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Tag: 92.7 BIG FM

  • 92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music

    RBNL announces alliance with Speed Records

    By A Correspondent

     

    Reliance Broadcast Network (RBNL), one ofIndia’s youngest multi-media conglomerates, announced its alliance with Speed Records,Punjab’s music leaders. The partnership gives RBNL’s business verticals - 92.7 BIG FM and BIG CBS Spark Punjabi – immediate access to the extensive and expansive library of Speed Records, thus further strengthening its offering.

     

    The alliance simultaneously gives Speed Records excellent platforms through which they can reach their rich music content to a huge audience base in the region. Speed Records boasts of an enviable library with music ranging genres like Sufi, Punjabi, Hip Hop, Contemporary, and featuring music ranging stalwarts to fresh talent with names like Gippy Grewal, Jazzy B, Satinder Sartaj, Amrinder, Honey Singh, Alfaaz, Preet Harpal, Master Saleem, Nacchatar Gill, Geeta Zaildaar and more.

     

    92.7 BIG FM is already a leading FM station in the region with a strong reach to over 22 cities in the PHCHP region. With a significant part of its programming featuring local music featuring the latest and widest Punjabi music preferences, the alliance with Speed Records will allow the radio station to serve an assortment of music ranging genres. The deal allows for 92.7 BIG FM to play the music of Speed Records across any of its Stations in India.

     

    Similarly, BIG CBS Spark Punjabi caters to audiences who demonstrate high music preference in their entertainment choices. With a high affinity for music, the library of Speed Records promises to further strengthen the offerings of the Channel. The increased music content will see categorization of the songs and introduction of new daily music shows that have been christened - Dil Bole Haddipa, Chak De Dholiyan, Spark Top 20 and Punjabi Melodies.

     

    Reliance Broadcast Network said in a statement: “This alliance allows our audiences immediate access to an enviable music library, featuring some of the best and latest from the Punjabi music industry. With music surfacing as one of the key entertainment preferences during audience insight mapping, we are happy to be upping the ante on it. Through our media platforms – both 92.7 BIG FM and BIG CBS Spark Punjabi, we offer audiences the entertainment that they seek while offering marketers the best ROI for their brands.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM,  BIG CBS – A joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark Punjabi and BIG MAGIC. Added to this robust bouquet, the Company also distributes Bloomberg UTV,India’s premier business news channel.

     

  • ETV Marathi and Star Majha come on board as telecast and news partners respectively

    92.7 BIG FM returns with the second edition of BIG Marathi music awards

    By A Correspondent

     

    Reliance Broadcast Network Limited’s intellectual property vertical BIG Live and its radio arm 92.7 BIG FM, the Golden Mikes’ Broadcaster of the Year, have announced the second edition of BIG Marathi Music Awards 2012 – the biggest celebration of regional music for the Marathi music industry.

     

    After the phenomenal success last year, the second edition of BIG Marathi Music Awards promises to be bigger, better and more glamorous this year. ETV Marathi will once again be the official telecast partner and STAR Majha has come on board as the news partner. A special one hour segment of the ceremony will be aired on STAR Majha.

     

    BIG Marathi Music Awards 2012 is a unique platform conceptualized to recognize, applaud, and honour the extraordinary talent from the Marathi music industry who have significantly contributed to the music industry. These awards will have nominations across a wide range of categories and will also pay tribute to legendary artists of the Marathi music fraternity who have contributed to growing the industry and inspiring talented young singers and musicians to excel.

     

    The esteemed list of jury members include classical vocalist Arati Ankalikar, Ravindra Sathye and Sudesh Bhosle. The jury, along with the public, will select the winners.

     

    A judicious mix of media including 92.7 BIG FM, OOH media and the social media will be pressed into service to promote this property. The Facebook page which will be specially created for this property will allow the online users to browse through the page, explore links, and upload videos or files in related categories and above all a special voting application to vote for their favorite nominee of the awards. In addition to all this promotion an SMS push for the event will reach out to 10 lakhs consumers directly.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • The initiative is to acknowledge and encourage the young turks and honours stars with the potential to become tomorrow's superstars

    RBNL announces Big Star Young Entertainer Awards 2012

    By A Correspondent

     

    BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd. and Star India, on Tuesday announced the launch of their new offering Big Star Young Entertainer Awards, 2012. The awards have been conceptualized to appreciate and recognise the young stars that have risen quicker than their contemporaries across different genres of the entertainment industry including film, television, music and sports. These are stars that have spent less than 5 years in their respective industries and are poised to become the superstars of tomorrow.

     

    The Big Young Star Entertainer Awards will honour the dedication of these young superstars while applauding their achievements for the year gone by.

     

    These awards will be chosen by a set of esteemed jury members who will nominate the characters and then leave it open for India to vote, leveraging the vast network of RBNL’s radio brand – 92.7 BIG FM.

     

    This is the second initiative by BIG Live and Star India after the success of the BIG Star Entertainment Awards 2010 & 2011, which achieved a rating of 5.78 TVR in its first year and a rating of 4.63 in its second year.

     

    Partners on these awards stand to gain tremendously from the synergies within Reliance Broadcast Network, with promotions across 35 stations in the Hindi speaking belt of 92.7 BIG FM, BIG MAGIC – the regional channel exclusively for the Hindi heartland of UP, MP and Bihar, Spark Punjabi – India’s first international Punjabi Channel, its strong out of home arm BIG Street and a very robust digital marketing plan with BIG Digital.

     

    Commenting on this new initiative, the Company said in a statement: “This is another industry first, which, like all our intellectual properties, is influenced by a high degree of consumer centricity and delivered through engaging ideas and multiple touch points to create unprecedented impact. Our partnership with STARIndiawill ensure excellent synergies coming into play, as we offer the young stars the acknowledgement and encouragement that they deserve. ”

     

  • Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.

    New comedy show on 92.7 BIG FM

    By A Correspondent

     

    While the primary expectation from radio continues to be music, the very next is humour, a nation-wide passion and cutting across all SECs, it is exceedingly playing a critical role in entertainment. Now 92.7 BIG FM is upping its humour quotient with one of the best humour poets ofIndia, Surendra Sharma.

     

    The Radio Network, which was adjudged the ‘Radio broadcaster of the Year – 2011’, continues to cater to the tastes and requirements of its listeners with ‘Hansi ke Rang Surendra Sharma ke Sang’. In keeping the mood of the Holi, the show will launch on March 5 exclusively across 25 stations of BIG FM in the Hindi belt.

     

    The well-crafted humor show will see the King of comedy Manoranjan Surendra Sharma at his best while:

    Solving queries and challenges of listeners in his own inimitable style.

    Taking on human follies and the ill of society with his humorous poetry.

    Giving listeners the flavour of ‘chaar laina’, poker face and comic sketches of himself and his wife which are legendary.

    Promising to keep the audiences hooked to the station through ‘chhed chhaad’ on the airwaves.

     

    The show will premier across the markets of Mumbai, Delhi, Rajasthan, UP, MP, Jharkhand, Punjab, Haryana, Himachal Pradesh and Jammu. The enormous reach across the markets, and with this kind of humor appealing to a more mature audience base, ‘Hansi ke Rang Surendra Sharma ke Sang’ offers audiences the best evening entertainment, while offering marketers an excellent opportunity to connect with a diverse audience base that meets their communication requirements.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS, – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG MAGIC, which is positioned as India’s only channel exclusively for the Hindi heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • is the No. 1 channel in the region with leading prime time shows like Jerry Di Adaalat, Veer Hawaii De, Amreeka Di Top Model and international movies

    Spark Punjabi emerges winner for BIG-CBS

    By A Correspondent

     

    Spark Punjabi, the innovative international Punjabi channel launched by BIG-CBS, the Reliance Broadcast Network and CBS  jv, has reported excellent ratings by TAM. The channel has been rated as the leader during primetime of 7pm-12am, according to TAM reports, week 3-6 2012 (TAM India: CS4+ Males, Punjab 1 Mn+)

    With its endeavour to offer hand-picked world class content, dubbed in Punjabi to the audiences, the channel offers advertisers the best possible platform that they could seek, to reach out to audiences with minimal spill-over. The region is one of the richest regions and boasts of a strong base of affluent consumers. The market offers a good business opportunity for this channel format as it has excellent TV and C&S penetration, coupled with limited local language entertainment options.

     

    The channel is being supported by an integrated marketing plan leveraging multi-media platforms. With RBNL’s existing radio brand 92.7 BIG FM reaching 22 cities in the region and its OOH arm BIG Street’s 3,000+ ambient media options across the markets, BIG CBS Spark Punjabi offers marketers an integrated media opportunity.

     

    Speaking on the rating, Vishal Rally, Business Head, BIG CBS Networks said: “The strategy of taking world class content, tailoring it to meet local sensibilities and catering to the entertainment requirements of the people of Punjab has worked! Audiences have lapped up the channel, while advertisers are seeing excellent value for their brands.”

     

    The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

  • Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms

    Reliance Broadcast launches ‘Kings Of Kavis’

    Reliance Broadcast Network Limited (RBNL) on Thursday announced the launch of their show with Surender Sharma – one of India’s most famous Hindi poets and humorists on 92.7 BIG FM and BIG MAGIC.

     

    For the very first time a top humorist will feature simultaneously on two media platforms through a single show titled ‘Hasya Panchayat’. The famous hasyakavi, popularly known as Sharmaji, will feature daily across 92.7 BIG FM stations in Hindi speaking regions as well as on BIG MAGIC, with his hilarious trademark one-liners to people’s queries on different subjects related to everyday life.

     

    Sharmaji, known for his straight faced, glum expression, offered fans a brilliant glimpse of his show at Shivaji Stadium Airport Metro where he, along with other eminent hasyakavis, participated in the ‘Hasya Panchayat’, and made the crowd burst into uncontrollable fits of laughter.

     

    Together with his fellow kavis, he presented a range of enjoyable poems and on a serious note urged listeners to reflect on modern-day issues such as inflation, corruption and unemployment. From the election fever in Uttar Pradesh and Punjab to popular Bollywood flicks such as Dirty Picture, the humorist took on some very hot topics and added his distinctive touch of humour and sarcasm to them.

     

    The 92.7 BIG FM show will entertain listeners for one hour every evening and will feature the best of Sharmaji’s performances on a special weekend show.

     

    The artist will simultaneously feature on BIG Magic’s daily show titled ‘Hasya Panchayat’ in a special segment, where he will present his hilarious take on different topics. People from the Hindi heartland of Uttar Pradesh, Madhya Pradesh, Biharand Jharkhand will also get to watch shorter capsules featuring Sharmaji’s celebrated one­-liners.

     

    Speaking at the event, company spokesperson said: “Few things in life can compare to the joy one gets in making someone laugh. We’re proud to bring a much-loved persona like Surender Sharma into the lives of our consumers and trust his wittiness will give us many reasons to laugh. This double treat on 92.7 BIG FM and BIG Magic will ensure people never miss out on the King of Kavi’s rib-tickling humour.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music

    Reliance Broadcast Network returns with second edition of BIG Regional Music Awards

    Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live and radio arm 92.7 BIG FM on Monday announced its second edition of ‘BIG Regional Music Awards’- the biggest celebration of regional music in the country. The awards, having an imprint across 5 major states – Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal- will have their own unique, regional flavour which will appeal to regional and local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.

     

    BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award.

     

    There will be a jury and popular choice segment of awards, which will see talent being judged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.  The complete show will feature around honouring the biggest entertainers across the strongest emotions of the viewers and listeners.

     

    The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.

     

    Commenting on this occasion, a company spokesperson said: “Music is the true celebration of life in our country. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • 92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of 'The Perfect World'.

    Sonu Nigam launches Priya Kumar’s “The Perfect World” on 92.7 BIG FM

    By A Correspondent

     

    92.7 BIG FM,India’s number one FM Network and the Radio Broadcaster of the Year at the Golden Mikes, on Tuesday launched renowned motivational speaker Priya Kumar’s latest inspirational book ‘The Perfect World – A Journey to Infinite Possibilities’ by singer and musician Sonu Nigam.

     

    Sonu Nigam launched the first copy of the book at an event held at the 92.7 BIG FM studios, also present were model Shamita Singha, Moni Kangana Dutta and Teesha Nigam (Sonu Nigam’s sister). The event was hosted by RJ Ankit, the breakfast jockey at 92.7 BIG FM’s Mumbai station.

     

    92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of ‘The Perfect World’. The book launch is being promoted across the 92.7 BIG FM network through interesting on-air integrations.

     

    The book takes you through the journey of Niki Sanders, who is living an ordinary life burdened with fear, loaded with dreams, a very demanding relationship, a dissatisfying job, a bitter attitude and ever-eluding aspirations. In a desperate attempt to seek clarity, courage and confidence, she unwittingly leads herself into meeting with two evolved souls from across the universe. These superior souls belong to The Perfect World and with them Niki Sanders embarks on the most thrilling adventure of her life; an adventure into infinite possibilities and self discovery.

     

    Sonu Nigam, an avid book lover, said: “Reading Priya is an ongoing healing effect.”

    Talking about the book, Priya Kumar said: “My books fall in the genre of ‘inspirational thrillers’. I tell stories that inspire people. Stories loaded with spiritual wisdom, which will stay with you long after you’ve turned the last page. The Perfect World is an extraordinary story of the truth about your own eternity that will find a place in your daily consciousness.”

     

    The company spokesperson for 92.7 BIG FM said: “Our endeavour is to give innovative content and bring something unique to our listeners every day. This time around too we used the 92.7 BIG FM network to launch a book by Priya Kumar, known for her works like ‘I am another You’ and ‘License to Live’.”

     

    The Perfect World published by Embassy Books is available at bookstores across India and is priced at Rs. 275/-only.

    Renowned motivational speaker and bestselling author, Priya Kumar is the CEO of Priya Kumar’s Training Systems. She has worked with the best names in the corporate world. Her interactive and at times unconventional methods of training continue to deliver much sought after tangible results. Apart from being a columnist for leading newspapers, Priya does several radio and television shows on Motivation and Peak Performance.

     

  • The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year inDelhi

    92.7 BIG FM presents BIG Music Parade this Republic Day

    By A Correspondent

     

    92.7 BIG FM,India’s No. 1 FM Network and the radio broadcaster of the year at the Golden Mikes, plans to celebrate this Republic Day by bringing alive the true patriotic spirit of our nation with the BIG music parade.

     

    The musical parade will see different states being brought together, with hand-picked songs, cutting across language barriers, making music the true unifier. The BIG Music Parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi.

     

    The BIG music parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On January 26, every hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network. Each song will be introduced by a well known personality from the region explaining what makes the song special. This special programming will seek listeners’ votes and will be promoted heavily to ensureIndia gets what truly meets their expectations.

     

    Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views on why they like a particular song and how it helped them to connect with listeners in that region.

     

    Leading up to the Republic Day, listeners can suggest songs they believe are true representations of their state through an SMS or by posting on the 92.7 BIG FM Facebook page.

     

    On Republic Day, each state’s jhanki (song selection) will be posted on the station’s Facebook page. Listeners can then share their opinion on the song selection and why they think their state’s jhanki deserves to be the best jhanki of this year.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. 92.7 BIG FM, BIG CBS, BIG CBS Prime, BIG CBS Love, BIG CBS Spark are some of the brands under their umbrella.

     

  • For this project, Big Digital has brought together different verticals of the RBNL network for an effective and widespread promotion and visibility.

    Big Digital to handle digital promotions for Sadda Adda

    By A Correspondent

     

    Big Digital, the digital arm of Reliance Broadcast Network Ltd, has been promoting the Ramesh B Agarwal’s multi-starrer Sadda Adda, across various mediums. The youth-centric movie, which released on January 13, has attracted eyeballs due to its promotions on popular youth destinations on the digital space.

     

    Big Digital has embarked on various activities including Facebook and Twitter page management. The Facebook page is constantly kept updated with interesting insights about the movie, cast and constant interactions and discussions. The page is also kept updated with PR activities of the team and exciting contests. Big Digital is also promoting the songs on mobile via SMS push and WAP promotion.

     

    The YouTube channel’s promotional videos and songs of Sadda Adda have received over 87,000 video views so far (http://www.youtube.com/user/SaddaAdda). Popular websites like Yahoo! and Rediff have also been promoting the film and songs.

     

    For this project, Big Digital has brought together different verticals of RBNL network for an effective and widespread promotion and visibility. The partners include radio partner 92.7 BIG FM, TV partners BIG MAGIC and BIG CBS along with BIG Street for the OOH promotions.

     

    A spokesman for Big Digital said, “Sadda Adda’s widespread promotion on the digital platform has helped the film gain tremendous buzz and popularity. The film is for the youth and hence digital marketing has played a huge role in gaining eye balls. We hope to build many such properties for our clients.”

     

  • 92.7 BIG FM plans on-air game show to please listeners and gladden advertisers

    BIG FM does an item number for Diwali

    By A Correspondent

    It’s Diwali in the air, come October, and 92.7 BIG FM is joining the festivities with its game show, titled “Diwali Ke Item Bomb”.

    The main objective of this show will be to get as many people to win. In this on-air game listeners will be asked an extremely simple question, which if answered correctly will get them a chance to “spin” a roulette wheel on air and win fabulous prizes.

    The Diwali roulette wheel will spin across 30 markets and engage around a crore of consumers over six weeks through on-air and on-ground activities. With the game format designed keeping customer gratification in mind, the campaign is a major platform for brands to leverage.

    The on-ground activities will cover RWAs, schools and colleges where people will get to spin the wheel in person. To make it more exciting there is also a digital element to it, an application that allows people to test their minds, then spin the wheel and win.

    Commenting on the campaign, Mr Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, “With our Diwali special property we promise to deliver highly engaging entertainment and more. With a reach across 30 markets and a well tailored offering that is designed to get one hooked and addicted, this property will allow listeners an excellent opportunity to win goodies this Diwali, while advertisers will find an appropriate platform to connect with Diwali revellers across the country.”