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Tag: Amitabh Bachchan

  • While Ogilvy bagged 2 Black Elephants, Early Man, FCB and BBDO bagged a Black each

    Ogilvy maxes at Kyoorius Creative Awards

     

    It was an Ogilvy night yet again at the Kyoorius Creative Awards. The agency which has traditionally bagged bag at Kyoorius, maxed with two Black and 27 Blue Elephants. Production firm Early Man Film which won a Black in the 2016 edition, bagged a Black for The Story of Kaveri, the film for which it also bagged the sole Grand Prix at this year’s Abby. The other Blacks were bagged by FCB and BBDO.

     

    Early Man was the second most awarded agency with one Black and two Blues, and FCB came next with one Black and five Blues. A special Master of Creativity award was presented to actor Amitabh Bachchan for his immeasurable contribution in advertising communication

     

    The 5th edition of Kyoorius Creative Awards saw a total of five Black and 90 Blue Elephants were presented to the winning titles spread across Advertising, Media and Digital categories. Over 2200 entries across 15 categories with 374 unique entrants were received. Last year, the number of entrants were over 1800 with a total of 304 unique entrants.

     

    Speaking about the Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said: “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received a 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

     

    The Five Black Elephants that signified the best of the best, were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of blue elephants, the black elephants winners were:

    1. Ogilvy & Mather for – #HoliNotHooliganism and Vodafone Sakshi

    2. Early Man Films for -The Story of Kaveri

    3. FCB India Group for – SindoorKhela- No Conditions Apply

    4. BBDO India for – #FuelFor The RealFit

     

    The Black Elephants were presented to the winning teams by Mr. Amitabh Bachchan. This year, the Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for ‘Lifeline Question’.  Brave New World, Bengaluru and FCB Interface were awarded the runner-up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

     

    Kyoorius Creative Awards also saw an out-of-home (OOH) advertising contest titled ‘Inoohvation’  in association with Kinetic. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’ while While J. Walter Thompson and Locopopo bagged the runner-up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

     

    Interestingly, the award to Bachchan was presented by Kejriwal and Sanjay Prabhu, Vice Chair, Radio Indigo and Exec Director and Publisher, Asianet Commuications. Prabhu, who led the BPL brand from 1990 to 2015, was instrumental in signing on Bachchan for his first endorsement (with BPL).

     

    Said Sonal Dabral –  Group Chief Creative Officer & Vice Chairman – ‎Ogilvy & Mather in a statement: “It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning two Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I’m particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence.”

     

    Speaking about winning the Black Elephant,  Josy Paul, Chairman and National Creative Director, BBDO India said in a statement: “Quaker Oats is how I start my day.  It’s my morning raga. So I am personally super thrilled when this everyday energy routine wins India’s biggest award. And it’s all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”

     

    Honda Inoohvation-

     

    STATUS Application Name Agency Name
    WINNER Will They See Blue Studiomars
    RUNNER UP Interactive Digital Billboards J. Walter Thompson
    RUNNER UP Blue Skies For Our Children Locopopo

     

    Times Power of Print Winners list

    WINNER

    Entry 2436 | “Lifeline Question”

    >> Entrant Agency: Curry Nation Brand Communication

    >> Entrants: Viplaksh Mehta & Sushant Ainapure

     

    1st RUNNER UP

    Entry 2377 | “No”

    >> Entrant Agency: Brave New World, Bangalore

    >> Entrants: Trisha Dutt&YadhuPriya

     

    2nd RUNNER UP

    Entry 2661 | “Honarary Doctors”

    >> Entrant Agency: FCB Interface

    >> Entrants: Ganesh Sripriya& Fauzan Malim

     

    Kyoorius Creative Awards Winners List

  • Government officials, NGOs, corporatesand citizens to come together to support the cause

    Amitabh joins hands with Network18 on malnourishment

    By A Correspondent

     

    Horlicks and Network18 have roped in actor Amitabh Bachchan as they launched ‘Mission Poshan’ to create awareness about malnourishment amongst children in the country. The campaign will support the government’s vision of a healthy and nourished India, in sync with Prime Minister’s National Nutrition Mission. The four-year long initiative commenced from yesterday (May 31).

     

    Commenting on the campaign Navneet Saluja, Managing Director, GSK Consumer Healthcare said:“Our initiative has a singular goal – to help promote the need for nutritional needs across rural and urban India. We are fortunate to have Amitabh Bachchan partner us in this significant journey towards addressing the issue of malnutrition in our country. Horlicks has been a household name for over 100 years and Horlicks Mission Poshan is a small step to support the National Nutrition Mission of the Government of India. We are committed to dialling up mass awareness around malnourishment and working with the civil society towards its eradication.”

     

    Added Priyanka Kaul, President- Marketing, Network18: “Serving the public good is vital to our journalistic mission at Network18 which is why we are proud that every day hundreds of our journalists are out on the field telling the stories of ordinary and extraordinary Indians working to transform our lives for the better. We believe that it’s important for us to come together as a nation to help solve these crucial issues, and as a media organisation we have committed ourselves to these initiatives. We feel ensuring the nutrition of our next generation is key to India’s future. We are proud to partner with GSK and Amitabh Bachchan for ‘Mission Poshan’ to spread the message of nutrition to each and every citizen and nourish lives of children across India.”

     

     

  • The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012

    Now Shweta Bachchan Nanda also gets into acting mode, albeit in a Kalyan Jewellers ad

    By A Correspondent

     

    Leading jewellery brand Kalyan Jewellers has roped in Shweta Bachchan Nanda as an influencer. The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.

     

    The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

     

    The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July. For the moment, we have to make do with the stills.

     

     

  • With an aim to connect with the viewers and address all relevant points, the campaign is a 360-degree campaign which includes outdoor, digital and TVCs

    Big B turns into a movie critic for Tata Sky’s latest campaign

    By A Correspondent

     

    Tata Sky’s latest ATL campaign highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other featuring Southern superstar Nayanthara.

     

    In Tata Sky’s ad campaign ‘#HarSceneKaMazaaLo’ Amitabh Bachchan adorns the role of a Bengali critic giving his point of view on iconic film dialogues and superstars in a series of nine ad films. The objective of the ad campaign, notes a communique, is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

     

    Said Tata Sky’s Chief Communications Officer Malay Dikshit: “In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contributes to over 28% of the total viewership. Mr. Bachchan’s legacy and Nayanthara’s versatile personality along with Ogilvy and Mather’s creativity has helped us create the Magic for Tata Sky. It beautifully depicts our objective to offer maximum and some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.”

     

    Added Ogilvy and Mather Chief Creative Officer Sukesh Nayak: “When you truly enjoy watching a film you begin to respond to an actor’s performance. You are either awed or disappointed by their performance and you maybe vocal about it. We used this insight as an entry point to talk about the huge bouquet of movie channels Tata Sky has to offer. The core idea of ‘Har scene ka mazaa lo’ was beautifully brought to life by none other than Mr. Bachchan enacting the role of a tough film critic with Shoojit directing. For the south leg of the campaign, we worked with Nayanthara to create a very hard hitting anti cable campaign. Each film in this campaign is amplifying Tata Sky’s superior offering with a memorable story.”

     

     

  • The campaign revolves around "Khudh Aazmaiye" as it encourages customers to test the TVS Jupiter

    TVS Jupiter invites customers to test new offering, and decide

    By A Correspondent

     

    TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”

     

    Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

  • Featuring superstar Amitabh Bachchan, the TVC aims at highlighting the importance of 5-point waterproofing

    Dr. Fixit’s latest campaign focuses on 5-point waterproofing

    By A Correspondent

     

    Dr Fixit has unveiled its new campaign featuring actor Amitabh Bachchan. The TVC aims to create awareness among home owners about the need for five-point waterproofing.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Dr. Fixit, as the pioneer and market leader continues to educate consumers about the need for modern waterproofing methods. The five-point  TVC further expands the awareness amongst consumers about the criticality to do their home waterproofing in the right way, that is through Dr. Fixit 5 point waterproofing.“

     

    Commenting on the campaign, Piyush Pandey, Executive Chairman and Creative director, South Asia, Ogilvy & Mather- said: “The 5-point waterproofing is interestingly delivered by MrBachchan in this TV commercial.  When I look at the commercial, I think of all the problems that one has faced during our lives when water seepage troubles you in the most surprising fashion.  I am sure that this interesting TVC will enable a lot of people to plan their homes in a better fashion of waterproofing them. “

     

     

  • The actor will be representing The Muthoot Group across their national campaigns

    Amitabh Bachchan appointed brand ambassador for Muthoot Group

    By A Correspondent

     

    The Muthoot Group has signed on actor Amitabh Bachchan as its brand ambassador. The actor will be representing the group across various national campaigns.

     

    Speaking of the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We are extremely pleased that Mr Bachchan will be representing The Muthoot Group as our Brand Ambassador. Mr Bachchan is a living legend – both on and off the screen. He combines his extraordinary performance on screen with his legacy and values – precisely what we, at The Muthoot Group, also stand for. The diverse roles that he has played over his illustrious career also resonates with our 18-diversified business divisions – all of which are doing meaningful work in their respective areas. We are certain that this association will be an enormous momentum boost for us and will resonate across generations of fans.”

     

     

  • Soho Square, Mumbai has conceptualised an extensive campaign featuring Bachchan in a witty character

    Amitabh Bachchan appointed brand ambassador for Lux Venus

    By A Correspondent

     

    Kolkata-based innerwear brand Lux, has roped in Amitabh Bachchan as the brand ambassador for Lux Venus.

     

    To connect the brand message ‘Yeh andar ki baat hai’ with the brand ambassador, Soho Square, Mumbai, conceptualised an extensive campaign featuring Bachchan in a witty character.

     

    Ashok Todi

    Talking about this association, Ashok Todi, Chairman, Lux Industries said: “Similar to Mr. Bachchan’s popularity as an actor, Lux Venus is liked by people of all demographics. Its appeal synergises with Mr. Bachchan’s personality. We hope to reach a wider market pan India with this endorsement.”

     

     

    Anuraag Khandelwal

    Speaking on the campaign, Anuraag Khandelwal, ECD & Creative Head, Soho Square, Mumbai added: “Advertising in the briefs and vests segment has always been about machismo and physique. Our goal was to break the category format and present Mr. Bachchan in a humorous as well as a memorable avatar. With Mr. Bachchan portraying a common man in a common setting, this TVC will strike a chord with the masses all over the country.”

     

     

  • First-time author, Niraj Srivastava, debuts with Daggers Of Treason (The Curse of the Mughal Series) slated to be a series of four books

    Chitralekha unveils Niraj Srivastava’s award-winning novel

    By A Correspondent

     

    Chitralekha Group launched the international award-winning novel ‘Daggers Of Treason’ (The Curse of the Mughal Series) by Niraj Srivastava in Mumbai on Monday. Superstar Amitabh Bachchan graced the occasion as chief guest. The high-tea evening, hosted by ex-senior bureaucrat, Ashok Kacker and Chairman Chitralekha Group, MaulikKotaksaw theatre and film director, playwright and screenwriter, Firoz Abbas Khan reading excerpts from the book.

     

    On associating with the book launch, Chitralekha group President and Publisher Mitrajit Bhattacharya said: “We are delighted to be a part of this launch. The book is thoroughly researched and well-presented and can easily be an international bestseller. Mr. Bachchan having agreed to launch the book added so much meaning to the whole event.”

     

     

  • Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations

    Grasim ropes in Amitabh Bachchan as its brand ambassador

    By A Correspondent

     

    GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed its signing of superstar Amitabh Bachchan as brand ambassador.

     

    Commenting on the announcement, S Krishnamoorthy, Managing Director of GBTL Ltd. said:”We are privileged to have MrBachchan as our Brand Ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL – Grasim (licensed user TM Grasim). It is the most recognised suiting brand in India and by roping in Mr Bachchan, the company has demonstrated its intent to take the Brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.”

     

    Added Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather:“I am happy that Ogilvy & Mather is reunited with GBTL – Grasim. I am also overjoyed that the company has got Mr Amitabh Bachchan on board as their Brand Ambassador. The fact that this news is announced on Mr Bachchan’s 75th birthday is an icing on the cake,”

  • The film features brand evangelist Amitabh Bachchan

    Dentsu highlights promising features of TVS Jupiter Classic in new TVC

    By A Correspondent

     

    TVS Motor Company has introduced a new ad campaign for TVS Jupiter Classic. Conceptualised by Dentsu India Pvt Ltd, the film features brand evangelist Amitabh Bachchan, who highlights the value of relationships, which are unchanging yet contemporary, just like TVS Jupiter’s promise of ‘Zyada Ka Fayda.’

     

    Speaking about the campaign, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Timelessness is the true hallmark of a classic. Always contemporary as an offering and yet unchanging in value.  The TVS Jupiter Classic with its impeccable styling and new features, infuses a sense of excitement yet retains the time-tested reassurance that TVS Jupiter provides. The TVS Jupiter Classic communication focusses on bringing alive the deep relationships our consumers value including the one they share with the TVS Jupiter Classic.  We are confident that TVS Jupiter Classic will find its rightful space in the heart and homes of our consumers.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “TVS Jupiter has been offering ‘zyada’ year on year and the new Jupiter Classic with its stellar looks backed by the legacy of “Zyada ka Fayda” is definitely a classic all the way. We hope to get an excellent response from the market with this campaign.”

     

     

  • The actor will add credibility and mass appeal to sub brands Venus and Cott’s wool

    Lux (‘yeh andar ki baat hai’) signs Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Lux Industries Limited has signed megastar Amitabh Bachchan as its Brand Ambassador for its brands Venus and Cott’s wool. These brands exude elements of faith and dependability and has a rich legacy of ruling the choice of the masses for more than three decades. Actor Varun Dhawan continues to be the brand ambassador of LUX Cozi.

     

    Speaking about the development, Ashok Todi, Chairman, Lux Industries Ltd. said: “Venus is one of the largest innerwear brands in India and Cott’swool is synonymous to winter wear in India. Each of the brands exudes superlative levels of comfortability and rules the market with its price efficiency. This is a moment of immense pride for us at LUX Industries as we believe that the legacy of these brands is crowned with the momentous occasion by getting on board actor extraordinaire Amitabh Bachchan as our brand ambassador for the first time by any hosiery brand in India. These brands are liked by people of all demographics, similar to MrBachchan’s iconic legacy as an actor, the brand appeal synergizes with his personality. We hope with this association we will be able to communicate and reach a wider segment of customers.”

     

    On the signing of Bachchan as brand ambassador for the sub-brands, Pradip Todi, Managing Director, Lux Industries added: “At Lux Industries we want our diverse portfolio of brands individually to grow and sustain its leadership position in the market, while we aim to continue bonding with our brand evangelists in a more meaningful and engaging way. We believe the endorsement of Lux products will further strengthen the bond with the masses, give our users a greater sense of purpose and help the brands scale newer heights over the course of next few years.”

     

    Lux was the first innerwear brand to go in for a celebrity endorsement and is remembered for the 1992 TVC where it launched the tagline “Yeh andar ki baat hai”.