge as a strong global brand too.”

     

  • Ashoo will work closely with Ashish Mishra on the agency's robust client roster

    Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

    By A Correspondent

     

    Interbrand India has recently brought Ashoo Advani on board as Associate Director, Brand Strategy. Based out of Mumbai, Ashoo will work closely with Ashish Mishra on the agency’s robust client roster.

     

    Ashoo brings to the agency an experience of over a decade in brand communications and strategy development. His expertise pans largely around developing brand communication for new and existing brands. He has worked with leading brands, across categories ranging from automobile, retail, realty amongst others and has an experience of working on large scale brands such as Asian Paints, Royal Challenge, Director’s Special, Edelweiss Tokyo Life Insurance, CK Birla Group, Mahindra Two Wheelers, Tata Motors etc.

     

    Ashoo has joined Interbrand from Chlorophyll where he was Senior Brand Planner. Prior to Chlorophyll, Ashoo was associated with Ogilvy & Mather where he exclusively worked with Asian Paints and managed development of communication for twenty two different product brands. He has also worked with Lowe earlier in his career.

     

    An MBA from Asian Institute of Management, Manila, Philippines; Ashoo believes in saving the world from the overuse of the word ‘brand’. For doing his share, he is associated with Xavier Institute of Communications as a guest faculty member for ‘Corporate and Product Branding’ where he interacts with students and clarifies their ideas about branding.

     

    Ashish Mishra

    Ashish Mishra, Managing Director, Interbrand India, quoted “We clearly want the select few who can do justice to our reputation; the ones who can be trusted with transformational value creation through brands and are valued for it too. For far too long the brands and branding world in India has remained reconciled to the easy and interesting second half of expression. We want people capable of pulling back the conversation into the non-existent first half of strategic definition, both respectfully and profitably and I am happy and confident with Ashoo on board with us, can help make this happen.”

     

  • The second edition of Interbrand India's Best Indian Brands 2014 study is unveiled. Tata, Reliance, Airtel, SBI & LIC are in the Top 5

    Tata is India’s #1: Interbrand

     

    By A Correspondent

     

    Interbrand India, part of the Omnicom Group, has released the second edition of its Best Indian Brands 2014 league table. The table was unveiled at an event earlier this week, attended by representatives of the leading brands that made it to the list.

     

    Said Graham Hales, Global Chief Marketing Officer, Interbrand, “With an impressive growth rate of 14% across the brands within table, we can see that investing in brands is a good opportunity for Indian business. Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands”

     

    Commenting on the release, Ashish Mishra, Managing Director, Interbrand India, said,”Not just Indian but very few Asian companies have managed to build valuable international brands. In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool.As a leading brand consultant in the region, I see the need to continue to educate senior managers, about brands being an asset that require long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless. Indeed opportunities are a positive way of looking at the challenges. And there can’t be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world – between the two league tables we bring to the market – Best Indian Brands and Best Global Brands.”

     

    Interbrand’s brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores, notes a communiqué.

     

    Interbrand India : Best Indian Brands 2014

    *N/A – New Entrant BV – Brand Value

     

  • Apple takes the #1 spotand Google jumps to #2 – the first brands to unseat Coca-Cola in the history of Best Global Brands

    Apple, Google topple Coca-Cola out of top slots in Interbrand’s Best Global Brands report

    By A Correspondent

     

    For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Leading brand consultancy Interbrand publishes Best Global Brands on an annual basis, identifying and examining the Top100 most valuable global brands.

     

    With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.This year, the total value of all 100 Best Global Brands is USD $1.5 trillion — an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.

     

    Apple hasappeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple’s brand value is USD $98.3 billion- almost 15 times the amount of its brand value in 2000.

     

    “Every so often, a company changes our lives-not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

     

    Ashish Mishra

    Adds Ashish Mishra, Managing Director, Interbrand India – “Yes, for the first time in the BGB’s 14-year history, Coca-Cola is no longer #1. This year, Apple claims the top spot – and Google captures the #2 position.This to our minds is the single biggest story of the new times, of a changed world. Of who really leads the brand – the marketer or the consumer, or both? And how anticipation, co creation, conversation, innovation, investment in people &big data, strategic CSR and new leadership is the new way”.

     

    When determining the Top100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value:

    :: The financial performance of the branded products or service
    :: The role the brand plays in influencing consumer choice
    :: The strength the brand has to command a premium price, or secure earnings for the company

    Interbrand’s 2013 Best Global Brands (Top 100)

     

  • Omnicom's Interbrands India releases the Indian version of the Best Brands study with a guide to India's 30 Most Valuable Brands

    Tata tops Interbrand’s Best Indian Brands 2013

    By A Correspondent

     

    If you are reading this on MxMIndia a day late, that’s because Interbrand India has an exclusive publication arrangement with The Economic Times. The Omnicom arm for brand research and consultancy in India unveiled its maiden league table ‘Best Indian Brands 2013’, a guide to the country’s 30 Most Valuable Brands on Tuesday in Mumbai.

     

    Interbrand’s annual ranking of the world’s top 100 Brands by Brand Value, published as ‘Best Global Brands’, is rated as one of the Top 3 global league tables alongside ‘Fortune 500’ and ‘Great Places to work’, notes a communiqué.

     

    Jez Frampton

    Commenting on the launch of this property, Jez Frampton, Global CEO, Interbrand London, said, “In our view, the ultimate test for any brand, is the value it creates. We have seen time and again, that understanding how a brand creates value leads to strategic brand management, and that leads to better business results. Recognition of a brand as a strategic tool for business is a fundamental shift in thinking that we heartily encourage.”

     

     

    Speaking about the launch, Ashish Mishra, Managing Director, Interbrand India said, “With a majority of Indian

    Ashish Mishra

    businesses leading their brands we wanted to create a consciousness around the Value that can get created if Brands began to

    lead businesses.”

     

    Interbrand’s brand valuation methodology covers key areas of financial analysis, role of brand index and brand strength scores.

     

    Best Indian Brands 2013:

    Rank

    		 Brand

    2013 BV (USD millions)

    1

    		 Tata

    10907

    2

    		 Reliance Industries

    6247

    3

    		 Airtel

    6220

    4

    		 State Bank Of India

    3838

    5

    		 Infosys

    3797

    6

    		 HDFC

    3277

    7

    		 Mahindra

    2576

    8

    		 ICICI Bank

    2571

    9

    		 Godrej

    2456

    10

    		 Larsen & Toubro

    2320

    11

    		 Wipro

    2291

    12

    		 Bajaj Auto

    2132

    13

    		 Hero

    1738

    14

    		 ONGC

    1671

    15

    		 Maruti Suzuki

    1600

    16

    		 Axis Bank

    1481

    17

    		 ITC

    1354

    18

    		 Reliance ADAG

    988

    19

    		 HCL

    943

    20

    		 Bank Of Baroda

    841

    21

    		 Idea

    815

    22

    		 Asian Paints

    792

    23

    		 Punjab National Bank

    752

    24

    		 Adani

    731

    25

    		 Tanishq

    670

    26

    		 Ultratech

    668

    27

    		 Dabur

    621

    28

    		 Kotak

    519

    29

    		 Kingfisher

    444

    30

    		 Union Bank

    428

     

    Interestingly, while Tata is numero uno in the Best Indian Brands list, in the Best Global Brands 2012 rankings, it would’ve come in as #37 as per brand value (see link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx)

     

    The table was released at an exclusive event attended by representatives of the top Indian Brands. Jointly hosted by Keki Dadiseth, Chairman, Omnicom India and Jez Frampton, Global CEO, Interbrand, the event was attended by well-known corporates including Tanya Dubash from Godrej, Dr Mukund Rajan from Tata, N Rajaram from Airtel, Prakash Nedungadi from Aditya Birla, B Karthik from Mahindra and Kaushik Roy from Reliance.

     

  • Interbrand's Ashish Mishra tells MxMIndia about the agency's strategy for the Indian market and what one can expect from it in the near future

    Jaldi 5 with Ashish Mishra: ‘Great deal of confusion in brand consultancy sector’

    By Johnson Napier

     

    Having flagged off its operations in India, brand consultancy firm Interbrand will be aiming at living up to its global reputation of being the only integrated brand services offering that completes the loop of creating, managing and evaluating brands.

     

    Ashish Mishra, Managing Director, Interbrand India responds to queries by MxMIndia on the agency’s strategy for the Indian market and what one can expect from it in the near future.

     

    01. It’s been almost a year since Interbrand had announced its launch in India through acquisition of Water. You waited almost a year to kick off operations in India? Why the delay?

    Interbrand as world’s leading brand consultancy is very particular who represents the Brand Interbrand. Yes, like we advise our clients, unless we are sure of being completely aligned to the Brand internally, we do not encourage our representation. With an intent of migrating Water to Interbrand, we undertook the course of imbibing the Interbrand way. Of thinking, doing and behaving. The interesting part was that the unlearning turned out to be a bigger challenge than learning!

     

    a What does the Interbrand team in India look like?

    We have attempted to build our team as well as our clientele on the lines of ‘big & few’. So

     

    the lean team has very senior people from diverse backgrounds as­ Business & Brand Strategists, ex marketing heads from some of the top Indian corporates, arguably some of the best design talents in the market, architects, pop culture experts, financial analysts, etc. That’s how the Interbrand India team looks like.

     

    02. Though yours would be a pan-India approach, what would be the initial priority markets that Interbrand would be focusing on in India?

    We are geography neutral. Our business priority is around the nature of work. We would like us to do most upstream work in the area of Branding as we establish Interbrand in India. We are known for our strategic rigor and especially for the concept of Brand Value that we have pioneered in the world. We would like to do assignments that bring alive our positioning ­that of creating & managing brand value.

     

    a How have clients taken to your offerings in India? Would you be doling out services across categories in India?

    Interbrand has tremendous reputation in every market around the world. We were the first global brand consultancy and we are world’s leading brand consulting firm today as well. We are also uniquely placed as the only integrated brand services offering that completes the loop of creating, managing and evaluating brands. Our entire suite of brand services are on offer in India as well.

     

    03. While Mahindra is a global client, what would be your approach towards local clients who’re looking to go global in approach?

    One of the clear agendas we have set for ourselves is to partner the Best Indian Brands and help them become serious contenders for becoming Best Global Brands. Having done Brand Valuation for TATA, Re Branding, Valuation & Engagement for Godrej, we have a rich history already to build on around this agenda.

     

    04. In a market that’s stayed flat in a tough economic year, do you see clients increasingly opting for redesigning/branding exercises going forward?

    The tougher the market, the higher the relevance for Branding. Simply because, best brands enable strategic focus, synergy and efficiencies. Very clearly, good branding doesn’t just create long term brand value but immediate business value.

     

    05. How will you leverage intra-group expertise to for Interbrand’s growth in India? And what do you foresee for the brand consultancy sector in India?

    We are fortunate to have the benefit of all the Omnicom Group companies in India. DDB Mudra is a tremendous local network and is always a great option for the communication and implementation aspects during the expression part of branding value chain.

     

    It is still a nascent industry with great deal of confusion. Almost all agents and departments consider themselves to be brand custodians, while the true understanding of brand creation and management evades most. Marketing, advertising, marketing services, creative productions…almost everyone talks of brands on a superficial basis. I believe some good demonstrations of brand & business value creation will prove to be educative. We are on a growth path as an economy and globalization imperatives will be a key driver of branding in India. The tone once set would create both an aspiration as well as a competitive compulsion for the rest to emulate.

     

  • The DDB Mudra Group firm sets up shop with a big client in the bag

    With Mahindra in tow, Interbrand begins India ops on a high

    By A Correspondent

     

    This February-end will mark the completion of a year since the unveiling of a new structure and brand identity by creative hotshop DDB Mudra Group in India. As part of the slew of changes that were planned for the network in India, the management had announced that the network would comprise of eight key agencies as under: DDB Mudra, DDB MudraMax, Mudra, DDB Health & Lifestyle, RAPP, Tribal DDB India, Water and Maatra.

     

    While plenty was reported and written about the performance of the creative, out-of-home, experiential and other units within the group in the past one year, one unit that preferred to stay away from the limelight was Water, the brand consultancy specialist that was rebranded Interbrand India at the time of restructuring. But that is until now. Interbrand India seems to have finally found its footing in the country as it announced the take-off of its operations in India.

     

    Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India will offer Interbrand’s complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

     

    A communique issued to media stated the following: “Joining a client roster that includes Tata and Godrej, Interbrand India is pleased to announce that it has begun consulting for the Mahindra Group. Mahindra, one of the more progressive Indian brands, is looking to establish itself as one of the world’s most valuable brands and as part of the journey has engaged Interbrand on an extensive brand valuation project. The Interbrand offices in Mumbai & London will carry out the assignment.”

     

    “India is one of the most exciting markets in the world for brands today, said Jez Frampton, Global CEO of Interbrand. “We are extremely pleased to have Ashish Mishra and his team join the Interbrand family and to mark the occasion with the start of a relationship with Mahindra, one of India’s most prestigious brands.”

     

    Commenting on joining Interbrand, Ashish Mishra, Managing Director, Interbrand India said, “We want Indian companies to realize that brands are not mere logos or slogans but rank among the most important assets a business owns. Mr. Mishra continued, “As the world’s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”

     

    Interbrand’s brand valuation methodology – the first of its kind to be ISO certified – analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations. The methodology has been leveraged to build value, inform strategic brand management, restructure and create business cases for investments for some of the best global brands.