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Tag: Arvind Sharma

  • Arvind Sharma's end-of-year wish list for the ad industry – agencies, creatives, clients… oh, and the consumer.

    The Anchor: 6 wishes for Santa from the advertising industry

    By Arvind Sharma

     

    #1 A year of bountiful growth for the economy: We really need Santa’s intervention on this. Only if the economy is good will clients put money into new launches. And support their current businesses with confidence. And help the advertising industry thrive.

     

    #2 Many dozen outstanding campaigns across categories: These become tougher to sell in a tight economy, which I anticipate.

     

    #3 Hundreds of high-quality young people joining the industry next year: Talented young people are the lifeblood of our industry. We need lots of them.

     

    #4 Emergence of a real alternative to cricket:  There is just too much of cricket. Audience interest in it is flagging, and so are returns from it.

     

    #5 Penetration of high-speed broadband internet across the length and breadth of the country: After the cellphone revolution, this can be the next big driver of growth for the country and the advertising industry.

     

    #6 Many more global campaigns out of India: Global recognition for Indian advertising talent has been growing. This should now convert into India becoming a major centre that MNC clients regularly look to for their global campaigns.

     

    Arvind Sharma is the Chairman of India Subcontinent at Leo Burnett.

  • Leo Burnett gets three nominations for Young Gun Advertising awards, Ogilvy & Mather has one.

    4 Indian names on Young Guns shortlists for 2011 awards

    By Shubhangi Mehta

     

    The shortlists for Young Guns 2011 have been announced and this year India has four nominations on the shortlist; Leo Burnett with three and Ogilvy with one.
    Leo Burnett’s Amod Dani and Ganesh Nayak have three nominations. Two for Tide Fold A Stain in the Art direction and Print Crafts category and one for Heinz Sketchup in the Consumer magazine campaigns category.

     

    Ogilvy & Mather’s Anupama Sirsalewal has received one for Unbearably Sour, Gun, Snake, Gullotine in the Illustration Campaigns category.

     

    Speaking on the shortlists, Arvind Sharma, Chairman Leo Burnett said, “We always believe in giving responsibilities to young and upcoming talent. We shall continue to do the same. We are happy that Amod and Ganesh are shortlisted in three categories and glad that the world is also recognising their talent”.

     

    On being nominated Amod Dani, ECD, Leo Burnett India, said, “The Young Guns award is a very prestigious international award. It is an extreme honour to be shortlisted for our efforts. We hope to convert this into a metal and continue to pursue creative excellence. Leo Burnett has always been at the forefront of promoting young talent, and this honour speaks a lot about the same”.

     

    Anupama Sirsalewal, Copywriter, Ogilvy & Mather, on her nomination said, “It’s a great feeling to be nominated. Piyush Pandey is God for me and I have grown up watching his ads, and now working in Ogilvy is anyway an award for me. This year has been great for me, be it Cannes Lions or Abby’s. Hope this one falls into my kitty too but there is still a long way to go.”

     

    Young Guns International Advertising Award is the world’s first and only award forum that is specifically for 18-30 year olds.

     

    To be named “Young Gun of the Year” is to be named the best young creative under 30 in the world.

     

    The “Young Gun of the Year” gets invited to join next year’s Young Guns jury.