MxMIndia

Tag: Amazon Prime Video

  • Amazon Prime Video, which has the latest range of entertainment options, provides the viewers to watch what they want, whenever

    Amazon Prime Video talks about ease of accessing content via latest ad film

    By A Correspondent

     

    Video-on-demand brand Amazon Prime Video has launched a new quirky campaign created by Leo Burnett India.

     

    Speaking about the new campaign, Ravi Desai, Amazon India, said: “At Amazon, our focus has always been the customer.  Our new campaign highlights the various benefits linked to Prime Video in India. With a premise of ‘Anytime, Anywhere,’ we have kept customer benefit at the centre of the campaign, which marks the next chapter in the larger story around the popular Prime Video Couple – Rohan and Roshni. We understand the need of consumers to be unshackled from the constraints of their traditional alternatives. With a very wide library of content choice available, Prime Video empowers our consumers to define and dictate what they watch and when they watch it.”

     

    Speaking about the integrated campaign, Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett India, said:“We are building Amazon Prime Video as an alternate and a better choice for consumers when it comes to entertainment. Amazon Prime Video puts the viewer in command. This is reflected in our positioning – ‘India Ka Naya Primetime’. We started this journey last year by talking about the largest and the latest library, and our exclusive content. The current campaign builds on the role of the liberator further. It amplifies how Amazon Prime Video sets you free, letting you decide where to watch and when to watch your entertainment. The campaign draws from a typical banter between a couple about who is the ‘ghulam’. The phrase also works as a reference to not being a host to your entertainment.”

     

     

  • Although no replacement has been announced for Gandhi’s role thus far, according to the grapevine, the hunt is on to find a suitable person to head the division

    Gaurav Gandhi quits Voot, to head Amazon Prime Video

    By A Correspondent

     

    After 8 years of working with Viacom18 in various roles, Gaurav Gandhi, Chief Operating Officer, Viacom18 Digital Ventures, has decided to move on. Although no replacement has been announced for Gandhi’s role thus far, according to the grapevine, the hunt is on to find a suitable person to head the division.

     

    Commenting on the development, Sudhanshu Vats, Group CEO, Viacom18 said: “Gaurav has contributed significantly to Viacom18’s growth journey. He has led an extremely capable team to make VOOT a brand that is loved by its consumers. Gaurav has been a passionate and driven colleague whose counsel I have always valued. On behalf of all of us at Viacom18, I would like to thank Gaurav for his contribution and wish him the very best for his future endeavours.”

     

    Meanwhile, it is rumoured that Gandhi is all set to join as head of Amazon Prime Video.

     

     

  • Leo Burnett India conceptualised and executed an on-ground activity for the brand at Bengaluru airport

    Amazon Prime Video grabs attention at BLR airport

    By A Correspondent

     

    After unveiling a campaign to give consumers a sense of its content library’s wide and exclusive nature, Amazon Prime Video has carried out a brand new activity by demonstrating its convenience to people on the move.

     

    To highlight how Amazon Prime Video’s latest and wide range of movies and TV shows can be everyone’s travel companion, Leo Burnett India came up with a way of communicating the message at the best location possible – the airport. Utilising the boring wait time that passengers have to suffer before their luggage arrives, Amazon Prime Video showcased its wide range of movies and TV shows on the conveyor belt. The activity was carried out at Bengaluru airport for 10 days. The brand has also planned to amplify the activity by carrying it out at other airports across India.

     

     

  • A fun integrated creative campaign has been created by Leo Burnett India

    Amazon Prime Video’s new campaign woos new-age viewers

     

     

    Amazon Prime Video is back with a campaign that sees it promoting the video-on-demand service as the go-to place for movies and TV shows.

     

    Executed by Leo Burnett India, the two films featuring the endearing couple Rohan and Roshini, who are symbolic of the fun, quirky young couples of today.

     

    Speaking about the new campaign, Ravi Desai, ‎Director, Mass and Brand Marketing – ‎Amazon India, said:“We received a positive response on our first campaign that aimed at building awareness about Amazon Prime Video’s benefits to a Prime member and ‘redefining Primetime’. With the launch of our new campaign, we want to reiterate the promise of bringing the latest and exclusive content across languages and genres for Prime members while highlighting the content options available on Amazon Prime Video.”

     

    The film shows Rohan and Roshini sitting in a park, enjoying a TV show on their mobile. A friend of theirs spots them and begins to regale them with gossip about their neighbour. Roshini stops her in the middle of her story and asks her to watch the content on Amazon Prime Video for all the latest drama she needs.

     

     

  • Amazon India announces multiple new Originals in reality series format

    Amazon Prime Video ventures into reality shows in India

     

     

    Amazon Prime Video India has announced the creation of multiple reality shows for India, a first for a digital streaming service. The lineup comes to life with three new reality shows – Jestination Unknown, The Remix and Comic Kaun featuring stars such as Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya; and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew.

     

    Said James Farrell, Head of Content, Prime Video, Asia Pacific: “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favorite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”

     

    Added Vijay Subramaniam, Director, Content, Amazon Prime Video India, said: “We’re always looking for new ways to engage with our customers. We know Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”

     

  • Future films will premiere first on Amazon Prime Video after theatrical release and two months before Satellite/Television broadcast or any other form of distribution

    Amazon Prime Video cements exclusive deal with Salman Khan

    By A Correspondent

     

    Amazon Prime Video announced a global exclusive content deal with Salman Khan Ventures. This ensures Amazon Prime Video is the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight. Apart from the new releases, existing titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.

     

    Said Nitesh Kripalani, Director and Country Head, Amazon Video India: “Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We, at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”

     

    Added James Farrell, Head of Content, Prime Video, Asia Pacific: “Salman is a huge star with a massive global fan following.  This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world.  India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see.”

     

  • Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016

    BBC Worldwide signs licensing deal with Amazon India

     

     

    BBC Worldwide announced a deal with Amazon that will give Amazon Prime members in India access to more than 600 hours of award-winning and popular factual and pre-school content from the BBC. Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016.

     

    “In the last year or so, we have seen digital consumption in India increase exponentially,” said Myleeta Aga, SVP and GM of India, BBC Worldwide. “We are very excited to be partnering with Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC.”

     

    “We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers,” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC’s programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”

     

    Indian subscribers to Amazon Prime Video now have access to CBeebies; Dinopaws; and Hey Duggeethat recently won the pre-school animation of the year at the most 2017 BAFTA Children’s Awards.

     

    Subscribers to the service are also able to watch award-winning and highly rated BBC factual programmes including Gandhi, The World’s Weirdest Weapons and The Genius of Inventions. Gandhi is an in-depth look at the life of the ‘Father of a Nation’.