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Tag: Ashish Mishra

  • The technology sector has overtaken diversified industries as a leading contributor over the last decade

    TCS tops Interbrand Most Valuable Brands list

     

     

    By Our Staff

     

    Interbrand, the world’s leading brand consultancy, proudly presents the eagerly awaited list of India’s Top 50 most valuable brands. The unveiling event took place in Mumbai, with Rajashree R, Chief Marketing Officer, TCS, joining Gonzalo Brujo, Global CEO, Interbrand, as keynote speaker.

     

    Celebrating its 10th year, the Best Indian Brands report has become a definitive guide to the nation’s brand landscape since its inaugural publication in 2014. This year’s edition showcases remarkable growth, with a total list value of INR 8,310,057 million (US$ 100 billion), marking a significant 167% increase over the past decade. Notably, this is the first time the total value of the table has surpassed the US$ 100 billion mark.

     

    The rankings for 2023 reveal the following brands as the frontrunners:

     

    The top three brands alone account for a staggering 46% of the total value of the Top 10 brands. Additionally, the top five brands collectively contribute 40% to the overall value of the table. This year marks a historic moment, as three technology brands secure positions in the top five for the first time in the past decade. The top ten brands in the table have achieved remarkable scores across three of Interbrand’s Brand Strength Factors: Trust, Distinctiveness, and Empathy.

     

    The total brand value of the Top 10 brands, amounting to INR 4,949,920 million, exceeds the combined value of the remaining 40 brands on the list, which amounts to INR 3,360,137 million.

     

    Examining the fastest-growing sectors over the last ten years, FMCG demonstrates an impressive Compound Annual Growth Rate (CAGR) of 25%, followed by Home Building & Infrastructure at 17%, and Technology at 14%

     

    Highlighting the top ten fastest-growing brands over the past decade:

     

    The technology sector has overtaken diversified industries as the leading contributor to the total table value over the last decade.

     

    The Home Building and Infrastructure sector has experienced remarkable growth, surging from INR 69 billion to INR 344 billion, closely followed by Technology, which expanded from INR 693 billion to INR 2.5 trillion in the past 10 years.

     

    While the Financial Services sector still boasts the highest number of brands with nine representatives in the table, the Home Building & Infrastructure sector has witnessed the most significant rise, with seven brands entering the list since 2014.

     

    Said Ashish Mishra, CEO, Interbrand India & South Asia: “This year’s Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade. The exceptional performance of the top ten brands, particularly in the Brand Strength Factors of Direction, Coherence, and Trust, underscores their strategic focus and ability to build lasting connections. With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management. The phenomenal growth of sectors such as FMCG, Home Building & Infrastructure, and Technology reflects their resilience and ability to adapt to evolving market dynamics. Notably, the Home Building & Infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014. As we explore the ‘Brand New World,’ we are excited to celebrate the achievements and potential of these brands and their contribution to India’s economic landscape.”

     

    Said Gonzalo Brujo, Global CEO, Interbrand: “This year’s list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the US$ 100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale. We are proud to witness the continued success and innovation of these brands, shaping the future of business in India.”

     

  • Part of Iconic Moves to help brands leap ahead

    Interbrand elevates two leaders to executive roles

    By Our Staff

     

    Management consulting company Interbrand has made a series of senior staff promotions, creating a revised leadership structure globally and for the South Asia region. It has announced the elevation of Gonzalo Brujó to Global Chief Executive Officer and Ashish Mishra is now CEO, India and South Asia.

     

    Said Mishra: “We are the world’s premier brand consultancy and I’m privileged and honoured to be leading growth in these key markets to greater heights. But what’s more satisfying is the fact that we have been able to drive some much-needed shifts in the Indian business mindset. Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs – Best Global Brands and Best Indian Brands.”

     

  • To push brand across the country

    Dentsu Webchutney wins mandate for Acko GI

    By Our Staff

     

    Dentsu Webchutney has won the social media mandate for Acko General Insurance.

     

    Said GD Prasad, Vice President, Dentsu Webchutney: “In a short time, Acko has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.”

     

    Speaking on the partnership, Ashish Mishra, Executive Vice President-Marketing, Acko General Insurance added: “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”

     

  • Apple, Google and Amazon top Interbrand’s 2019 Best Global Brands Report, but Facebook is out of the Top 10

    Interbrand launches Best Global Brands 2019

     

    By A Correspondent

     

    Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon retained their hold on the top three rankings.

     

    Uber joins the Best Global Brands rankings this year at #87 (USD $5,714m) and LinkedIn at #98 (USD $4,836m). According to the Interbrand report, Facebook dropped five places from #9 in 2018 to #14 this year.

     

    This year’s report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon (USD $125,263m) as the three most valuable global brands respectively. Apple and Google retained their top positions for the seventh consecutive year. Apple’s brand value grew by 9 per cent to USD $234,241, while Google’s grew by 8 per cent to USD $167,713m.

     

    The remainder of the Top 10 comprises: Microsoft at #4 (USD $108,847m), Coca-Cola #5 (USD $63,365m), Samsung #6 (USD $61,098m), Toyota #7 (USD $56,246m), Mercedes-Benz #8 (USD $50,832m), McDonald’s #9 (USD $45,362m) and Disney #10 (USD $44,352). – returning to the Top 10.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “What’s remarkable about our IP’s history of two decades is that today customer expectations lead businesses and brands. The speed of change in expectations is driven by the now possible immediacy, abundance and intimacy. This means the age of static brand positioning is over. This is a tectonic shift we are heralding for the world of businesses and brands. For decades, the entire discipline of brand-building was based on the concept of brand positioning, but in today’s accelerating markets, customer expectations outstrip static brand positions. What is needed now is a move beyond relevance to uncover and unlock people’s real expectations – finding new opportunities to create utility and desire, and capture imaginations. Align stakeholders and the organization to build investment in the most impactful opportunities. Alter the competitive landscape – build interactions with the greatest utility and desire to move beyond expectations and increase engagement.”

     

  • Reliance and Airtel join Tata on the top of the table of Interbrand’s most valuable Indian brands of 2019 roster

    Tata stays as Interbrand #1

     

    Interbrand, the Omnicom-owned brand consultancy has named Tata, Reliance and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the Best Indian Brands ranking saw retail make its presence felt in the league table, which was otherwise dominated by Automotive, Diversified Businesses & Financial Services sectors. Interbrand, it may be noted, only looks at the homegrown Indian brands, so the MNC brands are missing, even though they are popular, bestselling and trusted.

     

    The Auto sector shifts gears to drive top growth. Mirroring the brave global brands more than any other sector, the auto brands showed the way to the rest this year. Royal Enfield, Bajaj Auto, Ashok Leyland, Hero, Maruti Suzuki and Mahindra demonstrate growth higher than average.

     

    This year’s table features three new entrants. Big Bazaar joins at #33 (INR 26.86 Bn), DMart at #37 (INR 20.15 Bn) and Nerolac Paints enters the table at #39 (INR 19.19 Bn) for the first time. On the other hand, Reliance Group (R-ADAG; last on in 2017, INR 46.56 Bn) and Canara Bank (last on in 2017, INR 19.73 Bn) exited the list this year.

     

    The combined value of the Top 40 brands was INR 5.03 trillion, which represented a 5.2% growth in value over the previous year. Tanishq, Royal Enfield, Kotak, Bajaj Auto, Ashok Leyland and Britannia were amongst the fastest growing brands.

     

    Ever since its inception, Tata has continued to hold the top position in the Best Indian Brands table. However, Tata’s brand value grew by a modest 6.5% – contributed significantly by its tech services business TCS. In the same vein, Reliance, which after taking over the #2 spot from Airtel last year, consolidated itself as a strong #2 with a growth in brand value of 12%. This performance was bolstered by the phenomenal growth of JIO. HDFC Bank, LIC, State Bank of India, Infosys, Mahindra, ICICI Bank and Godrej round off the Top 10.

     

    Financial Services and Auto contributed the most to this year’s Top 40, at 27% and 13% of value.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “Most Indian businesses looked at change as a big risk to their existence. But to them we would say: Risk is no longer in changing. But in not changing. And challenge is no longer just the competition or the ever-changing business environment. It’s our own inertia. Our fear of the new, of the unknown. And yet, most inevitably fight that change, trying to bend a fast-changing world to their obsolescence. What’s really encouraging is that we are now seeing the progressive few accept that the world is changing and making attempts to change. They acknowledge the new consumer preferences. They accept the new desire for experiences and respond positively. Replacing complacency with competitiveness. To reinvent themselves before they reinvent their categories. And remain unafraid of the change to drive brave growth. That, in sum, is the secret behind this year’s Top 40’s success.”

     

    Providing a global perspective on the Best Indian Brands 2019, Rebecca Robins, Interbrand’s global Culture and Learning Officer, added: “In a fast-changing world, brands are the only assets that companies can fall back on, to navigate the challenges. Indeed, brands are the crucial interface between technology and consumers, that channel an organisation’s efforts to engender growth. Globally, the one category that has managed this well, to constantly evolve; to lead new ecosystems; to craft highly personalised and meaningful micro-experiences while still being rooted in a larger purpose, is luxury. No wonder then, that the world’s and India’s top change drivers are taking a leaf out of the luxury playbook, to grow by adopting a “luxury mindset”

     

     

  • Decade’s top 5 branding jobs made it India’s leading brand consultancy

    Interbrand celebrates five-year milestone in India

    By A Correspondent

     

    Ashish Mishra

    Interbrand is marking its five-year anniversary in India. Said Ashish Mishra, MD, Interbrand India: “Interbrand India is the youngest in the global network, and yet the fastest growing. We have the top 5 branding assignments of the decade as our showreel. Our engagements with Godrej Group, Mahindra Global Brand, Reliance JIO, Infosys and Britannia Industries Limited have made us the leader in India. In half a decade, we have built relationships with a third of the country’s 40 most valuable brands.”

     

    Gonzalo Brujo

    Added Gonzalo Brujo, Interbrand’s global growth officer and part of the network’s global leadership team: “Interbrand India’s growth has been exemplary. We are delighted that the world’s leading brand consultancy is now India’s leading too! We recognize the growth potential of India and are increasingly supplementing the local team with global resources. Our European design leader Borja Borrero has already taken charge of Interbrand India’s creative function and be a partner to Ashish”

     

    Some of Interbrands’ key relationships include Bajaj Auto, Dr. Reddy’s, JSW, Ashok Leyland, Hindustan Petroleum, XLRI, Cyril Amarchand Mangaldas, Jain Farm Fresh, Unimoni – formerly known as UAE Exchange among others.

     

     

  • Borja Borrero will continue to lead EMEA and LatAm along with India

    Interbrand appoints Borja Borrero to lead design in India

    By A Correspondent

     

    Interbrand has announced the appointment of Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and LatAm, to mentor the India design team.

     

    With the appointment of Borja Borrero to lead Interbrand India’s design operations, the consultancy is looking forward to elevate the creative quality and reputation standards for the regions as well as expanding the team’s capabilities into the experiential side of branding.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “Interbrand India is the youngest within the global network, and yet has been evolving at a good speed. We have the top 5 branding assignments of the decade on our showreel and our engagements with some of the leading brands in India such as Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the prime Brand Consultancy in India. I am confident that Borja will bring in his experience and expertise to guide our India team towards remarkable growth”.

     

    Speaking on the transition, Borrero said: “The India market has evolved enormously with progressive consumers and challenges. India is an important market for us and has led us to tremendous growth opportunities. I am looking forward to share my experiences and learnings with the team and support them for servicing our expanding spectrum of clients. We wish to harness these opportunities and create an exciting chapter for all of us”.

     

     

  • Flags it as its top branding job after Godrej, JIO, Infosys and Mahindra

    Interbrand successfully undertakes brand repositioning initiative for Britannia

    By A Correspondent

     

    Interbrand has successfully executed the brand repositioning exercise of Britannia this month.

     

    Ashish Mishra

    Speaking on partnering Britannia on this milestone, Ashish Mishra, Managing Director, Interbrand India, said: “When good and fun combine, new possibilities arise. The idea was to dispel the belief that what’s good will not be fun and what’s fun will never be good. Exciting Goodness not only provides a unique positioning for Britannia portfolio but also informs its purpose and its future innovations framework.”

     

    Providing the deeper perspectives behind the change, Manjunath Desai, Head – Consumer Insight, Media & Competitive Intelligence, Britannia Industries said: “For around a century now, Britannia has transformed itself at strategically chosen junctures in anticipation of changes in the consumer/business ecosystem and to reflect its renewed aspirations. 2018 forms such a cusp, for Britannia marks the completion of its first century of delighting India and prepares for the next by setting an ambitious goal and taking fresh guard. This identity make-over symbolizes its preparedness for the journey to its next stop, ‘Total Foods Company’, in a milieu that will be entirely different from its first 100 years.

     

     

  • The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country

    Interbrand turns five, appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    Leading brand consultancy Interbrand has appointed Pitchfork Partners as its strategic communication consultant. This signals Interbrand’s intent to build a stronger reputation as a highly sought after employer and equally as a strong partner to brands. The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country. Until recently, the communications activity for Interbrand India – specifically PR – was executed by the DDB Mudra PR team. Pitchfork is an independent communications consultancy set up by veteran communications professionals Sunil Gautam and Jaideep Shergil

     

    Said Gonzalo Brujo, Interbrand’s Global Growth Officer and part of the network’s global leadership team congratulated the India team and said: “Interbrand India is our youngest but the fastest growing office. Their growth in the 5 year period has been exemplary and we are delighted that the world’s leading Brand Consultnacy is now India’s leading too!”

     

    Added Ashish Mishra, Managing Director, Interbrand India: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We started our journey in India half a decade ago and have already built relationships with a thrid of India’s 40 most valuable brands. What’s truly satisfying is that we have been chosen as partners for the majority of the country’s leading branding assignments of the decade. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Said Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its business goals through strategic and insights-driven communication.”

     

     

  • Purpose, Technology and Brand are the key growth drivers in Interbrand’s Best Indian Brands report

    Tata is India’s #1 brand. Reliance & Airtel follow

     

    It’s that time of the year when the Omnicom Group’s Interbrand releases its Best Indian Brands report. For five consecutive years, Tata Group has continued to hold the top position. And while Airtel continues to play strong at #3, Reliance is now a strong #2 on the back of Jio’s omnipresence amongst telecom service providers.

     

    Following Airtel is HDFC Bank at #4, and then Life Insurance Corporation of India (LIC),State Bank of India, Infosys, Mahindra, ICICI and Godrej round out the Top 10.The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak highlighting the relevance of Purpose Centricity, Technology and Brand in driving their growth.

     

    Interestingly more than 50 per cent of the Best Indian Brands come from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top growing sectors, leading the change is brand Maruti Suzuki, which posted a 19% increase in brand value versus 2016.

     

    Breaking into Best Indian Brands for the first time at #17 is Royal Enfield and Ambuja Cement at #40.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “The Best Global Brands understand that brands are the platform for growth. A quick look at the top growing brands confirms how outgrowing the now and changing at the speed of life creates admirable value growth.  Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value. Maruti Suzuki, our top growing brand for the second year in a row has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market.”

     

    Also present at the launch of the 2017 report was Gonzalo Brujo, Chief Executive Officer of Interbrand EMEA, Latam and India. And this is what he said: “We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life. In this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers, challenges, markets, competition, mindsets, technology and potential. Which is why businesses need brands more than ever. The Best Indian Brands understand this value  in belief systems and purposes, and hence propel this change without losing the way.”

     

    The Top 40 Indian Brands have a combined total value of INR 4755.7 Bn, an increase of 5% from 2016. For the complete Top 40 ranking and the report with comprehensive analysis of growth, sector and industry trends, click here

     

     

  • … and Paperboat too gets a mention In the second edition of the annual report

    Flipkart, Rivigo in Interbrand’s Breakthrough Brands

     

    By A Correspondent

     

    Interbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with Facebook, New York Stock Exchange (NYSE) and Ready Set Rocket. The 2017 report recognises 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that are affecting change and embodying growth.

     

    “There are moments throughout the life of your business when you enter a new stage of growth,” said Jez Frampton, Interbrand’s Global CEO. “For Breakthrough Brands, it’s realizing there’s a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they’re breaking them.”

     

    After analysing over 350 submissions from global influencers and open public submissions, 40 brands were selected as this year’s Breakthrough Brands; amongst which India’s start-up poster-brand Flipkart and technology-enabled logistics start-up Rivigo have also been featured. Paperboat by Hector Beverages has also been mentioned as one of the exemplified brands for appealing the rising middle class consumer in the APAC countries; by prioritizing craftsmanship and personalization, with an authentic and differentiated story.

     

    As per the report, Flipkart has a staggering valuation of USD $11,600 million and a funding of USD $4,550 million. The Bangalore based brand has become a hallmark of growth in Asia. It has changed the e-tail landscape in India, providing access to goods in both urban and rural communities at prices that were once unimaginable. Flipkart is also investing in payment and retail tech across the continent, making it one of the region’s biggest Breakthrough catalysts. Recently receiving USD $1.4 billion in funding, the brand is set to break through globally.

     

    On the other hand, Rivigo has been valued at USD $1,880 million and its funding is recorded at USD $114.9 million. According to the report, Rivigo isn’t just about logistics: it’s about people. The India-based brand improves the working lives of the humans behind its delivery fleets by using big data, IoT sensors, and AI to monitor and manage driver stress and fatigue. With a team of top data scientists, Rivigo is creating systems that increase distance covered and improve turnaround times up to 70 percent—driving productivity for both its people and its clients.

     

    This year’s report divides the Breakthrough Brands into seven key insights:

    :: The working future: An increased focus on individuals and what they need to be fulfilled within their careers and their lives especially as they become increasingly intertwined, such as Rivigo, Slack and General Assembly.

    :: From lifehacking to better living: Brands that are looking to improve our lives by removing concerns, obstacles, and unnecessary interactions. The good life is not about more, but better; Thrive Global and Sea for example.

    :: Not so artificial intelligence: Brands that are leading this charge—by both creating and harnessing these new tools—are going to dictate the future with this breakthrough technology; like Face++ and Clarifai.

    :: Meaningful mobility: It’s not about the journey or the destination, it’s about fundamentally changing how we move people and things, with the aim of improving our environment, society, and lives through brands like Didi and Ofo.

    :: Funding change: The focus in finance is truly personal, as brands find breakthrough ways to align with individuals’ values, and empower people to take greater control of their financial futures with brands like Square and Wealthsimple.

    :: Experiences on demand: Some brands make it easier to get what we want, others make it easier to find what we want, but all are helping us live an on-demand lifestyle, which is what brands like MikMak and Flipkart look to do.

    :: Health in your hands: By leveraging tech innovation and pooling huge, previously unmanageable amounts of information, these new brands are improving the entire spectrum of care like Babylon and HumanCharger.

     

    When selecting the brands to be featured in this report, these criteria were key:

    Criteria & Methodology

    :: Age: Is the brand 10 years or younger?

    :: Change: Is the brand driving change by responding to a unique marketplace need, generating a new experience for consumers, disrupting an industry, adopting a new business model or developing a new technology?

    :: Growth: Is the brand demonstrating its ability to grow? Is it operating as a successful business? Is it stretching into new product or service categories—or new geographies? Is it attracting top talent?

    :: Buzz: Is the brand grabbing attention and gaining momentum?

    :: Originality: Is the brand presenting a unique business model that challenges the traditional way of doing things?

     

    Commenting on the Indian contenders and the overall Breakthrough Brands in the local market, Ashish Mishra, Managing Director, Interbrand India said: “India is emerging as a crucible for the Breakthrough Brands due to our demographic, social, expressive and experiential evolution leading to cross fertilisation of new consumers, markets, lifestyles and touch points. There is a genuine need of improving lives across business and life-critical areas of money & mobility on one hand, health & lifestyle on another. The other big phenomenon is the merging of the breakthrough mindset with traditional organisations. We are seeing many traditional companies spawning breakthrough businesses within their folds. Indeed, it’s no longer about start-ups anymore but about inculcating the breakthrough mindset no matter what you do and who you are.”

     

  • Apple's brand value grew by 5 percent to US $178,119m, while Google's brand value rose 11 percent to US $133,252m

    Apple, Google hold top spots in ‘Best Global Brands Report’

    By A Correspondent

     

    Brand consultancy firm Interbrand named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Now in its seventeenth year, the report reveals the anatomy of growth, and features an insider’s view of how great brands grow great businesses.

     

    “It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”

     

    For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 percent to US $178,119m, while Google’s brand value rose 11 percent to US $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.

     

    The world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).

     

    “There is an increasing shift from businesses leading brands to brands leading businesses. That opens clear avenues of growth. Brands grow businesses by building a strong culture, optimizing structures and governance inside the organisation, while anchoring differentiated experiences on the outside”, said Ashish Mishra, Managing Director, Interbrand India.

     

    With a combined 29 positions, automotive and technology brands dominate this year’s report. Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors—each experiencing a 10 percent increase.