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Tag: Advertising Club

  • As Jury Chair for Integrated and Digital categories

    Nick Law & Wesley ter Haar join Abby jury

    By Our Staff

     

    Nick Law, Creative Chairperson at Accenture Song and Wesley ter Haar, Co-founder of Media.Monks, have joined as Jury Chair for Integrated and Digital categories, respectively, at the Abby One Show Awards 2023.

     

    Said Rana Barua, Group CEO, Havas Group India and Chairman, the Abby Award Governing Council and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The Abby Award Governing Council: “The Abby One Show 2023 promises to be a world-standard award show, for South Asia. The One Show partnership brings the world’s best practices and processes to the Awards. However, we do believe that an award show is as good as the Jury that judges the work. This year we have the world’s best creative minds as the Jury Chair for each of our categories. Nick and Wesley have chosen to bring their perspective and experience to our awards. And soon you will hear the names of the other legends, too. Now the ball is in the court of our industry, to win recognition for the best work in South Asia, with this envious and illustrious Jurors who will gauge the work in the context of the world’s best.”

     

    The Abby Awards are scheduled to be held from May 24 to 26 at Goafest 2023. The last date for submission of entries is Saturday, April 8.

     

  • The Advertising Club gears up for 54th edition of ABBYs

    By Our Staff

     

    The Advertising Club revs up to announce the 54th edition of ABBYs, South Asia’s Gold standard, which has been recognizing creative excellence in advertising for over five decades. Held over three days, The ABBY Awards, are scheduled to take place on the 24th, 25th, and 26th of May during Goafest at Grand Hyatt, Bambolim, Goa.

     

    The preeminent awards for Creativity, Media, and Communication have once again partnered with The One Show, the award program, to upheave the global standards of judging, jury selection, and transparency to the already revered and celebrated ABBY Awards.

     

    With a promise to bring global recognition to outstanding achievements in creative advertising, the ABBYs make for a highly coveted award property. Undoubtedly, the biggest and the most prestigious ad award show in the country, wins at the ABBYs, over the years, have further gone on to win international recognitions at Cannes and One Show, setting new benchmarks on scale and innovation.

     

    With preparations in full momentum, The Advertising Club also announces the Awards Governing Committee for the 54th edition of ABBYs which includes:

    1. Partha Sinha, President Times of India Group and President of The Advertising Club

    2. Rana Barua, Group CEO, Havas Group India & Chairman, The ABBYs Award Governing Council

    3. Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council

    4. Ajay Chandwani, Managing Committee Member, The Advertising Club

    5. Shashi Sinha, CEO-India, IPG Mediabrands

    6. Malcolm Raphael, Senior Vice-President, The Times of India Group

    7. Prasanth Kumar, CEO, Group M South Asia

    8. Jaideep Gandhi, Founder, Another Idea

    9. Mohit Joshi, Managing Director,  Havas Media

    10. Anupriya Acharya, CEO South Asia, Publicis Groupe

    11. Sam Balsara, Chairman & Managing Director,  Madison Communications

    12. Rohit Ohri, Group Chairman & CEO,  FCB Ulka Advertising

     

    The list of international judges will be announced by The One Show after the process of selection of both Indian and international juries. The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.

     

    Providing in-depth recognition and increasing participation opportunity, the ABBY Awards has witnessed the introduction of new sub-categories in Digital Technology, Mobile, Design, and Audio Technology based on valuable feedback from the creative professionals of the industry in the annual town hall conducted by The Advertising Club.

     

    The Radio category has now evolved into the Audio category with the introduction of Content, the new sub-categories are in Use of Music, Sound Design, Script, Casting, Performance, Audio Technology, Voice Activation, Branded Content, Podcasts, and Content placement.

     

    Speaking on the initiative, Partha Sinha, President Times of India Group and President of The Advertising Club, said: “With ABBYs, we at The Advertising Club, owe it to the industry and colleagues to present an award show that is authentic, transparent, and of global standards. For 54 years, ABBYs have been pivotal in recognizing creativity and innovation in India’s communication industry. To elevate its presence on the global stage, we continue to augment its significance, and therefore associating with ‘The One Show’ once again provides the necessary impetus. We look forward to witnessing a lot of innovative work this year that will go on to live up to the repute of being the most coveted award property in South Asia.”

     

    Rana Barua, Group CEO, Havas Group India & Chairman, The ABBYs Award Governing Council, and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council added: “In addition to being a significant platform for young creative professionals in the industry to exhibit their ground-breaking work accomplished throughout the year, the ABBY Awards have consistently been the most anticipated event at Goafest. We look forward to seeing outstanding creative work being recognized and appreciated at ABBYs this year.”

     

    The Abby Awards will be a part of the Goafest 2023 and will mark the fourteenth Abby Awards at Goafest.

     

  • Also scheduled is the 54th edition of the Abby awards

    So what’s the hottest thing set to happen in Indian media? Goafest 2023, May 24-26.

    By Our Staff

     

    The images you see here give us the weather on May 24, 2023 in Goa and also what it has been in the past. Thirty-odd degrees is nothing. What we see in Mumbai and Delhi is worse. But look at the humidity: 74%. Numbers may not give a good indicator of things, but the fact is that Goa in May can be horribly hot. Or let’s be positive and say: fantastically hot. Except if there is an early onset of the rains, which is also not unlikely (note to Ramu kaka: please remind us to carry chhaata).

     

     

    All of it builds the excitement around the region’s biggest (and hottest) advertising festival: Goafest. Co-hosted by the Advertising Agencies Association of India (AAAI) and the Advertising Club, Goafest 2023 is scheduled to take place on May 24, 25 and 26 in Goa. At the Grand Hyatt in Bambolim. Also scheduled is the 54th edition of the Abby awards. In addition to the awards, there will be presentations and sessions by leading industry experts, plus 10 knowledge-sharing masterclasses.

     

    Announcing Goafest 2023, Prasanth Kumar, CEO, South Asia GroupM and President, Advertising Agencies Association of India: “Goafest has cemented its position as the most admirable creative festival in South Asia that truly brings together the best of creative and marketing professionals. Our goal is to offer our industry colleagues three power-packed days of learning, engagement, interactivity and curiosity. We are confident that this year’s edition will be the biggest and best yet, leaving each attendee with valuable learnings and benefiting the industry as a whole.”

     

    Added Jaideep Gandhi, Chairperson Goafest 2023: “Year after year, Goafest has evolved and innovated, making it the most relevant advertising festival in India. From knowledge-sharing sessions to exclusive speakers, we are certain of having guests from across the globe that will benefit the industry, especially younger professionals, this year as well. For the first time, various committees involving senior industry leaders have been formed thus making the event all-inclusive and broad-based for the entire advertising industry. We look forward to curating a festival that drives participation and empowers the fraternity thus positioning India as a sharper contender in the global advertising landscape.”

     

    Said Partha Sinha, President, The Times of India group and President of The Advertising Club: “We believe it is imperative that we celebrate the industry and Goafest enables us to do exactly this. The festival empowers the industry to push creative boundaries and think beyond existing possibilities. We look forward to another year of firsts at Goafest 2023 and encourage India’s creative economy to participate actively.”

     

    So, are we headed to Goa? Of course, we are. As always.

     

  • Mondelez India was the Best Media Client Of The Year

    Wavemaker is Agency #1 at the Emvies

     

    By Our Staff

     

    The Advertising Club hosted the 23rd edition of the Emvies, celebrating high-impact media campaigns on Friday, March 10 in Mumbai. As many as 1469 entries from 26 agencies participated in the competition where 29 Gold and 53 Silver trophies were presented in addition to 55 Bronze winners receiving recognition.

     

    Wavemaker with 630 points was recognised as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt Ltd was declared as ‘The Best Media Client of the Year’. Wavemaker bagged the coveted Grand Emview for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.

     

    Mondelez India Foods Pvt Ltd – The Best Media Client Of The Year

     

    It was a GroupM show with the second and third ranks occupied with Mindshare at 340 points and EssenceMediacom at 100 points.

     

    The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.

     

    Partha Sinha
    Partha Sinha

    Said Partha Sinha, President Times of India group and President of The Advertising Club: “It is great to see this kind of energy at the Emvies. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”

     

    Aditya Swamy

    Added Aditya Swamy, Chairperson of EMVIE’s Committee: “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of the Emvies. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”

     

    EMVIE 2023 CLIENT OF THE YEAR

    EMVIE 2023 AGENCY OF THE YEAR

    EMVIE 2023 RESULTS

     

     

    Grand EMVIE 2023
  • The Effie Awards is being conducted for the last 22 years, and this year, the Advertising Club reports receiving 986 entries from 53 agencies participating.

    It’s Effie night tomorrow!

    By Our Staff

     

    The Advertising Club will conduct its annual Effie India Awards 2022 tomorrow, Friday, January 13 at the Taj Lands End in Mumbai, 6.30pm onwards. Effie awards, as we know, are awarded for advertising effectiveness.

    The Effie Awards Effie Awardsis being conducted for the last 22 years, and this year, the Advertising Club reports receiving 986 entries from 53 agencies participating. With 300 marketing professionals and 193 media professionals and planners, Effie 2022 had 493 jury members in all.

    Partha Sinha
    Partha Sinha

    Talking about this year’s Effie, Partha Sinha, President, The Advertising Club, said: “The Advertising Club is a proud advocate to brands and agencies that create impactful innovations. It has been a long pause and we are excitedly expecting to witness some amazing work receive recognition and appreciation. This year at Effie India Awards, we are looking out for meaningful work that reflects effectiveness and efficiency. We are ecstatic and cannot wait to watch the category torchbearers and their work being celebrated at the industry’s most coveted awards event.”

     

  • The previous awardees included Sundar Pichai, Arvind Kejriwal etc

    Partha Sinha wins the Distinguished Alumnus Award at IIT Kharagpur

    By Our Staff

     

    Partha Sinha wins the Distinguished Alumnus Award at IIT Kharagpur

    Partha Sinha, President at the Times of India group and President of the Advertising Club has been conferred the prestigious Distinguished Alumnus Award by IIT Kharagpur. The previous awardees included Sundar Pichai, Arvind Kejriwal etc.

     

    The concluding part of his citation reads: “In recognition of his significant contribution as a brand strategist and exemplary works in media and communication, the Indian Institute of Technology Kharagpur has decided to honour him with the Distinguished Alumnus Award on the occasion of the 68th convocation of the institute.”

     

    Reacting to the award, Sinha said: “There’s nothing more gratifying than being recognised by your own alma mater. IIT Kharagpur has shaped me as an individual. I will forever be indebted to my professors and my friends from IIT Kharagpur for their contributions in my life and career.”

     

    Sinha has a B Tech in Mechanical Engineering from IIT Kharagpur and an MBA from IIM Ahmedabad.

     

  • AGM held on September 13, MC members elected unopposed

    Partha Sinha is Ad Club President, again

    By Our Staff

     

    Partha Sinha
    Partha Sinha

    The Advertising Club announced the Managing Committee for 2022-2023, at its 68th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been re-elected to lead the body.  Managing Committee members were elected unopposed.

    ​

    Speaking about the appointment, Sinha said: “I am honoured to be re-elected as the President of The Advertising Club. In spite of being extraordinarily challenging, the last 24 months of the pandemic gave us an opportunity to innovate and deliver some of the most impactful engagement initiatives. From the first-ever online edition of the Effie Awards that created a new benchmark for virtual events and the in-person Emvies that was attended by more than 1000 media enthusiasts, to raising the bar on Abby’s Awards by associating with the One Show and collaborating with the United Nations on Unstereotype Alliance – the team exemplified excellence with each activity. I am thankful to the team we’ve worked with and look forward to working closely with them again to take The Advertising Club to newer heights.”

     

    The officebearers of The Advertising Club for 2022-2023 are:

    1. Partha Sinha:  President

    2. Rana Barua:  Vice President

    3. Shashi Sinha:  Secretary

    4. Mitrajit Bhattacharya:  Joint Secretary

    5. Dr Bhaskar Das:  Treasurer

     

    Also in the managing committee are:

    1. Prasanth Kumar

    2. Vikram Sakhuja

    3. Ajay Kakar

    4. Debabrata Mukherjee

    5. Rahul Johri

    6. Aditya Swamy

    7. Manasi Narasimhan

     

    In addition, a few industry professionals have been co-opted in the MC:

    1. Punitha Arumugam

    2. Sonia Huria

    3. Pradeep Dwivedi

     

    Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President.

     

    In a communique, the Ad Club has also given a list of industrypersons who will “continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments”:

    1. Avinash Pant

    2. Raj Nayak

    3. Ajay Chandwani

    4. Sapangeet Rajwant

    5. Namrata Tata

    6. Rathi Gangappa

    7. Sidharth Rao

    8. Alok Lall

    9. Vikas Khanchandani

    10. Malcolm Raphael

     

  • Ten Digital evangelists decode the digital mantra

    Ad Club’s holds third edition of D:Code

    By Our Staff

     

    Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and media agencies gathered on 26th August at The Advertising Club’s third edition of D-Code: The Annual Digital Review 2022 in Mumbai.

     

     

    Amit Wadhwa, CEO, Dentsu Creative kicked off as the first speaker showcasing two case studies – The Protest March and Back Up Ukraine and prodded the audience to remember that we are still about people.

     

     

    Michel de Rijk, CEO – APAC, S4 Capital presented the Tata Tea example done for Independence Day and emphasised how the integration of data, and content with technology enables agencies to create high-quality content overnight in just their own studio Shireesh Joshi, Chief Business Officer, ONDC articulated the vision and implications of the ONDC initiative for sellers, buyers, and every component and process along the e-commerce chain Shedding light on the power of targeting and geolocation insights in campaigns, Gulshan Verma, CEO, Jio Ads enlightened the audience on the scale and solutions offered by JioAds P G Aditiya, Founder of Talented took the audience through the 55 steps that were involved in creating the Cannes 2022 Grand Prix winner, The Unfiltered History Tour, and emphasized the benefits of a long client-agency relationship in creating path-breaking campaigns Following this was Sidharth Shakdher, Executive VP and CMO, Disney+ Hotstar, who shared his thoughts on reversing the narrative of digital driving people apart by building a better consumer experience.

     

     

    Mansha Tandon, Head, Consumer Marketing, YouTube India spoke about shaping creativity with culture and trends in the digital space.

     

     

    Speaking next was Rizwan Bachav, Luxury & Lifestyle Influencer who walked the audience through his journey, learnings, and challenges in becoming an influencer.

     

     

    Sharing thoughts on how creativity can build brands, Rathi Gangappa, CEO, Starcom emphasized the need of being human in the age of digital transformation.

     

     

    Concluding the review, Avinash Pant, Marketing Director, Meta spoke about the evolution of social connections and the exponentially growing metaverse space empowering meaningful experiences.

     

     

    Addressing the evolving digital ecosystem at the third edition of D:Code, Partha Sinha – President of The Advertising Club, said, “Digital marketing has gone on to become a gamechanging phenomenon and the Advertising Club’s D:CODE is a testimony to our persistent efforts to create awareness and enhance the learning curve of the fraternity with insights and takeaways from the industry’s best digital minds. D:CODE has witnessed great case studies that have worked beyond the boardroom. As we move forward in this ever-evolving and competitive digital era, D-CODE will continue to become a significant platform with case studies that give profound experiences, transforming the way brand custodians especially approach their digital.”

     

    Earlier, Sinha paid tribute to the late journalist Anant Rangaswami and called the attendees to maintain a minute’s silence.

     

  • At the Advertising Club EMVIE Awards

    Wavemaker & HUL win big at Emvies 2022

    By Our Staff

     

    Pradeep Guha trophy for Young EMVIE Of The Year
    Pradeep Guha trophy for Young EMVIE Of The Year

    Media agency network Wavemaker pipped sibling Mindshare to be Agency of the Yeat the Emvie Awards held on Friday, March 25. The 22nd edition of the coveted Emvies happened in Mumbai with much fanfare and a full house. Hindustan Unilever was Client of the Year.

     

    The Advertising Club (TAC), this year, received 1054 entries with around 25 agencies participating. There were over 1200 professionals in attendance as 26 Gold and 51 Silver Emvie trophies being presented in addition to 42 Bronze Winners receiving recognition.

     

    Wavemaker Is The Media Agency Of The Year
    Wavemaker Is The Media Agency Of The Year

    Wavemaker with 395 points was ‘Media Agency of the Year’ and it also bagged the coveted the Grand Emvie for Mondelez India for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid 19). Mindshare with 375 points stood second and Lodestar with 160 points stood third.

     

    Hindustan Unilever Limited was declared ‘Media Client of the Year’. The Best Implementation Team of the Year award went to Wavemaker for Mondelez India Food Pvt. Ltd for Cadbury Celebrations  – Not Just a Cadbury Ad Google, the Presenting Sponsor, instituted special recognition for work done in the area of Inclusion. The campaign that backed the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by DDB Mudra.   This will be a regular category in the EMVIE entry form from the next year.

     

    Hindustan Unilever Limited Is Best Media Client Of The Year
    Hindustan Unilever Limited Is Best Media Client Of The Year

    The Times of India Group instituted the Pradeep Guha trophy for the category Young Emvie of the Year.  The Pradeep Guha trophy was presented on stage by Partha Sinha, President, actor Dia Mirza, and Papia Guha wife of the Late Pradeep Guha.

     

    Said Aditya Swamy, Chairperson Of Emvie’s Organising Committee: “It is the privilege of the The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

     

    Added Partha Sinha, President, The Advertising Club: “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards.” said

     

  • Partnered by Google, Colors and TheTimes of India

    Emvies to be held on March 25

    By Our Staff

     

    The Advertising Club  is set to host the Emvies on March 25. With over 1000 entries this year, the event is scheduled to be held in open air. Mumbai from 6.30pm onwards.

     

    Said Partha Sinha, President, The Advertising Club: “It’s been a long break and we at TAC are eagerly waiting to see some of the great work that has been done in the last year and hope to recognise and reward the best of the best in each category. We have a special recognition – The Young Emvie of the Year, in honour of Pradeep Guha, a stalwart and legend in the world of Media and Entertainment. With Google being our presenting sponsor this year, it’s befitting that we’re looking for innovation at the heart of everything. We are excited and ready to get the ball rolling in earnest, move the inertia of the last two years into a juggernaut of momentum and host perhaps the grandest Emvies to date. All the best to every participant, may the best work win!”

     

    On being the Presenting Sponsor, Sapna Chadha, Vice President, Marketing – India, Southeast Asia and South Asia, Google Asia Pacific, said: “We are delighted to be partnering with The Advertising Club on the most prestigious and highly anticipated media awards. At Google, we incorporate innovation and creative strategy in everything we do and we’re eager to see what the young creative minds of India have produced in the past year. It is our absolute pleasure to be a part of this legacy and hope to see some great work being recognised.”

     

  • The Ad Club received 1054 entries

    Emvie 2021 awards on March 25

    By Our Staff

     

    The Advertising Club has announced its annual Emvie awards. It will be held in Mumbai on March 25, 2022.

     

    The Advertising Club received 1054 entries for Emvies this year. These entries were judged online by 189 senior media professionals across 46 categories.

     

    Based on the aggregate scores assigned by the 189 media professionals, the Emvies Committee at the Ad Club shortlisted 270 case studies that will be presented from today (Feb 14) to Thursday, 24th February, 2022 in two sessions i.e. Morning Session from 10 am to 1 pm and Afternoon Session from 2 pm to 5 pm. The Round 11 will be judged by 170 senior marketing professionals and a couple of creative directors. Given the pandemic-led circumstances it is the first time the final round judging of case study presentation will be held online.

     

    The awards is normally held in closed venues, but given the pandemic-led restrictions, it will be held in the open at the SeaSide Lawns at Hotel Taj Lands End, Bandra in Mumbai.

     

  • Speaks about the real power of communication

    Ramesh Narayan inducted into AFAA Hall of Fame 2021

    By Our Staff

     

    Ramesh Narayan
    Ramesh Narayan

    At the inaugural session of the prestigious AdAsia conference being held at Macao, Ramesh Narayan was inducted into the AFAA Hall of Fame, 2021.

     

    Earlier, outgoing Chairman of AFAA, Raymond So said: “the AFAA Hall of Fame sets out to recognize the best of the very best. Ramesh Narayan is a legend who has the ability to look past what’s good enough and focus on making everything better than it has to be”.

     

    He read out a citation that outlined the highlights of an illustrious career studded with almost all the national and global awards in the advertising industry, leadership positions in all the relevant Indian marcom industry associations, the contribution he has made to many social causes, his belief in using communication as a force for good and above all, for his integrity, truthfulness, effective communication skills, and his unique way of winning friends and influencing people.

     

    In his brief acceptance speech, Narayan said: “I’d like to thank AFAA and all my friends across Asia for this huge honor bestowed on me. Around 23 years ago, I was invited by my friend Pradeep Guha (you see I don’t say the late Pradeep Guha, because he lives in our minds and in our hearts) to join the AFAA movement and help make a bid to bring the AdAsia to India. This culminated in the AdAsia 2003 Jaipur. However, for me it was an introduction to industry work, as against only my own Agency work, and that experience is ongoing. I’d like to acknowledge the immense work done by all the architects of AFAA and to accept this honour on behalf of all of them.

     

    “I’d like to talk a little about our industry. I have had the amazing experience to be a part of an industry that keeps the wheels of our economies moving. That ensures more employment across the world. That gives individuals the right to choose. That educates, and entertains and spreads awareness.

     

    “However, I feel all this pales into insignificance before the power of this industry to help rid the world of diseases like polio. To raise money and combat calamities across the world, to help raise our collective voices for the environment and elder care and gender equality. And against domestic violence and animal abuse.

     

    “Can you think of any other industry that can claim to do all these things? Yes, my friends. That is the real power we as an industry wield. And that is what I call communication as a force for good.

     

    “And I urge more of us to think of our industry in this way.. And to make time for work like this. And show that what’s  good, is good for industry.

     

    “And so I stand here today, honoured and humbled.”

     

    Narayan has been President of the Advertising Club, The Advertising Agencies Association of India (AAAI), the India Chapter of the International Advertising Association (IAA), Chairman of the Awards Governing Council of the Abby awards at GoaFest. He has been honoured with the Lifetime Achievement Award by the AAAI, named Global Champion by the IAA, the Lifetime Achievement Award by the Association of Business Communicators of India (ABCI), presented with a Special award by the Public Relations Society of India (PRSI) and inducted into the IAA India Chapter Hall of Fame. He has been president of the Rotary Club of Bombay, and the recipient of several Rotary awards.

     

    Since the AdAsia was being held as a virtual event, a unique hybrid event was held in Mumbai to present the AFAA awards.

     

    Pradeep Guha was posthumously inducted into the AFAA Hall of Fame for 2019 and his wife Papia Guha accepted the award.

     

    Srinivasan Swamy was presented the AFAA Special Merit Award for 2019.