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Tag: Aidem Ventures

  • Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year

    Kasthuri TV unveils new logo as part of repositioning exercise

    By A Correspondent

     

    GEC channel Kasthuri TV from Karnataka has been undergoing an extensive revamp since the past three months and as part of the exercise has unveiled its new logo on the auspicious festival of Ugadi. The reason behind the logo change is to enhance the look and feel of the channel while keeping its TG in mind. The colourful new logo has been designed with the intent of captivating its audience especially women and the youth.

     

     

    P Kailasam

    WHN’s CEO, P Kailasam said, “We are giving the channel a new look and apart from the new programming line-up we are also working towards changing the look of the channel. To begin with, we just launched the new channel logo on the auspicious occasion of Ugadi.”

     

    “It is a pivotal time for Kasthuri TV. The new shows that were launched earlier this year increased the channel’s standing among clients and agencies alike. The channel’s aggressive revamp strategy is setting the business up for great long-term success in the Kannada GEC space,” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures Pvt. Limited.

     

     

    Alok Rakshit

    Apart from this, Kasthuri TV has lined up four new shows to be launched by mid-April this year. Of those, two will be in the fiction category and two in the non-fiction category. Of the two fiction shows, one is a Woman-centric daily which focuses on the relationship between a man and his daughter. The other, also being a daily soap, is a love story that goes through various tests and trials and still stands strong. On the other hand, out of the two non-fiction shows, one will solely focus on children’s entertainment and the other will be for adults. Kasthuri TV is also in the process of giving a completely new look to its cookery show “Kitchen Kamaal”, in order to make it appealing to its viewers, especially Women.

     

  • Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India

    Hathway ropes in Aidem to handle ad-sales function

    By A Correspondent

     

    Hathway has announced the launch of high-impact advertising solutions’ suite on its digital platform. To reach out to the nation-wide marketing & advertising fraternity, Hathway has tied up with Aidem Ventures.

     

    Hathway’s cable operations straddle across 140 key Indian cities and towns. It is currently India’s largest cable broadband services provider. Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India.

     

    Jagdish Kumar

    With Hathway’s digital STB footprint of 8.3 million households and an average family size of 4.5 members per household, Hathway reaches an average of 37.35 million viewers daily. With its high-impact ad solutions, Hathway delivers meaningful campaigns to a captive audience through traditional television advertising. The ad solutions have been created to ensure that brands can capitalize on Hathway’s reach for new product launches and campaigns.

     

    Announcing the news, Jagdish Kumar, MD & CEO, Hathway said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”

     

    Vikas Khanchandani
    Nikhil Sheth

    “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway,” said Vikas Khanchandani, Director, Aidem Ventures.

     

    “In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers.” added Nikhil Sheth, Business Head, Hindi Entertainment & Niche channels, Aidem Ventures.

     

  • With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland

    Aidem makes regional media portfolio more ‘buland’ with Best News Co channels

    By A Correspondent

     

    Best News Company has announced that it has handed over its national media sales duties for Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan to Aidem Ventures.

    Best News Company entered Uttar Pradesh and Uttarakhand in June 2012 and Rajasthan in August 2013 with an attempt to become the voice of the people. With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland.

    Within a span of two years, Buland Samachar Plus has managed to carve itself the second-highest ranking among the regional news channels in UP and Uttarakhand markets, notes a communique.

    Announcing the news, Shashank Bansal, Director – Best News Company said, “The channels are rapidly picking up pace in their respective markets and we are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their media owners passionately and have built a strong network base nationally.”

    “We are extremely glad to add Samachar Plus to our regional channels portfolio. While marketers and agency partners continue to increase their focus on improving SOV’s across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customized content solutions,” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures.

    “We, at Aidem, truly value this association with Samachar Plus. We view them as our partners. With the brand’s best interests in the forefront and our experienced perspective, we aim to work collaboratively with them to achieve measurable results,” said Shailendra Shetty, Senior Vice President, Aidem Ventures.

     

  • Aidem Ventures is appointed National Sales Representative for Janta TV

    Aidem to rep Janta TV sales

    By A Correspondent

     

    Janta TV has handed over its ad sales mandate to Aidem Ventures.

     

    Launched in 2011, by Gurbinder Singh, Janta TV is known to provide more local news than any other news channel in the PHCHP region. According to a communique, it is also the only regional news channel to dedicate 20 % of content towards public opinion shows (Bol Janta Bol & Bol Free) and has four fresh interactive bulletins that receive thousands of call-ins daily. The channel enjoys a strong presence and viewership in the PHCHP market and is also distributed in the states of Jammu & Kashmir, Uttarakhand, Madhya Pradesh, Jharkhand, Uttar Pradesh, Bihar and New Delhi.

     

    “The Aidem team possesses a great amount of business appetite as also a thorough understanding of the broadcast media and of the Indian advertising market. We are looking forward to the team’s industry knowledge and their national coverage to cover advertising opportunities across the country,” said Gurbinder Singh, Vice President, Janta TV.

     

    “It isn’t very often in this economic climate and media landscape that an independent news channel such as Janta TV gets off the ground and marks its spot in the Top 5 in its genre. It truly is exciting to be part of the channel’s expansion quest. The team is geared to get their feet on the street to help Janta TV maximize their revenue potential.” added Alok Rakshit, Senior Vice President – Regional Bouquet, Aidem Ventures.

     

    “We, at Aidem, aim at making life simpler for media owners, media agencies, advertisers and our sales staff. Bagging Janta TV is a big step towards our goal to build a more robust News media cluster thus easing the media buying process,” added Shailendra Shetty, Senior Vice President at Aidem.

     

  • Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures

    Happy union for Aidem Ventures with Shagun TV

    By A Correspondent

     

    Hindi wedding entertainment channel Shagun TV has mandated its advertising sales business to Aidem Ventures.

     

    “We are happy to be associated with Aidem Ventures. We are looking forward to a fruitful bonding and a long-term relationship with this organization of national repute,” added Chakardhar Dhoundiyal, Chairman, Vertent Media Soft Pvt Ltd.

     

    Thrilled about the appointment, Vikas Khanchandani, Director, Aidem Ventures said, “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitization, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge. Beyond the usual FCT buys, the channel offers a wide range of possibilities ranging from events, in-show integrations, selective and premium non-FCT ad elements and sponsored specials. Wedding as a business in India is recession-proof and continues to grow at a steady pace of 25 percent y-o-y. We are also looking forward to working with stakeholders in the wedding business ecosystem to enhance opportunities.”

     

    Shagun TV’s Arunanjan Jha said, “The Indian wedding industry is estimated to be a staggering Rs 1,25,000-crore industry and the number just gets bigger every year. It is for this reason that the largest F&B, apparel, jewellery, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry.”

     

  • Through this mandate, Aidem will be responsible for marketing Getit's synergistic product suite to leading brands, agencies and corporates

    Getit gets Aidem for corporate ad sales

    By A Correspondent

     

    Media consulting, marketing and advertising sales company, Aidem Ventures, has announced its appointment as the corporate advertising sales representative for Getit for the next 5 years.

     

    Getit originally pioneered the concept of Yellow Pages in India and has now transformed into an integrated digital media organization specializing in local search and classifieds. It is India’s leading ‘directional media’ platform providing quality leads to businesses and brands, across media and devices, thereby helping their business grow.

     

    Announcing the appointment, Sidharth Gupta, CEO, Getit Infoservices (P) Ltd. said: “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at Getit want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”

     

    Through this mandate, Aidem will be responsible for marketing Getit’s synergistic product suite to leading brands, agencies and corporates. While Aidem will be responsible for services to large corporate clients, key brands and agencies, GETIT will continue to sell directly to its SME clients in over 70 cities, through its 1200+ strong sales force.

     

    “We are excited with the mandate to enhance the advertising potential of Getit that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms,” said Kaushal Dalal, Executive Vice President, Aidem Ventures.

     

    “The effectiveness of creative advertising is significantly enhanced when used in conjunction with Directional ad spends. Getit has tremendous potential and we are glad to be associated with it”, added Neena Dasgupta, Head, Digital & International Business – Aidem Ventures Pvt. Ltd.

     

  • The tie-up will see Aidem take charge of SpotRadio's service and ad sales as well as ad sales for the Radiowalla internet radio platform

    Aidem Ventures ties up with Radiowalla Network

    By A Correspondent

     

    Aidem Ventures has announced a tie-up with Radiowalla Network to take charge of its service  and ad sales for Radiowalla Network’s SpotRadio. It will also look at ad sales for the Radiowalla internet radio platform.

     

    Commenting on the collaboration, Kaushal Dalal, Executive Vice President, Aidem Ventures, said: “We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. Besides, Aidem commands ample domain expertise, including in the media services and ad sales spaces.  This will also be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy.”

     

    Said Anil Srivatsa, CEO & Co-founder, Radiowalla Network: “SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3000 locations in India. Gloria Jeans, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader.”

     

  • Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now, feels Alok Rakshit

    Aidem Ventures to handle sales for Lakshyya Entertainment’s Odia GEC

    By A Correspondent

     

    After Mi Marathi, Aidem Ventures has won yet another regional account to handle their India sales – Lakshyya Entertaiment, Dreams Daru Bramha Productions’ first and exclusive 24X7 Odia Satellite GEC. It is the only FTA channel in the Odia GEC genre since its launch in September 2010.

     

    Commenting on the collaboration, Alok Rakshit, Head, Regional & Entertainment Business – Aidem Ventures, said: “Media agencies have, over the years, realized the importance of regional channels in focused targeting. Regional channels have now become a crucial element of media plans, not just because of the cost advantage they provide, but also because of their regional focus. Aidem commands domain expertise in the regional GEC space and Odisha media is the next big thing now. Moreover, Lakshyya Entertainment is a single source of contemporary entertainment reflecting the local flavor of Odisha. Our team is very well equipped to enhance the advertising potential of the channel and change the face of the market.”

     

    “Aidem has a strong foothold in the Media Sales space. Its eminent team of young and motivated professionals commands great trust among Indian advertisers. Lakshyya Entertainment is growing at a scorching pace since its launch. We are positive that Aidem will take it to greater lengths,” said Rudra Pratap Mohanty, Director, Dreams Daru BramhaProductions.

     

    The channel share of Odia GECs stood at 12.78 per cent in 2011 (TAM, C&S 4+, Odisha). The overall GRPs have also gone up considerably. TV spends in Odisha have increased more than 5 times over the past 4 years. This is a big leap for a predominantly print-dominated market. The Odia television market’s advertising revenues were pegged at Rs70 Crores in 2011 and are poised to grow further (IRS Q3 2011).

     

    Dreams Daru Bramha Productions is a collaboration of Darubramha Productions and Dreams Digital Network. Daru Bramha Productions is one of the largest music label (Odiacontent) and Film Production company of Odisha whereas Dreams Digital Network is a film studio house, having the state- of- art Editing Studios.

     

    Aidem Ventures isIndia’s leading independent Media Consulting, Marketing and Advertising Sales Company. Aidem is a professional marketing services firm currently managed by Vikas Khanchandani, an experienced industry professional, along with a team of over 100+ trained professionals located across all major media markets in India.

     

  • Sahara One Media and Entertainment's Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.

    Sahara One hikes ad tariff post healthy ratings

    By A Correspondent

     

    Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates by three times, on account of improved performance over the last few months.

     

    The channel’s ratings have increased from 45 GRPs in week 04 to 54 GRPs in week 08 (TAM, C&S, Females, 15+ ABC, HSM).

     

    As a part of the strategy, Sahara One has not only raised the bar on some of the existing shows but have also got more banners on board to produce a couple of promising fiction shows, beginning with two horror shows which went on air in the second half of February 2012.

     

    Commenting on the new launches, Vikas Khanchandani – Director, Aidem Ventures said, “Sahara One has been consistently delivering numbers in the recent past, with almost all shows showing consistent growth.”

     

    Commenting on the ad rate hike, Gunjan Rege Karkera, Business head, Broadcast Media (Entertainment), Aidem Ventures said, “Sahara One’s ratings have been increasing gradually but consistently over the last one year. The increase in ad rates was necessitated by rising cost of talent, increased cost of production, spiralling marketing expenditure and wider distribution platforms. Owing to this Sahara One’s advertiser base has widened substantially. We have got several new brands on board this year and we are looking forward to adding more to the list. Besides, owing to our wider distribution network the advertiser benefits from a lower cost of reaching 1000 people. This rate increase is a part correction in lieu of this growing network.”

     

    The said increase has already come into effect. All proposals include fixed spots considering all the prime time shows have been performing consistently well.

     

  • Will now handle the media sales function for KBS World, the international TV channel from South Korea

    Aidem Ventures to handle advertising sales for KBS World (South Korea)

    By A Correspondent

     

    Aidem Ventures,India’s leading independent media consulting, marketing and advertising sales company, will now handle the media sales function for KBS World, the international TV channel fromSouth Korea.  The channel is being distributed and broadcast via pay TV operators around the world, including Reliance Big TV inIndia.

     

    Announcing the appointment, Tae-Ho Sung, Senior Manager, Channel & Content Business – KBS said: “KBS is very happy to sign a deal with Aidem Ventures for media sales of the KBS World channel inIndia. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media.”

     

    KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC. Neena Dasgupta, Head – International and Digital Businesses, Aidem Ventures said in a statement: “We are pleased to include KBS World in our steadily increasing bouquet of international offerings. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies. Besides, the association will also help KBS effectively leverage our robust media sales revenue management, broad base of relationships and our extensive domain knowledge and expertise, thus making it a mutually beneficial arrangement.”

     

    The India-South Korea relationship has grown in almost all dimensions – political, cultural and economic. With the establishment of the Free Trade Agreement between the two counties, Korean companies such as LG, Hyundai and Samsung have established manufacturing and service facilities inIndia, and several Korean construction companies are involved in the many infrastructural building plans inIndia, such as the National Highways Development Project. This has resulted in the development of a small but significant community of Korean professionals and their families’ who now work and live inIndia.

     

    As both countries have identified a convergence of interests, the seeping in of South Korean media into our country is bound to strengthen the foundation for deeper cultural ties.

     

    KBS World forms a part ofSouth Korea’s broadcasting major Korean Broadcasting System (KBS). KBS World’s programming mix comprises of the best of dramas, documentaries and entertainment programs. The channel enjoys a leader’s position in terms of prime time news with an average 20% rating or higher while the total network achieves around 60% rating. Annually, the company produces 19,000 hours of content, including mainly drama, but also documentaries, music programs, animation for kids, reality and entertainment formats, which distributes worldwide.