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Tag: Anita Nayyar

  • The media mandate includes both traditional and digital duties

    Havas Media wins Integrated mandate of Arpita Agro

    By A Correspondent

     

    Havas Media announced the win of Arpita Agro Products (P) Ltd. The media mandate includes both traditional and digital duties. The account will be handled from the Kolkata office.

     

    Arpita Agro Products (P) Ltd. is a leading manufacturer and supplier of Herbal Neem Products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen. Viable Alternative Products forms the cornerstone of  Arpita Agro Products, which was conceived with the vision of providing herbal and organic alternatives to the chemical products available in the market that are toxic and harmful for consumers. The products are safe for use in homes, hospitals, schools and various other institutions, personal care and agricultural use.

     

    Speaking on the appointment, Arpita Majumdar, Head of Marketing, Arpita Agro Products Pvt. Ltd. said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further – Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”

     

    Commenting on the win Anita Nayyar, CEO, Havas Media Group India and South Asia said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”

  • The account will be handled by the Havas Media New Delhi office

    Havas wins integrated media for iOrderFresh

     

     

    Havas Media Group India announced the win of the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. The mandate includes integrated media buying and planning across traditional media and digital solutions for search, social and mobile. The account will be handled by the Havas Media New Delhi office.

     

    Nitin Sawhney, Founder and CEO, iOrderFresh, explained, “iOrderFresh has a simple promise to the consumer; fresh produce directly from the farm to your kitchen in a few hours. The business is built on the premise of freshness and convenience. It aims to create a whole new experience for shopping for food and groceries available at your doorstep by just downloading the app from any smartphone. Currently available in Delhi and Gurgaon, on both Android and iOS platforms, we are looking to consolidate our presence in the NCR region before expanding to other cities. Havas Media carved out a compelling mobile-first, integrated media strategy to get more people to download the app and also to scale the brand.”

     

    Anita Nayyar, CEO, Havas Media Group India and South Asia said, “Getting home delivered fresh fruits and veggies in our hurried lifestyle and traffic bound commute is a blessing. The Indian shopper’s attitude to online retail is very positive today so the perishable retail space is only set to grow. Havas Media with its digital strengths and integrated media offering is well geared to engage this shopper and add to the shopper basket.”

     

    Mohit Joshi, Managing Director, Havas Media India, added, “It is a good win in a challenging category. We are happy that our rich experience in the dotcom domain is helping us get more clients in the category. We look forward to a great association with them.”

     

  • The account which includes both digital and traditional duties will be handled by the agency's Mumbai office

    Havas Media wins integrated media mandate of myITreturn.com

    By A Correspondent

     

    Havas Media Group India has won the integrated media mandate for myITreturn.com, India’s leading provider of tax filing and related services for individuals, professionals and small businesses. The account which includes both digital and traditional duties will be handled by the agency’s Mumbai office.

     

    The myITreturn.com vision is to simplify the tax filing process in a fast paced world. A subsidiary of Skorydov Systems Private Limited, India’s leading provider of software related to tax, compliance and office solutions, myITreturn is an authorized e-return intermediary and India’s first and only company to provide end to end [eTDS – Digital Form16 – Tax filing] solutions to companies and its employees.

     

    Saakar Yadav

    Speaking on the appointment, Saakar Yadav, Managing Director, myITreturn.com, explained: “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.” With regards to the myITreturn Mobile App he further added, “We are confident that the myITreturn Mobile App will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.”

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group India and South Asia said: “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.”

     

  • The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

    Parle Products takes the Outdoor route to promote Litter Free initiative

    By A Correspondent

     

    Parle Products has extended its countrywide ‘Litter Free’ CSR project and launched an out-of-home campaign in Delhi-NCR on the back of its nationwide TV campaign rolled out earlier this January.

     

    The initiative, developed by Havas Media Group’s OOH and activation brand Havas Media Active, seeks to take forward Parle’s anti-littering message in an outdoor setting. The outdoor push seeks to amplify the powerful messaging by creating a live, interactive, community experience increasing the chances of its successful adoption as a day-to-day habit. It aims to encourage citizens – namely the youth, to dispose garbage in a correct manner – in the Dustbin!

     

    The high decibel awareness campaign is buzzing all over Cyber City and Cyber Hub. Key components include OOH TV screens in buildings playing the three variations of the Parle Litter Free TVCs with the Corporate Boss, the Class Monitor and Lady in the Shopping Mall looking for Mr. Clean. Backlit scrollers, a series of snap posters and digital pods urge Delhites to stop littering. They chide and explain at the same time with captivating messages like – “Apne ghar ko saaf rakhna sabko ata hai. Toh sadkon ko kyo nahin?” and “Yeh kachrewala ka kaam hai. It’s everyone’s responsibility” making it impossible to simply walk past.

     

    Pravin Kulkarni

    Commenting on the campaign Pravin Kulkarni, GM Marketing, Parle Products Ltd. said, “Indians are habituated to consuming products and thoughtlessly pitching wrappers adding to the volume of littering in public places. Our Parle products have disposable wrappers, so we wanted to talk to people, to our youth – to educate and create awareness about this irresponsible behaviour. The OOH campaign is aimed at capturing our youth’s attention, in their environment, with peers and passers-by; prompting conversations and driving them to take responsibility and stop littering. We are already seeing that littering has reduced in targeted locations.”

     

     

    Anita Nayyar
    Mohit Joshi

    Anita Nayyar, CEO, Havas Media Group India, explained “We are glad to take on and execute this ‘meaningful’ initiative with Parle Products. Dirty surroundings are unhealthy, unsafe to society and allowing littering to continue is akin to saying, it’s acceptable. Parle has taken a stand to go Litter Free and wanted to talk to our sharing youth generation in their everyday surroundings. We decided to take the OOH route and zeroed in on Delhi-NCR to catch en-mass this audience. To give a sense of scale, only Cyber City has 4 Lakh working professionals and 50,000 visitors every day which this campaign is addressing.”

     

    “Parle is a great brand and we have grown up eating Parle G. This initiative connects with the new age audiences in a very meaningful and engaging manner and further enhances the relevance of Parle among the new age audience and in the community at large”, continued Mohit Joshi, MD, Havas Media India. The TVC and poster campaign was created by Vipin Dyani, CCD, Thoughshop Advertising and Film Productions.

  • This is the second digital win of the year after Ranbaxy

    Havas Media wins the digital mandate of Caterpillar India

    By A Correspondent

     

    Havas Media Group India has won the digital media mandate of Caterpillar India post a multi-agency pitch which included leading digital agencies. This is the second digital win of the year after Ranbaxy and further strengthens Havas Media Group’s presence in Bangalore.

     

    For nearly 90 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Cat® machines have been in India for 60 years. Caterpillar has been a part of important projects in the infrastructure development of the nation like the Hirakud and Bhakra Dams (40’s-60’s), Government road development in the 50’s, the Indus River Basin Project (1962-1977). Over the years Cat has had a crucial impact on people’s lives in India.

     

    Commenting on the appointment, Deepak Aggarwal, Marketing & Business Strategy Manager –South Asia, Caterpillar said, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘Digital at Core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilize the power of Digital Marketing for our growth, and Havas Media has demonstrated the right direction.”

     

    Anita Nayyar

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. We believe in creating Meaningful Brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore.Look forward to a great partnership.”

     

  • Their 'digital at core' philosophy was impressive and that translated seamlessly in their strategic approach and category understanding

    Havas Media wins digital mandate of Ranbaxy’s Consumer Healthcare brands

    By A Correspondent

     

    Subodh Marwah

    Havas Media Group India has started 2015 on a very positive note. They have won the digital marketing mandate of Ranbaxy’s Consumer healthcare brands post a multi-agency pitch which included the incumbent as well as all leading digital agencies.

     

    Commenting on the appointment, Subodh Marwah, Vice President and Head-Global Consumer Healthcare said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.

     

    Anita Nayyar
    Mohit Joshi

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating Meaningful Brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”

     

    “Digital is the future and Havas Media Group’s ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy”, continued Mohit Joshi, Managing Director, Havas Media India

     

    Ranjoy Dey

    “Ranbaxy is a great brand to be associated with. Consumer Healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media”, explained Ranjoy Dey, Head of Digital, Havas Media India.

     

    Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.

     

  • Expectedly, Star India has hiked World Cup 2015 ad rates after India's performance

    Star twinkles as India shines

     

    By Ravi Teja Sharma & Ratna Bhushan

     

    Star India, official broadcaster of the ongoing cricket World Cup, has lost no time in hiking ad rates for the tournament even further, riding on the two big wins India recorded and all-time high television viewership of the India-Pakistan match. Rates have shot up by almost 25-30% over the past two days, and are in the range of Rs 18 lakh to Rs 20 lakh for a 10-second ad spot, up from close to Rs 12 lakh, said two media buyers requesting anonymity.

     

    Sam Balsara, chairman and managing director at media buying group Madison World said it was usual for broadcasters to up rates on highly watched shows. “India’s performance has been unexpectedly good so far. So its natural to hike rates for any broadcaster,” he said. Media planners say rates may peak that of the last World Cup which India won.

     

    Anita Nayyar

    “The India show gives India more muscle to stick to its rates. Even if advertisers think the rates are too steep, they don’t have a choice,” said a marketing head of a top foods firm. “When the World Cup started, there was scepticism. In the last two matches India has done phenomenally well giving a lot of philip to the tournament. With viewership increasing, Star is increasing rates,” said Anita Nayyar, CEO of Havas Media, India and South Asia. She said there are clients who are waiting for quarters, semi-finals and finals to advertise as they know that people will watch these games irrespective of the Indian cricket team’s presence in the stages.

     

    Media buying firms say now even unconventional advertisers are looking to buy one-off spots, even at a premium, with India almost certain to reach the final league stages. Without specifying the rates, a Star India spokesperson said: “The pricing for the remaining matches is dynamic and depends on the inventory left. Most brands are interested in buying spots for a group of matches, therefore single game spots are sold at a premium.”

     

    Star claims it has over 100 advertisers on the tournament. “The final stage matches will definitely get Star a higher rate. With India doing well, they will get their desired rates for these few matches,” says Vinit Karnik, national director, sports and live events, at GroupM ESP.

     

    The India-Pakistan World Cup thriller on February 15 was watched by 288 million people in India – the most watched event in the country since the last World Cup final, according to data provided by World Cup Star India. In comparison, on the opening day of the World Cup, the Australia-England match was viewed by over 100 million people. The match, which India won convincingly by 76 runs, got a rating of 14.8 TVR among male viewers.

     

    With Star launching commentary on its regional channels, about 76% of the total viewership during the match came from regional and Hindi while the rest came from English, said Star. The India-Pakistan match had also created history on the digital front with Star India’s digital platforms garnering over 25 million views, the highest in the world for a single game.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • Havas Media Group India wins integrated media duties for OCM India

    Havas wins integrated media duties for OCM India

    By A Correspondent

     

    Havas Media Group India has won the integrated media business of the OCM brand in India in a multi-agency pitch. The account includes traditional and digital media duties.

     

    Speaking on the appointment, Debashis Paul, Head of Marketing, OCM India Limited said, “The new brand positioning and the identity of OCM is crucial to the forward path of the brand. The OCM repertoire of products has been expanded to include ready-to-wear this winter and women’s wool based executive wear. OCM has to communicate to the new generation customers across the country and build traction in the offline and online space.  There is also the task of creating niche suiting brands like Piacenza from Italy and Burlington from USA brought to India by OCM.  We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand. The Havas Media team understood our needs. Their category expertise and attitude toward value creation in media made them our agency of choice.”

     

    Anita Nayyar
    Mohit Joshi

    Commenting on the win, Anita Nayyar, CEO, Havas Media Group India and South Asia said, “We are very happy that OCM has entrusted us with their media mandate. We at Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market. We believe in building Meaningful Brands and we are confident that we will be able to make solid contribution in building the OCM brand with its new target customers.”

     

    “The win is another feather in our cap – a strong Indian brand and another integrated media win. The year has been great for us with a series of integrated wins. We look forward to working with the OCM team”, added Mohit Joshi, Managing Director, Havas Media India.

     

  • The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office

    Havas Media India wins integrated media duties of Assetz

    Ben Salmon

    By A Correspondent

     

     

    Havas Media India has been awarded the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office.

     

     

    Mallanna Sasalu

    Commenting on the association, Ben Salmon, CEO of Assetz Property Group, said, “Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice.”

     

    “Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work together”, added Mallanna Sasalu, COO Assetz Property Group

     

    Anita Nayyar

    Speaking on the appointment Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.”

     

    “Assetz has a unique business proposition – it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brand”, explained Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    Assetz Property Group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India.

     

    Havas Media India recently won the integrated media mandate of MTS India, Yepme.com, World Kabaddi League, Borosil India and the digital duties of XOLO mobile and Businessworld magazine.

     

  • The account is estimated to be upwards of INR 20 crores and will be handled out of the Havas Media Mumbai office

    Borosil hands over media mandate to Havas Media

    By A Correspondent

     

    Havas Media India has won the integrated media duties of Borosil Glass Works Ltd. in a multi agency pitch. The account is estimated to be upwards of INR 20 crores and will be handled out of the Havas Media Mumbai office.

     

    Borosil Glass Works is a leading producer of laboratory glassware and microwavable kitchenware in India having the ISO 9001 certification.

     

    Commenting on the appointment, Rituraj Sharma, V.P. Consumer Products, Borosil Glass Works, said, “Havas Media came across as a very professional and a passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them .”

     

    Anita Nayyar

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. It has been a good year of integrated media wins for us. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients.”

     

    “This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale in India”, said Mohit Joshi, Managing Director, Havas Media India.

     

    Mohit Joshi

    Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5000 retail outlets. Recently Borosil also diversified into small appliances, melamine dinnerware and home decor. Borosil also specialise in scientific glassware which has found use in over 2000 different products and applications, in areas as diverse as Microbiology, Biotechnology, Photo Printing, Process Systems and Lighting.

     

  • It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win

    Havas Media wins media biz of World Kabaddi League

    By A Correspondent

     

    On the heels of retaining the prestigious MTS India media business, Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL) – the first professional Kabaddi League of the world, in a multi-agency pitch. The account is estimated to be upwards of INR 30crores.

     

     

    Raman Raheja

    WKL is an initiative to uplift the level of Kabaddi by professionalizing the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.

     

    Talking on the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organization looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”

     

    Anita Nayyar

    Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”

     

    Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO mobile.

     

  • Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch.

    Havas wins Digital AOR of Businessworld

    By A Correspondent

     

    Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch. Commenting on the win, Annurag Batra, Chairman, Businessworld, said, “Havas Media’s passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. Businessworld must be on par with any international online media platform.”

     

    Anita Nayyar

    Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted that BWIBusinessworld thought us apt partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand”.

     

    Havas Media recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile. The account size has not been disclosed.