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Tag: 93.5 Red FM

  • The new ad is effective from Monday, 21st September, 2015

    93.5 Red FM hikes advertising rates by 35 per cent

    By A Correspondent

     

    93.5 RED FM has announced an increase in their advertising rates across all the stations. Known for being a station for expression to the common man and playing super hit music, RED FM increased the ad rate by 35 per cent. The new ad rate was effective from Monday, 21st September, 2015.

     

    Commenting on the decision, Nisha Narayanan, COO, RED FM said, “We have not had a rate hike for a while now. Today radio as a medium is growing at a CAGR of 18 per cent and attracts a large number of advertisers as consumption of radio is on an overall high. The demand and supply scenario has a huge imbalance with demand way beyond the inventory that we can play on Red FM. Also the advertisers have shown faith in us to provide customized solutions for their brands and do not have an issue in paying premiums. With Phase 3 and newer cities we plan to venture into, we have decided to go ahead with rates hike across the network. With strong hold in Metro cities as well as Tier II and III cities, we will continue to provide customized quality solutions for all our clients across the network and hope to receive their support for the desired increase.”

     

    Commenting on the scenario, she added that this is a very interesting time for FM radio space as the advertising community has been showing its faith in the medium continuously which is evident from the overflowing radio inventories. Demand across most of major metro’s and big cities has seen growth which is equivalent to festive season rush and thus there is an eminent reason for the rate hike which have been stagnant for almost 2-3 years now. She goes on further to also talk about Red as a brand having a very distinctive offering with the power of celebrity RJs like Malishka, Raunaq, innovative shows and distinctive music offering planners at the media houses definitely include RED FM to deliver the last mile connect within the TG of 18-35yrs. Also she added that in the wake of Phase 3 auctions and an overall optimism within the industry is also going to put pressure on the operational expenses. Thus the rate hike is one of the steps that have become a necessity to optimize the demand and supply and offer best of entertainment and mileage to our advertisers and stakeholders.

     

  • The anonymous caller chose RJ Raunac because of his bond and rapport with people in Delhi

    93.5 Red FM launches a unique initiative

     

     

    93.5 RED FM has come up with a first of its kind initiative-“Raunac Ki Dilli – 10 Lakh Tere Haath”. RED FM’s RJ Raunac, who is a youth icon, has been given the responsibility by an unknown listener of RED FM to find out the right person to whom Rs 10 lakh can be handed over.

     

    RJ Raunac, who had urged the people to vote through RED FM’s mega campaign—Dabaa ke Bajaa during the elections, will now ask the listeners to tell him about their needs, struggles and dreams which they think they can address if they get the donated amount of Rs 10 Lakh. The anonymous caller chose RJ Raunac because of his bond and rapport with people in Delhi.

     

    Nisha Narayanan

    Commenting on the initiative, Nisha Narayanan, COO, 93.5 RED FM said, “Radio has emerged as a very powerful medium of entertainment as well as information dissemination in this day and age. With brands using radio not only to drive perception but also realising the strength of the voices on air as trusted ambassadors, radio has indeed entered a new level of engagement. The power of this medium is further reinstated through initiatives like these. The fact that people believe in radio as a rightful medium to help in causes like these proves how a mass medium can also be uniquely personal. As a brand, we are extremely proud that Raunac was chosen as the face of the campaign and we hope that he fulfills his responsibility completely”.

     

    The initiative started last week with a call from a mysterious benefactor who called up RJ Raunac on the show Morning No 1, urging him to take his case forward with Delhiites. RED FM has cross-checked the identity of the benefactor and has come to know that the motive of the benefactor is genuine.

     

    Listeners need to register with RED FM and share their stories on the IVR phone number given by RJ Raunac. Listeners who register for the initiative will be shortlisted by Raunac based on the story and the need of the person. The selected stories will be aired on RED FM and the final winner will be selected on 21st Nov based on voting by listeners in Delhi.

     

  • RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

    DDB MudraMax installs hoardings with pledge-meters for RED FM

    By A Correspondent

     

    With an aim to encourage people to vote in the general elections 2014, 93. 5 RED FM has associated with the Election Commission of India. The idea is to motivate people to vote in the upcoming elections. RED FM has been supporting the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines to elect the 16th Lok Sabha.

     

    Under the association, RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses.

     

    For the Outdoor leg of the campaign, Red FM has appointed DDB MudraMax on board to handle their OOH innovation. They have installed huge hoardings with integrated digital LED pledge-meters that reflect the number of people who have pledged to vote. The number keeps changing real-time, and is a cumulative of the number of pledges received on SMS, calls, Facebook application and the tablet application that volunteers are taking to people.

     

    The hoardings, located at busy and important junctions in the city serve as a constant reminder to people to come out and vote. The meter which keeps ticking, denotes the exact number of people who have pledged to go. These hoardings have been taken in five locations including,New Delhi, Mumbai, Ahmedabad, Kolkata and Pune.

     

    Commenting on this innovative marketing initiative, Rajat Uppal, GM- Marketing, 93.5 RED FM said, “Dabaa Ke Bajaa is our attempt at channelizing the energy of people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections. The digital hoarding and the pledge-meter have proved to be highly successful in getting people to pledge to vote, and in reminding them of their responsibility till the D-day. As a brand we have always tried to innovate and this is yet another innovation which stands out amongst the clutter of OOH. DDB MudraMax has executed the project very well. We have also been amplifying the campaign with several on-ground initiatives across the country.”

     

  • Red FM RJs shine in Mumbai & Delhi bagging the most popular tag

    Red FM RJs outshine others in Delhi & Mumbai, notes Ormax

    By a correspondent

     

    A study released by research entity Ormax Media has put RJs from 93.5 Red FM as the most popular among the top 5 RJs across Mumbai and Delhi.

     

    According to the study, RJ Malishka was the most popular RJ in Mumbai for the third time in a row while RJ Rishi Kapoor seized the fourth spot on the list. In Delhi, RJ Swati is at No. 2 followed by RJ Raunac occupying the fifth spot. RJ Devaki in Ahmedabad and RJ Prateek in Lucknow both occupied the second spot in their respective markets.

     

    Since 2009, this periodic survey by Ormax Media identifies the most popular RJs in more than 15 markets. It help stations take content and communication decisions accordingly.

     

    Nisha Narayanan

    Commenting on this achievement, Nisha Narayanan, COO, 93.5 RED FM said, “It is a proud moment for us, as our RJs have once again been recognized for their talent and hard-work. Recognitions like these only help talents to raise their benchmarks and perform better. With our RJs amongst the top 5 in Delhi, Mumbai and Ahmedabad, I am sure that as results are declared for the other cities as well, we will do well in them too.”

     

  • The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent

    Red FM partners with Chevrolet GiMA Awards 2012

    By A Correspondent

     

    93.5 Red FM has partnered with the Chevrolet Global Indian Music Academy (GiMA) Awards, the biggest annual celebration of Indian Music, for the third consecutive year. The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent.

     

    An initiative by Wizcraft International Entertainment, GiMA recognizes talent across various genres of Indian Music such as Bollywood, Classical, Ghazal, Devotional, Folk, Fusion, Carnatic and Contemporary.

     

    Nisha Narayanan, Senior VP – Projects & Programming, Red FM said: “GiMA stands for excellence and honours the best talent in the music industry and Red FM is all about playing the most contemporary super hit music. There is an unparalleled synergy between the two and we are delighted to be partnering each other for three years in a row.”

     

    “This time RED has decided to present issues to listeners musically with the on-going ‘Gaa ke Bajaa’. GiMA-nominated stars sang for Mumbaikars a unique song every day for their daily woes on ‘Mumbai Local’ hosted by RJ Rishi Kapoor and will be aired from Monday to Saturday between 5-9pm,” she added.

     

    “Today, GiMA has evolved into a major platform for the Indian Music Industry and brings together the entire fraternity, to honour and celebrate musical talent across various genres. This year, there is an interesting mix of nominees and I congratulate GiMA as they embark upon yet another musical journey,” said Javed Akhtar, noted poet-lyricist and Advisory Board Member of GiMA.

     

    Sabbas Joseph, Director, Wizcraft International Entertainment said: “We are glad to have Red FM as our radio partner once again, for the third edition of the GiMA. It has been a great association and we look forward to yet another spectacular celebration with them this year.”

     

    GiMA is the only Music Awards platform with a voting process based on peer-to-peer recognition. Nominees are selected by a jury panel of over 30 eminent members from the music & film industry and later presented to the GiMAAcademy for the final voting.

     

    The Academy’s votes are tabulated by KPMG, the process auditors for GiMA who determine the winners. To ensure a fair and unbiased evaluation, the Academy follows a thorough and meticulous voting process.

     

    While the country’s best talent comprises of the jury, as per a mandate by KPMG, all jurors do not adjudicate on categories/genres in which they are in contention. The illustrious Advisory Board members include Dr L Subramaniam, Hariharan, Javed Akhtar, Mukesh Bhatt, Prasoon Joshi, Pt. Shiv Kumar Sharma Rakeysh Omprakash Mehra, Resul Pookutty, Shankar Mahadevan, Shubha Mudgal, Vishal Bhardwaj among others.

     

    The Academy comprises over 300 members from the music & film industry encompassing industry stalwarts, music directors, producers, lyricists, singers, technicians, composers and leaders in the music business.

     

     

  • This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime

    Red FM launches Crime Ki Keh Ke Lenge

    By A Correspondent

     

    This summer seems to belong to superheroes on screen and we loved seeing them beat up the bad guys. But on August 06, 93.5 Red FM will launch ‘Crime Ki Keh Ke Lenge’, which will introduce listeners to some real life heroes – ordinary people who have had the courage to stand up against crime in our capital city.

     

    This campaign will bring forth 15 heroic stories of men and women who have bravely stood up against crime. The basic premise is to highlight the immense amount of courage and resilience shown by these people to counter different criminal acts they were faced with. The content of the show is purposeful and interesting, and goes on to show that the common man or woman can handle these successfully.

     

    Red FM Delhi’s Morning RJs Peeyuush and Swati will feature one such instance on their show every day, with different people related to the story coming on-air along with the protagonist.

     

    ‘Crime Ki Keh Ke Lenge’ is yet another initiative by Red FM to take up matters of local importance, and present them in an entertaining, yet responsible manner. As elucidated by the Senior VP – Programming and Projects, Nisha Narayanan: “‘Crime’ is a new genre for radio, the relevance of which is even more in our capital city. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens.

     

    A bold move by one the leading radio stations inIndia, Red FM means business when it says ‘Crime Ki Keh Ke Lenge’.”

     

  • This cricket season, RED FM gives its listeners an opportunity to earn mega cash prizes with Sania Bhabhi

    Sania Bhabhi is back on Red FM

    By A Correspondent

     

    Known for its innovations, 93.5 Red FM has got ‘Sania Bhabhi’, a sensuous housewife who considers all cricketers her ‘dewars’, back this cricket season. Last year, the character was introduced by Red FM Delhi to deliver cricketing content in an interesting and entertaining manner. Sania Bhabhi used to have topical conversations with her dewars, in a way that makes the listeners let loose their imagine.

     

    This year she has come back with her wallet full of cash, nicked from her dewars, up for winning through interesting contests. The concept of the show is that Sania Bhabhi knows that all her dewars have earned big bucks, and now she will share that loot with the listeners. For one specified hour in each show on Red FM, she will declare the amounts she’s taken from cricketers. Listeners are encouraged to stay tuned through the hour to know how much money she has given away. The listener who will declare the correct total amount will walk away with that cash prize at the end of the hour.

     

    The activity has already started from April 4 and will stay on air through-out the IPL cricket season till end of May.  Nearly Rs10,000 will be given out as prizes every day.

     

    The campaign is primarily aimed at getting listeners to listen to the station longer, through which they can win big. As such, the off-air media will focus to touch-points, to generate incremental listenership:

    • Posters in pan shops, other relevant outlets in high visibility areas for the primary demographic
    • Slides, ambient media at PVR
    • Facebook activation, with creative and audio downloads from theDelhipage