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Tag: Advertising Club

  • The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club

    Effies 2012 judging reaches last leg, shortlist announced

    By A Correspondent

     

    Four years back, the night when terror struck Mumbai, the Advertising Club’s Effie Awards were being presented. Yes, November 26, 2008 was also Effies night. By the time the last of the metals were presented, news hadn’t yet trickled in of the terror siege.

     

    The 2012 edition is going to happen next week – December 4 – and the judging process is nearing completion. In fact as you read this, the jury is meeting in Gurgaon to deliberate on the shortlist.

     

    Ajay Kakar

    Says Ajay Kakar, Chairperson – Effie Committee and the Vice President of The Advertising Club, “For over a decade, the Effies has become the gold standard in measuring marketing and communication effectiveness in India. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 300 in 2011! In fact Effies is the only award that is bestowed on both the client and agency, to jointly celebrate the in-market effectiveness of their campaigns,”

     

    Here goes the shortlist:

  • The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club

    Bipin Pandit is now COO of Ad Club

    By A Correspondent

     

    Bipin Pandit

    The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club.

     

    The club follows the ritual of holding a managing committee meeting immediately after the AGM every year, which was done this year too. Post handling the items on the structured agenda the committee under the presidentship of Shashi Sinha unanimously decided to promote Bipin R Pandit as the Chief Operating Officer of the Ad Club.

     

    Mr Pandit had joined the Ad Club in 1998 and during his tenure he has been successively promoted from executive secretary to manager, general manager, and now Chief Operating Officer.

     

    Mr Pandit said, “I am thankful to the entire managing committee and our president Shashi Sinha in particular for the promotion. They are not only supportive of the ideas and suggestions that I give, they encourage me to implement them. I have always loved doing new things or to do existing things in a new way. I love challenges and with this elevation there will be many in store.

     

    “We are not a club that does only awards, it has given a great deal back to the industry – from sending students to Cannes, Spikes etc, to holding case study presentations, organizing evening meetings with international speakers, and holding educational workshops.”

     

  • After its Annual General Meeting (AGM) it is learnt that the Ad Club Bombay will be formally named The Advertising Club. Shashi Sinha, CEO, Lodestar Universal India will continue as its President

    Abby to drop Bbay as Shashi Sinha to get 2nd term as Prez

    By Tuhina Anand

     

    After its Annual General Meeting (AGM) it is learnt that the Ad Club Bombay will be formally named The Advertising Club. The change is in keeping with Ad Club’s effort to be inclusive and larger representation to the industry. In this direction, the first step is to include members from Delhi in its Managing Committee (Man Com) and also hold its Effies judging in the capital too. The judging in Delhi happened last year too and plans are now to strengthen its presence e there.

     

    Shashi Sinha

    Also it is learnt that the new Man Com has been decided and will be formally announced post the meeting today. Shashi Sinha, CEO, Lodestar Universal India will continue as its President and this will be his second term. Ajay Kakar, CMO – Financial Services, Aditya Birla Group will be the Vice President. Pratap Bose, COO, DDB Mudra Group will be the Secretary and Sujoy Ghosh will be the Joint Secretary. Madhukar Sabnavis of Ogilvy will be the Treasurer.

     

    Talking about the development, Mr Sinha said, “The purpose is give a larger footprint to Ad Club Bombay . Since we have had requests to include Delhi under our aegis, we have taken a step in that direction. Also Delhi and Mumbai represent the large chunk of our fraternity thus it makes sense to bring them together and provide a consolidated platform to the industry.”

     

    The other members of the Man Com will include- Punitha Arumugam of Google, Ajay Chandwani (Percept), Sajan Raj Kurup (Creative Land Asia), Samir Satpathy (Marico), Sanjeev Bhargava (JWT), Ajay Trigunayat (Times TV) and N Rajaram (Airtel).