Tata tops Interbrand’s Best Indian Brands 2013

By A Correspondent

If you are reading this on MxMIndia a day late, that’s because Interbrand India has an exclusive publication arrangement with The Economic Times. The Omnicom arm for brand research and consultancy in India unveiled its maiden league table ‘Best Indian Brands 2013’, a guide to the country’s 30 Most Valuable Brands on Tuesday in Mumbai.

Interbrand’s annual ranking of the world’s top 100 Brands by Brand Value, published as ‘Best Global Brands’, is rated as one of the Top 3 global league tables alongside ‘Fortune 500’ and ‘Great Places to work’, notes a communiqué.

Commenting on the launch of this property, Jez Frampton, Global CEO, Interbrand London, said, “In our view, the ultimate test for any brand, is the value it creates. We have seen time and again, that understanding how a brand creates value leads to strategic brand management, and that leads to better business results. Recognition of a brand as a strategic tool for business is a fundamental shift in thinking that we heartily encourage.”

Speaking about the launch, Ashish Mishra, Managing Director, Interbrand India said, “With a majority of Indian

businesses leading their brands we wanted to create a consciousness around the Value that can get created if Brands began to

lead businesses.”

Interbrand’s brand valuation methodology covers key areas of financial analysis, role of brand index and brand strength scores.

Best Indian Brands 2013:

Interestingly, while Tata is numero uno in the Best Indian Brands list, in the Best Global Brands 2012 rankings, it would’ve come in as #37 as per brand value (see link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx)

The table was released at an exclusive event attended by representatives of the top Indian Brands. Jointly hosted by Keki Dadiseth, Chairman, Omnicom India and Jez Frampton, Global CEO, Interbrand, the event was attended by well-known corporates including Tanya Dubash from Godrej, Dr Mukund Rajan from Tata, N Rajaram from Airtel, Prakash Nedungadi from Aditya Birla, B Karthik from Mahindra and Kaushik Roy from Reliance.