MxMIndia

Tag: 92.7 BIG FM

  • Localization of content has helped channels and networks to know and capture their TG well

    Strategy to use TV & radio simultaneously for max impact: Anand Chakravarthy

    By Meghna Sharma

     

    That regional channels are not a new phenomenon is evident when one surfs through various channels available today. And the available channels don’t seem to be enough as networks have launched, or are planning to launch, regional channels to tap specific target audience.

     

    So, when Reliance Broadcast Network launched Spark Punjabi, a regional channel for the PHCHP (Punjab, Haryana,Chandigarh, Himachal Pradesh) region, earlier this year, there was no surprise or shock.s.

     

    Anand Chakravarthy

    Speaking on the role regional channel play for a network, Anand Chakravarthy, executive vice president, Marketing, RBNL and business head, Big Magic said: “India is not one country, but is formed of various countries. And in the past five-six years, there has been an increase in number of regional channels. Traditionally, only southern states had separate channels, but today the markets have opened up in other states too. And this is because of availability of better quality content.”

     

    Localization of content has helped channels and networks to know and capture their TG well. Mr Chakravarthy states that it’s not only regional channels which are going local, but also national Hindi GECs too. “Take a look at any primetime show on a GEC – you’ll be seeing the differences – right from costumes to language used by the characters is localized as well as the story of the show. This is because even GECs know that if they do so, it becomes more relevant to a certain set of audience.”

     

    The network wants to give its audiences a very local feel and want to be seen as part of the region. “We show dubbed international shows, along with specially created programming because it helps us reach our audience better. It’s our USP. And we’ll continue to make shows which are very regional in their approach.”

     

    However, what is unique about the Reliance Broadcast Network is its strategy to use radio and TV simultaneously to strengthen the hold in a region. “We do a lot of marketing on our radio stations which helps a show’s launch on television, as it is able to create a lot of buzz. We plan to strengthen our regional footprint and our strategy is to launch in regions where we have very stronghold as it will help us and also form a unique advertising  offering which will get us advertisers and help us grow as well,” pointed out Mr Chakravarthy.

     

    And this is why the channel – Spark Punjabi – along with 92.7 BIG FM, came together to conceptualize BIG Boli Star - a talent hunt contest aimed at promoting Punjabi Boliyaan (a traditional Punjabi form of art). “Punjab has a very rich traditional art forms and Boliyaan have been passed down from generation to generation. Spark Punjabi and 92.7 BIG FM are ensuring that this traditional art continues to flourish, both in the rural and urban areas of the Punjab region. The BIG Boli Star talent hunt is creating a new wave of enthusiasm for traditional Punjabi culture as well as bringing new talent to the forefront.” The show is currently the no 1 reality show in Punjab and was able to deliver a 0.77 TVR in the CS4+ category (week 27).

     

    The network also plans to launch more regional specific shows as well as two more regional channels in the coming few weeks.

     

     

  • As the official FM Radio Partner for the ICC World Twenty 20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week

    BIG FM hosts Twenty20 World Cup trophy display

    By A Correspondent

     

    Reliance Broadcast Network Ltd’s radio vertical 92.7 BIG FM announced its set up as the official FM Radio Partner for the fourth edition of the ICC World Twenty 20, Sri Lanka 2012 in Delhi. The announcement was made as they hosted an exclusive display of the prestigious trophy at an exclusive closed door preview at Maples Emerald, New Delhi.

     

    The elegant, glittering, 7.5 kg trophy was unveiled for key partners from advertising agencies and top clients across FMCG, retail, banking, pharma, manufacturing and other sectors.

     

    As the official FM Radio Partner for the ICC World Twenty 20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week. It will also mean exclusive access for the station to players from India and abroad during the course of the tournament.

     

    Exclusive interviews and bytes from players and other match officials will be aired first only on 92.7 BIG FM. In order to promote the tournament on-ground, 92.7 BIG FM will conduct a number of T20 matches for listeners across cities, who will fight for the BIG T20 CUP, the winning team here will also get the rare opportunity to witness a match involving India in Sri Lanka.

     

    According to the latest RAM ratings, 92.7 BIG FM with a listenership of 1076 (age group 24yrs -34 yrs) in the 7am-11am time slot is the No. 1 FM radio station in New Delhi.

     

  • Mr Khan, known to be a marketing guru and one to value feedback, was looking to seek listeners' opinions and reactions for the show

    Aamir reaches out to BIG 92.7 listeners in 45 cities

    By A Correspondent

     

    92.7 BIG FM listeners had a special treat when Aamir Khan dropped by at the Mumbai station to interact with them on air.

     

    Engaging in conversations with listeners from across Tier II and III cities resulted in some interesting revelations, as they shared their feedback, the difference it has made to their lives and to the society at large and also proactive recommendations of subjects that could be taken up on the show. “People around watch the show and expect change from their society, change will happen only when one personally changes,” he said.

     

    Speaking on the occasion, Mr Khan said: “I am very happy to have got this opportunity on 92.7 BIG FM to connect with my audiences. With Satyamev Jayate, our endeavor has been to address key issues plaguing the nation, the show today has gone a long way in helping us get a first hand feedback about the show, how it has impacted us and how the show can play a catalyst in bringing about the much required change in our society.”

     

    Commenting on Mr Khan’s visit to the studio, a company spokesperson said: “We, at 92.7 BIG FM, were happy to have Aamir Khan choose our network to reach out to people across India, while offering our listeners the opportunity to speak with someone, who is working towards creating a positive change in society.”

     

  • The core objective of the communication was divided into two levels. The first one was to inspire people to test drive Honda Brio and, second, that the dealers of Honda feel excited about the whole campaign

    Case Study: Honda Brio: Love Ka Connection

    By A Correspondent

     

    Campaign: Honda Brio: Love Ka Connection

     

    Aim and Objectives:

    The core objective of the communication was divided into two levels. The first one was to inspire more and more people to test drive Honda Brio and feel the experience of being loved back and, second, that the dealers of Honda feel excited about the whole campaign and are inspired to sell more.

     

    The Background:

    According to Honda Brio’s current brand positioning – there’s no happier feeling than being loved back and that’s what you get every time you drive Honda Brio. It always goes the extra mile every time to make sure the love story never ends.” Keeping this promise and idea intact, BIG FM came up with the concept to give an experience of loving and getting love back.

     

    Timelines:

    The campaign was spread across 30 cities and executed within 21 days, Touch basing more than 40 dealer outlets. Apart from the 23 92.7 BIG stations, the activity was also done on 7 non-BIG FM stations which was co-ordinated by BIG FM.

     

    How the strategy was implemented:

    The core idea was to promote the voice of Honda Brio where consumers test drive Honda Brio. RJ called up the customers who have taken a test drive and asked them to share their experience. The customer who shared the best experience was called on a show every Friday to co-host a show with the RJ. Also every weekend, RJs went to Honda Showrooms and promote the activity at the dealers shop through games and music.

     

    In addition to the Voice of Honda Contest, Dealer Delight was also taken into consideration as one of the main objective was to uplift dealers moral as well as making them feel good by sending them to the corresponding radio station and meet the RJ and thus get an opportunity go come on – air.

     

    The activity was executed in four phases with each one having its own level of communication. In the first phase, a 7 day on-air promotion was done with the help of On Air Promos and RJs informing listeners about the activity and the dealer. In the second and thirds phase the activity went on-ground at dealers shops where games were played for the contest ” Voice of Honda Brio.” In the last phase, the dealers were called to the radio station and did a one to one interaction with RJs on-air.

     

    Expectations v/s Outcome:

    Honda had two core expectations from the campaign- one, delighting the dealers about the campaign and the other, to increase the test drives of Honda Brio. 92.7 BIG FM met the expectations by delivering more than what was expected from the campaign which resulted in 24 per cent increase in footfalls at the dealer shop and an astounding 34 per cent increase in test drives. The Honda dealers were highly satisfied with the activity and were kicked out about the brand.

     

    Constraints and challenges in implementation:

    The biggest challenge of the activity was co-ordinating 30 stations and communicating the same thought in 9 different languages. Also that the whole activity was in 23 BIG FM stations and 7 non-BIG FM stations required a smooth running of the activity at Honda dealerships and engaging both consumers and dealers.

     

    Since the activity was planned for a time span of 21 days in 30 cities, the execution needed to be perfect in every way possible. Regional language creative needed to be updated frequently as per dealers requirement as well as taste.

     

    Challenges/Difficulties in Execution:

    As the creative were in 9 different languages, the same communication was scripted in different languages. With addition of dealer’s feedback, each creative was given a regional flavour, keeping in line the communication. RJs doing the activation at the dealers store were also aligned to the campaign and the core thought across 30 cities. Also daily consumer bytes from the activity were aired on a day to day basis.

     

    Take-homes:

    • Radio can be effectively used to support on-ground activation
    • Non-Metros have a higher inclination towards Radio

     

    Credits, Strategy & Execution:

    The Team: Praveen Pahuja, Neha Goel, Kinney Mishra (National and Local Programming team)

     

  • An exclusive platform which will honor singers and musicians in various categories who crafted the year's super hit numbers

    92.7 BIG FM announces BIG Tamil Melody Awards 2012

    By A Correspondent

     

    92.7 BIG FM recently announced the BIG Tamil Melody Awards 2012, a platform which will honour singers and musicians in various categories who crafted the year’s super hit numbers. Music directors Bharathwaj and James Vasanthan, along with singer Unnikrishnan will be the jury members for the BIG Tamil Melody Awards 2012.

     

    The Award lineup will have a total of 16 categories of awards. 15 popular categories will be nominated by the jury and thereafter decided by listeners through a multi-media voting campaign. The remaining award will be conferred by the honourable Jury directly.

     

    The radio station has put together a package called the ‘BIG Karaoke Station’ for its listeners who will nominate their musicians of the year not by voting, but by singing the year’s super hit songs.

     

    As an added incentive to its passionate listeners, 92.7 BIG FM has provided them an opportunity to sing along with the top singers and music directors at the BIG Karaoke Station, and the top 5 listeners, selected both on-air and on-ground, will get an opportunity to be mentored by the nominee musicians of the year for the music awards. The winner will sing along with the mentors at the BIG FM Studio.

     

    Renowned singer and actor SP Balasubramanian has been announced as the face of the Awards, which are part of the premier radio station’s national initiative across seven regional markets.

     

  • This campaign by 92.7 BIG FM is an extension of the larger campaign called 'Mumbai Manao, Life Banao'

    Vivek Oberoi to flag off BIG FM’s ‘Cigarette Bhujao Life Banao’ campaign

    By A Correspondent

     

    On World No Tobacco Day, 92.7 BIG FM, Mumbai launched a noble campaign ‘Cigarette Bhujao Life Banao’, in its endeavour to contribute to the welfare and development of society. Vivek Oberoi, a strong anti-tobacco campaigner, joined hands with 92.7 BIG FM to sign a pledge against smoking at the BIG FM studio with RJ Ankit.

     

    To promote this cause and enable widespread awareness amongst the audience, across the city of Mumbai, the actor signed ‘Out Smoking’ on huge cigarette caricature cut-out which will be placed in the Infiniti Mall, Andheri premises, so that people can support the campaign and spread awareness on the ills of tobacco.

     

    The campaign takes on the issue of smoking and the various harms related to it, which have ended many lives. This campaign by 92.7 BIG FM is an extension of the larger campaign called ‘Mumbai Manao, Life Banao’ which celebrates the spirit of Mumbai. As part of the campaign for World No Tobacco Day, 92.7 BIG FM’s RJ Ankit spoke to various celebrities like Vivek Oberoi, Javed Jaffrey, Ayushmann Khurrana on dangers of smoking and its effects. Besides this listeners shared their experiences and doctors gave tips.

     

    Actor Vivek Oberoi has been associated with the Cancer Patient Aid Association (CPAA) for over ten years. This opportunity with 92.7 BIG FM gives him another platform to spread awareness across a wider audience. Mr Oberoi, while speaking to RJ Ankit, said he strongly felt about the need to spread the message of the dangers of smoking and how tobacco-related diseases like cancer, tuberculosis can wreck the lives of individuals and their families alike.

     

    Commenting on this initiative, a company spokesperson said: “As the leading media brand that reflects the city’s passions and emotions, we believe in using our medium – radio to spread awareness and promote noble causes which are of relevance to the society. This campaign has been conceptualized to draw attention towards World No Tobacco Day. As a brand that celebrates Mumbai’s passions, this is our way to create awareness and draw people away from using tobacco.”

     

  • The second edition will highlight the cause of anti piracy and is being supported by music industry bodies, producers and leading artistes

    BIG Bangla Music Awards 2012 unveils jury and awards list

    From the MxMInfodesk

     

    Reliance Broadcast Network Limited’s BIG Live and its radio arm 92.7 BIG FM announced the jury for the BIG Bangla Music Awards 2012 which include veteran singers Nirmala Misra and Banasree Sengupta, music director Kalyan Sen Barat, music arranger Rocket Mondol, Programming Head of Dhoom Music Channel, Srijit Halder and acclaimed Actor Arpita Chatterjee.

     

    The lineup this year will have 16 Trophies and a Lifetime Achievement Award. 14 popular categories will be nominated by the jury and decided by listeners through a multi media voting campaign. The balance awards will be conferred by the jury directly.

     

    Apart from celebrating the resurgence of Bangla music and recognizing the best work of 2011, a key initiative will be to highlight the message of anti-piracy to music lovers and build awareness to stop the menace. This effort is being supported by the government of India recognized- Indian Performing Rights Society (IPRS) as well as leading production houses.

     

    A special anti piracy theme song is being composed by leading rocker and Cactus frontman Siddhartha Shankar Ray which will be sung for the live on the stage during BIG Bangla Music Awards. The resurgence of popular Bangla music and its huge impact on Tollywood is best exemplified by the works and rise of the phenomena called Jeet Gannguli. It is with this in mind that 92.7 BIG FM has chosen him to be the Face of the Award 2012. The Award is being supported by Exide Invatubular  and Mashal Mustard Oil.

     

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  • Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards

    Marketers ride high on BIG regional music awards

    By A Correspondent

     

    The BIG Regional Music Awards, when announced recently, saw the industry and marketers alike sit up and notice. An offering from Reliance Broadcast Network’s radio division 92.7 BIG FM and intellectual property division BIG Live, the awards are tailored for the markets of Punjab, Central India, Bengal, Hyderabad, Maharashtra, Tamil Nadu and Karnataka. With the endeavour to recognize the excellence in regional music which will appeal to regional and local tastes, the company has seen some of the biggest brands from across the country associate with it.

     

    The BIG Regional Music Awards, now in its 2nd year, has the following brands come on board already and are further attracting marketers who see value in the offering:

     

    Award Sponsor
    BIG Punjabi Music Awards UKStudios: Title Sponsor
    Aircel: Powered by sponsor
    Tata Nano and Nirvana Greens: Associate sponsors
    BIGHindustanMusic Awards Tata Sumo Gold: Powered by sponsor
    Samsung Mobiles: Associate Sponsor
    BIG Bangla Music Awards Exide Batteries and Mashal Oil: Associate sponsor & vertical partner
    BIG Telugu Music Awards Bharathi Cements: Title sponsor
    Narayana: Powered by
    Nuzen: Associate sponsor

     

    With localization and regional markets being a growing focus for marketers today and with ROI being evaluated for the last buck spent, media platforms have to offer them what best meets their requirements with minimal spill-overs.

     

    92.7 BIG FM already boasts of a 45 city network, each with a distinct programming in the local language of the region – given that radio is a local medium and the ‘one shoe fits all’ formula doesn’t work. It is with this background that Reliance Broadcast went ahead and launched its regional awards, tailored for respective regions to meet focused and regional approaches of marketers.

     

    The BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true ‘people’s choice award. The awards will bring a wider reach and visibility to the brands associated thereby accelerating consumer approach.

     

    Commenting on this occasion, company spokesperson said: “We are happy to have partnered with each of these brands, each with a deep understanding of their target audiences and markets of focus. They have selected the awards basis their focus territories ensuring minimal spill-overs and local audience reach. Our multi-media approach only strengthens our offering and commitment to offer our partners optimal return on investment. We are confident to see more partners coming on board these uniquely designed awards.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • A travelogue format introduced first time ever in the history of radio

    92.7 BIG FM announces Big Chhutti this summer

    By A Correspondent

     

    92.7 BIG FM,India’s No.1 FM Network, has announced ‘BIG Chhutti’ on radio. BIG Chhutti is a travelogue which is conceptualized for creating exceptional experiences for those passionate about travel. It would enable listeners explore distant lands that sit on their wish-list through the theatre of mind

     

    BIG Chhutti is dedicated to entertain listeners, deprived of spending vacations in hill stations. BIG RJs will travel to incredible destinations like Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jimcorbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Landsdown, Kotdwar and Pauri. The RJs will give a picturesque view of destination, teeming with exotic wildlife and natural beauty, as well as its cultural treasures. These areas have been selected as it serve as sought-after locales for couples, families and singles alike.

     

    Listeners will find value in the show as it promises to offer rare glimpses of the said locations. The RJs will also visit the major attractions of the place including theme parks, hotels, resorts and so on. Not only this, show also empowers would-be travellers with on-ground realities such as stay facilities, best food joints, mode of transportation, shopping options thereby enabling them to plan their vacations economically and in a better way.

     

    The show is designed especially keeping in mind the summers hence will continue throughout May. BIG Chhutti will be aired in the mid-morning band across 11 stations of UP, MP and Jharkhand.

     

    The show offers an excellent platform for marketers of travel & electronic brands to reach a very relevant and plum audience base. Lotus Electronics of MP has partnered this unique concept.

     

    Company’s spokesperson said in a statement: “It’s a pleasure to organize a travel show on radio which not only caters to those deprived of travelling during vacations but also enable would-be travellers to plan their holidays rationally. This offering is another first from our stable, connecting our listeners through travel. To ensure relevance and direct connect BIG RJs will travel to holiday destinations & will bring real experience to the listeners. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity

    BIG Magic launches ‘100% UPwale / 100 % MPwale’ FOR UP & MP

    By A Correspondent

     

    After the success of the ‘Choose Your Set-Top-Box Wisely’ campaign, which aimed at increasing awareness and empowering consumers with adequate information to make the right choice while choosing their set top boxes and also enabling operators to build their brand equity in the metros, Reliance Broadcast Network is now taking the initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP) with the second leg of this campaign.

     

    Built on a creative idea of “100% UPwale / 100% MPwale”, this campaign will also serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when choosing a DTH/ Set Top box.

     

    Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

     

    The campaign creative idea reflects the uniqueness of this region ranging from the chikan kurtas ofLucknow to Banarasi paan to the pedas ofMathura to praying at the Bade Ganpati ka Mandir, and the channel of the region - BIG Magic.

     

    The campaign will be rolled out across BIG Magic and the 11 radio stations of 92.7 BIG FM.

     

    With digitization set to revolutionize the television viewing experience, and operators gearing to undertake activities to build their brand equity and ensuring that they gain from the eminent shake-out, consumers also need to understand that the power to enhance their television viewing experience will now lie with them and this campaign aims at helping both operators and consumers alike.

     

    Reliance Broadcast Network’s BIG Magic, which has only just completed a year of launch, has already become the leading channel of the region with its exciting content and programs.

     

    It will be a six week campaign spread across television, radio, OOH, print and digital, will be one of the largest initiatives in the regional space by any broadcaster.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • The show to air across 29 HSMs and reach out to over 5mn audiences

    92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham

    By A Correspondent

     

    92.7 BIG FM, India’s No. 1 FM radio network and the Radio Broadcaster of the Year award at Golden Mikes, is bringing back the memories of RD Burman through its late night show Yaadon Mein Pancham hosted by RJ Rajkumari. The show is an ode to Pancham Da, bringing to life the experiences of the people who worked closely with the legend. The show will air Monday to Friday from 9:00pm to 12am.

     

    The show will see biggies from the industry such as Pyarelalji, Kumar Sanu, Abhijeet, Sudesh Bhosale, Kersi Lord and many more who will share interesting experiences and never heard before revelations about Pancham Da.

     

    The show will be promoted on radio with excellent amplification on social media platforms. Yaadon Mein Pancham will air across 29 stations that fall in the Hindi speaking markets of 92.7 BIG FM and will reach a whopping 5 million listeners each week.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Unveils new positioning 'Apna Pradesh Apna Magic'

    BIG Magic completes a year

    By A Correspondent

     

    BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment recently celebrated its first anniversary, with a new brand new positioning – Apna Pradesh Apna Magic.

     

    The new positioning is intended to further build BIG MAGIC as the very own channel of the Hindi Heartland. BIG MAGIC has made great strides in the last year, living up to its promise of offering the heartland the entertainment of their choice. With an excellent assortment of local programs, BIG Magic has surpassed entrenched players to grow its audience base phenomenally.

     

    Apna Pradhesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region – truly local and a reflection of the people’s taste preferences and entertainment requirements.

     

    Conceptualized by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio – 92.7 BIG FM, outdoor, television, print and social media.

     

    Researching and understanding the pulse of the region and audience preferences, the channel has successfully launched a series of local shows like BIG Bal Kalakaar, BIG Memsaab, Hasya Panchayat and newly launched shows Hum Hai Bajrangi, Police Files and Mele ka Big Star. These shows created on the basis of local insights have all been produced in the Hindi Heartland reflecting the culture, language, entertainment and ethos of the region.

     

    The channel has been instrumental in tapping local talent and giving them the right platform. The Channel has not only provided a wholesome mix of entertainment to the local populace, but also acted as a forum to address various social concerns, issues faced by them.

     

    The channel’s well tailored programming, when coupled with the extensive marketing initiative offers a most effective platform for both national and local brands. With Apna Pradesh, Apna Magic, the channel will continue to create magic in the regional entertainment space giving both audiences and customers a truly unique experience.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.